A Quick Death: Facebook Kills Off New Open Graph Collections For Developers

Facebook Large Last March, Facebook announced that they'd be making apps a "bigger part of Timeline" and that developers could create custom collections to help users express themselves. This past Friday, however, they did a 180 and pulled the ability for users to submit new collections; but, existing collections will still function. Collections allowed Facebook users to show custom flair or actions such as the following example from the Green Bay Packers. When a user participated, they would then display their collection next to the standard Open Graph elements on their Timeline: Alan McCon [...]

Tapping Into Community Research With Facebook Graph Search

The digital marketing world is aflutter with talk of entities and structured data, and how both are contributing to the rise of semantic search. Google has rolled out its Hummingbird update, while Facebook has its Graph Search. Both represent big leaps forward in easing searchers' access to the information they're seeking. The creators of social media platforms are amassing some of the largest databases ever known. All of the data is being input on a volunteer basis by all of us who participate in social media. Much of the time, that data is being input in a way that has structure; a struct [...]

Facebook To Retire Who Can Look Me Up” Search Setting, Finalizing Changes Announced Last Year

facebook Facebook announced today it would be completing the removal of its "Who can look up my timeline by name?" search setting. Last December, the company announced the search setting would be automatically retired for users no longer taking advantage of it, with a "small percentage of people" still using the search setting able to access it. With today's announcement, any users who still have access to the "Who can look up my timeline by name" search setting will begin seeing the following reminder that the setting is soon to be retired: The search setting allowed users to control if t [...]

Vocus Rolls Out Social Media Updates To PRWeb, Adding Twitter Cards & Google Author Tags

Vocus Marketing solutions provider Vocus has rolled out three new social media updates to their press release distribution service PRWeb, adding Twitter Cards, Google Author tags, and markup language that helps sites like Facebook identify press release headlines, summaries and dates. In the release announcing the updates, Vocus claims a recent Experian report found the average person spends 27 percent of their time on social media compared to only 3 percent of their time on news sites. With this in mind, the company's updates are intended to make press releases distributed on PRWeb more relevant [...]

The Definitive Guide To Facebook Image Optimization For Articles & Web Content

Facebook Logo One thing is certain, images are crucial in social medial success -- especially with Facebook. Thanks to new changes, having the proper image display alongside your linked content has never been easier to control. Link images have been consuming more real estate in News Feed and large, vivid images not only help engagement, but also boost distribution.   To help you pull the in the perfect image we talked to Vojin Katic, Facebook Software Engineer, to collect thoughts on best practices and the future for images in articles. Here is our guide on how to optimize article images fo [...]

Facebook’s New “Business” Open Graph Object Type Aims To Boost Visibility Of Local Info

local-business-object As of today, a new Open Graph object type will exist for local businesses on Facebook. This new object type, the Business Object, will help Facebook "better surface local business information" throughout the site, Facebook says. According to the Facebook Developers Blog, this change will help businesses surface better on: News Feed Graph Search Check-Ins Pages The following properties are available for the new business object type: Required properties: og:url og:type og:title place:location:latitude place:location:longitude business:contact_data:street_address [...]

Facebook’s Mesmerizing 3D Music Map: Can Artists, Brands & Developers Use The Data?

facebook-like-music-200px [caption id="attachment_45755" align="alignright" width="200"] Facebook Music Likes[/caption] Photos may be the king of social sharing, but music must be part of the royal court, at least. And it appears to be an increasingly important part of consumers' social lives. Google has launched a number of music-related services over the years (with varying degrees of success), and Twitter recently launched a music service that should open new doors for artists to be discovered. Facebook's billions of users also do a lot of music sharing. The company says there have been more than 40 billion [...]

Facebook Wants More App Developers Using Sections, Offers Best Practices & Adds New Analytics to App Insights

facebook-wrench-screw-featured In an effort to get more app developers on board using sections, the Facebook Developer blog released a list of best practices for creating customized sections and added section timeline analytics to their App Insight tool. After replacing aggregations with app sections last month, Facebook has rolled-out sections to everyone, and according to the blog post, "...are seeing almost 200 million items added daily." With sections, users can rate movie, TV show and book content directly on their timeline, as well as include ratings from apps. By highlighting a number of apps already using section [...]

Facebook Mobile Gets Major Upgrades Including Mobile Open Graph, Better Logins & “Facebook Technology Partners”

Facebook Mobile -iphone iOS devices Today at Mobile DevCon (Facebook's Mobile Developer Conference) some major announcements were unleashed that will change the way that apps interact with Facebook. Of course, Facebook integration within mobile apps is more important than it ever has been. According to a statement released from Facebook, over 81% of top 100 grossing iOS apps and 70% of top 100 grossing Android apps integrate with Facebook. The changes are quite large for mobile developers including Open Graph integration with an Object API, better logins & Permissions and the creation of "Facebook Technology Partners." [...]

Facebook Redesigns Timeline: Streamlined Look, More Prominent Apps, Developer Tools & Rules

facebook-home-page-featured The "Pinterestization" of Facebook continues. The company today introduced changes to Timeline that allow users to more easily and prominently display collections of things they like (via apps). This was part of the introduction of an overall Timeline redesign. Images in posts are larger and are seen on the right (a mirror of some of the recent News Feed changes), while other photos, music and recent activity are clustered in a slightly narrower column on the left. There's also a bigger emphasis on apps as sources of self expression. App-based custom collections (movies, books, im [...]

Facebook Highlights Your Hobbies With New Enhancements To Reading, Fitness & Entertainment Actions

FB-Lifestyle-Apps Those heavy users of Facebook lifestyle apps will soon be able to share more information with their friends that will gain more engagement. New actions will be displayed for these apps that will more accurately express just what was performed/seen or read. The new actions for lifestyle apps are as follows: Fitness: run, walk, bike Books: read, rate, quote, want to read Movies and TV: rate, want to watch Each of these actions will provide a more compelling, descriptive experience that follows along with  the new News Feed announcement from last week. This [...]

Where Will Facebook Marketing Be In The Next Nine Years?

[caption id="attachment_32500" align="alignright" width="300"] image from Stock.XCHNG[/caption] This month marks the nine year anniversary of when Facebook (then known as TheFacebook.com) was first conceived and created by Mark Zuckerberg. Since then, Facebook has grown by leaps and bounds, currently supporting over one billion active users (as of December 2012) and over 618 million active daily users. Facebook's capabilities and layouts have undergone the most obvious changes over the last nine years, and the way that marketers have learned to connect with users has grown, as well. [...]

Love For Links: Facebook Posts With Links Will Garner A 3x Larger Preview

Facebook Logo Looking to claim more real estate in a Facebook News Feed near you? Links may be the answer. According to InsideFacebook, a Facebook post with a link is going to take up nearly 3x the space of previous link previews. Here's a mock-up of the old link with the new size transposed on top (courtesy of InsideFacebook): The previous link images (shown in blue above) were just 90 pixels by 90 pixels. The new image size is 154 pixels by 154 pixels, just a hair under 3 times the overall pixels. According to InsideFacebook, this is not occurring on video links to sites like YouTube. Link [...]

Google’s Share Of Social Logins Gaining On Facebook (But Not On Mobile)

google-plus-facebook-logos Facebook continues to be the dominant platform for websites that offer social logins, but Google is gaining ground in the latest report from Janrain. The company says that Facebook's overall share of social logins fell to 49 percent as of Q4 2012, down from its all-time high of 54 percent in Q3. Google was the main reason or benefactor of that decline, with its share of social logins growing from 25 percent to 31 percent at the end of 2012. Twitter's share of social logins also dropped a bit, down to seven percent from it's previous high of 10 percent. Here's the current social login [...]

New Preferred Marketing Developer Center Helps Facebook PMDs Gain More Visibility & Business

PMD-Center Back in April Facebook's "Preferred Developer Consultants" were renamed "Preferred Marketing Developers." Now, all PMD's will be included in the new Preferred Marketing Developer Center. This will help folks find the right developers for their Facebook apps and enterprise tools. Some of the main features of the new PMD center include the addition of company profile pages that can include case studies, white papers, advanced details and more. All PMDs will be able to include a specialty list to more adequately display their core expertise. The center will also spotlight certain news and [...]

Custom Open Graph Actions That Auto-Post Content Are No Longer Welcomed On Facebook

facebook-unlike-featured Open graph actions have been a boon to Facebook so far, driving engagement while increasing clicks and likes. However not all of the actions have been positive, such as auto-posted actions. Items that auto-post consumed content that aren't a standard action have showed a lower quality experience and will will be going the way of the Dinosaur. Facebook will be axing all actions outside of an approved core that auto-post when the content is consumed. Any new app submitted to Facebook with custom actions that auto-published won't be approved any longer. Those apps that are using a custom act [...]

Facebook’s Share Of Social Logins At 48 Percent, Has Grown For Two Straight Years

facebook-like-thumb-featured Facebook continues to be web users' preferred option when it comes to social login, and has now seen two consecutive years of quarterly growth in that area. According to Janrain's latest quarterly report, Facebook now accounts for 48 percent of all social logins as of Q2 2012. That's up from 45 percent in Q1 of this year, and represents eight straight quarters that Facebook's share has risen -- dating back to Q1 of 2010. Google remains second at 30 percent in Q2, which is consistent with where it's been over the last six quarters. Twitter has moved into third place with nine percent, th [...]

Facebook’s Grip On The Web: 22 Percent Of Pages Link There, 8 Percent Use Open Graph [STUDY]

facebook-logo-square More than one-fifth of the web links to Facebook in some way, and almost eight percent use Facebook's Open Graph tags -- two numbers that offer a glimpse of Facebook's deep grip on the web. The numbers come from a Zyxt Labs study of about 1.3 billion URLs earlier this year. The study found that more than 242 million pages, about 21.7 percent of the total studied, referenced at least one Facebook URL -- usually things such as the Like and Share buttons and other social widgets, but also traditional links to Facebook profiles or Facebook Group pages. Here's a look at the breakdown of the [...]

Apple To Reportedly Kill Off Ping, The Social Network For Music

Monday's WWDC Facebook announcement marked Apple's full integration of the top two social networks in the world.  The odd network left out (other than Google+) was Ping, Apple's social network.  Ping was launched in 2010 and was dubbed the social network for music but only ever saw mediocre usage.  The service allowed users to follow artists & friends to see what they were playing and view their updates. AllThingsD reported that Apple is going to retire Ping which won't be included within iOS6.  All of Apple's new social elements will now rely on Facebook or Twitter.  In the [...]

Facebook’s Official WordPress Plugin Simplifies Social Sharing

Looking to integrate Facebook into your WordPress site?  Well, now no third party plugins are required as Facebook officially launched the "Facebook for WordPress plugin."  Wordpress is the most popular publishing platform on the web to date, powering 16.6% of the web. The plugin allows publishers to socially publish all articles when pushing content live.  In addition, users can mention other friends or pages that may have been mentioned/interviewed in an article: One of the very slick features of the plugin is the ability to have an author's post show directly to their timelin [...]

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