Facebook: We Define News Feed Quality At Source Level, Not By Content Type

facebook-newsfeed-featured Still coming to terms with Facebook's recent promises to reward high-quality content in the News Feed, and what it means for your brand and/or clients? In an interview today with AllThingsD, Facebook's News Feed Manager Lars Backman, sheds a little more light on what the company is trying to do with the recent News Feed changes. Backman downplays a comparison with Google's Panda Update in 2011, which targeted low-quality content and websites -- but Backman also warns that he's not fully familiar with Panda. He repeatedly says Facebook's goal "is to provide user value" in the News Feed. [...]

From Facebook: Organic Page Reach Is Dwindling, Best Way To Be Seen Is To Buy Ads

facebook It's been no secret that Facebook's Organic Reach has been dwindling over the past 18 months. However, Facebook has never fully admitted this, until now. A new Facebook blog post specifically addresses the decline of organic distribution. Brands and marketers like Mark Cuban, owner of the Dallas Mavericks, have felt the burden of the restricted messaging and threatened to leave in the past: FB is blowing it ? This is the first step.. The Mavs are considering moving to Tumblr or to new Myspace as primary site pic.twitter.com/tQDZjgDC — Mark Cuban (@mcuban) October 27, 2012 A quote [...]

Goodbye Memes, Hello Quality Articles & News: What Facebook’s News Feed Changes Mean For Admins

facebook-newsfeed-featured Yesterday, Facebook announced changes to the News Feed that will show related articles, posts with recent comments, and better quality news and articles. While the related articles piece and comment highlighting may have garnered the most attention in the update, they weren't the most important change. The biggest element of the announcement for marketers is the fact that Facebook will now be putting "More relevant articles in the feed." This means that Facebook users will see more, well, news in their News Feed and fewer images and memes. This comes as a complete 180 to much of the image m [...]

Facebook Updates News Feed With Related Articles & Story Bumping Influenced By Comments

facebook-news-featured Facebook has announced that it has made two key changes to how its News Feed displays news content. Now, clicking on an article may reveal up to three related articles. Also, new comments on a story you've previously seen may "bump" that story back up in your feed. Facebook also said it will try to do a better job surfacing quality content rather than "meme" content, especially on mobile. Related Articles Facebook shared the news on its blog today. Of the new related articles feature, it wrote: To complement people's interest in articles, we recently began looking at ways to show people [...]

They Don’t Call It The News Feed For Nothing: 1-In-3 Americans Use Facebook As A News Source

facebook-news-featured Whether they mean to or not, nearly one out of every three Americans (30%) receive their news via the Facebook News Feed according to a new study by Pew Research Center. A whopping 64% of Americans use Facebook and nearly half (47%) responded that they "ever" get news on the social networking site. Those adults that are only casual or "light" consumers of the news showed higher numbers of Facebook usage for news purposes. Light traditional news users showed a 47% chance that they use Facebook for news while heavy news consumers didn't rely on the news feed as much with only 38% saying that [...]

Facebook’s First Video Ads Are Coming To Mobile

facebook-mobile-video-ads If you use Facebook on your favorite Android or iOS device -- and by Facebook's count, about 70 percent of us do -- you'll soon start seeing video ads in your News Feed. The company announced today that app developers can use videos in ads that are aimed at driving new app installs. Despite previous reports, it doesn't appear that the video ads will be set to auto-play. Here's how Facebook's Radu Margarint describes the new ads, and note the explicit mention of users clicking the ads to see the video: Potential customers will be able to click play to watch a video featuring your mobile app [...]

Facebook To Roll-Out New Website & Mobile App Custom Audience Feature

facebook-target-aim-featured Facebook announced today a new website and mobile app custom audience feature to be released globally in the coming months. According to the announcement, a select group of test partners are currently using the new feature that allows marketers to place ads in News Feeds of people who have visited their website or downloaded their mobile app: For instance, a bike retailer could reach people who started designing bikes on its website but didn't make a purchase. Through custom audiences, the company can reach these people via desktop News Feed and encourage them to finish customizing online. Or [...]

R.I.P. EdgeRank: How To Optimize For Facebook’s News Feed Algorithm

facebook-newsfeed-featured As you may have heard, Facebook EdgeRank is no more. A Facebook insider confirmed that the term [EdgeRank] is no longer being used internally (and hasn't been for over two years) and noted that there are currently over 100,000 factors that go into what a user sees on their News Feed when users log into Facebook. While Facebook has not explicitly told us what these factors are, they have shed some light on  the process involved in developing their most recent ranking algorithm update. The company surveyed thousands of users, asking questions to help determine what exactly makes a "high-qua [...]

Strike That From The News Feed: Facebook Now Allows Users To Edit Posts

facebook-edit-erase-featured It's happened to everyone at one time or another. It might have been an ill-conceived auto-correct, an errant vowel, grammar goof, or maybe just an unpropitious update. Have no fear fellow Facebookers, the ability to update posts is now here to save the day. Right now, all Facebook posts can be edited on the web or Android versions with the functionality rolling out to iOS soon.  To edit a post users can simply click on the "edit" link in the upper right of the update: Once selected, the post will have the ability to be updated quickly and saved: One of the trickiest elements [...]

Time To Rethink The Link Posts? Huge Images For Link Shares Hit Facebook’s News Feed

ABC-News Over the past few years, using image posts has paid off for brands within the News Feed. The large image post and the link in the text would boost engagement more so than a simple link share in many cases. However, the tables may have turned back to link shares. Earlier this year, Facebook boosted the image size of links 3x larger; this month, they've super-sized it. Facebook images on link shares are currently showing up in the desktop news feed up to 526 x 274 - up from the 154 x 154 January 2013 image size. Another nice change with this update is that Facebook has provided a definiti [...]

Facebook News Feed Survey Asks Users: How Many Ads Are Too Many Ads? [Screenshots]

facebook-newsfeed-featured It's no secret that Facebook is heavily focused on improving the content of its News Feed. The company has made a number of recent announcements around the News Feed, not to mention that it's running several tests, too. When Facebook recently announced its focus on high-quality content in the News Feed, the explanation of that new algorithm mentioned that it started with user surveys: (emphasis added) While the goal of News Feed is to show high quality posts to people, we wanted to better understand what high quality means. To do this we decided to develop a new algorithm to factor into Ne [...]

Facebook Tests Auto-Play News Feed Videos, But Advertisers Have To Wait

facebook-video-featured Facebook says it's starting to test auto-playing videos in user News Feeds. But most brands, advertisers and marketers will have to wait for their videos to get this treatment. The test is rolling out on mobile devices over the next few weeks. Videos will auto-play as the user scrolls through the News Feed -- but they'll play silently. Clicking on the video turns the audio on and switches the video to a full-screen view. Advertisers won't have their videos included in this test, at least in the beginning. "At first, this feature will be limited to videos posted by individuals, musici [...]

Facebook’s Trending Topics Test Moves From Mobile To Desktop

facebook-hashtags-featured Facebook has expanded a "trending topics" test from its mobile site to the desktop. As the Wall Street Journal is reporting, and Facebook is confirming, a small number of Facebook users are now seeing the new content block next to the News Feed when they're using Facebook's website. The content block lists five trending topics and has a "See More" link. Facebook tells the WSJ that the test is "only available to a small percentage of US users and it is still in the early stages of development." It's similar to the trending topics test on mobile that Facebook began about three weeks ago [...]

Facebook’s Latest News Feed Change Aims To Reward High-Quality Content

facebook-newsfeed-240px Continuing its promise to be more transparent about how the News Feed works, Facebook has announced another tweak to how it decides what stories show up there. Facebook says it has developed a new algorithm that's aimed at identifying and showing "high quality content," and it'll be rolling out to all users in the next few weeks. The changes are based on user feedback to a number of questions, such as "Is this content from a source you would trust?" and "Is the content genuinely interesting to you or is it trying to game News Feed distribution? (e.g., asking for people to like the conten [...]

EdgeRank Is Dead: Facebook’s News Feed Algorithm Now Has Close To 100K Weight Factors

facebook-newsfeed-featured The next time you tell a client how Facebook selects and ranks the content that shows up in the News Feed, you'll need to do it without using the word EdgeRank. EdgeRank, Facebook's original News Feed ranking system, is dead. Facebook hasn't used the word internally for about two-and-a-half years. That's when the company began employing a more complex ranking algorithm based on machine learning. The current News Feed algorithm doesn't have a catchy name, but it's clear from talking to the company's engineers that EdgeRank is a thing of the past. During a phone call this week, Lars Bac [...]

Your Facebook Post’s Lifespan May Be Shorter Than You Think, 50% Of Post Reach Is Achieved In 30 Minutes

Facebook-Post-Length Of course, we as marketers know that timeliness of a Facebook post is crucial. It could be even more important than we think. The folks at WiseMetrics, a Facebook Analytics provider, performed a study that analyzed engagement levels by hour for Facebook updates. The study found that 75% of engagement occurs within the first 5 hours, overall impressions hit 75% of their max in less than 2:30 hours and, worst of all, Reach achieves 75% of potential in just two hours. Reach definitively has the fastest time to potential as WiseMetrics found that 50% of global potential is achieved just 30 minu [...]

With Acquisition Facebook Now Speaks “Jibbigo”

Jibbigo As widely reported yesterday, Facebook has acquired Mobile Technologies (MT) and its translation app "Jibbigo." There are a wide range of potential applications of the technology for a global site and platform such as Facebook. They extend to translating real-time communications in Messenger, translating News Feed and even ads. Facebook's long-term vision for MT probably goes well beyond these relatively straightforward translation scenarios. In a sense this is another "Facebook is a mobile company" play. But it's far from mobile only. The technology can be used in PC and "offline" contexts [...]

Facebook Tests Trending Topics On Mobile Site

facebook Facebook has started a very limited test that shows trending topics to select U.S. users of its mobile website. The test, first reported by AllThingsD, inserts a News Feed banner/widget listing popular topics that are being discussed across Facebook. Clicking the widget then shows the user what his/her friends are saying about the topic, followed by posts from strangers about it. Facebook is sharing this official statement about the test: Today we started running a small test that displays topics trending on Facebook. It is currently only available to a small percentage of U.S. users [...]

Facebook Updates News Feed Algorithm With New “Story Bumping” & “Last Actor” Factors

facebook-newsfeed-featured Facebook is changing the way it ranks organic posts that are eligible to show up in its users' News Feeds. The company announced two new factors -- "Story Bumping" and "Last Actor" -- during a media session today, and also promised more transparency in the future about how and why certain posts show for certain users. The changes are emblematic of Facebook's ongoing challenge to make the News Feed a "personalized newspaper" for each user. Facebook's user base continues to grow, those users are making more connections, more brands are creating Facebook Pages and pushing content, etc. -- m [...]

Facebook Denies Claims Of User Dissatisfaction, Teen Disengagement

facebook-teens-youth-featured In May, the Pew Internet & American Life Project released a report asserting that while teens were on Facebook in large numbers they were losing enthusiasm. The report said that "94 percent of teen social media users say they have a Facebook profile, and 81 percent say that Facebook is the profile they use most often." However the report went on, using focus-group material, to say that many teens were burned out on the site: For Facebook in particular, while some focus group participants enjoyed using it, far more associated it with constraints through an increasing adult presence, hig [...]

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