Spring Cleaning: Why You Lost Instagram Followers

Instabig You might have noticed a few fewer followers on your Instagram account. It's not a glitch. Instagram has just stopped including inactive accounts in the follower/following totals, as stated in an update on Instagram apps (see screen grab below). The details, from an Instagram spokesperson: "After receiving feedback from members in the Instagram community, we recently fixed an issue that incorrectly included inactive accounts in follower/following lists. We believe this will provide a more authentic experience and genuinely reflect people who are actually engaging with each other's content.â [...]


Union Metrics Beefs up Social Offering With Instagram Analytics

Instagram-Analytics When it comes to tricky social media tracking, Union Metrics has been on the forefront of innovative products. The first ever Analytics for Tumblr was launched in 2012, and Union Metrics also created TweetReach, a service that monitors both Twitter accounts and  tracks historical Twitter reach. But wait, there's more! Today a new professional grade product is unveiled: Union Metrics for Instagram. Union Metrics for Instagram is a tool that will allow marketers to track both Instagram accounts and hashtags. The design replicates other Union Metrics tools  and shows overall growth, po [...]


Instagram Surpasses 200 Million Users & 20 Billion Photos

It appears that Instagram and their hefty one billion dollar price tag was one of the most valuable Facebook acquisitions over the past two years. The photo sharing network has officially topped 200 million users who have posted 20 billion photos to date. While Facebook has taken some slack recently for their perception in the young teen market, Instagram has seen great growth in this space. More than 90% of Instagram users are under the the age of 35 and the network is rapidly growing.  Of the total 200 million users 50 million of them have joined over the past 6 months. For the of [...]


Instagram Experiment Dumps Foursquare for Location Tagging & Ties In Facebook Places Instead

Facebook Large It's now been nearly two years since Facebook purchased Instagram for a mere one billion dollars. Before the initial purchase (and in today's current iteration of the app) users input their location of an Instagram photo by tagging the location from information pulled in by Foursquare. According to Fast Company, Facebook is now testing the integration of Facebook Places rather than Foursquare in a test -- with the goal of bouncing Foursquare out of the app. Facebook has been making a big push in the local space and leveraging their own property (Instagram) to push Places only makes sense. N [...]


Instagram Strikes First Big Ad Deal In A Win For Facebook

instagram-featured Instagram had tip-toed into advertising, debuting ads in users' streams just last November. Today, it's reportedly moving into the big leagues with a new advertising deal inked with the agency holding giant Omnicom. Ad Age reports the deal is worth up to $100 million. The deal opens up ads to the brands working with agencies under the Omnicom umbrella such as Omnicom Media Group, DDB, BBDO and TBWA/Chiat/Day. "This doesn't change our advertising strategy moving forward -- people will continue to see a limited number of beautiful, high-quality photos and videos from select brands who alread [...]


Instagram Announces Physical Handbook For Brands (As Well As A Free Tumblr Content Series)

Instagram-Handbook In an effort to help brands better themselves on Instagram announced an official "Instagram Handbook for Brands" physical book yesterday. The book features 11 brands who have found Instagram success by posting engaging content. Not surprisingly, the book comes in a square profile like Instagram shots and features a pixely styling on the cover. Want a copy of the handbook? Too bad. According to Instagram, the book "isn’t broadly available." Those that will receive the book are likely to be brands that'll spend ad dollars on Instagram. For everyone else there will be a series of blog po [...]


How To Market On Pinterest And Instagram — Even If You Don’t Have A Branded Account

pinterest-explore-interests Looking for ways to boost your organization's social media engagement in 2014? As a marketer, you're tasked with the slippery job of putting together content strategies in an environment that's constantly changing, thanks to social media's seemingly infinite capacity for rolling out new channels and products. Who could blame you for focusing on the one or two networks where your brand already has a presence? Companies that don't yet have profiles on Pinterest or Instagram tend to overlook these platforms when it comes to planning their marketing campaigns. After all, most social prog [...]


Survey: Facebook Still Tops But 42 Percent Now Use 2+ Social Networks

social-network-data-featured According to third quarter survey data from the Pew Research Center, 72 percent of US online adults are on social networks. Newly released data show that Facebook is still the dominant network by a wide margin. However Americans appear to be "diversifying" their social media usage. According to new Pew survey findings out this morning, "42 percent of online adults use two or more [  ] social networks." Among those who use only one network, Facebook is the still overwhelming favorite (84 percent). Source: Pew Internet & American Life Project (2013)  Pew looked primarily at th [...]


Mastercard #PricelessNewYear Campaign To Feature Consumer Photos On Times Square Billboards

Mastercard logo To ring in the New Year, Mastercard is giving everyone a chance to be featured on Times Square's famous digital billboards during New York City's New Year's Eve events. The company has launched its #PricelessNewYear campaign, asking consumers to post images of their holiday “priceless moments” on Facebook, Instagram and Twitter along with the #PricelessNewYear hashtag. According to Mastercard, it will display "the very best of all consumer generated content" on the famous Times Square billboards from 6:00 a.m. New Year's Eve until the ball drops. Mastercard says this campaign is its, [...]


Studies Show Instagram Ads Boost Recall, Awareness

Instagram Ads In early November Instagram introduced its first brand ads. Inaugural advertisers included Adidas, Ben & Jerry’s, Burberry, Levi’s, Lexus and Michael Kors, among a few others. Now the Facebook-owned company is out with preliminary results and case studies for some of these initial campaigns with a spotlight on Levi's and Ben & Jerry's. In presenting the two campaigns, Instragram reports on standard brand metrics rather than "performance" metrics (e.g., CTRs) or social metrics (e.g., Likes). The effectiveness measures were reach, recall and awareness. In its blog post Inst [...]


Looking Back: Facebook, Twitter & Instagram’s 2013 Year In Review

social-media-conversation-featured Facebook, Twitter and Instagram offered a broad look at this year's trending stories, places and events. According to Facebook, Pope Francis was the most talked about topic around the world, while Glee star Lea Michele's public acknowledgment of her costar Corey Monteith's death was awarded the Golden Tweet of 2013 for most retweeted tweet of the year. Instagram proved New York is the city that never sleeps, winning the No. 1 spot for most Instagrammed city of the year. Facebook 2013 Year in Review For its year-end wrap up, Facebook says Pope Francis showed up in more posts than any ot [...]


‘Instagram Direct’ Launches, Users Can Now Share Directly With Others & Have Private Conversations

Instagram_logo As previously rumored, a new personalized messaging capability has landed on Instagram. Dubbed 'Instagram Direct,' the service allows users to share content with specific users (or groups of users) for private conversations. This feature will help Instagram become a more well rounded social network that groups of friends can use and will stop the need of outside apps for direct communication. When a message is sent 'direct', only a given number of users will be able to view and can comment exactly like any other Instagram post, only it's private. How To Use Users will now see a new icon [...]


Mobile/Location-Based Marketing Predictions For 2014 From 10 Experts

piperjaffray As we close in on the end of the year, it is helpful for us marketers to think ahead to what the coming year will offer. While I plan to do another "trends" post in early January (see what I had to say for 2013), in this post, I've asked several of my mobile-savvy colleagues to weigh in on what 2014 has in store when it comes to mobile and location-based marketing. What's interesting is that a few key themes started to emerge, including context, wearables and location moving away from being a platform and becoming a data play. Given the fact that there are five book authors (five inc [...]


Is An Instagram Messaging Service With @instagram Email On Horizon?

instagram-logo-200px Early last week rumors cropped up about a new private messaging feature that Instagram was working on. Heading into the weekend Techcrunch uncovered a list of instagram.com email addresses that were delivered to an unnamed e-commerce company that purchased an aggregated list. As you may remember, in 2010 when Facebook relaunched their message system, it included the ability to use a facebook.com email address to respond directly to messages. So what does a hypothetical messaging system mean for the network? It's hard to say without details, but it addresses a fundamental flaw that currently [...]


The Year Of Beauty Sketches & Camels: Unruly Releases Top 20 Most Shared Ads Of 2013

gone-viral-featured Video marketing company Unruly has already released its top 20 most shared ads for 2013. Based on the number of Facebook, Twitter and blogosphere shares, Unruly says the most viral ad this year was the Dove Beauty Sketches ad with 4.24 million shares since its release in April. According to Unruly, not only is the Dove Beauty Sketches ad the most shared ad for 2013, it is the most viewed video ad of all time. [youtube width="560" height="315"]http://www.youtube.com/watch?v=XpaOjMXyJGk#t=10[/youtube] Following the Dove ad, Geico's Hump Day ad ranked second with 4.03 million shares and Evia [...]


Why So Sad? Curalate Study Finds Instagram Images With Blue Hues Win More Likes

instagram-blue-featured After analyzing over 30 image features of eight million Instagram photos, visual analytics provider Curalate found images with blue hues received 24 percent more Likes than photos with predominantly red hues on the photo-sharing platform. Scheduled to be released next week, Curalate's Instagram study also discovered single-colored images were more popular than images with multiple colors, winning 17 percent more Likes. The Instagram study results were much different than the findings from Curalate's earlier Pinterest study that found, among other things, red images were more likely to be re [...]


Report: Key Takeaways From The First Ever Instagram Ad

MK-Instagram-Ad Last week, to the chagrin of many users, the first Instagram ad began appearing in the feed. This flagship Michael Kors ad was analyzed in-depth by nitrogr.am which uncovered the following findings. It should first be noted that the graphic of overall Likes looks identical to other social ads. Typically, brands leverage their own organic reach for Likes first, then boost with paid promotion as the organic Like counts falter. Nitrogr.am assumed this was the case for all of their findings. The Post Saw A 370% Increase In Likes Overall, the number of Likes on the post was nearly 4 ti [...]


Ad-Free No More: Instagram Ads Have Officially Hit The Feed

MK-Instagram-Ad Today, we officially bid adieu to the ad-free Instagram feed. From here on out, Instagram will run official ads that will display content to users -- no follow required. The first Instagram ad can be seen below and is a photo from Michael Kors promoting their "Timeless" Collection: Other advertisers that we'll soon see include Adidas, Ben & Jerry's, Burberry, General Electric, Levi's, Lexus, Macy's, PayPal, and Starwood according to CNET. For more information see our previous look at on Instagram Ads. [...]


Study: Instagram Is The Fastest Growing Social Network, Top Brand Engagement Up 350% Since Last Year

instagram-featured Instagram is the fastest growing social network with 150 million users and 40 million photos being uploaded each day according to social analytics company Simply Measured.  A new report from Simply Measured shows that brand engagement and interaction is also thriving on the photo-based social network with 71% of top brands now participating. Brand adoption of Instagram is now rivaling Google+ and Pinterest that have 73% adoption and 74% adoption respectively. One of the exciting stats from the report is the fact that the number of active brands  is growing (55% more brands using the n [...]


54% Of Americans Post Original Photos Online & 18% Of Those With A Cell Phone Use Instagram

instagram-logo-200px It's official. If you are a connected adult and you don't post original photos online, you are now in the minority. A new report by Pew Internet shows that 54% of online adults share original photo content online. This number jumped 8% from the 46% of users that shared original "created" content in 2012. The age group that posts the most original content is hands down the 18-29 year old segment, with 81% posting photos or videos. Curated content has also rose drastically as well. Now 47% of those online re-post other photos and videos, also up 8% from last year. The content that's be [...]


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