Just Like Facebook, Twitter’s New Impression Stats Suggest Few Followers See What’s Tweeted

twitter-analytics-600 Twitter has new analytics available that let anyone understand exactly how viewed their tweets are. Those stats also clear something else up. Just like Facebook, what you share on Twitter isn't seen by all your followers. Facebook has been under fire for over a year as brands have noticed that their posts have gotten less engagement than in the past. A common reaction is that Facebook's news feed shouldn't be artificially deciding what to show to a brand's followers. "Just show everything, like Twitter does it," is a general refrain. Twitter even took a shot at Facebook over this, in [...]


Was Facebook’s “Mood Experiment” Partly About User Retention?

facebook-newsfeed-featured If you've been online in the past 72 hours you're probably aware of the controversy surrounding a piece of 2012 research conducted on Facebook by researchers from Facebook, the University of California and Cornell. The research sought to investigate the phenomenon of "emotional contagion" on a massive scale. Since the publication of the research a debate has been raging about whether it was ethical (the consensus is no). Users were not informed about the experiment, which showed slightly different versions of the News Feed (more positive vs. more negative) to a limited number of people to s [...]


For Major Brands “Engagement Has Plummeted” On Facebook

facebook-crash-break-arrow-down-600 A new report from Facebook analytics provider Simply Measured finds consumer engagement with Facebook posts from a number of the top Interbrand companies is down dramatically year over year. [Update: see postscript below.] The firm says that monthly engagement is off an average of more than 40 percent since May 2013. Two brands on the list, MTV and Harley Davidson, saw increased engagement. In other cases, however, overall engagement had declined 50 percent or more. And per-post engagement is off by an average of more than 50 percent for these companies, says Simply Measured. The fir [...]


Why Facebook’s Organic Reach Throttle May Be Better for Brands Than They Think

Why Facebook's throttling organic reach might be good for brands. In this column, I will make a case that Facebook's reduction of organic reach for brand pages is a win-win for both Facebook and brands. I will also assert that while Facebook's throttling of reach is indeed an attempt to make more money, it's not in the way you think. But to get there, we must talk about traffic jams. Growing up in suburban New Jersey just outside New York City in the '70s, I was all too familiar with traffic jams. But it wasn't until I started driving myself that I realized how much of the congestion was caused by roads that simply couldn't handle the volume of automo [...]


Facebook Again Explains Why Organic Page Reach Is Falling, But Will That Satisfy Marketers?

facebook-edit-erase-featured Stop me if you've heard this before: Marketers are frustrated by plunging organic reach on Facebook Pages. Pages formerly accustomed to percentage per fan reach in the mid-teens are seeing low single digits. Facebook gets it. So today Brian Boland, Facebook's vice president of ads product marketing, posted a detailed explanation of why reach is falling and why marketers, businesses and other social publishers shouldn't give up on the platform. Facebook has tried to explain before, but Boland's FAQ post is the most complete rundown the company has offered. You can read it in full here, but w [...]


Facebook Continues Their Social News Push With New Editorial “FB Newswire” Accounts

facebook-news-featured Facebook is quickly becoming the go-to source for news and an irreplaceable tool for media and reporters. Today, Facebook has announced a new resource powered by Storyful that will uncover breaking and newsworthy content. The new accounts will be active on Facebook at Facebook.com/FBNewswire and on Twitter at @FBNewswire. The posts from FB Newswire can be embedded by major news sources and easily shared by all. The feed will include original photos, videos and updates from folks at the front line of news. Here's an example of how a few of the posts look. This one is about snorkellers who we [...]


Report: Facebook Is Giving News Publishers Free Mobile Ads

facebook-like-600 Well, it is called the News Feed. For at least the last six months, Facebook has been adjusting its algorithm to reward high-quality content and has admitted a strong bias toward news publishers. Now as Digiday's John McDermott noticed last week, Facebook is placing what amounts to free ads for publishers in users' mobile news feeds. McDermott noted that CNN's growth in Facebook likes has soared by 1.2 million in the last month, to more than 11 million, while in the same time span last year it added only 76,000. To be clear, the evidence is very circumstantial (obligatory remin [...]


Facebook Goes After Like-Baiters And Link-Spammers With News Feed Update

facebook-attack-chase-600 Continuing its quest to improve the quality of content on users' News Feeds, Facebook today announced changes that it said will reduce the visibility of pandering posts and outright spam. Facebook has set its targets on publishers of Pages "that deliberately try and game News Feed to get more distribution than they normally would." The specific abuses? Like-baiting: begging for users to like, comment or share a post (see screenshot above for an especially shameless example). Facebook said users find posts with such calls to action 15% less relevant than other posts attracting sim [...]


Native Mobile Apps May Dominate Now, But The Mobile Web Will Endure

Time spent with apps If you’re lucky enough to be a huge brand marketer with unlimited budgets, what I’m about to say probably doesn’t apply to you. You have the good fortune to focus on providing not only a phenomenal mobile website experience, but a great experience in mobile apps, as well. Not or, but and, as it should be. So, you can feel free to use the contact info below to discuss how to take your campaigns to the next level and stop reading this column. For the other 99% of us, the recent announcement by app analytics provider Flurry that users are still spending more time in apps than the mob [...]


The Drop In Facebook Page Reach Is All About The Competition

facebook-like-600 One key reason that Facebook Pages are reaching fewer of their fans with posts: the number of Pages Liked by the average Facebook user has increased by more than 50% in the last year. That statistic, provided by Will Cathcart, Facebook's News Feed director of product management, in a recent interview with Josh Constine of TechCrunch, is a plausible explanation for the approximate 50% drop in organic Page reach per fan in the last six months, illustrated in this chart from EdgeRank Checker: Constine's detailed explanation of how Facebook determines what to show in users' News Feeds is exc [...]


You Can’t Own What You Don’t Pay For (In Social Media)

social-network-data-featured There's been a lot of discussion recently about ongoing changes that Facebook is making to its Newsfeed algorithms and how those tweaks impact brands. Notably, there was the release of a paper by PR agency Ogilvy discussing the notion of "Facebook Zero" and its potential implications, whilst food delivery start-up Eat24, in a more concrete and immediate move, posted a breakup note to Facebook, blaming the same changes. Whilst Eat 24's note, which ends with a threat/promise to delete its Facebook page (it should be gone by the time you read this), it's amusing in a snarky kind of way [...]


Eat24 Sends Facebook Funny “Break-Up” Letter Over Decline In Post Views

facebook-dislike-600 Frustrated Facebook marketers might have found their patron saint. Eat24, a take-out food delivery app, has announced that it is deleting its Facebook page with a very funny Dear John letter to the social network. Dear Facebook, Hey. It’s Eat24. Look, we need to talk. This isn’t easy to say since we’ve been together so long, but we need to break up. We’d love to say “It’s not you, it’s us” but it’s totally you. Not to be rude, but you aren’t the smart, funny social network we fell in love with several years back. You’ve changed. A lot. When we first met, you made u [...]


Facebook Sharing Bug Generates Faulty 404 Errors

gamespoterror It's a minor, but annoying bug. Sporadically, when someone tries to share a Marketing Land or Search Engine Land post on Facebook, the social network displays a 404 error. It's not an actual 404 error, mind you. If you click the link, you are taken to a live page with all the great content you'd expect from us. Obviously, no publisher wants to be associated with such error messages. And ours aren't the only sites being hit by the bug, which we first noticed several months ago. Here's how it manifest itself on a post from GameSpot.com today: And here are a couple unresolved bug rep [...]


Facebook: Opportunity For Earned Media Still As Rich As A Year Ago

facebook-like-600 [caption id="attachment_77215" align="aligncenter" width="600"] From left, speakers from Nestle, 360i, Twitter & Facebook discuss social media[/caption] Facebook keeps coming under fire that it's harder for brands to get the free exposure -- "earned media" -- that they once got. But Facebook says it's not so -- it more a matter of adjusting how you measure your earned success. "The opportunity for earned media is still as rich as it was a year ago," said Patrick Harris, ‎director of global agency development for Facebook, on a panel today at the 4A’s Transformation conference [...]


Facebook Ready To Start Selling Video Ads On News Feeds

fb premium ads Facebook announced today that it will offer marketers the ability to buy video advertisements to run in users' News Feeds. Facebook, which has been testing "Premium Video Ads" since December, said it will be limiting the program to a small group of advertisers and will be rolling it out slowly in the next several months. The video spots will be 15 seconds long and play automatically (and soundlessly) when Facebook users scroll through their News Feeds. If you click on the ad, it will open and the sound will play. Facebook has been displaying video this way since last fall. It's a na [...]


Back To The Basics: Newest Facebook Layout Quietly Kills The Beautiful Newspaper Concept

facebook-like-featured It seems like it was just one year ago today that Facebook was releasing their newest News Feed vision to the world. Oh wait, that's right --  it was exactly one year to this day that the Facebook team livestreamed the newest vision of News Feed. This new layout was going to change the way that users found information and how they could separate feeds to create their own customized content. Fast forward a year and that dream has vanished. Turns out that people just want what they're used too. The new layout that was released yesterday looks, well, familiar: [caption id="attachment_7623 [...]


How Facebook’s News Feed Now Lets Brands Ride The Coattails Of Other Brands

facebook-tagged-featured Facebook has announced a change today that means users will begin seeing posts about Facebook pages they follow, even if those posts are made by pages they do not follow. It all comes down to Facebook tagging, and it's a way that one brand can extend its audience with a tagged shoutout to another brand. Consider this example that Facebook has shared, of how the new system works: In this example, the Facebook user follows Houston Rockets basketball player Dwight Howard's Facebook page. That means they see some of the updates from Howard's page, ones that Facebook's news feed algorithm dec [...]


Facebook Tweaks News Feed: Text Updates Aren’t Working, Won’t Be Shown As Much

facebook-newsfeed-featured Facebook wants Page Owners to stop sharing so many text-based updates and instead try other types of updates that the company says get higher engagement in the News Feed. In a blog post today, Facebook's News Feed Ranking Product Manager Chris Turitzin says the company has tweaked the News Feed algorithm to downgrade text updates from Pages because they don't perform as well as text updates from friends. ... the latest update to News Feed ranking treats text status updates from Pages as a different category to text status updates from friends. We are learning that posts from Pages behave d [...]


WSJ: Facebook Launching Video Ads This Week

facebook-video-300px NOTE: The WSJ report was mostly correct. Facebook did announce more video ads today, but it's only a test and involves one advertiser. For more, see our more recent coverage: Bring On The News Feed Commercials: Promoted Video Ads Officially Land In The Facebook Feed. Facebook appears set to end 2013 with one of the biggest changes to its News Feed yet: video ads. The Wall Street Journal reported early Tuesday morning that Facebook will begin showing video ads in the News Feed -- on both desktop and mobile devices -- on Thursday. If it happens, it'll be about a year since video ad rumors [...]


Help A Cause While Surfing Your Feed: Nonprofits Get New ‘Donate Now’ Facebook Buttons

facebook Facebook has launched a new feature that allows nonprofits to instantly collect donations directly on Facebook. Nineteen nonprofit partners will help to launch the Donate product with the full list on the official Facebook blog post.   The functionality will show a "Donate Now" button on the top of Facebook Pages and next to the Posts of nonprofits showing in the News Feed. Users are prompted to enter the amount of the donation and enter their payment information directly into Facebook. When donating from a specific post in the News Feed users are given the ability to share the [...]


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