Facebook Save — A New Read-It-Later Option For Facebook Posts & Pages

IntroducingSave2 Facebook tied up one of the loose ends in its mobile and web product today, announcing a bookmarking feature that allows users to save posts for later viewing. The new feature, called Save, is arriving fairly late in the read-it-later game, behind well developed services like Pocket and Instapaper that have grown popular with people looking to store their reading lists in one convenient place. Those services also cache stories to be read offline. Facebook's doesn't. But Facebook's Save does has something no similar product has: the enormous scale of Facebook's 1.28 billion active users. [...]


Facebook Reports Month-Long “Discrepancy” In Reach & Engagement On Pages

facebook-pages-600 If any Facebook Page administrators were wondering about iffy reach and engagement metrics for posts recently, Facebook quietly provided an explanation today. As reported first by the Inside Facebook blog, Page managers who access the Insights dashboard are seeing this message: There is a discrepancy in the engagement and reach metrics for all Page Posts and Boosted Posts between 5/30 and 6/30. We are working to resolve the issue as soon as possible. Inside Facebook was tipped to the notification by Rachel Globus, social media strategist for ABC 10News in San Diego, who said Faceb [...]


Socialbakers Study: Facebook Page Engagement Has Grown 30% Since January

facebook-pages-600 Social media analytics firm Socialbakers today weighed into the Facebook organic reach debate with some counterintuitive data. Analyst Phillip Ross wrote: The conversation that seems to be dominating the Facebook marketing community is all about how algorithmic changes to Facebook’s News Feed are hurting organic reach. Our numbers say the opposite; brands have never had a better opportunity to have their best content placed in front of so many people. Let's be clear. There's no denying that organic reach is down on Facebook Pages overall. Facebook has confirmed it and explained why, many t [...]


For Major Brands “Engagement Has Plummeted” On Facebook

facebook-crash-break-arrow-down-600 A new report from Facebook analytics provider Simply Measured finds consumer engagement with Facebook posts from a number of the top Interbrand companies is down dramatically year over year. [Update: see postscript below.] The firm says that monthly engagement is off an average of more than 40 percent since May 2013. Two brands on the list, MTV and Harley Davidson, saw increased engagement. In other cases, however, overall engagement had declined 50 percent or more. And per-post engagement is off by an average of more than 50 percent for these companies, says Simply Measured. The fir [...]


Facebook Announces Wider Release Of ‘Business Manager’ For Pages, Ads & Apps

Facebook-Pages-Messages Facebook today announced that it is giving wider access to its "Business Manager" dashboard, a tool that enables large advertisers and agencies to manage Facebook Page, advertising and application accounts from a single interface. As we wrote last month, Business Manager gives account administrators centralized control over advertising campaigns and page permissions for their team and partners. It's still not clear how big an advertiser you need to be to be granted access by Facebook. The company's release today stated that the tool is available to a limited amount of U.S. advertiser [...]


Adobe Report: Focus On Photos, Video & Posting On Fridays For Better Facebook Results

adobe-social-engage We've already posted on the top headline from this week's Adobe's Social Intelligence Report -- that Facebook advertising continues to crank along, but the report also details some interesting information about organic marketing on the dominant social network. In the wake of reduced organic reach for Facebook pages, marketers are adjusting their tactics and in many cases spending more on advertising, which was made clear in Facebook's first quarter earnings report also released this week that showed a thriving advertising business ($2.27 billion in advertising revenue, 82% higher than t [...]


Facebook Local Page Ratings Now Come With A Numerical Display

sprinkles-review It appears that Facebook is working to re-emphasize its star-rating system for brand Pages. As reported first today by Inside Facebook, the social network is displaying numerical ratings, rather than only the star icons it previously showed. And when you hover your cursor over the ratings, a full rundown of all the establishment's ratings appears. Here's how it looks: The ratings feature appears on Pages that choose to include a physical address in their Pages settings. When Facebook rolled out the star system last November, it was seen as a possible competitor for Yelp, Foursquare a [...]


Facebook Is Testing A ‘Pages Popular In Your Area’ Feature

FB-popular-pages Facebook is testing a new suggestion module on its right sidebar: Pages Popular In Your Area. The suggestion box, first brought to our attention Friday by online media strategist Samuel Edwards of Tenthwave Digital, has been appearing intermittently today for me. Results, as you would expect from an experiment, have been spotty, with pages for Eminem and Lil Wayne -- by no means local for my Costa Mesa, California location -- mixing it up with local restaurant and cupcake providers. And clicking through to the "See All" link -- https://www.facebook.com/pages/?category=local -- takes m [...]


The Drop In Facebook Page Reach Is All About The Competition

facebook-like-600 One key reason that Facebook Pages are reaching fewer of their fans with posts: the number of Pages Liked by the average Facebook user has increased by more than 50% in the last year. That statistic, provided by Will Cathcart, Facebook's News Feed director of product management, in a recent interview with Josh Constine of TechCrunch, is a plausible explanation for the approximate 50% drop in organic Page reach per fan in the last six months, illustrated in this chart from EdgeRank Checker: Constine's detailed explanation of how Facebook determines what to show in users' News Feeds is exc [...]


Questions About The New Facebook Pages Layout? Facebook’s Got Answers.

Facebook-Page-Apps Two weeks ago, Facebook announced a significant update to the Pages layout that turned the presence of Page more personal. The crux of the redesign was that the two column business pages were soon turning to a one column format. This initial image was quite bare and failed to show where Apps and custom tabs were to be located (if at all.) Seeing that the initial release spawned so many questions, Facebook has released their own Q & A on the topic. The answers should help calm the fears of marketers, and here are the Reader's Digest version of their answers: What's on the Left-side [...]


Facebook Testing Business Manager, A Powerful Tool For Agencies And Large Businesses

Business Manager Managers of Facebook pages for agencies and large businesses take heart. Facebook is testing a new dashboard that seems to solve many issues that have for years frustrated those managing large stables of pages. As reported today in TechCrunch, Facebook is testing a Business Manager dashboard that gives administrators the ability to control pages and ad accounts from one place. No longer will it be necessary for teams to create fake Facebook profiles to manage a business' presence on the social network. No longer will you have to friend someone -- or know the email address tied to the [...]


Welcome Change? Facebook’s New Brand Page Design Mimics Personal News Feeds

facebook-pages-featured Facebook is simplifying the layout of its brand pages, announcing today that it will display page posts in a single column rather than the current dual display. Facebook said it will start rolling out the changes this week. The change will mean that a page's posts will appear in the main well of content on the right-hand side of the page, exactly as they appear on Facebook users' News Feeds. The left column will display information about the brand such as hours of business, contact information and URLs, as well as photo and video galleries. The change appears to be the final pullback [...]


Report Says Facebook’s Organic Reach Will Hit Zero. Our Response? Of Course It Won’t.

facebook-insights-featured A recent report from social@Ogilvy warns of a world with no organic reach for any brand pages where all brands have to pay to play. Dubbed "Facebook Zero: Considering Life After the Demise of Organic Reach" the study paints a grim picture for the free marketing that brands can harness on Facebook. While the statement may instill fear and doubt into the minds of marketers, the survey instills more questions than answers in our minds. It's quite certainly true that the overall reach of Facebook Page posts has dropped. However, a drop does not equate to a statistically relevant deduction t [...]


How Facebook’s News Feed Now Lets Brands Ride The Coattails Of Other Brands

facebook-tagged-featured Facebook has announced a change today that means users will begin seeing posts about Facebook pages they follow, even if those posts are made by pages they do not follow. It all comes down to Facebook tagging, and it's a way that one brand can extend its audience with a tagged shoutout to another brand. Consider this example that Facebook has shared, of how the new system works: In this example, the Facebook user follows Houston Rockets basketball player Dwight Howard's Facebook page. That means they see some of the updates from Howard's page, ones that Facebook's news feed algorithm dec [...]


The Slipperiest Search Campaign Ever

ky date night ad There are a lot slick opportunities out there in search marketing. The wheels of progress have never been greasier. Yep, since people first started paying to be included in search results, a lot of smooth transactions have taken place. Yet, for a whole lot of good reasons, search lacks certain criteria for brand building. Over the years, more than a few studies have measured engagement, and many brands have attempted to overcome the very simple transactional relationship search advertising has with its pay-for-clickers. Paid search does not exist in a creative void. The process of entici [...]


Facebook Tweaks News Feed: Text Updates Aren’t Working, Won’t Be Shown As Much

facebook-newsfeed-featured Facebook wants Page Owners to stop sharing so many text-based updates and instead try other types of updates that the company says get higher engagement in the News Feed. In a blog post today, Facebook's News Feed Ranking Product Manager Chris Turitzin says the company has tweaked the News Feed algorithm to downgrade text updates from Pages because they don't perform as well as text updates from friends. ... the latest update to News Feed ranking treats text status updates from Pages as a different category to text status updates from friends. We are learning that posts from Pages behave d [...]


Help A Cause While Surfing Your Feed: Nonprofits Get New ‘Donate Now’ Facebook Buttons

facebook Facebook has launched a new feature that allows nonprofits to instantly collect donations directly on Facebook. Nineteen nonprofit partners will help to launch the Donate product with the full list on the official Facebook blog post.   The functionality will show a "Donate Now" button on the top of Facebook Pages and next to the Posts of nonprofits showing in the News Feed. Users are prompted to enter the amount of the donation and enter their payment information directly into Facebook. When donating from a specific post in the News Feed users are given the ability to share the [...]


From Facebook: Organic Page Reach Is Dwindling, Best Way To Be Seen Is To Buy Ads

facebook It's been no secret that Facebook's Organic Reach has been dwindling over the past 18 months. However, Facebook has never fully admitted this, until now. A new Facebook blog post specifically addresses the decline of organic distribution. Brands and marketers like Mark Cuban, owner of the Dallas Mavericks, have felt the burden of the restricted messaging and threatened to leave in the past: FB is blowing it ? This is the first step.. The Mavs are considering moving to Tumblr or to new Myspace as primary site pic.twitter.com/tQDZjgDC — Mark Cuban (@mcuban) October 27, 2012 A quote [...]


Fans Or Frenemies? 3 Tips For Facebook Customer Service Crisis Management

facebook-dislike-featured No matter the budget, simply posting content on social media is not enough to make the most of your social media marketing dollar. Many marketers know repeat customers drive the most business, which may explain why seventy-six percent of local merchants today look to social media to engage existing customers (Constant Contact's Technology Pulse Q3, 2012). But what happens when you're publicly engaged by an existing customer on Facebook who doesn't have nice things to say? Just as the sun rises and sets, so will there be angry, vocal customers sharing their thoughts with the world by [...]


Facebook Upgrades Post Scheduling From 12 Steps Down To 4 & Now Shows In Activity Log

Post-Scheduling All of us marketers rejoiced when post scheduling was announced over a year and a half ago. The interface, however, was very clunky, taking 12 steps for a page to actually schedule a post. Today, Facebook has announced a more streamlined product that now only requires 4 steps (and looks a heck of a lot better.) Now users can write their update then quickly choose a date, add in a time and they're done. Another nice new feature is the ability for admins to view their upcoming scheduled posts: Lastly, Pages can now quickly drop a photo (or multiple photos) directly into their updat [...]


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