Klout Adds Facebook Pages Into Its Scoring Mix

klout-k-logo Klout's mix of influence scoring signals finally includes Facebook Pages. Klout announced today that its users are now able to connect Facebook Pages to their accounts. Facebook Pages are already being factored into Klout scores, and content from those pages will soon start to show up on Klout profiles. For those who care about Klout scores, the company says that mean score increase from connecting a Facebook Page will be about seven points. The scoring algorithm will look at things like how many fans a Page has and how many people are talking about the Page, among other things. Ther [...]

The Biggest Losers Of The Great Facebook Like Purge Of 2012

facebook-like-featured Over the past two days Facebook has removed millions of fake Likes for pages in an attempt to improve overall integrity. Facebook estimates that less that 1% of Likes on any given Page will be removed. The Like removals will target those Pages that violated Facebook Terms in order to gain Likes. The official statement claims: These newly improved automated efforts will remove those Likes gained by malware, compromised accounts, deceived users, or purchased bulk Likes. While we have always had dedicated protections against each of these threats on Facebook, these improved systems have been [...]

Time To Get Personal With Facebook’s Page Post Targeting

Marketers communicating via their Facebook pages could once only speak to their entire fan base at the same time. While we've been able to geotarget posts, we'd never been given the chance to say “hi” to the men (or women), between the ages of 18 to 35 (or 35 to 55) that were single (or married, or engaged or in a relationship), or to customize our communications to each group. Now we can − with  Page Post Targeting. For the first time on the Facebook platform, sans advertisement, we have been given the chance to have a conversation with very distinct groups. This will allow brand [...]

Walmart’s Local Facebook Strategy Isn’t Working, Study Says

walmart-storefront-240 Walmart's launch of 3,500 Facebook Pages last year for its local stores has had "very low consumer impact," and the pages aren't as popular as the Facebook pages of competing small businesses in similar local areas. Those are some of the findings from a new study by Recommend.ly, a social media tools/analytics company. Walmart launched the "My Local Walmart" campaign last October, which involves a Facebook app that stores can use to communicate sales, specials and other updates with fans in the local area. But, according to the study, local stores haven't been using their pages effective [...]

Pages Manager App Now Allows Admins To Promote Facebook Posts On-The-Go

Promoted Post via Mobile Promoted posts for pages are coming to a mobile device near you, thanks to the new feature added to the Facebook Pages Manager app. Administrators will now be able to do more than just update, as posts can be promoted and analyzed directly from latest version. When using the Pages Manager app, users will now see a "Promote" link next to recent posts: Upon clicking, administrators will have the ability to purchase promoted posts directly in the app. By using a slider, the admin can select the dollar amount and promote: Once the post has been promoted, administrators can use the app to [...]

Report: The Facebook Medalists Of The 2012 London Olympics

facebook-olympic-medals-featured The 2012 London games are officially over with the Americans topping the medal count at 104. But which athletes and countries had the most success on Facebook once the games where officially over? Wildfire created and tracked the growth of fan bases across Facebook to help determine just who exactly won the Facebook Gold. The biggest winners were the championship U.S. Women's Gymnastics team. Of the top 10 athletes by Facebook Fan Base Growth the U.S. Gymnasts took 4 places. The number one growth leader across all the games as Gabrielle Douglas who increased her fan base growth from 14,358 [...]

Photos Increase Facebook Reach, But Does It Drive Traffic?

facebook-camera-photos-featured Photos are said to improve engagement on Facebook, but does that engagement in turn boost traffic or fans? No, our testing found — but there still might be value in using them. Ever since Facebook started displaying Reach data directly on Facebook fan pages, here at Marketing Land and Search Engine Land we have been diligently watching the fluctuations happen day-to-day.  Knowing that using photos is a sure way to attract a more engaged audience, we started to deliberately manually post more photos on Facebook, and not via our third-party tool. We spent about a week posting photos with l [...]

Is It Time For Facebook Advertisers To Conduct Click Fraud Audits?

shutterstock_83575045-fraud An Achilles heel of pay-per-click internet advertising is the risk that someone will click on an ad they're not the least bit interested in. To the extent that unqualified clicks are limited to a few over-caffeinated users who click wildly, this isn't really a big concern -- especially to advertisers accustomed to the targeting constraints of traditional media. Yet click fraud, usually called invalid clicks by advertising platforms, has been a real concern over the years. Click fraud comes in many forms. Paid to read schemes target ads which compensate the hosting site with a percenta [...]

Report: Major Brand Adoption Of Facebook & Google+ Has Dropped

google-plus-facebook-logos Fewer "top brands" are using Facebook and Google+ today than eight months ago. But it's not a huge decline and may just represent the normal coming and going of online brand activities. In its latest Social Share Report, BrightEdge says that 90 of the world's top brands have Facebook pages and 75 have Google+ pages. That's as of July 2012. Eight months ago, in its SocialShare Report from last December, BrightEdge reported that 93 top brands were on Facebook and 77 were on Google+. Not shown in the chart is that BrightEdge says 80 of the top 100 worldwide brands have a Twitter pre [...]

“Unpublished Posts” Give Facebook Pages The Ability To Sponsor Posts Without Pushing To Newsfeed

A new Facebook Pages Graph API was released yesterday and a few surprising additions were present. The API now ties in the official scheduled page posts released last month as well as an "unpublished" post that simply won't show in your timeline. Additionally, the new roles released last month are also addressed for 3rd party tools with page admin permissions in the API. Unpublished Page Posts This new feature allows admins to create posts that are not formally published to a timeline and newsfeed, but rather on the right hand side of the page. In the official developer blog post Facebook st [...]

“Subscribe” For Pages Being Tested By Facebook

Facebook Logo Last week a fan spotted an abnormal occurrence that was showing on our Facebook page; a "subscribe" button.  Nestled directly to the right of the Like button, the subscribe button appeared, mirroring the subscribe for users implementation.  A Facebook rep confirmed that the Subscribe for Pages was being tested. One of the issues that has arose since the switch from 'Be A Fan' to 'Like' was that many users may want to follow a brand without implicitly stating that they 'like it."  The Subscribe for Pages would let users stay engaged with page messaging without adding the page to th [...]

Airlines & Telecom Companies Are Best At Facebook Page Customer Service

customer-service-bell Companies in the telecom and airline industries are tops when it comes to providing customer service on Facebook. That's the conclusion of a recent study by the social analytics company Social Bakers. At the company level, KLM Airlines, T-Mobile and Sony Mobile were the most active brands in responding to customers and prospects on Facebook. Social Bakers analyzed Facebook brand pages -- the ones that allow Facebook users to post -- to see what companies respond most often to public posts from regular Facebook users. Between March 1st and May 30th of this year, telecom companies replied [...]

Report: Facebook’s Timeline Is Killing Tab Engagement

facebook-pages-timeline-featured There's been a lot of speculation about the impact that Facebook's Timeline has had on business pages since their launch in late February and the full transition a month later. Some early reports said fan engagement was up on business pages, while other reports said the opposite. Now, citing data from analytics provider Pagelever, Mashable is reporting that fan engagement on Facebook Page tabs is down 53 percent since Timeline's launch. From the Mashable report: Why the general drop-off? PageLever founder Jeff Widman believes it's a combination of two things: That brands can no longer se [...]

How To Get Serious About Your Facebook Reach

If a tree falls in the forest and no one is around to hear it, does it make a sound? That’s the question a lot of marketers are asking themselves since Facebook began providing reach data directly on Timeline posts. Now “no one” may be a bit extreme, but if only 3% to 6% of your posts are reaching your Facebook community, that sound is just not loud enough. It’s been suggested that the recent addition of this data is meant to illustrate how many people brands are not reaching, thus prompting marketers to consider Facebook’s Reach Generator. The Reach Generator, which sounds [...]

14 Reasons No One Talks To You On Facebook

"How do I get my Facebook fans to participate more on our page?" It's one of the biggest questions -- and toughest to answer -- when it comes to social media engagement. For many businesses, Facebook is the number one site for building a community and engaging fans. With its 900 million active users, the potential is great but sometimes difficult to harvest. Motivating fans to like, comment on, and share your posts not only strengthens your bond with existing fans but also helps get you in front of a new and bigger audience: their friends. If no one's talking to you on Facebook, it's ha [...]

Facebook Adds New Roles For Page Admins & Ability To Schedule Posts

facebook-like-featured New administrator levels are rolling out to Facebook pages today, each with a unique set of permissions and allotments.  There will now be 5 separate rolls for admins: Manager Content Creator Moderator Advertiser Insights Analyst The following chart from Facebook shows the permissions for each of the separate roles: In addition to the admin roles, post scheduling has been released for page admins.  In order to schedule a post, simply go to your page's timeline, choose the status type and click on the small clock in the bottom left.  You will then be prompted to add [...]

Facebook’s Promoted Posts Rolling Out, Here’s What It Looks Like

money-social-network-featured Facebook has begun rolling out Promoted Posts, a new tool that lets Page owners spend money to show status updates to more fans. At the moment, we can use Promoted Posts from our Marketing Land page, but it's not available to us on Search Engine Land's page, which has about seven times more "Likes." Only new status updates can be promoted this way; you can't go back to an old post and pay to promote it. If Promoted Posts is available on your Page, you'll see a new "Promote" button below the empty status update box. Note: You have to be using Facebook as the Page in order to see this. [...]

Study: Facebook CPMs Increased 41%, US CPCs Rose 34% Since Q1 Last Year

facebook-logo Facebook's average CPM rates globally have increased by 41% since the first quarter of 2011, and 15% since the fourth quarter of last year. Meanwhile, CPCs have risen 23% in the top 5 markets versus Q4. That's according to new global research released by social media agency TBG Digital for the first quarter. In the U.S., average CPM has increased by 11% in the first quarter, as compared to the fourth of 2011, while, in the UK, average CPMs rose 13% during the same period. When it comes to CPCs, the largest growth (35%) was in France, but the U.S. wasn't far behind with a 20% increase. Wh [...]

Facebook To Change How It Counts Page Check-ins

facebook-logo-sm Facebook Page owners are getting notices via email this week about a pair of impending changes to how Facebook counts check-ins. Facebook says the changes will provide "a more accurate picture of how people are visiting your business." In the past, all check-ins counted in the "were here" total. Going forward, Facebook will only count one check-in every 12 hours from the same user. The change means that many businesses will soon look less popular, because check-in counts are one of the stats that Facebook shows to all Page visitors. The email also mentions a change to how Facebook [...]

Facebook Timeline Transition Occurs This Weekend: 6 Tips For Brands Who Haven’t Upgraded Yet

facebook-pages-timeline-featured Timeline is coming to all Facebook pages, and will arrive in just two days.  This is a mandatory change, one that seems to be affecting pages in a positive way.  Timeline for brands was originally announced one month ago at the Facebook Marketing Conference and has seen a great deal of brands make the transition.  On April 1st all brands will be automatically converted to the new Timeline format whether they like it or not. In lieu of the upcoming change, Facebook has provided six tips for making the upgrade to Timeline.  We've identified the tips and highlighted Facebook's last minut [...]

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