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Digital Ad Spend Quickly Shifting To Mobile: Are You Ready?

mobile-devices-featured Recent projections from eMarketer show that mobile ad spending will surpass desktop spending by 2017, reaching more than $35 billion compared to desktop based advertising at $27B. The ultimate force behind the growth in ad spend is the massive increase in mobile web usage and smartphone activity by consumers. In order for the market to reach these lofty projections, it will be of paramount importance to work through key challenges such as fragmentation and cookie-based targeting. The Opportunity eMarketer reports that the global smartphone audience surpassed the 1 billion mark in 2012 [...]


What’s The Most Expensive (Per User) Acquisition? Hint: Not WhatsApp

money-cash-600 Last week when Facebook made its jaw-dropping $19 billion announcement that it was buying messenger WhatsApp many people, including me, marveled at the astonishing figure. But almost immediately others said, "Facebook got a deal; WhatsApp was actually cheap." I certainly wouldn't go that far but by some measures WhatsApp (even at $19 billion) is not the most expensive startup acquisition in memory. If one considers the price per user, WhatsApp does emerge as a relative bargain. This morning, I was pointed to a chart, based on public/third party data, created by Brightside that compares a [...]


HasOffers & Kontagent Respond To Facebook Partnership Terminations, To Lose Mobile Data On April 15

facebook-mobile-phones-featured Kontagent and HasOffers say they were caught off guard by Facebook's sudden termination of their Mobile Measurement Program partnerships for violating the terms of service agreement. Facebook has told the app developers that rely on the two companies for mobile app campaign analytics that they'll lose data access on April 15 and to find new partners. In an email to HasOffers customers (forwarded anonymously to Marketing Land) Facebook says as of the 15th, the mobile analytics company "will no longer have access to past or future mobile measurement data" and offers three suggestions for new [...]


Facebook Cuts HasOffers & Kontagent Out Of Mobile Marketing Partner Program

facebook-scissors-cuts-600 HasOffers and Kontagent are out of Facebook's mobile marketing partner program. The social network dropped the two companies for policy violations including holding onto data too long and not requiring advertisers to update their privacy policies to notify users of data collection, AdExhanger is reporting. According to the report, the app developers that rely on HasOffers and Kontagent for tracking downloads and monetization performance of their app install campaigns on Facebook will no longer have access to this data. Both companies have been removed from Facebook's list of mobile measurem [...]


Facebook To Start Running Ads In Mobile Apps, Building Foundation For Mobile Ad Network

facebook Facebook announced today on its developer blog that it will begin running ads in third-party mobile apps, laying the foundation for what will likely become the site's mobile ad network. From the announcement: We are running a small test to explore showing Facebook ads in third-party mobile apps. In this test, we'll be extending Facebook's rich targeting to improve the relevancy of the ads people see, provide even greater reach for Facebook advertisers, and help developers better monetize their apps. Facebook says it's working "directly" with a small number of advertisers and publishers [...]


Nielsen: All Top Brands Lost Web Users To Mobile In 2013

mobile-web-apps-featured According to data released last week by Nielsen, all the major web brands lost uniques on a year-over-year basis in 2013. The period measured was January through the end of October. The ranking of the top sites was more or less the same as we've seen in other data. However the relative loss of monthly uniques was not uniform. According to Nielsen, Ask lost the highest percentage of its monthly uniques. Next was Facebook and then YouTube. Nielsen broadly attributes the decline in "web" traffic to the rise of tablets and smartphones. However the company didn't provide a holistic vie [...]


What 2014 Holds For Mobile Marketing: 5 Predictions

2014 mobile predictions It's that time again. That's right, I'm talking about 2014 mobile marketing prediction time. A few weeks ago, I asked some of my smart friends in the mobile/location-based marketing space for their 2014 predictions. As promised, in this month's column, I am delivering a few of my own. If you want to look at last year's predictions, you can keep me honest (and see some of the stats for the space). To that end, I'm kicking off this post with additional current stats to set context around my 2014 predictions. Key Mobile/Social Statistics Global mobile subscriptions: 6,587.4 million (I [...]


Mobile Market: Windows Phone Flat, Pandora Now #2 App After Facebook

mobile-apps-featured ComScore released US November smartphone metrics today. The company says smartphone penetration in the US is 63.8 percent. By comparison Nielsen reports that it's 65 percent. As it has been for many months running, Apple remains the top individual smartphone OEM, followed by Samsung. All others, however, lost some share. Yet these numbers don't include the holiday period. We'll probably have to wait for late February or March to see those. Apple controlled 41.2 percent of the US smartphone market according to comScore, representing growth of 0.5 percent since last month. That's also [...]


Leaked: Facebook’s International Mobile Numbers Show Successful Global Adoption

facebook-mobile-phones-featured A leaked Facebook magazine was obtained by TechCrunch that touches on first ever breakdown of international mobile use. The verdict? Facebook's mobile adoption is quite healthy with most countries up over the 50% mark of total mobile users. Previous reports clumped this data by region, but this glimpse shows the breakdown across 7 countries. The report breaks down both the Daily Active Users (DAU) and Monthly Active Users (MAU). Here's a look at the specific data from the official Facebook document: Germany 43% of German Internet users are on Facebook 19 Million daily active us [...]


Top Apps Vary From Apple To Google To Amazon’s App Store

smartphone-shutterstock Earlier today, Apple published its list of top paid and free apps for 2013. Yesterday Nielsen reported its top US smartphone apps list (Android + iPhone). Now comes Distimo's "year in review" global ranking of apps, which also includes Amazon's tablet-only app store. What's striking is how different the app lists are from one another. For example there are only three apps common to all of the free lists: Candy Crush, Temple Run and Facebook. And only Minecraft and Where's My Water are present on all three paid app lists according to Distimo. Some of the discrepancies can probably be exp [...]


Facebook Most Used Mobile App, Google App 10th

smartphone-shutterstock Consumer Intelligence Research Partners (CIRP) has released US-based survey data about most frequently used mobile apps and top app publishers. Consistent with comScore data, CIRP found that Facebook was the leading and most frequently used mobile app. The firm asked mobile users to identify their "three most frequently used [mobile phone] apps." Facebook had four times the usage of the next app on the list, which was Twitter. That Twitter ranked so highly is something of a surprise, as are the relatively low rankings of Google (search) and Google Maps. An important caveat: these dat [...]


Ads Set To Appear On Instagram Next Week

instagram-featured Earlier this month Instagram told users that it was going to introduce advertising on the app in the coming weeks. That time has come and the Facebook unit just revealed some additional details about its strategy and the ad units we'll be seeing. Starting with a very small, select group of advertisers Instagram will begin introducing high quality brand-oriented ads into the news feed, these will include still imagery and video. The list of Instagram advertisers at launch include the following: Adidas Ben & Jerry's  Burberry GE Levi’s Lexus Macy's Michael Kors P [...]


Facebook’s First Video Ads Are Coming To Mobile

facebook-mobile-video-ads If you use Facebook on your favorite Android or iOS device -- and by Facebook's count, about 70 percent of us do -- you'll soon start seeing video ads in your News Feed. The company announced today that app developers can use videos in ads that are aimed at driving new app installs. Despite previous reports, it doesn't appear that the video ads will be set to auto-play. Here's how Facebook's Radu Margarint describes the new ads, and note the explicit mention of users clicking the ads to see the video: Potential customers will be able to click play to watch a video featuring your mobile app [...]


Edit On The Go: Facebook’s Post & Comment Editing Mobilizes To iOS Devices Along With Photo Commenting

facebook Finally, Facebook will now allow iOS users to fight back against auto-correct. The newest Facebook iOS update (6.6) will now allow iOS users to modify their posts and comments within the Facebook app. Users will also have the ability to view all changes that were made within the app -- and issue that was a sticking point with this change. In addition to the editing features, the app will also allow users to add a photo in with their comment. Photo commenting has been a popular feature that was launched this year, and making this mobile should only increase adoption. Users will also have the [...]


Facebook Buys Israeli Mobile Analytics Company Onavo

Onavo Facebook has acquired Israeli startup Onavo. TechCrunch first reported the news, which was confirmed by a company blog post. The acquisition price wasn't announced but speculation puts it between $150 and $200 million. There are essentially two aspects to Onavo: consumer-facing apps that help users manage data and save money and an app-analytics business. The company's consumer-facing apps have been around since 2011. They compress data to make plans go further; they also provide visibility on data usage to mobile subscribers: By compressing your data, Onavo Extend can increase the power o [...]


Smartphone Market: Android Plateaus But Google Near 100 Percent Audience Reach

google-samsung-nexus-phone-featured The August comScore US smartphone market share report is out. The story is familiar: Apple and Samsung are the top two OEMs, while others are down or flat. On the OS side, comScore agrees with earlier Kantar data showing small gains by Windows Phone in the US. But the news here appears to be that Android may have hit a ceiling. This may be in part because, in the US at least, the Galaxy S4 has underperformed. These data also don't reflect the release of the iPhone 5s and 5c. The most interesting part of the report are the data on app and mobile web usage.  They show that Fac [...]


Facebook Connects Impressions To Offline Sales For Telcos

facebook-mobile-phones-featured The future of digital advertising and marketing increasingly involves "closing the loop" between online ad exposures and offline sales. The days of the "click" are numbered. Mobile payments early on held this promise. However mobile payments haven't yet taken off (see Google Wallet). But that hasn't stopped Google, Facebook, Twitter and others from developing methodologies to measure or model the actual sales impact of online ads. The momentum toward connecting the dots between digital ads, store visits and offline sales continues to build. A case-in-point is yesterday's Facebook announc [...]


Survey: Facebook Dominates Check-ins, 30 Percent Geotag Posts

smartphone-map-checkin A new survey from the Pew Research Center focuses on the use of location on mobile devices. It found that roughly three-quarters (74 percent) of smartphone users access directions and other location-related information on their devices. The survey also found that checking in has declined in popularity since last year. Among "check-in" services Facebook is the most widely used, followed by Foursquare. The graphic above compares use of location-related services and check-ins. Use of the former has remained steady; however checking-in has dropped from 18 percent to 12 percent since 2012 [...]


July Mobile Data: Apple Gains, Google Top Mobile Site, Facebook Top App

smartphones ComScore released its July smartphone subscriber market share data for the US. The story is very similar to past months: the market continues to be a contest between Apple and Samsung, iOS and Android. In the handset category, the iPhone continued to be the top individual smartphone with Samsung gaining 2 points. All other makers were down. The Moto X has just become available and has yet to register. It remains to be seen whether it can reverse Motorola's long decline. For its part HTC has just launched an expensive branding campaign featuring actor Robert Downey Jr.  It's unlikely to [...]


Facebook Fixes Its Google Glass App; Twitter’s App Still Not Working

facebook-glass-photo Facebook has fixed its Google Glass app, which once again lets Glass wearers share photos to their Facebook timeline with voice captions. Reports began to surface late last week that the Facebook app for Glass wasn't working. In Glass, it looked like everything was fine -- users could share photos to Facebook, add a voice caption, etc., but the shared photo never actually showed up on the user's profile. A Facebook spokesperson told us yesterday that a fix was in progress and, as my dog and I just confirmed today, it's working again. The Twitter app for Glass, though, is another s [...]


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