Photos Increase Facebook Reach, But Does It Drive Traffic?

facebook-camera-photos-featured Photos are said to improve engagement on Facebook, but does that engagement in turn boost traffic or fans? No, our testing found — but there still might be value in using them. Ever since Facebook started displaying Reach data directly on Facebook fan pages, here at Marketing Land and Search Engine Land we have been diligently watching the fluctuations happen day-to-day.  Knowing that using photos is a sure way to attract a more engaged audience, we started to deliberately manually post more photos on Facebook, and not via our third-party tool. We spent about a week posting photos with l [...]

More Facebook Insights: How To Calculate 30 Day Metrics

Facebook provides a wealth of data that can be used to calculate many useful metrics not readily available in the standard Insights report (see last month's column for three examples).  Unfortunately, Facebook does not segment data on a monthly basis.  All Facebook data is segmented into daily, 7-day, or 28-day time periods. This means that Facebook metrics can’t be easily incorporated into monthly reports.  This is a problem not only for custom metrics that can be calculated using Facebook data, but also for the standard metrics displayed in the Insights interface.  For example, the [...]

Facebook Analytics: 3 Killer Metrics To Calculate Using Data From Facebook Insights

As more and more marketing takes place on Facebook, it's important to master measuring results on the platform, and one of the most important tools for doing so is on the site itself and available for export -- Facebook Insights. Facebook Insights is a useful analytics tool that can help social media marketers create better experiences on brand pages and improve business results.  Many of the metrics provided by Insights are readily available right on your Facebook page (simply click on the “See All” Insights link featured prominently on the Admin panel of the brand timeline page).  F [...]

Mobile Referrals & Demographic Data Now Available On Facebook Insights

Mobile-Tab Facebook continues to beef up page analytics (or Facebook Insights) with the addition of mobile reporting for apps.  Earlier this month, Facebook upped Insights reporting to occur in real-time and new in-depth mobile reporting will continue to grow the service.  For full mobile data click on the "Mobile" link under the Traffic tab: Not only can mobile now be tracked, but it can be tracked in-depth.  Many different elements of mobile referrals are tracked including demographics, source types and device types.  The mobile source reporting includes the following data points: Feed refer [...]

Facebook’s Realtime Insights To Arrive In A Matter Of Weeks

facebook-logo-sm Moments ago at its fMC marketing event, Facebook confirmed plans to add realtime data to Facebook Insights. During one of the breakout sessions, Facebook staff said, "in the coming weeks, Realtime Insights will be available to all users." The comments were made in conjunction with a presentation slide discussing the benefits of brands being able to see and respond to Facebook activity as it happens. Right now, Facebook Insights -- its version of analytics for Facebook Page owners -- operates with a 48-hour reporting delay, which is pretty much unacceptable to any business that's ser [...]

What Facebook Might Announce At fMC Tomorrow

facebook-fmc Facebook and some of its biggest advertisers will gather tomorrow in New York City for the first fMC -- Facebook's conference for marketers. COO Sheryl Sandberg is one of several heavy-hitters from inside the company that will be speaking, and other guests from outside Facebook should be involved, as well. The event will include a keynote presentation and breakout sessions, and Facebook is expected to make several ad- and marketing-related announcements. Here's a look at what Facebook might reveal at fMC. Timeline For Brands Facebook first announced Timeline last September at its F8 c [...]

Report: Real Time Insights Coming To A Facebook Page Near You

Facebook's Insights tool is reportedly about to become much faster with the addition of real-time stats.  Techcrunch broke the news that the official Facebook analytics program will move towards live (or near real-time) statistics instead of the current 48 hour reporting delay. Insights has been rather spotty as of late, with many pages reporting a 3 to 4 day lag on information.  Real-time data is available for Analytics for Websites and allows users to see how Facebook widgets/buttons/refferals are performing. With the addition of more current metrics like the "People Talking Abou [...]

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