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Forecast: Mobile To Be 48 Percent Of Display Revenue By 2017

money-growth-chart-featured Data aggregator eMarketer has published a revised set of ad-revenue forecasts with an emphasis on mobile. The firm projects that mobile advertising will account for an increasing share of display revenue and represent nearly 50 percent ($14.5 billion) of all display advertising by 2017. Google will capture more than 50 percent of global mobile ad revenue this year; Facebook is gaining, however. According to eMarketer, Facebook's share of mobile ad revenue will grow from just over 5 percent last year to almost 16 percent this year. In terms of the broader category of global digital ad [...]


Facebook Mobile Login Adds Separate User Sharing Controls

facebook Facebook has tweaked its mobile login system -- a system that the company says is used more than 850 million times each month. The primary change is an extra layer of user control over sharing. Mobile apps that use Facebook login are now required to ask about sharing on Facebook in a separate step from the login itself: Don't want to share your music playlist or workout routine with friends? You can choose to skip sharing altogether. Clearly separating sharing means people can decide whether they only want to use Facebook Login for fast registration without also sharing back to Facebook. [...]


Facebook Leads Group To Connect The Rest Of The World

Facebook world 2 Facebook's mission is to make the world more open and connected. The company is now literally trying to do that by leading a group of mostly mobile companies to help bring 5 billion more people online. The initiative resides at internet.org. From the press release: The founding members of internet.org -- Facebook, Ericsson, MediaTek, Nokia, Opera, Qualcomm and Samsung -- will develop joint projects, share knowledge, and mobilize industry and governments to bring the world online. These founding companies have a long history of working closely with mobile operators and expect them to play [...]


Facebook Wants To Power M-Commerce For Others

Facebook Mobile -iphone iOS devices According to a report in AllThingsD, which Facebook apparently confirmed, the company is testing -- emphasis on that word -- a new payments system in which consumers would use stored credit card data (on Facebook) to buy things on third-party mobile apps. Payment would be triggered using Facebook log-in credentials (not unlike Amazon's one-click purchase capability). From a consumer perspective, it would remove considerable friction from the current mobile e-commerce purchase experience because they would no longer have to provide 16-digit credit card numbers to random (and untrusted) e-com [...]


Facebook Now Making $0.80 Per Mobile User

facebook-mobile-pages-featured Facebook released new country-specific active user counts earlier today. It offered figures for the US and UK, saying that other countries would release them at their discretion. What these data show is that 79 percent of Facebook's daily active users are mobile in the US, with 83 percent mobile in the UK. These are the most engaged users of Facebook. The numbers reflect that already a very high proportion of the daily active user base in the US and UK is mobile -- though mobile penetration rates will still probably creep up. During the past 12 months, mobile has become a larger and [...]


With Acquisition Facebook Now Speaks “Jibbigo”

Jibbigo As widely reported yesterday, Facebook has acquired Mobile Technologies (MT) and its translation app "Jibbigo." There are a wide range of potential applications of the technology for a global site and platform such as Facebook. They extend to translating real-time communications in Messenger, translating News Feed and even ads. Facebook's long-term vision for MT probably goes well beyond these relatively straightforward translation scenarios. In a sense this is another "Facebook is a mobile company" play. But it's far from mobile only. The technology can be used in PC and "offline" contexts [...]


Facebook Mobile Pages Integrate OpenTable And TV Listings

Facebook mobile OpenTable Dinner and a show. Facebook is introducing new content and features to selected mobile Pages to make them more engaging and useful. The company said this afternoon that it is integrating OpenTable booking into Facebook mobile Pages for restaurants in North America. In addition, TV listings information will appear on TV and movie Pages. In the latter case, "Listings will be based on your current time zone and include the channel name, air time and a description of the show or movie playing." In the case of OpenTable, users will be able to book restaurants directly through their mo [...]


Facebook Tests Trending Topics On Mobile Site

facebook Facebook has started a very limited test that shows trending topics to select U.S. users of its mobile website. The test, first reported by AllThingsD, inserts a News Feed banner/widget listing popular topics that are being discussed across Facebook. Clicking the widget then shows the user what his/her friends are saying about the topic, followed by posts from strangers about it. Facebook is sharing this official statement about the test: Today we started running a small test that displays topics trending on Facebook. It is currently only available to a small percentage of U.S. users [...]


Facebook Beats Q2 Expectations, Mobile Climbs To 41 Percent

Facebook-Home-Logo Facebook announced Q2 2013 revenues this afternoon. It beat analysts' consensus expectations with $1.81 billion in total revenue. Ad revenue was 88 percent or $1.60 billion, representing 61 percent growth vs. last year. Facebook surprised especially with a big jump in mobile ad revenue, which climbed to 41 percent of the total (vs. 30 percent last quarter). In real dollar terms the company made $656 million on mobile ads in the quarter. Non advertising revenue (payments/fees) came in at $214 million. Facebook published the following daily and monthly user numbers for the quarter [...]


Facebook Feature Phone App Crosses 100 Million Threshold

Facebook-Home-Logo The Facebook experience for developing markets (e.g., India) is called Facebook for Every Phone. It launched in July 2011 and was the product of the company's acquisition of Snaptu. This morning, the company announced that the smartphone app-like experience for feature phones now has 100 million users around the world. According to data released by Facebook in Q1, the company has more than 750 million mobile users around the world, and mobile now contributes more than 30 percent of ad revenue. Last week, Reuters reported that June mobile traffic was up in the US and UK, 18 percent and 22 pe [...]


Mobile US & UK Facebook Users Jumped Roughly 20% In June, Mobile Ads Now 30% Of All Revenue

facebook What was once a weak spot in Facebook's strategy is quickly becoming a strength. Mobile had been a soft spot with new and improved apps, the overwhelming usage of Instagram and added mobile revenue, but this is no longer the case. The focus has been mobile, and the focus is now paying off. Reuters reported that Facebook's mobile traffic in June was up 18% in the US and 22% in the UK compared to the same time frame last year. Not only is traffic up, but revenue is as well. According to Facebook in Q1, 30% of revenue now comes from mobile. James Quarles, Facebook's regional director fo [...]


Report: Facebook Creating Flipboard-Like News Aggregator

Facebook mobile pages According to a report yesterday in the Wall Street Journal (WSJ), Facebook is developing a new news reader with an emphasis on mobile devices. Dubbed "Reader," the Flipboard-like news aggregation tool has been in development for over a year, according to the WSJ: The project, which the company has been developing for more than a year, is designed to showcase news content in particular. Recent versions of Reader resemble Flipboard Inc., a smartphone and tablet app that aggregates stories from multiple sources and lets users swipe to flip through articles, said the people with knowledge of the [...]


Xyo’s App For Me Uses Facebook Likes To Find App Recommendations For Users & Friends

mobile-apps-200px App developer Xyo has released App for Me, a new mobile search app that identifies a long tail of apps based on Facebook Likes. When a user performs a query using the search app, App for Me will deliver relevant app recommendations based on the user's Facebook Likes, as well as offer app recommendations for the user's Facebook friends. According to Xyo, App for Me search results will display Facebook friends, "...most likely to be interested in a long tail of over 600 types of apps and 120 game interests." Xyo cites that 10 percent of apps get 90 percent of the downloads, with users foc [...]


Google Glass Diary, Part 6: Using Facebook, Twitter & Google+ In Glass

glass-share-240px Beyond the inherent value of being able to do local search and navigation or do basic informational searches, I believe that Google Glass needs to have a strong social integration if it's going to succeed with average consumers. Way back in part two of this series, I said that Glass needed -- at minimum -- to have Facebook and Twitter apps before Google started sending the device out to the "regular folks" that were chosen as winners in the #ifihadglass contest. Sure enough, Google announced apps from Facebook and Twitter (plus Path, Tumblr and others) during its recent Google I/O conferenc [...]


Facebook’s Parse Tool Will Strengthen App-Developer Ties

Facebook + Parse In a Facebook "whiteboard" session today at the company's headquarters, it introduced press and analysts to its recently acquired mobile app development platform Parse and its former CEO Ilya Sukhar (who heads the Parse unit of Facebook). Sukhar seems like he could be Mark Zuckerburg's first cousin. For those who've never heard of Parse, it was a two-year-old startup acquired in April by Facebook. It's now part of the suite of tools Facebook offers for developers (Facebook Platform). Parse's mission was/is to take the complexity out of developing native mobile apps for multiple platforms (i [...]


After The IPO: Facebook Survives Its “Year Of Living Dangerously”

facebook-numbers-stats-featured Yesterday was the one-year anniversary of Facebook's public offering. It has arguably been the most volatile and momentous period in the company's roughly eight-and-a-half year history. Facebook went public in May of last year at $38 and closed Friday at just over $26. The low, last September, was $17.55. The volatility of the stock and the fact that it hasn't fully returned to its offering price may give many institutional investors reason to complain; but, most other statistics and metrics are up from a year ago. For example, Facebook has impressively been able to grow its mobile reven [...]


Google Shows Off New Twitter, Facebook Apps Available Now For Google Glass

twitter-glass-featured Google has just added apps from Facebook, Twitter, CNN and others for the Google Glass device and showed a preview of them to a packed house in the "Developing for Glass" session at Google I/O. Several new apps are now available for Android users via the MyGlass app that serves as the Glass' headquarters: Facebook Twitter Tumblr Evernote CNN Elle magazine Google's Timothy Jordan showed off a few of them during today's session. Based on the screenshots in his presentation, some of these apps/experiences are further along than others. Facebook On Glass It sounds for now lik [...]


Facebook Home Crosses 1M Downloads Threshold In One Month

Facebook-Home-Logo It may not sound like much for a site with more than a billion users and 751 million mobile active users, but a million downloads of Facebook Home is significant. Facebook revealed the figure at a "whiteboard session" held yesterday at the company's Menlo Park, California headquarters. Home had 500,000 downloads as of April 21. So the number has doubled in a few weeks. Facebook also said the profile of users adopting Home was becoming "more normal" with each passing week. (It's not clear what "less normal" would mean in this context.) The Facebook Home app/launcher has been heavily malig [...]


Facebook Likely In Talks To Buy Social Navigation App Waze

Facebook Mobile -iphone iOS devices Will Facebook acquire social traffic and navigation app Waze? TechCrunch ran an article today claiming that three Israeli papers, Calcalist, Ynet and The Marker, have reported that Facebook is in talks to acquire the company in a billion-dollar deal that would help further grow Facebook's mobile efforts. According to the article, a private source confirmed the deal along with a price range of $800 million to $1 billion, although a spokesperson from Facebook and from Waze both said they will not comment on rumors or speculation about the business. Waze uses crowdsourcing technology to let [...]


Google, Facebook Have 7 Of Apple’s Top 25 All-Time iPhone Apps

iphone-apps-ios-featured Google and Facebook combine to take up seven spots on Apple's newly-released list of the Top 25 all-time free iPhone apps. Apple published that list -- and three others -- as part of its countdown to 50 billion App Store downloads, which the company expects to happen soon. (Apple is giving away a $10,000 App Store credit to whomever completes the 50 billionth download and $500 credits to 50 others.) Those lists look at the most popular iPhone apps (free and paid) and iPad apps (free and paid). On the paid side, the majority of apps on both lists are games. But, there's more variety in th [...]


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