Survey: Best Way To Reach Millennials Is On Social Media

social-media-spying SDL a "customer experience" software and services provider has released results of  multi-country survey of roughly 1,800 millennials (18 - 36). Not unlike other surveys the picture that emerges is of a highly mobile-centric audience that is willing to engage with marketers that earn their trust but are otherwise hard to reach. Most Millennials use at least two internet devices every day. A minority use three or even four -- 37 percent in the US. The survey also found that "19 out of 20" Millennials (globally) own smartphones and check them an average of 43 times per day (in US it's 45). [...]


20 Reasons Why Social Analytics Is A Nightmare — And What To Do About It

nightmare-shutterstock Social media managers and analysts have one of the toughest jobs in digital marketing today. Imagine trying to be an expert in content marketing, acquisition and retention marketing, brand management, word-of-mouth, customer advocacy, paid media, reputation management and viral marketing -- all across five different media channels and dozens of accounts. This is a day in the life of a social media manager. Due to its complexity, social media is also one of the least understood of all marketing channels. Learnings around social media management are largely limited to high-level best pract [...]


Restaurant Chain Asks Customers to Punk Competitors On Facebook And Instagram

behind_enemy_lines In a new marketing campaign, health-conscious restaurant chain Muscle Maker Grill, with help from Pittsburgh-based agency Brunner, is sending its clientele “Behind Enemy Lines." It's asking its customers to head over to any of its competitors’ fast food restaurants and engage in a little Facebook/Instagram foolery. Through July 28, Muscle Maker Grill fans, which the brand refers to as “Warriors,” are asked to be seen, and photographed, making the three-finger “Warrior W” at some less-healthy chain eatery. Those who do and post the image to Facebook or Instagram with the hash [...]


3 Fool-Proof Email List-Building Strategies With Facebook

facebook-email Though social followings and social engagement play an important role in any company's overall online presence, nothing beats email when it comes to accessing prospects on demand. Consequently, getting customers to make the leap from "fan" to "subscriber" is an important conversion point for many online business -- but it's often not done with much finesse. In this article, we'll look at three simple methods for taking "fans" willingly off of Facebook and onto your email list -- all without damaging your relationship with social followers. 1. Free, Specific "How-To" Content Via E-Book [...]


Why Facebook’s Organic Reach Throttle May Be Better for Brands Than They Think

Why Facebook's throttling organic reach might be good for brands. In this column, I will make a case that Facebook's reduction of organic reach for brand pages is a win-win for both Facebook and brands. I will also assert that while Facebook's throttling of reach is indeed an attempt to make more money, it's not in the way you think. But to get there, we must talk about traffic jams. Growing up in suburban New Jersey just outside New York City in the '70s, I was all too familiar with traffic jams. But it wasn't until I started driving myself that I realized how much of the congestion was caused by roads that simply couldn't handle the volume of automo [...]


Facebook Again Explains Why Organic Page Reach Is Falling, But Will That Satisfy Marketers?

facebook-edit-erase-featured Stop me if you've heard this before: Marketers are frustrated by plunging organic reach on Facebook Pages. Pages formerly accustomed to percentage per fan reach in the mid-teens are seeing low single digits. Facebook gets it. So today Brian Boland, Facebook's vice president of ads product marketing, posted a detailed explanation of why reach is falling and why marketers, businesses and other social publishers shouldn't give up on the platform. Facebook has tried to explain before, but Boland's FAQ post is the most complete rundown the company has offered. You can read it in full here, but w [...]


Facebook Gives Heineken Its Top Award For The Brand’s “If We Made It” Campaign

Facebook Studio Awards Facebook announced the winners for its third annual Studio Awards today, giving the top honor, the Blue Award, to Heineken USA for its Newcastle Brown Ale "If We Made It" campaign. Created by the ad agency Droga5, the campaign enlisted a number of celebrities to star in a spoof Super Bowl ad, or as the ad claims, the spot Heineken would have made if it had the budget for a Super Bowl ad. According to Facebook, the Studio Awards recognize brands and agencies using the social media platform for creative storytelling. "The Studio Awards don't simply celebrate the best work," said Faceboo [...]


No, Facebook’s New “Nearby Friends” Data Can’t Be Leveraged With Ad Targeting

Nearby-Friends Yesterday Facebook announced the optional feature "Nearby Friends." This feature allows users to see Facebook friends that are physically nearby their current location. This new feature (as with any location sharing functionality) brings up both privacy questions and marketing opportunities. According to AdAge, this new functionality will not offer advertisers any additional targeting options. With "Nearby Friends" there is an opportunity to deliver specific  to a user and friends that a marketer knows are in a specific location. Think bars, restaurants & entertainment. However Fac [...]


Native Mobile Apps May Dominate Now, But The Mobile Web Will Endure

Time spent with apps If you’re lucky enough to be a huge brand marketer with unlimited budgets, what I’m about to say probably doesn’t apply to you. You have the good fortune to focus on providing not only a phenomenal mobile website experience, but a great experience in mobile apps, as well. Not or, but and, as it should be. So, you can feel free to use the contact info below to discuss how to take your campaigns to the next level and stop reading this column. For the other 99% of us, the recent announcement by app analytics provider Flurry that users are still spending more time in apps than the mob [...]


Eat24 Sends Facebook Funny “Break-Up” Letter Over Decline In Post Views

facebook-dislike-600 Frustrated Facebook marketers might have found their patron saint. Eat24, a take-out food delivery app, has announced that it is deleting its Facebook page with a very funny Dear John letter to the social network. Dear Facebook, Hey. It’s Eat24. Look, we need to talk. This isn’t easy to say since we’ve been together so long, but we need to break up. We’d love to say “It’s not you, it’s us” but it’s totally you. Not to be rude, but you aren’t the smart, funny social network we fell in love with several years back. You’ve changed. A lot. When we first met, you made u [...]


5 Ways To Ease The Facebook Page Organic Reach Blues

facebook-magnifying-glass-600 It’s hard out there for a Facebook marketer. Anyone who manages a Facebook Page feels it. It might be anecdotal, but the anecdotes are piling up and the conclusion is undeniable: Organic reach is down and fewer people who have liked your page are seeing your posts. The ominous headlines hit almost daily, including two from this week: Facebook Is Ending the Free Ride, in which Valleywag quoted a source  familiar with Facebook’s marketing strategy saying that Facebook is in the process of throttling organic reach for Pages down to 1 or 2 percent. A Glut Of Facebook Updates Result [...]


Facebook Testing Business Manager, A Powerful Tool For Agencies And Large Businesses

Business Manager Managers of Facebook pages for agencies and large businesses take heart. Facebook is testing a new dashboard that seems to solve many issues that have for years frustrated those managing large stables of pages. As reported today in TechCrunch, Facebook is testing a Business Manager dashboard that gives administrators the ability to control pages and ad accounts from one place. No longer will it be necessary for teams to create fake Facebook profiles to manage a business' presence on the social network. No longer will you have to friend someone -- or know the email address tied to the [...]


Facebook Admins Will Soon Be Able To See The Exact Admin Who Authored Each Post

eToro-Facebook Big brands and companies with multiple Facebook Admins rejoice. It appears that by the end of the month Facebook Admins will be able to view which posts were authored by specific Admins. This gives a level of transparency and tracking that hasn't existed since the inception of Pages. AllFacebook reported that Adi Yagil of eToro received the following message when logging into their Facebook Admin Panel: New: See who’s posting as eToro. Starting Feb. 20, the names of admins will show next to their posts and comments. This will be visible to anyone with an admin role on your page. [...]


A Sneak Peek Into Volkswagen’s Super Bowl Social Media “War Room” Plans

volkswagen-ad-featured This is shaping up to the most digitally-enabled and interactive of Super Bowls, with many of the advertisers -- and even some non-advertisers -- thinking very holistically about their Big Game marketing. Oreo raised the bar with its rapid-response Tweet during the #BlackoutBowl last year, and, now, such quick wit and equally speedy media creation capabilities are coming to be expected. What does it take to mount a social media operation worthy to accompany a Super Bowl ad in these days of second-screening, mobile video, and the like? To find out, we spoke to Super Bowl advertiser Volkswage [...]


Facebook Wi-Fi Expansion May Help Local SMBs Boost Engagement With “Wi-Fi For Check-ins”

Check-in-page Last year, Facebook launched their "Facebook Wifi" program that allows business owners to offer free wi-fi to customers if they check-in to the location on Facebook. This allows users to skip Wi-Fi codes and simply use the check-in as currency for the connection. Yesterday, Facebook teamed up with NETGEAR to offer their lowest priced Facebook Wi-Fi options to date. With the new partnership, local businesses can now enter the Facebook Wi-Fi space for the $150 dollar range. The benefit for marketers? Authentication system for free Wi-Fi that automatically helps share the business on Face [...]


Mastercard #PricelessNewYear Campaign To Feature Consumer Photos On Times Square Billboards

Mastercard logo To ring in the New Year, Mastercard is giving everyone a chance to be featured on Times Square's famous digital billboards during New York City's New Year's Eve events. The company has launched its #PricelessNewYear campaign, asking consumers to post images of their holiday “priceless moments” on Facebook, Instagram and Twitter along with the #PricelessNewYear hashtag. According to Mastercard, it will display "the very best of all consumer generated content" on the famous Times Square billboards from 6:00 a.m. New Year's Eve until the ball drops. Mastercard says this campaign is its, [...]


Fans Or Frenemies? 3 Tips For Facebook Customer Service Crisis Management

facebook-dislike-featured No matter the budget, simply posting content on social media is not enough to make the most of your social media marketing dollar. Many marketers know repeat customers drive the most business, which may explain why seventy-six percent of local merchants today look to social media to engage existing customers (Constant Contact's Technology Pulse Q3, 2012). But what happens when you're publicly engaged by an existing customer on Facebook who doesn't have nice things to say? Just as the sun rises and sets, so will there be angry, vocal customers sharing their thoughts with the world by [...]


Facebook Opening Access To Custom Audiences For All Advertisers By End Of November

Facebook for Business Facebook announced today it will open access to its Custom Audiences ad targeting tool to all advertisers by late November. The feature will begin rolling out today for a limited number of US advertisers, with a global roll-out starting next week. Before today, Facebook's Custom Audiences was only available through its API and Power Editor tool. Soon, all Facebook advertisers will be able to leverage Custom Audiences to find existing customers and reach new prospects: Small businesses in particular will now be able to use their current customer lists to reach people on Facebook. And, for t [...]


Facebook To Roll-Out New Website & Mobile App Custom Audience Feature

facebook-target-aim-featured Facebook announced today a new website and mobile app custom audience feature to be released globally in the coming months. According to the announcement, a select group of test partners are currently using the new feature that allows marketers to place ads in News Feeds of people who have visited their website or downloaded their mobile app: For instance, a bike retailer could reach people who started designing bikes on its website but didn't make a purchase. Through custom audiences, the company can reach these people via desktop News Feed and encourage them to finish customizing online. Or [...]


Facebook Buys Israeli Mobile Analytics Company Onavo

Onavo Facebook has acquired Israeli startup Onavo. TechCrunch first reported the news, which was confirmed by a company blog post. The acquisition price wasn't announced but speculation puts it between $150 and $200 million. There are essentially two aspects to Onavo: consumer-facing apps that help users manage data and save money and an app-analytics business. The company's consumer-facing apps have been around since 2011. They compress data to make plans go further; they also provide visibility on data usage to mobile subscribers: By compressing your data, Onavo Extend can increase the power o [...]


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