Facebook Announces Preferred Marketing Developers Innovation Competition Winners

facebook Facebook has released the winners of its most recent Preferred Marketing Developers (PMDs) Innovation Competition. According to the announcement, the competition is held twice a year to highlight developers that have built tools to, "Help businesses realize their goals through Facebook." The most recent PMDs competition theme was "From Conversation to Conversion" and focused on direct response marketing solutions. According to Facebook, the following six winners were selected from more than 60 entries. Facebook PMDs Innovation Competition Winners Optimal (Grand Jury Prize): "Optimal [...]


Winning The Social + TV Race: Twitter’s “Live” Beats Facebook’s “DVR”

facebook-twitter-logos-200px This past Sunday's Breaking Bad series finale provided much more than a satisfying ending to loyal fans, it also highlighted the social race for TV integration. After the finale, both Twitter and Facebook rushed to talk about the overall number of updates around the beloved series in an effort to solidify themselves as a credible 2nd screen for TV viewing. Half of Americans visit social networks while watching TV with 1 in 6 Americans posting about it. The "social screen" has officially  arrived. So, who's winning? The New York Times dove into the subject, and it turns out that (at [...]


Pinterest Dominates Social Referrals, But Facebook Drives Higher Performance [Study]

pinterest-logo Publishers in women's programming verticals such as food and recipes, home and garden, style and health and wellness have found a deep, high volume source of referral traffic from Pinterest. A new study by Yieldbot, which sees over a 1.5 billion page views per month come through its publisher analytics platform, looks at the impact of social referral traffic on the advertising performance of women's sites. The ad technology firm found that while Pinterest sends oodles of traffic, those visitors don't click on ads at same rate as Facebook referrals. The table below illustrates the overwhe [...]


Facebook May Expand Use Of Facial Recognition To Billion+ Public User Profile Pictures

facebook-logo-sm After Facebook announced updates to its Data Use Policy this week, Reuters is reporting that the social network is considering applying its facial recognition technology to user profile pictures, adding over a billion public profile photos to the site's facial recognition database. According to Reuters, Facebook leverages the facial recognition technology for its "Tag Suggest" feature, automatically identifying users in newly uploaded photos by comparing faces in a picture to previous photos where the user was tagged. Facebook told Reuters that expanding its facial recognition technology to [...]


Facebook Says Run Your Promotions From Your Page, No Contest App Required

facebook-pages-logo In an about-face, Facebook announced it is doing away with the requirement that contest and promotions be run through apps. Up to now, page administrators were required to run all promotions through an app. However, "illegal" contests run from page timelines were fairly rampant. Starting today, page administrators can opt to run a promotion from their page, from an app, or by using both. The following practices, once banned per Facebook's Page Terms, are now permitted: Collect entries by having users post on the Page or comment/like a Page post Collect entries by having users m [...]


A Religion Built Around Facebook Likes?

Like-idol-600x546 A Dutch artist and his collaborators are planning to transform the Facebook "Like" into a religion, at least briefly, and then burn a giant golden Like icon on an altar in the Nevada desert during Burning Man later this month, in a participatory installation/performance art event. The Like4Real project was launched by artist Dadara via the Indiegogo fund-raising platform and has now exceeded its goal of $10,000. [caption id="attachment_55340" align="aligncenter" width="600"] Like 4 Real image © by Dadara[/caption] The Like4Real website homepage sports a truly hypnotic, animated manda [...]


Study: Brands Using Hashtags In Facebook Posts Show No Signs Of Higher Engagement Levels

facebook-hashtags-featured Analytics firm Simply Measured conducted a study of the Top 100 Interbrands on Facebook and discovered that even though the usage of Facebook hashtags by brands has increased nearly 20 percent between June 12, when hashtags went live on Facebook, through the end of June, hashtags are not resulting in any additional engagement. The study analyzed the Interbrand Top 100 Brands on Facebook between May 1 and June 30, 2013 to see how brands are leveraging the social media network, and to identify which brands and industries are experiencing the most success on Facebook. According to the findi [...]


Kuhcoon Launches A Social Media Dashboard With Data-Driven Tips On What To Post & When

social-media-network-people Social media agency Kuhcoon announced today that the company is launching a social media education and management software product, designed to help business owners and marketers manage their social media accounts from a single dashboard. Kuhcoon has handled social media accounts for brands worldwide since its start in 2011. This is their first product launch. According to Kuhcoon CEO Andrew Torba, the software was built by co-founder Charles Szymanski, "He built the product completely on his own while I built the brand and managed the service side of the business," said Torba. Kuhcoo [...]


Facebook Insights Gets A Refresh: New Interface, Rate Comparisons, Filter Options & More Stats To Track

Facebook logo Last month, we reported on new features for Facebook Insights being rolled out over the coming weeks. Now that a number of the features are available, Facebook marketer Jon Loomer has published a comprehensive overview of the updates on his blog at JohnLoomer.com. According to Loomer, Facebook Insights is, "drastically different than before." He outlines a number of new features, including an improved interface, rate comparisons, a click and drag date select tool, and more filtering options. An additional feature is the new "Best Post Types" that highlights best performing posts based on [...]


Study: Email Lands More Customers Than Facebook Or Twitter, But Still Fewer Than Organic Search

email-marketing-featured A new report from marketing software provider Custora found that customer acquisitions gained via email marketing has quadrupled since 2009, with email delivering more customers than Facebook or Twitter. According to the report, email accounted for only .88 percent of online customers acquired in 2009, but that number grew to 6.84 percent by Q2 2013. Facebook and Twitter's combined customer acquisitions have accounted for less than one percent this year. Even after an upswing of nearly seven percent during the last four years, email still falls behind organic search, which has accoun [...]


Advanced Targeting With Partner Categories

Recently, Facebook began to incorporate third-party data into its ad targeting with the release of partner categories. I thought I'd take the opportunity to explain this new capability in a little more detail. What Are Partner Categories? For the first time, advertisers can target users based on their off-Facebook purchasing behavior. As Facebook puts it: To date, advertisers have been able to show ads to people based on their expressed interests on Facebook. Now with partner categories, they can also show ads to people on Facebook based on the products and brands they buy. Data for these [...]


Facebook Updates Page Post Link Ads In An Effort To Produce Better Conversion Rates For Advertisers

facebook Facebook announced three updates to their Page post link ads today. With the new updates, advertisers can customize images, create unpublished Page post links ads directly in the ad create flow, as well as have more options when posting an ad with an off-site link destination. Advertisers can now customize images by uploading their preferred image for a Page post link ad instead of Facebook automatically sourcing a thumbnail image based on images from the linked site. Advertisers can customize images via the Page composer, create flow, Power Editor and the API. Facebook has also made [...]


Why The New Facebook Hashtags Are #Awkward & #Unnecessary

hashtags-featured Today to the delight of many marketers Facebook announced the release of hashtags. The new clickable links will pop open a new stream with public updates around each specific term. While hashtags seem like a great idea, there are quite a few obstacles in the way of #success for this new feature. Why Not Search? While hashtags work well for simple social sites like Twitter (140 characters) or Instagram (a photo with little to no text,) they come off as unwarranted on a site that includes in-depth Open Graph Search like Facebook. Facebook is far and away the most sophisticated social netwo [...]


Doing Direct Response On Facebook: Using Facebook Pixels

Screen Shot 2013-05-16 at 11.53.27 PM All advertisers on Facebook aim to turn users into customers. At the end of the day, marketing is about generating sales and making money, of course. But when you run ads on Facebook, it can be difficult to see to the end of the funnel. Often, advertisers get lost in the quantity of metrics and data available on Facebook and forget that their efforts shouldn’t stop there. Recently, Facebook has been actively adding offerings to make the platform more viable for Direct Response (DR) campaigns. This effort is a clear result of the increased sophistication of clients running Facebook ads. [...]


Study: Facebook Activity Correlates To TV Viewership (Social TV’s Not Just For Twitter)

Facebook-Ads Much has been made of the symbiotic relationship between TV and Twitter and the company's recent activity to attract both broadcasters and marketers to the platform.  Now a new paper from social advertising platform, CitizenNet, looks at how Facebook activity correlates with TV-viewing habits. For the study, CitizenNet looked the two weeks of Facebook Page Insights data leading up to the premieres of 77 TV shows from both broadcast and cable networks from 2011 and 2012. They then looked at whether the Facebook Insights metrics would correlate with Nielsen viewership for the premier episod [...]


Unifying Facebook Page Content & Ad Copy

In my last column, I discussed strategies for testing content on your Facebook page. I also talked about how important it is, even when testing, to retain the character of your brand in all your content. Your Facebook page should have an identity to it, and you should strive to hold that identity constant. Part of holding this identity constant is making sure that your advertising is aligned with your Page content. That means keeping the style and character of your ads consistent with the status updates, photos and videos you’re posting on your Page. This principle is not just limited to [...]


Facebook Announces Cost-Per-Action Bidding

Facebook-Home-Logo Facebook is hard at work to deliver and prove value to advertisers. Its recent announcements about third-party data integration in ad targeting and offline conversion tracking are all part of that. And today, Facebook is introducing a new way to bid for ads on the site, on a cost-per-action (CPA) basis. Eventually, though the timing isn't yet certain, all Facebook ad units will be available via CPA. However, the company is introducing the new option in selected ad categories for the present. CPA bidding (on a global basis) is available today through its ads API. CPA will make its way t [...]


Unpublished Posts: Using “Dark Posts” On Facebook To Test Content

Screen Shot 2013-04-03 at 5.43.58 PM Did you know that Facebook offers the capability to create unpublished posts on your Facebook Page? Such “dark posts” have actually been around for over six months, but it was only recently that Facebook has allowed them to appear in the Newsfeed. With Newsfeed being by far the most engaging placement on site, it’s not a surprise that more and more advertisers are expressing a renewed interest in unpublished posts. The primary (and most exciting) use case for creating unpublished posts is message testing. Before “dark posts,” Pages that wanted to test post content would have to bl [...]


Facebook Home Cover Feed Won’t Have Ads, Yet

facebook-home-logo Mark Zuckerberg told Marketing Land at the Facebook Home announcement today that ads will not be served on the new Cover Feed at the launch. Zuckerberg confirmed that they are planning ad units, but they won't roll out for some time. More Facebook Home Coverage Facebook Launches 'Home' – A New Android Home Screen Experience Hands On With Facebook Home Cover Feed And Chat Heads While "Facebook Home" Keeps Google, Search Is Harder To Reach Live Blog: The Facebook Android "Home" Phone Event [...]


How To Create & Use Facebook Custom Audiences

Finding offline customers online is one of the Holy Grails of online marketing, and that's what Facebook’s “Custom Audiences” advertising product is designed to do. As Facebook puts it, “Custom audiences let marketers find their offline audiences among Facebook users.” The feature allows you to match phone numbers, email address, or user IDs gathered offline to actual Facebook users. That contact information might come from customer loyalty programs, applications on Facebook, prospective customers or elsewhere. Any contact list that you have is usable. Custom Audiences is the s [...]


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