The number of Facebook developer programs is shrinking thanks to a consolidation and enhancement effort. In the past Facebook has had multiple programs that helped developers build apps, plugins and manage ads for Facebook campaigns.  Moving forward the only program that will remain is the Preferred Marketing Developer Program.  This new program will combine the previous Preferred Developer Consultant (PDC) and the Marketing API Program (MAP) programs. The goal of the new program is to make it easier to match the right developers to the right clients.  Companies can be recommende [...]

Related Topics: Channel: Social Media | Facebook | Facebook: Open Graph

Facebook. Twitter. Google+. Pinterest. Foursquare. LinkedIn. Path. How many of these social networks do you belong to? Do you participate in every day? Every week? Every month? When a new one comes along does your heart leap in anticipation, or sink a little when you realize it’s one more thing to add to your already burgeoning list of chores; one more series of tasks on an already too-long to-do list? As pervasive as social media seems, it’s still early days and there have already been shakeouts. Some of us are old and hoary enough to remember Orkut, to once have thought we’d neve [...]

Related Topics: Channel: Local | Facebook | Facebook: Business Issues | Facebook: Mobile | Facebook: Open Graph | Foursquare | Google: Google+ | LinkedIn | MySpace | Social Media Marketing Column | Twitter

Last week we reported on Facebook Interest Lists that were reported in the wild.  Today its official - Interest Lists have launched.  In an effort to help users personalize, tidy up and subscribe to pertinent genres of information users can now search for and create custom targeted lists.  When logged into Facebook, users will see a message about the new feature, or can navigate directly to their interests page: Interest lists will help users see more posts from their interests, essentially replacing broad community pages about topics.  When describing interest lists, Facebook state [...]

Related Topics: Channel: Industry | Facebook | Facebook: Business Issues | Facebook: Open Graph | Facebook: User Interface | Top News

Along with the new Facebook Pages launched this week, another interesting element for marketers was spotted in the wild - interest lists. Social Fresh, a social education company, spotted this addition alongside the new Facebook pages, an addition that was quickly hidden from marketers. The Interest Lists button displayed directly underneath the brand's cover page: Users were also given the option to create new interest list to see a special news feed of related posts: Interest lists could be yet another powerful tool for companies on Facebook, one that can continue to help di [...]

Related Topics: Channel: Social Media | Facebook | Facebook: Open Graph | Facebook: Pages

Facebook wants everyone to know just how big and successful its mobile platform has become in a short period of time. In short: Very big. And very successful. In a blog post this morning, Facebook's James Pearce (Head of Mobile Develoepr Relations) trumpets several big stats about how the Facebook Platform has benefited mobile apps and games: more than 60 million visitors every month more than 320 million visits to mobile apps last month (January) traffic from Facebook Mobile to Yahoo's mobile news app has increased 3.5x since February 14th to 1.6 million visitors per day Pearce [...]

Related Topics: Channel: Content Marketing | Facebook: Mobile | Facebook: Open Graph | Facebook: Statistics | Statistics: Popularity & Usage | Yahoo: News

Yesterday a new feature was announced by Microsoft that allows logged-in Facebook users to link related pages to themselves.  The new product, 'linked pages,' not only allows users to link pages to themselves, but also to friends. To see all linked pages simply click on the tab underneath the search box.  Those Facebook friends with a linked page will show up in the left column.  When pages are linked to a profile, the Facebook result displays first with all other linked pages below: One missing option that may anger users is that users cannot move other pages above the Facebook [...]

Related Topics: Channel: Search Marketing | Facebook | Facebook: Marketing | Facebook: Open Graph | Microsoft | Microsoft: Bing

Earlier this week, Facebook touted some data showing how the media has reaped benefits from the Subscribe button -- but at least one journalist isn't so sure that the numbers mean much. The Subscribe button launched in September and added Twitter-like functionality to Facebook; users could subscribe to anyone else's public posts, whether they were Facebook friends or not. Facebook's Vadim Lavrusik, who manages the company's journalist program, wrote that thousands of journalists are using the Subscribe button, and that the average journalist has seen a 320 percent increase in subscribers [...]

Related Topics: Channel: Strategy | Facebook: Buttons & Plugins | Facebook: Open Graph | Facebook: Statistics

Last night Facebook formally launched the previously announced "Apps for Timeline." If you're Zynga CEO Mark Pincus (or one of a handful of other high profile publishers) then you'd probably argue that apps on Facebook have been wildly successful.  But for most publishers and developers apps have not done quite as well. However this new "distribution mechanism" -- the embedding of apps in Facebook Timeline -- is almost certain to be much more effective. A new "app store" to rival Apple, Google? In fact Facebook could ultimately become another “app store” to rival the major mobile app ma [...]

Related Topics: Apple | Channel: Mobile Marketing | Facebook | Facebook: Marketing | Facebook: Mobile | Facebook: Open Graph | Facebook: User Interface | Google: Android | Mobile Marketing | Social Media Marketing | Top News

Based on the success of its initial integration with Facebook's Open Graph, Yahoo is going all-in by expanding the integration to 26 more Yahoo sites around the world. According to Yahoo's announcement, the sites will include some in India, Spain, Brazil and Singapore, as well as U.S.-based properties like Yahoo Games, Yahoo Movies, Yahoo TV and the omg! celebrity gossip site. In the U.S., Yahoo is also adding "Notifications" -- a new feature that appears on several Yahoo properties and alerts users to things their friends are doing and saying online, along with other types of alerts (su [...]

Related Topics: Channel: Content Marketing | Facebook: Open Graph | Social Media Marketing | Top News | Yahoo | Yahoo: News

A little over two months ago at f8, Mark Zuckerburg announced new Open Graph features that were created to make reading article more social.  Some early adoption and usage results from the initial media partners are in.  Facebook reports that the results are encouraging for both existing websites and Facebook apps. Here are some quick stats from each of the media partners: Websites With Deep News Integration Yahoo! News: 10 million people have turned on the social news experience so far.  Since the changes Yahoo! News has seen a 600% increase in traffic coming from Facebook. [...]

Related Topics: Channel: Social Media | Facebook: Open Graph | Social Media Marketing