It quite surprising that mobile Facebook users haven't been able to share articles on mobile devices. Facebook's "Share" button allows users to quickly pass along interesting posts to their own audience. It's a frequently used element on the web version of the social network. Share however hasn't been available for mobile devices ... until today: Now mobile web users can quickly use the share button for posts - whether from profiles or pages. Other non-post items (i.e. Events,Sponsored Pages, etc) cannot be shared via the mobile web. This feature has not yet been rolled out to mobile ap [...]

Related Topics: Channel: Social Media | Facebook | Facebook: Buttons & Plugins | Facebook: Mobile

App developers rejoice! Facebook has unleashed new targeting options that allow advertisers to target specific mobile operating systems and devices. This is very important to companies and developers who make platform specific applications. Advertisers can now push different ads to specific sets of mobile users. The mobile operating systems available to target are iOS, Android and the devices which can be targeted are iPhone, iPad and iPod. This targeting is now available in the Power Editor and Ad API.   [...]

Related Topics: Channel: Social Media | Facebook | Facebook: Advertising | Facebook: Mobile | Social Media Marketing | Social Media Marketing: Advertising

Facebook has released its Q3 financials and there are some solid numbers in the all-important advertising category. Overall, revenue was up to $1.26 billion for the quarter, a 32 percent gain over Q3 2011 and the third consecutive quarter of higher revenues. The company is reporting $1.09 billion in ad revenue for the quarter, a 36 percent increase year-over-year. That sum represents 86 percent of Facebook's total revenue. Perhaps most importantly, Facebook says that 14 percent of its ad revenue came from mobile. That's been something of an achilles heel for the company and it's i [...]

Related Topics: Channel: Industry | Facebook | Facebook: Advertising | Facebook: Business Issues | Facebook: Mobile | Social Media Marketing | Top News

You may have seen the headlines this week: For the first time, Instagram surpassed Twitter in average daily mobile visitors last month. It's an important milestone in Instagram's growth, but the August numbers don't fully reflect the dramatic gains that Instagram has made over the past six months. ComScore, the source of this week's statistics via its new Mobile Metrix service, dug back and shared comparison mobile data for the two services covering March through August 2012. In that six-month span, Instagram's average daily mobile visitors jumped from 886,000 to 7.3 million -- that's a [...]

Related Topics: Channel: Strategy | Facebook: Instagram | Facebook: Mobile | Mobile Marketing | Social Media Marketing | Statistics: Mobile Marketing | Statistics: Popularity & Usage | Statistics: Social Media | Top News | Twitter | Twitter: Mobile

Rumors have come and gone and come again that Facebook will develop it own phone. But that idea makes no sense for the company, says Facebook CEO Mark Zuckerberg. In an interview today at the TechCrunch Disrupt conference, Zuckerberg told Mike Arrington that it makes more sense for Facebook to work with others than try to build its own device. "It's always been the wrong strategy for us," Zuckerberg said. "It's so clearly the wrong strategy for us" Assuming Facebook did build one -- and Zuckerberg quickly stressed that it wasn't --assume maybe it attracts 20 million people. That [...]

Related Topics: Channel: Industry | Facebook: Business Issues | Facebook: Mobile

Sure, Facebook has been experimenting with integrating its ads more into people's news feeds. But for the most part, they remain tucked off to the right. Expect that to change in mobile, says Facebook CEO Mark Zuckerberg Asked if "mobile is a strength or weakness" for Facebook by Mike Arrington, who interviewed Zuckerberg on stage today at the TechCrunch Disrupt conference, Zuckerberg said that there's plenty of engagement with mobile and that better monetization will follow, especially in that ads won't be separated out. "We're not going to have ads in a separate column. There's no [...]

Related Topics: Channel: Social Media | Facebook | Facebook: Advertising | Facebook: Mobile | Mobile Marketing | Top News

Data aggregator and forecaster eMarketer has released a US mobile advertising projection that shows Twitter making more mobile ad revenue than mobile ad network Millennial Media, as well as Facebook and Apple's iAd "network." However in 2013 Facebook mobile revenues are forecast to surpass Twitter's: Overall the firm says that mobile advertising in the US will be worth $2.6 billion by the end of 2012. The IAB said that mobile advertising was worth just under $1.7 billion in North American in 2011. Source: IAB (2012) Mobile paid search is the largest single chunk of mobile adve [...]

Related Topics: Channel: Strategy | Facebook: Mobile | Mobile Marketing | Statistics: Market Share | Statistics: Mobile Marketing | Top News | Twitter: Advertising | Twitter: Mobile

Facebook has rewritten its iOS app with an eye on speed, but the real story isn't about the app's features -- it's about how the app was rebuilt and what it represents in the bigger picture. The company claims that the app is twice as fast as the previous version; I can't confirm that number, but I have downloaded the new version and it's definitely a faster experience. There aren't many new features to talk about -- this update is all about speed on the user side. But there's a more significant change behind the scenes. Facebook has abandoned the web-based HTML 5 programming language an [...]

Related Topics: Channel: Social Media | Facebook | Facebook: Mobile | Features & Analysis | Mobile Marketing | Top News

A new Facebook ad type has been created specifically for those developers who are looking to promote their apps. The new mobile targeting will allow developers to promote app installations to the 543 million active Facebook mobile users. Over the past 30 days alone Facebook has sent people Google Play or the App Store 146 million times; these new ads will only help to grow those numbers. In order to be eligible, advertisters need to have their app on the Facebook App Center. Developers can then navigate to their Apps page and click "Promote" on the side navigation.  First, the targeting m [...]

Related Topics: Channel: Social Media | Facebook | Facebook: Mobile | Mobile Marketing | Social Media Marketing | Social Media Marketing: Advertising | Top News

Facebook now claims 543 million monthly active mobile users. The good news for Facebook is that mobile users are "more active" than PC users. The bad news is that mobile users are much harder for the social site to make money from. This challenge has been widely discussed and was the subject of several questions on the recent Q2 Facebook earnings call. Facebook executives repeated several times during the call that they were being cautious about monetizing mobile so as to not disrupt the user experience. Source: Facebook Facebook is going to need to do something different with its [...]

Related Topics: Channel: Strategy | Facebook: Advertising | Facebook: Mobile | Facebook: Statistics | Facebook: User Interface | Statistics: Social Media | Top News

Facebook's mobile business strategy may be taking another step later this month with the launch of app-related advertisements -- ads that could be a boon for developers, but could also lead to more privacy-related scrutiny. The Wall Street Journal cites "people familiar with the company's plans" in saying that Facebook will give advertisers a way to "place ads for apps directly in a users' News Feed on their mobile devices." And it doesn't matter if the user has expressed an interest in the company. Facebook would charge companies every time an app is installed on users' smartphones, one [...]

Related Topics: Channel: Social Media | Facebook | Facebook: Advertising | Facebook: Apps & App Center | Facebook: Mobile | Mobile Marketing | Social Media Marketing | Top News

Instagram is taking steps towards more customized content with the release of version 2.5 and the "explore" tab.  Instead of simply showcasing top photos as the previous "popular' tab did, "explore" looks like it will offer more tailored content.  The new tab features a search directly on the screen allowing users to pull up any type of photos quickly and easily: The sheer name change "popular" to "explore" (and the compass like icon) hint at both a custom tailored content and location based content - something that should be much more appealing to casual users. In addition to explore [...]

Related Topics: Channel: Social Media | Facebook: Mobile | Mobile Marketing | Social Media Marketing

A new feature has been released to help Facebookers connect with other users who are near to their physical location.  TechCrunch reported that the 'Find Friends Nearby' feature (once internally titled "Friendshake") is available for both mobile and mobile web versions of Facebook.  Instead of meeting someone and having to searching for them on Facebook, users can leverage Find Friends Nearby to quickly find and connect with others. Facebook has been pushing is mobile presence hard as of late.  With iOS6 integration, mobile likes to App Center to Instagram, Facebook has beefed up their o [...]

Related Topics: Channel: Social Media | Facebook | Facebook: Mobile | Social Media Marketing

Six months ago mobile was one of Facebook's weakest areas.  Today it is one of their brightest and most promising sectors.  Facebook has been beefing up its mobile presence with the purchase of Instagram, the integration to iOS6, the launch of App center & Facebook camera, and a heavy mobile ad push (that actually work).  Today that reaches out even further with the mobilization of the open graph "Like" button. Users will now be able to like content directly within an app for an integrated experience.  The following examples show the seamless integration of Likes on the Instagram [...]

Related Topics: Channel: Social Media | Facebook | Facebook: Mobile | Mobile Marketing | Social Media Marketing | Top News

Bloomberg is reporting that Facebook is preparing to launch a mobile-specific location-based ad product. According to the article Facebook has all-but-confirmed the offering, which the company has been testing for several months and shown to various clients and CMOs. This is apparently just one of several new ad product ideas under development at the social site. Mobile is obviously a critical area for Facebook as large numbers of its users increasingly access their accounts primarily through mobile. Mobile monetization is much weaker than PC ad revenue. It's almost non-existent with onl [...]

Related Topics: Channel: Industry | Facebook | Facebook: Advertising | Facebook: Business Issues | Facebook: Mobile

As expected, Apple has announced a significant integration of Facebook into iOS6, the next generation of its mobile operating system. Apple's Scott Forstall just told today's WWDC keynote, in Apple's typically understated style, that the company has worked with Facebook to create "the best Facebook experience ever on a mobile device." Some highlights from the announcement: Persistent login: Users won't have to re-login to Facebook when going from app to app. Facebook integrated with numerous apps, such as Photos (post photos to Facebook directly from the app), GameCenter, Notificat [...]

Related Topics: Apple | Apple: iOS | Channel: Mobile Marketing | Facebook | Facebook: Mobile | Top News

Facebook's web & mobile app marketplace deemed "App Center" officially launches tonight.  Announced last month, App Center will be available today and will launch with 600+ apps including Pinterest, Nike+, Draw Something and many more. The App Center will also be personalized to each user, with recommendations coming from app usage, friend data as well as ratings and reviews. This comes on the heels of the iOS6 rumors pairing Apple and Facebook for a deeper integration. Also released were some Facebook app statistics: More than 230 million people play games on Facebook every [...]

Related Topics: Channel: Strategy | Facebook | Facebook: Apps & App Center | Facebook: Mobile | Social Media Marketing | Statistics: Mobile Marketing | Top News

Facebook ads are going mobile.  Today BusinessInsider reported that the "Sponsored Stories" ad format has been opened to Facebook advertisers.  The "Sponsored Stories" feature a more organic ad showing user interactions and activity. Advertisers can will be able to purchase via the ads API and Power Editor, no sales team required.  Ad types look to include both smart phone and tablet targeting.  This move continues the push to less automated sales-rep driven buys to more manual SMB access. The full Facebook statement is as follows: Today, Facebook announced that marketers will [...]

Related Topics: Channel: Social Media | Facebook | Facebook: Advertising | Facebook: Mobile | Mobile Marketing | Social Media Marketing

Echoing comments that he made earlier this year, Apple CEO Tim Cook said again on Tuesday that a deeper integration of Facebook into Apple products might be on the way. Cook appeared at the D10 Conference last night and told Walt Mossberg and KaraSwisher that Apple has "great appreciation" and "great respect" for Facebook. When asked why Apple's iOS has very deep Twitter integration, but not the same with Facebook, Cook said, "I think we can do more with them [Facebook] and, so, just stay tuned on this one." He later expanded on that idea: We want to provide customers simple and eleg [...]

Related Topics: Apple | Apple: iOS | Channel: Mobile Marketing | Facebook: Business Issues | Facebook: Mobile | Top News

Later today, Facebook Camera will be available as a standalone app for the iPhone. That's probably great news for a lot of Facebook users, but on a bigger scale, Google+ and Flickr probably have good reason to be worried. As shown in Facebook's announcement, the new Camera app will allow both photo sharing and consumption. Users can publish multiple photos at once, rather than posting one photo at a time. They can tag friends, add a location and/or include a description. There's also a few photo editing tools -- cropping, rotating and so forth. Or, they can use the app to browse through and [...]

Related Topics: Channel: Social Media | Facebook | Facebook: Apps & App Center | Facebook: Mobile | Google: Google+ | Pinterest | Top News | Yahoo: Flickr