Report: Facebook Is Giving News Publishers Free Mobile Ads

facebook-like-600 Well, it is called the News Feed. For at least the last six months, Facebook has been adjusting its algorithm to reward high-quality content and has admitted a strong bias toward news publishers. Now as Digiday's John McDermott noticed last week, Facebook is placing what amounts to free ads for publishers in users' mobile news feeds. McDermott noted that CNN's growth in Facebook likes has soared by 1.2 million in the last month, to more than 11 million, while in the same time span last year it added only 76,000. To be clear, the evidence is very circumstantial (obligatory remin [...]


Facebook Goes After Like-Baiters And Link-Spammers With News Feed Update

facebook-attack-chase-600 Continuing its quest to improve the quality of content on users' News Feeds, Facebook today announced changes that it said will reduce the visibility of pandering posts and outright spam. Facebook has set its targets on publishers of Pages "that deliberately try and game News Feed to get more distribution than they normally would." The specific abuses? Like-baiting: begging for users to like, comment or share a post (see screenshot above for an especially shameless example). Facebook said users find posts with such calls to action 15% less relevant than other posts attracting sim [...]


Native Mobile Apps May Dominate Now, But The Mobile Web Will Endure

Time spent with apps If you’re lucky enough to be a huge brand marketer with unlimited budgets, what I’m about to say probably doesn’t apply to you. You have the good fortune to focus on providing not only a phenomenal mobile website experience, but a great experience in mobile apps, as well. Not or, but and, as it should be. So, you can feel free to use the contact info below to discuss how to take your campaigns to the next level and stop reading this column. For the other 99% of us, the recent announcement by app analytics provider Flurry that users are still spending more time in apps than the mo [...]


The Drop In Facebook Page Reach Is All About The Competition

facebook-like-600 One key reason that Facebook Pages are reaching fewer of their fans with posts: the number of Pages Liked by the average Facebook user has increased by more than 50% in the last year. That statistic, provided by Will Cathcart, Facebook's News Feed director of product management, in a recent interview with Josh Constine of TechCrunch, is a plausible explanation for the approximate 50% drop in organic Page reach per fan in the last six months, illustrated in this chart from EdgeRank Checker: Constine's detailed explanation of how Facebook determines what to show in users' News Feeds is exc [...]


You Can’t Own What You Don’t Pay For (In Social Media)

social-network-data-featured There's been a lot of discussion recently about ongoing changes that Facebook is making to its Newsfeed algorithms and how those tweaks impact brands. Notably, there was the release of a paper by PR agency Ogilvy discussing the notion of "Facebook Zero" and its potential implications, whilst food delivery start-up Eat24, in a more concrete and immediate move, posted a breakup note to Facebook, blaming the same changes. Whilst Eat 24's note, which ends with a threat/promise to delete its Facebook page (it should be gone by the time you read this), it's amusing in a snarky kind of way [...]


Eat24 Sends Facebook Funny “Break-Up” Letter Over Decline In Post Views

facebook-dislike-600 Frustrated Facebook marketers might have found their patron saint. Eat24, a take-out food delivery app, has announced that it is deleting its Facebook page with a very funny Dear John letter to the social network. Dear Facebook, Hey. It’s Eat24. Look, we need to talk. This isn’t easy to say since we’ve been together so long, but we need to break up. We’d love to say “It’s not you, it’s us” but it’s totally you. Not to be rude, but you aren’t the smart, funny social network we fell in love with several years back. You’ve changed. A lot. When we first met, you made u [...]


Facebook Sharing Bug Generates Faulty 404 Errors

gamespoterror It's a minor, but annoying bug. Sporadically, when someone tries to share a Marketing Land or Search Engine Land post on Facebook, the social network displays a 404 error. It's not an actual 404 error, mind you. If you click the link, you are taken to a live page with all the great content you'd expect from us. Obviously, no publisher wants to be associated with such error messages. And ours aren't the only sites being hit by the bug, which we first noticed several months ago. Here's how it manifest itself on a post from GameSpot.com today: And here are a couple unresolved bug rep [...]


Facebook: Opportunity For Earned Media Still As Rich As A Year Ago

facebook-like-600 [caption id="attachment_77215" align="aligncenter" width="600"] From left, speakers from Nestle, 360i, Twitter & Facebook discuss social media[/caption] Facebook keeps coming under fire that it's harder for brands to get the free exposure -- "earned media" -- that they once got. But Facebook says it's not so -- it more a matter of adjusting how you measure your earned success. "The opportunity for earned media is still as rich as it was a year ago," said Patrick Harris, ‎director of global agency development for Facebook, on a panel today at the 4A’s Transformation conference [...]


Facebook Ready To Start Selling Video Ads On News Feeds

fb premium ads Facebook announced today that it will offer marketers the ability to buy video advertisements to run in users' News Feeds. Facebook, which has been testing "Premium Video Ads" since December, said it will be limiting the program to a small group of advertisers and will be rolling it out slowly in the next several months. The video spots will be 15 seconds long and play automatically (and soundlessly) when Facebook users scroll through their News Feeds. If you click on the ad, it will open and the sound will play. Facebook has been displaying video this way since last fall. It's a na [...]


Back To The Basics: Newest Facebook Layout Quietly Kills The Beautiful Newspaper Concept

facebook-like-featured It seems like it was just one year ago today that Facebook was releasing their newest News Feed vision to the world. Oh wait, that's right --  it was exactly one year to this day that the Facebook team livestreamed the newest vision of News Feed. This new layout was going to change the way that users found information and how they could separate feeds to create their own customized content. Fast forward a year and that dream has vanished. Turns out that people just want what they're used too. The new layout that was released yesterday looks, well, familiar: [caption id="attachment_7623 [...]


How Facebook’s News Feed Now Lets Brands Ride The Coattails Of Other Brands

facebook-tagged-featured Facebook has announced a change today that means users will begin seeing posts about Facebook pages they follow, even if those posts are made by pages they do not follow. It all comes down to Facebook tagging, and it's a way that one brand can extend its audience with a tagged shoutout to another brand. Consider this example that Facebook has shared, of how the new system works: In this example, the Facebook user follows Houston Rockets basketball player Dwight Howard's Facebook page. That means they see some of the updates from Howard's page, ones that Facebook's news feed algorithm dec [...]


Facebook Tweaks News Feed: Text Updates Aren’t Working, Won’t Be Shown As Much

facebook-newsfeed-featured Facebook wants Page Owners to stop sharing so many text-based updates and instead try other types of updates that the company says get higher engagement in the News Feed. In a blog post today, Facebook's News Feed Ranking Product Manager Chris Turitzin says the company has tweaked the News Feed algorithm to downgrade text updates from Pages because they don't perform as well as text updates from friends. ... the latest update to News Feed ranking treats text status updates from Pages as a different category to text status updates from friends. We are learning that posts from Pages behave [...]


WSJ: Facebook Launching Video Ads This Week

facebook-video-300px NOTE: The WSJ report was mostly correct. Facebook did announce more video ads today, but it's only a test and involves one advertiser. For more, see our more recent coverage: Bring On The News Feed Commercials: Promoted Video Ads Officially Land In The Facebook Feed. Facebook appears set to end 2013 with one of the biggest changes to its News Feed yet: video ads. The Wall Street Journal reported early Tuesday morning that Facebook will begin showing video ads in the News Feed -- on both desktop and mobile devices -- on Thursday. If it happens, it'll be about a year since video ad rumors [...]


Help A Cause While Surfing Your Feed: Nonprofits Get New ‘Donate Now’ Facebook Buttons

facebook Facebook has launched a new feature that allows nonprofits to instantly collect donations directly on Facebook. Nineteen nonprofit partners will help to launch the Donate product with the full list on the official Facebook blog post.   The functionality will show a "Donate Now" button on the top of Facebook Pages and next to the Posts of nonprofits showing in the News Feed. Users are prompted to enter the amount of the donation and enter their payment information directly into Facebook. When donating from a specific post in the News Feed users are given the ability to share the [...]


Facebook: We Define News Feed Quality At Source Level, Not By Content Type

facebook-newsfeed-featured Still coming to terms with Facebook's recent promises to reward high-quality content in the News Feed, and what it means for your brand and/or clients? In an interview today with AllThingsD, Facebook's News Feed Manager Lars Backman, sheds a little more light on what the company is trying to do with the recent News Feed changes. Backman downplays a comparison with Google's Panda Update in 2011, which targeted low-quality content and websites -- but Backman also warns that he's not fully familiar with Panda. He repeatedly says Facebook's goal "is to provide user value" in the News Feed. [...]


From Facebook: Organic Page Reach Is Dwindling, Best Way To Be Seen Is To Buy Ads

facebook It's been no secret that Facebook's Organic Reach has been dwindling over the past 18 months. However, Facebook has never fully admitted this, until now. A new Facebook blog post specifically addresses the decline of organic distribution. Brands and marketers like Mark Cuban, owner of the Dallas Mavericks, have felt the burden of the restricted messaging and threatened to leave in the past: FB is blowing it ? This is the first step.. The Mavs are considering moving to Tumblr or to new Myspace as primary site pic.twitter.com/tQDZjgDC — Mark Cuban (@mcuban) October 27, 2012 A quote [...]


Goodbye Memes, Hello Quality Articles & News: What Facebook’s News Feed Changes Mean For Admins

facebook-newsfeed-featured Yesterday, Facebook announced changes to the News Feed that will show related articles, posts with recent comments, and better quality news and articles. While the related articles piece and comment highlighting may have garnered the most attention in the update, they weren't the most important change. The biggest element of the announcement for marketers is the fact that Facebook will now be putting "More relevant articles in the feed." This means that Facebook users will see more, well, news in their News Feed and fewer images and memes. This comes as a complete 180 to much of the image m [...]


Facebook Updates News Feed With Related Articles & Story Bumping Influenced By Comments

facebook-news-featured Facebook has announced that it has made two key changes to how its News Feed displays news content. Now, clicking on an article may reveal up to three related articles. Also, new comments on a story you've previously seen may "bump" that story back up in your feed. Facebook also said it will try to do a better job surfacing quality content rather than "meme" content, especially on mobile. Related Articles Facebook shared the news on its blog today. Of the new related articles feature, it wrote: To complement people's interest in articles, we recently began looking at ways to show people [...]


They Don’t Call It The News Feed For Nothing: 1-In-3 Americans Use Facebook As A News Source

facebook-news-featured Whether they mean to or not, nearly one out of every three Americans (30%) receive their news via the Facebook News Feed according to a new study by Pew Research Center. A whopping 64% of Americans use Facebook and nearly half (47%) responded that they "ever" get news on the social networking site. Those adults that are only casual or "light" consumers of the news showed higher numbers of Facebook usage for news purposes. Light traditional news users showed a 47% chance that they use Facebook for news while heavy news consumers didn't rely on the news feed as much with only 38% saying that [...]


Facebook’s First Video Ads Are Coming To Mobile

facebook-mobile-video-ads If you use Facebook on your favorite Android or iOS device -- and by Facebook's count, about 70 percent of us do -- you'll soon start seeing video ads in your News Feed. The company announced today that app developers can use videos in ads that are aimed at driving new app installs. Despite previous reports, it doesn't appear that the video ads will be set to auto-play. Here's how Facebook's Radu Margarint describes the new ads, and note the explicit mention of users clicking the ads to see the video: Potential customers will be able to click play to watch a video featuring your mobile app [...]


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