Ads Set To Appear On Instagram Next Week

instagram-featured Earlier this month Instagram told users that it was going to introduce advertising on the app in the coming weeks. That time has come and the Facebook unit just revealed some additional details about its strategy and the ad units we'll be seeing. Starting with a very small, select group of advertisers Instagram will begin introducing high quality brand-oriented ads into the news feed, these will include still imagery and video. The list of Instagram advertisers at launch include the following: Adidas Ben & Jerry's  Burberry GE Levi’s Lexus Macy's Michael Kors P [...]

Brands Dominate Instagram Videos: 40% Of Top Shared Videos Are From Brands

instagram-logo-200px Turns out Instagram isn't just for Tweens who like fuzzy filters. The marketing technology company Unruly released a report today that analyzed the top 1,000 most shared Instagram videos. Surprisingly 40% of the videos came directly from brands. Of all brands, the most shared was MTV, with 84 videos in the top 1,000. MTV's Instagram videos totaled 134,110 shares altogether across Facebook, Twitter and the blogosphere. Additional brands in the top 5 were NBA, Peanuts and GoPro. On the non-branded side of things Justin Bieber reigns supreme with 14 of the top 20 most shared videos. Accordi [...]

Instagram Teases Its Ad Strategy: Photos, Videos In User Feed

instagram-logo-200px Today the Instagram blog posted what might be described as a philosophical statement about advertising. For many months the Facebook unit has been considering how to turn itself into a "sustainable business." Ads will roll out in the relatively near future on a limited test basis. Instagram is also mindful of the potential adverse impact of ads on the user experience. We'll have to wait and see what the ad units look like and where they appear. But Instagram said it will be careful to enhance the experience with ads. Instagram explains in its blog post today: In the next couple month [...]

Curalate’s Fanreel Gives Brands The Power To Integrate User-Generated Images Into Websites

curalate-logo Visual analytics provider Curalate has launched Fanreel, a solution that allows brands to integrate user-generated images into their website. According to The Dessy Group, an online retailer and Fanreel beta-user, their site has experienced more than a 30 percent increase in engagement with the newly launched platform. Curalate says images can be submitted to Fanreel via Facebook, Instagram, or directly from a mobile device or desktop. Once images have been uploaded, a brand can moderate the images and automatically add user-generated photos to product pages. Along with The Dessy [...]

Instagram Ads Coming, Seeks To Avoid Facebook’s Missteps

instagram-logo-200px Ads are coming to Instagram next year. That fact is confirmed in a Wall Street Journal article that offers a profile of Facebook's Emily White (now Director of Business Operations at Instagram) in which the subject of advertising on the app is broadly discussed. The piece conveys that she's functioning as the Sheryl Sandberg of Instagram, the effective COO. She's been asked to develop a business and monetization plan that doesn't alienate Instagram's legion of teen and tween users. There are scores of companies and brands already using the site as a promotional tool now. The question for [...]

Instagram Deterring App Developers From Using “Insta” Or “Gram” In Brand Names

Luxogram If you are an Instagram app or product developer we sincerely hope your brand name doesn't closely mimic the Instagram name. According to Techcrunch, Instagram has begun sending emails that request developers change their names "within a reasonable period." Recent updates to the Instagram Brand Guidelines include: Use “Instagram,” “IG”, “Insta” or “Gram” in your app name Use the Camera Logos, or the Instagram name or logo, in your app icon Use the Instagram stylized font in your product or marketing materials An email to the Luxogram team (from Instagram) was [...]

Instagram 4.1 Allows Video Uploads From Library

instagram-featured Instagram 4.1 is now available with a couple new features -- one of which should be very welcome for brands and marketers. The new app allows users to upload pre-made videos from your mobile device's video library and share them on Instagram no matter how or when they were made. One immediate thought comes to mind: Think of all the brands that have 15-second commercials they might want to share simultaneously on Instagram and television. (As an aside, it seems to me that some brands/users have already been doing this. I don't know if they had special access to this feature, or if they fi [...]

Social Media Use Growing Among Fortune 500 List With 77% Tweeting & 70% On Facebook

social-media-colors-featured An annual report from University of Massachusetts Dartmouth evaluating the social media activity of Fortune Magazine's Fortune 500 list found that 34 percent of this year's Fortune 500 companies are now actively blogging, 77 percent maintain active Twitter accounts, 70 percent have Facebook pages and 69 percent have YouTube accounts. This year marks the largest increase in the number of Fortune 500 companies currently blogging since 2008. According to previous reports, only 16 percent of Fortune 500 companies were blogging five years ago. Now, 171 companies on the Fortune 500 list publish a [...]

(Steve) Jobs Filmmakers Debut New Trailer On Instagram

jobs-movie-featured It had to happen soon, right? As Gizmodo is reporting, the makers of the upcoming movie, Jobs, have published a 15-second trailer on Instagram. The video, which is an edited version of the film's official preview clip, is thought to be the first mainstream movie trailer to premiere on Instagram's new video service. About four months ago, a six-second trailer for The Wolverine debuted on Vine. You can bet that Hollywood will continue using these new platforms to promote their feature films, and TV networks will, too (if they're not already). Jobs features Ashton Kutcher in the tit [...]

Nissan Will Tap Instagram & Vine Videos For Upcoming TV Commercial

Nissan Brand Logo Never mind the Instagram vs. Vine debate. For Nissan, it's Instagram AND Vine. The automaker has announced the "Your Door to More" contest, which gives Nissan fans a chance to help the company promote the 2014 Nissan Versa Note automobile. They'll do that by visiting and downloading a cut-out "kit," then using either one of the 2D photos or the small cardboard 3D version of the car to make Instagram or Vine videos. Here's one of the earliest entries we've seen on Vine: Three Grand Prize winners may have their videos featured in a Nissan TV commercial later this [...]

Embed-a-grams: All Instagram Posts Are Now Embeddable

instagram-logo-200px The beauty of your favorite filtered photo can now easily make its way to a website near you. Today, Instagram announced the release of Web embeds for all Instagram posts. The functionality will work for all Web and video content that is publicly available on Instagram. In order to embed the picture/video, simply head to the Web location of the image and look to the right hand side. You'll see a new icon at the bottom (shown below) that will provide the HTML required to frame the graphic on your site. The embeds will include proper attribution and the ability to quickly view the origina [...]

Topsy: Instagram Shares Easily Beat Vine On Twitter, Unless You’re Talking About “Influencers”

topsy-instagram-vine-featured Instagram has regained supremacy over Vine on Twitter, thanks to its new video feature? That seemed to be the story, based on stats from Topsy. But now, Topsy has clarified there's a different story, one where Instagram shares on Twitter have never dipped below Vine, at least when you're looking at all activity rather than just "influencer" activity. Vine Beat Instagram? We probably helped kick off the whole "Is Vine bigger than Instagram?" news cycle three weeks ago, when we reported that there was more sharing of Vine on Twitter than Instagram. Here's the chart we showed then: That [...]

A Week After Instagram’s Video Launch, Vine Sharing Tanks On Twitter

instagram-vs-vine-featured It's now been a full week since Instagram added video recording to its popular camera app, and it's already had a dramatic impact on its main competitor: Vine sharing on Twitter has tanked. We can use Topsy's free analytics tool to compare how many times Twitter users have shared links versus links, and the chart isn't pretty for Vine. Vine sharing went into a nosedive on June 20, the day of Instagram's announcement. Topsy shows there were almost 2.5 million Vine links shared on June 19, then a little more than 1.5 million on the 20th -- a drop of almost 40 perce [...]

Instagram Video: What About Vine, Monetization And Porn?

vine-instagram-200px Danny Sullivan captured the stats, the announcement and offered an initial "hands on" impression of the new video-recording feature on Instagram. My initial reaction, having just downloaded the iOS update, is that it works as advertised. It's simple, has several very nice features (image stabilization isn't yet available for Android) and will probably be quickly adopted by millions of people. One immediate question is: how will it impact Vine? Vine has seen significant adoption and is being used extensively by brands and marketers because of its Twitter connection. While Instagram video [...]

Instagram Adds Video Recording: Up Close On How It Works

instagram-video-featured Look out, Vine. Instagram, as expected, has added support for recording short video clips of up to 15 seconds. There are 13 filters that can also be applied. A new "Cinema" feature is available to help turn shaky videos into a more stable appearance. The new video feature is available today for iOS and Android. Below, how it all works. To record a video, people can select a new video option next to the camera button: You have to record at least three seconds and can go up to 15 seconds. "It's the right balance between not too short, that constrains your creativity, and not too long w [...]

Instagram: 16 Billion Photos, 1 Billion Likes Per Day, 130 Million Users

instagram-featured As part of Facebook big event today, where Instagram announced video sharing support, we also got new stats about how Instagram is doing. Instagram founder Kevin Systrom said that the service has: 16 billion photos have been shared to date 1 billion likes happen each day 130 million users are now on the service [...]

Vine Passes Instagram In Total Twitter Shares

vine-stats-analytics-featured Still not sure about the idea of making and sharing six-second looping videos? Consider this: on Friday there were more Vines shared on Twitter than Instagram photos. According to Topsy Analytics, there were about 2.37 million links to shared on Twitter over a 24-hour period as of about 11:30 pm PT Friday night. That's well ahead of the 2.14 million links to that Topsy counted in the same 24 hours. It's the first time Vine links have surpassed Instagram links on Twitter. Here's the Topsy visual: (you can click for a larger version) As you can see, Vine almos [...]

Instagram Restores Blocked Accounts After “Temporary Glitch”

instagram-logo-200px Instagram users of the world can relax again. The small number of people who couldn't get into their accounts yesterday should have access again; and no, Instagram isn't planning a mass delete of inactive accounts. #DontDeleteMyAccount Panic On Instagram Over Account Deletion Rumor, our story yesterday, covers how some on Instagram began panicking yesterday over rumors that Instagram was going to delete accounts that weren't constantly active, or which weren't taking pictures directly through Instagram or ... you name it. In part, these seem fueled by the fact that some people did have a [...]

#DontDeleteMyAccount Panic On Instagram Over Account Deletion Rumor

dont delete It's unclear how it happened, but apparently, some on Instagram are living in fear the service is about to delete their accounts, if they aren't posting or are using Instagram directly to take pictures. That's not the case, though some people may have had accounts deleted for other reasons, like a term of service violation. NOTE: See our follow-up story, Instagram Restores Blocked Accounts After “Temporary Glitch” The Rumor The wild rumors of accounts being deleted unless certain activities are followed seem entirely untrue. Instagram has made no such announcement. But, the rumors can [...]

Picture This: Instagram Is The Fastest Growing Social Network For Brands With 14% Growth This Quarter

Instagram-Use Since Facebook purchased the filter-friendly photo app Instagram last year, brand adoption has skyrocketed, according to a new study of the top 100 brands by SimplyMeasured. Since purchase last year, the Facebook-owned Instagram has flourished. The post-purchase growth jumped 500% in just a year, going from 22 million active monthly users to nearly 100 million current active users. Brands have joined the filtered-photo migration as well, with 67% of the top 100 brands now on Instagram as of May 1st. This number jumped a whopping 14% from February 1st, making it the fastest growing social ne [...]

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