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Live Blog: The Facebook Android “Home” Phone Event

Facebook Invite Is it a Facebook Phone? That's what everyone is expecting, and we'll know soon enough. UPDATE: We've written up the top-level announcements from today's event in our article, Facebook Launches ‘Home’ – A New Android Home Screen Experience. At 10am PT, the Facebook "New Home on Android" event gets going -- and we'll be live blogging. Watch the space below: Here's a more complete list of our Facebook Home coverage: Facebook Launches 'Home' – A New Android Home Screen Experience Facebook Home Cover Feed Won't Have Ads, Yet Hands On With Facebook Home Cover Feed And Cha [...]


Facebook Rebrands “Nearby” As “Local Search”

Facebook-Like According to at least two recent surveys, Facebook -- surprisingly -- emerges as one of the primary places people look for local business information on the Internet. Last year, Facebook relaunched its mobile "Nearby" app feature. And now, the company has renamed Nearby. It's now being called "Local Search," which is more self-explanatory.  This won't necessarily increase usage overnight, but it certainly makes the content and functionality much more clear. With a little bit of promotion, the company could generate significant local search volume from the app. For more on this story, se [...]


Leak Reveals “Facebook Phone” Is More Than A Phone It’s Also Homescreen Strategy

facebook-logo-square Android Police has obtained what appears to be lots of detail about what Facebook is going to announce on Thursday. There's considerable technical information in the post. As rumored, Facebook is apparently announcing an HTC phone ("Myst"), which is being called mediocre in terms of its hardware specs. That phone offers a slightly modified version of Android and also an immersive homescreen experience called "Facebook Home." Facebook Home will also reportedly be a stand-alone app that is offered through Google Play for other handsets. It would basically make Facebook your homescreen -- a [...]


Mobile App Targeting On Facebook Gets Smarter With OS & Wi-Fi Targeting

Mobile-App-Install-Ads Last year Facebook launched Mobile App Install Ads which give advertisers the ability to specifically promote application installs from those apps in the App Center. Last week two new features were released that gives advertisers the ability to target by specific OS version and also to target Wi-Fi connected devices. With these new changes, advertisers can spend smarter by displaying apps to specific operating systems (such as Android Jelly Bean 4.2, iOS 5) while avoiding platforms that don't run the application well. The Wi-Fi targeting option is a very interesting attribute as customiz [...]


Will Facebook Launch Its Own Phone At Its Android Product Event On April 4?

Facebook Invite Facebook is announcing big news next Thursday at its Menlo Park headquarters. Invitations to attend a product announcement invited media professionals to  "Come see our new home on Android." Will it be a Facebook phone? Speculation is that this might be the long-rumored Facebook phone. 9to5Google reported that Facebook joined forces with HTC and has been working on a major marketing campaign to support the upcoming product launch. Marketing Land will be on site during the event with live blogging to cover the product announcement as it happens next Thursday, and updates here and on our [...]


Email Is Top Activity On Smartphones, Ahead Of Web Browsing & Facebook [Study]

mobile-email-featured Email is the most common activity that U.S. adults do on their smartphones, with Web browsing and using Facebook a close second and third, respectively. That's according to "Always Connected," a new study from IDC that was done earlier this month and includes responses from more than 7,400 iPhone and Android users between 18 and 44 years old. Facebook sponsored the study, and so much of the data surrounds how Facebook helps users connect with others via their smartphones. According to the study, 78 percent of respondents say they check email on their smartphones, compared to 73 percent w [...]


Facebook News Feed Evolving Into “The Best Personalized Newspaper”

Screen Shot 2013-03-07 at 11.11.19 AM While most people don't think of Facebook as the equivalent of a "personalized newspaper," that's how many inside Facebook think about News Feed. And that was the metaphor repeatedly used throughout the presentation today. But more on that later. Here's our related coverage from today: How To Get The New Facebook News Feed Power To Separate Feeds: A Look At The Filtering Inside The New Facebook News Feed Facebook’s New News Feed: The Before & After Look And now, an overview of what Facebook announced today. In a nutshell, here are the changes: Less clutter on the homepa [...]


10 Tips For Getting The Most Out Of Marketing Via Foursquare

foursquare-featured Nearly two years ago, my co-author Mike Schneider and I published a book called Location-Based Marketing for Dummies. At the time, location-based marketing was just getting off the ground in large part thanks to the launch of two services: foursquare and Gowalla. Over the last couple of years, many of the original location-based services have been acquired or have gone out of business. But foursquare still stands in spite of the fact that it still hasn't caught fire like many of us hoped it would. While foursquare has stalled out around 25 million users, it is still a force to be reckone [...]


Facebook To Showcase New Newsfeed On Thursday

Facebook Mobile -iphone iOS devices Facebook is holding a press event next Thursday at its Menlo Park, California headquarters. We'll be there live blogging the event at 10 Pacific/1 Eastern. The purpose of the event is to showcase a new look for Facebook's newsfeed. This may be both for mobile and the PC. According to an earlier article on TechCrunch (discussing mobile), the look of the new feed will be bolder and bigger, with new navigation: The news feed of the evolved Facebook app I’ve seen creates separate feeds for a few different content types including news and photos. Users navigate between them by swiping [...]


Facebook Expands Custom Audiences With Third Party Audience Segmentation Data

facebook-target-aim-featured Last year, Facebook introduced Custom Audiences, which enables companies to upload customer or prospect databases and target those individuals on Facebook by matching customer IDs with Facebook IDs, phone numbers or email addresses (subject to privacy protections). That capability was recently expanded with "Lookalike Audiences," which enable marketers to find segments that generally match specific Custom Audiences on Facebook. Today, Facebook further extended the functionality of Custom Audiences by announcing that information from third-party data vendors Datalogix, Epsilon, Acxiom and [...]


Free Phone Calls & Simple Sharing Hits Facebook’s iOS App

Call-Facebook Facebook's iOS version 5.5 has a few notable features, including one that service providers may not like. Users can now call a friend for free when viewing their profile. Calls are made via wifi/data plan and won't count against minutes from a carrier. This calling feature was released back in January, but could only be found in the Messenger app. Facebook's even been cutting deals with 18 carriers in 14 different countries that would cut out the data usage incurred with these calls altogether. While none of these discounts have hit the U.S., the idea is an interesting one. Ad [...]


New Facebook App Will Track User’s Locations To Help You Find Nearby Friends

online privacy Looking for a new way to stalk find your nearby Facebook friends? According to Bloomberg, a new Facebook app is being finalized that will allow users to see the location of their Facebook friends nearby. Using GPS, the app would allow users to show or view exact location detail when shared with a friend. This functionality is very similar to the Google Latitude product & Apple's Find My Friends app. Both of these applications drew heavy criticism for the potential privacy issues that can arise from broadcasting one's location. Most of the concerns occur not with the product itself, but [...]


Facebook: Mobile Daily Users Exceed PC Users

Facebook Mobile -iphone iOS devices Facebook said that for the first time in Q4 2012, daily mobile users exceeded daily PC users. The press release quote from CEO Mark Zuckerberg was: "In 2012, we connected over a billion people and became a mobile company." See the related story: Facebook Posts $1.58 Billion Q4 Revenue, $5 Billion For The Year. The company posted $1.33 billion in ad revenue for Q4, 23 percent of which (or $306 million) was generated via mobile. Revenues for the full year were just over $5 billion. There were 680 million mobile monthly active users (vs. just over 1 billion in total) in Q4 and 157 millio [...]


Facebook Posts $1.58 Billion Q4 Revenue, $5 Billion For The Year

facebook-numbers-stats-featured Facebook released Q4 and full year results for 2012. The company posted $1.585 billion in quarterly revenue, representing an increase of 40 percent YoY. Full year revenues were $5.09 billion. Ad revenues were $1.33 billion or 84 percent of total quarterly revenue, which was a 41 percent increase over 2011. Mobile revenue represented 23 percent of total ad revenue, up from 14 percent in the previous quarter. Facebook said that Mobile daily users exceeded Web daily users in Q4 for the first time. The following are additional user-numbers highlights: Monthly active users were 1.06 [...]


Custom Audiences May Be Facebook’s Most Compelling Ad Product

Facebook-Like One of the most powerful advertising vehicles available on Facebook will probably turn out to be its still little-known Custom Audiences tool. Introduced in August last year, Custom Audiences enables Facebook marketers to target their existing users based on Facebook ID, phone number or email address. Facebook says that it has taken pains to prevent user data from "leaking" and to safeguard privacy by hashing phone numbers and email addresses. It doesn't store third party data or otherwise add that data to user profiles. On the surface, the program will potentially seem scary to privacy [...]


Most Popular App In The US? It’s Facebook (Thanks To Apple)

mobile-apps-200px Facebook can thank Apple for helping making it the top overall mobile app in the U.S. in 2012, according to new numbers out today from the comScore Mobile Metrix service. ComScore says Facebook ended the year with more than 85 million unique adult visitors -- that's on both Android and iOS. It's about 11 million more unique visitors than Google Maps. After Facebook, Google apps hold down the next five spots. Facebook and Google Maps were pretty much neck-and-neck for several months last year, but comScore says Google Maps usage saw a significant decline after Apple dumped it from iOS [...]


What’s Ahead For Mobile Marketing In 2013

At this point, you may be predictioned out. But, if you can make room for one more post about what mobile marketing holds in store for 2013 (U.S. focus), I promise to make it worth your while. Mobile has started to play a huge role in marketing over the last couple of years, and this year will be no different. In fact, I am going to be so bold as to say that this is the year that mobile finally breaks out and has that hero moment that prognosticators have been talking about for the last 10-12 years. Before I dig into my five predictions though, it is probably worth looking at a little ba [...]


Report: Facebook Mobile Ad Revenues Now 20 Percent Of Total

Facebook Mobile -iphone iOS devices According to financial analysts Facebook Q4 revenue (including payments, fees) could reach $1.5 billion. Search and social marketing platform Kenshoo says that just over 20 percent (20.3 percent) of the company's ad revenue is now coming from mobile. More than one in five ad dollars spent on Facebook are "delivered on mobile devices" according to Kenshoo. The Kenshoo data are drawn "from a representative sample of global advertisers using Kenshoo Social to manage Facebook advertising campaigns tracking impressions, clicks, and conversions. The data set covers more than 2 million Faceb [...]


Not So Temporary: Security Flaw Allows Snapchat & Facebook Poke Users To Keep Content Forever

Snapchat Snapchat is nifty little app that allows users to share temporary pictures or video (iPhone only) with each other for between 1 and 10 seconds. After that time limit the content is removed and is deleted off of the company's servers. Theoretically, Snapchat is used to send goofy pictures and videos to one another in real-time. The temporary aspect of the service however has made it prime target for "safe sexting." Since the content can't be stored, people have been flocking to the app to send dirty pictures & video to each other. Snapchat has become so popular that earlier this month [...]


Facebook To Halt Mobile Ad Network Test With No Plans To Roll It Out

Facebook Mobile -iphone iOS devices Those of you looking forward to Facebook rolling out the mobile ad network it's been testing can just keep looking forward for now. Though the test is wrapping up at the end of the year, the social media firm has no plans to expand it anytime soon, as first reported by AllThingsD and confirmed by Marketing Land. "We are pausing our mobile ads test off of Facebook," reads a statement from a Facebook spokesperson. "While the results we have seen and the feedback from partners has been positive, our focus is on scaling ads in mobile news feed before ads off of Facebook. We have learned a lot [...]


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