You need to be where your consumers, fans and prospects are, but, with so many social platforms, it can be difficult to keep up and make sure everything works together. Ensuring the marketing, strategy, and consumer journey is consistent, fits together, and tells a story that ladders up to your objectives and goals is easier said than done. It’s safe to bet that Facebook has evolved into the hub of your social media marketing, and the announcement of Timeline for Pages may make it even more central. It is the place where your content, stories, and communication live as well as thrive. B [...]

Related Topics: Channel: Industry | Facebook Marketing Column | Facebook: Marketing | Facebook: Pages | Pinterest | Social Media Marketing

Yesterday a new feature was announced by Microsoft that allows logged-in Facebook users to link related pages to themselves.  The new product, 'linked pages,' not only allows users to link pages to themselves, but also to friends. To see all linked pages simply click on the tab underneath the search box.  Those Facebook friends with a linked page will show up in the left column.  When pages are linked to a profile, the Facebook result displays first with all other linked pages below: One missing option that may anger users is that users cannot move other pages above the Facebook [...]

Related Topics: Channel: Search Marketing | Facebook | Facebook: Marketing | Facebook: Open Graph | Microsoft | Microsoft: Bing

Fire your marketing department! Social media is free! Have you heard the news? It’s been trumpeted recently in no end of misleading, link-baity headlines such as these: P&G To Lay Off 1,600 After Discovering It's Free To Advertise On Facebook P&G slashes marketers in lieu of free social media P&G CEO Discovers Social Media Marketing Is Free! P&G to cut 1600 staff after CEO discovers digital media is free‎ In Internet marketing, "free" is a dirty enough word to be a serious deterrent to email delivery when used in a subject line. Apparently, this doesn't hold [...]

Related Topics: Channel: Display Advertising | Display Advertising | Facebook | Facebook: Marketing | Google | Google: Marketing | Search Marketing | Social Media Marketing Column

From the beginning, Facebook has been about a community of real people and has used everything from .edu email addresses to mobile verification for support.  Now Facebook is helping top users (those with the most subscribers) gain more prominence by verifying their account with physical IDs.  TechCrunch announced that Facebook is inviting "prominent public figures" to verify their accounts and display a preferred nickname. This verification process will help users be found easier as well.  While no verification badge will be shown, verified users will appear in the Facebook Subscribe [...]

Related Topics: Channel: Industry | Facebook | Facebook: Business Issues | Facebook: Marketing | Facebook: Pages | Social Media Marketing

While most Super Bowl viewers were concentrating on the Giants-Patriots final score, we were tallying up a different score -- call it the Social Network Bowl, if you want -- and the final score was just as close as in the real game. Based on my informal tracking, Twitter and Facebook shared equal visibility during the Super Bowl, being mentioned in eight commercials each. And both of them skunked Google+, which wasn't mentioned at all during any Super Bowl ads. Out of 59 total commercials -- that's my unofficial count beginning with kickoff and ending when time ran out in the fourth [...]

Related Topics: Channel: Industry | Facebook | Facebook: Marketing | Facebook: Pages | Features & Analysis | Google | Google: Google+ | Google: Marketing | Social Media Marketing | Social Media Marketing: Hashtags | Top News | Twitter | Twitter: Marketing

Last night Facebook formally launched the previously announced "Apps for Timeline." If you're Zynga CEO Mark Pincus (or one of a handful of other high profile publishers) then you'd probably argue that apps on Facebook have been wildly successful.  But for most publishers and developers apps have not done quite as well. However this new "distribution mechanism" -- the embedding of apps in Facebook Timeline -- is almost certain to be much more effective. A new "app store" to rival Apple, Google? In fact Facebook could ultimately become another “app store” to rival the major mobile app ma [...]

Related Topics: Apple | Channel: Mobile Marketing | Facebook | Facebook: Marketing | Facebook: Mobile | Facebook: Open Graph | Facebook: User Interface | Google: Android | Mobile Marketing | Social Media Marketing | Top News

Facebook's customizeable profile view, Timeline, has officially launched on the web, mobile devices and now on business cards. Facebook has teamed up with Moo, a creative business cards maker, to offer Timeline-infused business cards. But if you want them, good luck. Only 5,000 per day are offered for free, and you can't buy them. Yesterday, VentureBeat reported that Facebook and Moo would be dishing out 200,000 free sets of cards on a first-come-first-serve basis. Moo also wrote about it directly here. Retail pricing for 50 card set is $15. When we headed over on January 6, [...]

Related Topics: Channel: Industry | Facebook | Facebook: Marketing | Social Media Marketing | Top News