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Mobile US & UK Facebook Users Jumped Roughly 20% In June, Mobile Ads Now 30% Of All Revenue

facebook What was once a weak spot in Facebook's strategy is quickly becoming a strength. Mobile had been a soft spot with new and improved apps, the overwhelming usage of Instagram and added mobile revenue, but this is no longer the case. The focus has been mobile, and the focus is now paying off. Reuters reported that Facebook's mobile traffic in June was up 18% in the US and 22% in the UK compared to the same time frame last year. Not only is traffic up, but revenue is as well. According to Facebook in Q1, 30% of revenue now comes from mobile. James Quarles, Facebook's regional director fo [...]


Report: Facebook Creating Flipboard-Like News Aggregator

Facebook mobile pages According to a report yesterday in the Wall Street Journal (WSJ), Facebook is developing a new news reader with an emphasis on mobile devices. Dubbed "Reader," the Flipboard-like news aggregation tool has been in development for over a year, according to the WSJ: The project, which the company has been developing for more than a year, is designed to showcase news content in particular. Recent versions of Reader resemble Flipboard Inc., a smartphone and tablet app that aggregates stories from multiple sources and lets users swipe to flip through articles, said the people with knowledge of the [...]


Xyo’s App For Me Uses Facebook Likes To Find App Recommendations For Users & Friends

mobile-apps-200px App developer Xyo has released App for Me, a new mobile search app that identifies a long tail of apps based on Facebook Likes. When a user performs a query using the search app, App for Me will deliver relevant app recommendations based on the user's Facebook Likes, as well as offer app recommendations for the user's Facebook friends. According to Xyo, App for Me search results will display Facebook friends, "...most likely to be interested in a long tail of over 600 types of apps and 120 game interests." Xyo cites that 10 percent of apps get 90 percent of the downloads, with users foc [...]


Google Glass Diary, Part 6: Using Facebook, Twitter & Google+ In Glass

glass-share-240px Beyond the inherent value of being able to do local search and navigation or do basic informational searches, I believe that Google Glass needs to have a strong social integration if it's going to succeed with average consumers. Way back in part two of this series, I said that Glass needed -- at minimum -- to have Facebook and Twitter apps before Google started sending the device out to the "regular folks" that were chosen as winners in the #ifihadglass contest. Sure enough, Google announced apps from Facebook and Twitter (plus Path, Tumblr and others) during its recent Google I/O conferenc [...]


Facebook’s Parse Tool Will Strengthen App-Developer Ties

Facebook + Parse In a Facebook "whiteboard" session today at the company's headquarters, it introduced press and analysts to its recently acquired mobile app development platform Parse and its former CEO Ilya Sukhar (who heads the Parse unit of Facebook). Sukhar seems like he could be Mark Zuckerburg's first cousin. For those who've never heard of Parse, it was a two-year-old startup acquired in April by Facebook. It's now part of the suite of tools Facebook offers for developers (Facebook Platform). Parse's mission was/is to take the complexity out of developing native mobile apps for multiple platforms (i [...]


After The IPO: Facebook Survives Its “Year Of Living Dangerously”

facebook-numbers-stats-featured Yesterday was the one-year anniversary of Facebook's public offering. It has arguably been the most volatile and momentous period in the company's roughly eight-and-a-half year history. Facebook went public in May of last year at $38 and closed Friday at just over $26. The low, last September, was $17.55. The volatility of the stock and the fact that it hasn't fully returned to its offering price may give many institutional investors reason to complain; but, most other statistics and metrics are up from a year ago. For example, Facebook has impressively been able to grow its mobile reven [...]


Google Shows Off New Twitter, Facebook Apps Available Now For Google Glass

twitter-glass-featured Google has just added apps from Facebook, Twitter, CNN and others for the Google Glass device and showed a preview of them to a packed house in the "Developing for Glass" session at Google I/O. Several new apps are now available for Android users via the MyGlass app that serves as the Glass' headquarters: Facebook Twitter Tumblr Evernote CNN Elle magazine Google's Timothy Jordan showed off a few of them during today's session. Based on the screenshots in his presentation, some of these apps/experiences are further along than others. Facebook On Glass It sounds for now lik [...]


Facebook Home Crosses 1M Downloads Threshold In One Month

Facebook-Home-Logo It may not sound like much for a site with more than a billion users and 751 million mobile active users, but a million downloads of Facebook Home is significant. Facebook revealed the figure at a "whiteboard session" held yesterday at the company's Menlo Park, California headquarters. Home had 500,000 downloads as of April 21. So the number has doubled in a few weeks. Facebook also said the profile of users adopting Home was becoming "more normal" with each passing week. (It's not clear what "less normal" would mean in this context.) The Facebook Home app/launcher has been heavily malig [...]


Facebook Likely In Talks To Buy Social Navigation App Waze

Facebook Mobile -iphone iOS devices Will Facebook acquire social traffic and navigation app Waze? TechCrunch ran an article today claiming that three Israeli papers, Calcalist, Ynet and The Marker, have reported that Facebook is in talks to acquire the company in a billion-dollar deal that would help further grow Facebook's mobile efforts. According to the article, a private source confirmed the deal along with a price range of $800 million to $1 billion, although a spokesperson from Facebook and from Waze both said they will not comment on rumors or speculation about the business. Waze uses crowdsourcing technology to let [...]


Google, Facebook Have 7 Of Apple’s Top 25 All-Time iPhone Apps

iphone-apps-ios-featured Google and Facebook combine to take up seven spots on Apple's newly-released list of the Top 25 all-time free iPhone apps. Apple published that list -- and three others -- as part of its countdown to 50 billion App Store downloads, which the company expects to happen soon. (Apple is giving away a $10,000 App Store credit to whomever completes the 50 billionth download and $500 credits to 50 others.) Those lists look at the most popular iPhone apps (free and paid) and iPad apps (free and paid). On the paid side, the majority of apps on both lists are games. But, there's more variety in th [...]


Location-Based Listening & Analytics

One of the five predictions in my recent 2013 mobile predictions post was that mobile analytics and measurement would get a seat at the "adult table" this year. In particular, one of the areas in which I am seeing tremendous growth is location-based listening and analytics. As more and more companies adapt a listening strategy -- in many cases, using advanced tools like Sysomos and Radian6 (now part of Salesforce.com's MarketingCloud) -- some are starting to look at the possibilities of going deeper. During a recent interview with colleague and co-author of Digital Marketing Analytic [...]


Facebook Reports $1.46 Billion Revenues, 751 Million Mobile Active Users

facebook-earnings-money-featured Facebook just announced Q1 2013 earnings. Revenue was nearly $1.46 billion, up 38 percent year over year (YoY). That beat financial analysts' estimates. Net income was $219 million, which was below estimates. Allaying fears of a decline in usage and engagement, Facebook saw 26 percent growth in daily active users (now 665 million). Monthly active users also increased 23 percent to 1.1 billion. Mobile active users were 751 million, a significant jump compared with 680 million in Q4 2012. Ad revenues were $1.25 billion (85 percent of total revenue), which represented a 43 percent increase [...]


Facebook Introduces New Mobile Pages Layout

facebook-mobile-pages-featured Today, Facebook is introducing a new mobile Pages layout. Page owners don't need to do anything; all existing Pages will automatically be converted to the new format. It goes live on iOS and the mobile Web immediately. The Android version is coming soon. According to Facebook, the mobile UI has been simplified and adapted with the mobile use case in mind ("mobile first" and so on). The following are the mobile-experience improvements, according to the company: More relevant information up front so people can see the information they care about most – such as location and contact [...]


Facebook Mobile Gets Major Upgrades Including Mobile Open Graph, Better Logins & “Facebook Technology Partners”

Facebook Mobile -iphone iOS devices Today at Mobile DevCon (Facebook's Mobile Developer Conference) some major announcements were unleashed that will change the way that apps interact with Facebook. Of course, Facebook integration within mobile apps is more important than it ever has been. According to a statement released from Facebook, over 81% of top 100 grossing iOS apps and 70% of top 100 grossing Android apps integrate with Facebook. The changes are quite large for mobile developers including Open Graph integration with an Object API, better logins & Permissions and the creation of "Facebook Technology Partners." [...]


Facebook Home Rolling Out Internationally Today

facebook-home-logo Facebook's new Android experience, Facebook Home, is launching outside the U.S. today. That's according to Facebook's Cory Ondrejka, who made the announcement today at the D: Dive Into Mobile conference. The international rollout is of the Facebook Home app only; the phones that have it pre-installed won't be sold until later this year. Home launched less than two weeks ago in the U.S. on a limited number of Android devices. Among its features, Home essentially takes over the device's home and lock screens, pushing Facebook content to the user without him/her having to launch the Faceboo [...]


Facebook Incorporates Third Party Data Into All Ad Targeting

facebook-marketing This morning, Facebook is launching what it calls "partner categories." It brings offline and third-party data from data brokers Acxiom, Datalogix and Epsilon to all categories of Facebook advertising. Facebook previously incorporated this data into its targeting capabilities under Custom Audiences. Now it's available for all Facebook Ads and to all users of the Power Editor. Starting today, partner categories will be available to advertisers in the US. The data are drawn from a vast range of sources including online behavior, offline loyalty cards and myriad other places. Partn [...]


Report: US Mobile Ads To Reach $7 Billion This Year, Big Companies Dominate

smartphones 'Tis the season of mobile advertising forecasts. Within the last week three have been released from eMarketer, BIA/Kelsey and now IDC. Emarketer said that US mobile advertising was worth $4.1 billion in 2012, BIA estimated $3.2 billion and IDC now asserts that US mobile ad revenues came in at $4.5 billion for the year. IDC expects mobile advertising to reach $7 billion by year end, compared with eMarketer's $7.29 billion and BIA's $5.39 billion. The IDC forecast also says the following about 2012 mobile ad revenues: Search: 61 percent of mobile ad spending  ($2.8 billion) Display: [...]


EMarketer: Google Still Owns Mobile Ad Market, But Facebook Has Largest Share Of Mobile Display Ad Dollars

mobile internet display ad revenue share by company emarketer According to eMarketer, mobile advertising will reach $7.29 billion by the end of this year with Google projected to take home more than half, earning $3.9 billion in US mobile ad revenue for 2013. According to the report, US mobile advertising grew 178 percent last year and is expected to grow 77.3 percent this year, a five fold increase since 2011. Mobile ad dollars represent display, search and messaging-based formats served on mobile devices. Mobile advertising will continue to climb dramatically, with an expected $27.13 billion in total mobile ad revenue by 2017, just under 45 percent [...]


Hands On With Facebook Home Cover Feed And Chat Heads

facebook-home-phones Earlier, we covered the launch of Facebook "Home," the company's homescreen strategy for Android devices (also see live blog). As expected, Facebook also introduced a branded phone, the HTC "First." The First is available in the US exclusively from AT&T for $99 (locked and with a contract). There are lots of interesting implications from the announcement today that we'll explore in other stories in the coming days. However, in this post, I'll go through some of the basic features of Cover Feed and Chat Heads, as well as how Home affects the general Android handset experience. What [...]


Facebook Home Cover Feed Won’t Have Ads, Yet

facebook-home-logo Mark Zuckerberg told Marketing Land at the Facebook Home announcement today that ads will not be served on the new Cover Feed at the launch. Zuckerberg confirmed that they are planning ad units, but they won't roll out for some time. More Facebook Home Coverage Facebook Launches 'Home' – A New Android Home Screen Experience Hands On With Facebook Home Cover Feed And Chat Heads While "Facebook Home" Keeps Google, Search Is Harder To Reach Live Blog: The Facebook Android "Home" Phone Event [...]


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