Facebook Govt Data Requests Dominated By US

Facebook world 2 Facebook released its Government Data Requests report, covering the first half of 2013. The country with the most requests by far is the US. India is next in line and then several European countries follow: Germany, France, UK and Italy. Yet none of the volume of these "next in order" countries even begins to approach the level of the US, which had up to 12,000 data requests from 21,000 user accounts. Below is a condensed  version of Facebook's table, which is available in its entirety in the post. Here's Facebook's statement about the nature of these requests and its procedure for [...]


Facebook Driving More Than 2x Twitter Traffic To Parse.ly’s News Clients

parsely-logo-200px Facebook is far and away the top social network driving traffic to some of the biggest online news and media websites, sending them more than twice as much traffic as second-place Twitter. That's according to the Authority Report from Parse.ly, a company that counts the likes of Reuters, The Atlantic, Mashable, The Next Web, US News and others among clients using its content optimization platform. Parse.ly says it's currently processing about five billion page views and 160 million unique readers per month. For the month of July, Parse.ly reports its clients received about 73.5 million p [...]


Your Facebook Post’s Lifespan May Be Shorter Than You Think, 50% Of Post Reach Is Achieved In 30 Minutes

Facebook-Post-Length Of course, we as marketers know that timeliness of a Facebook post is crucial. It could be even more important than we think. The folks at WiseMetrics, a Facebook Analytics provider, performed a study that analyzed engagement levels by hour for Facebook updates. The study found that 75% of engagement occurs within the first 5 hours, overall impressions hit 75% of their max in less than 2:30 hours and, worst of all, Reach achieves 75% of potential in just two hours. Reach definitively has the fastest time to potential as WiseMetrics found that 50% of global potential is achieved just 30 minu [...]


Popularity Pays: People Are 32% More Likely To ‘Like’ If There Is A Preexisting Positive Vote

facebook-like-thumb-icon It turns out that social media users may act more herd-like than you may think. The American Association for the Advancement of Science performed a study on the effects of prior social votes on current user behavior. The study shows that preexisting votes have a profound effect on the content's overall social performance. The test analyzed comments on a website that allowed users to vote and respond to others. In the tests, some of the comments were artificially inflated, while others were left untouched. If a user read a comment that had a previous positive score, they were 32% more li [...]


Facebook Denies Claims Of User Dissatisfaction, Teen Disengagement

facebook-teens-youth-featured In May, the Pew Internet & American Life Project released a report asserting that while teens were on Facebook in large numbers they were losing enthusiasm. The report said that "94 percent of teen social media users say they have a Facebook profile, and 81 percent say that Facebook is the profile they use most often." However the report went on, using focus-group material, to say that many teens were burned out on the site: For Facebook in particular, while some focus group participants enjoyed using it, far more associated it with constraints through an increasing adult presence, hig [...]


Facebook For Business: New Hub For Ad Education, Case Studies

facebook Yesterday Facebook beat expectations when it announced second quarter revenues. COO Sheryl Sandberg said on the earnings call that the company was only beginning to penetrate key market segments, including brand and local business advertising. This morning, as part of its broader ad simplification strategy, Facebook is introducing Facebook for Business, a centralized hub for announcements, case studies and marketer education. It brings together content that was formerly in several different places across the site. The information on Facebook for Business is organized in several ways: by [...]


Facebook Has Almost 18 Million Business Pages, Adding 1M Per Month

facebook-pages-open-featured There are now nearly 18 million business pages on Facebook -- a stat shared during today's earnings call by Facebook COO Sheryl Sandberg. The 18 million figure counts as of the end of Q2 -- June 30th. It represents a growth rate of about a million new pages each month over the past three month. Let's turn back the clock a bit: Early March 2013: Facebook said there were 15 million pages. July 2012: In its Q2 2012 earnings call, Facebook said there were 11 million business pages. In other words, over the past year, Facebook has added about 7 million Pages. But about three million [...]


Facebook Beats Q2 Expectations, Mobile Climbs To 41 Percent

Facebook-Home-Logo Facebook announced Q2 2013 revenues this afternoon. It beat analysts' consensus expectations with $1.81 billion in total revenue. Ad revenue was 88 percent or $1.60 billion, representing 61 percent growth vs. last year. Facebook surprised especially with a big jump in mobile ad revenue, which climbed to 41 percent of the total (vs. 30 percent last quarter). In real dollar terms the company made $656 million on mobile ads in the quarter. Non advertising revenue (payments/fees) came in at $214 million. Facebook published the following daily and monthly user numbers for the quarter [...]


Facebook Feature Phone App Crosses 100 Million Threshold

Facebook-Home-Logo The Facebook experience for developing markets (e.g., India) is called Facebook for Every Phone. It launched in July 2011 and was the product of the company's acquisition of Snaptu. This morning, the company announced that the smartphone app-like experience for feature phones now has 100 million users around the world. According to data released by Facebook in Q1, the company has more than 750 million mobile users around the world, and mobile now contributes more than 30 percent of ad revenue. Last week, Reuters reported that June mobile traffic was up in the US and UK, 18 percent and 22 pe [...]


Facebook Well Ahead Of Google, Yahoo In Social Logins [Gigya]

In addition to its social sharing data, Gigya has also shared social login statistics that are aggregated from its client base of more than 700 brands. During Q2 2013 (April-June), Facebook was the dominant platform, with 52 percent of all social logins. Google was a healthy second with 24 percent, and Yahoo a solid third at 17 percent. Gigya says the current data represents big gains for Google over the past couple years. Gigya's social login data is similar in the media/publishing category, where Facebook (44 percent), Google (28 percent) and Yahoo (21 percent) are the top login pr [...]


Gigya: Only 2 Percent Of Social Sharing Happens On Google+

google-plus-featured Despite a reportedly growing user base, Google+ isn't popular when it comes to sharing content on social networks. A new report from Gigya says that only two percent of social sharing happened on Google+ in Q2 of this year (April-June 2013). That's a fraction of the sharing that took place on Facebook, Twitter and even Pinterest, Gigya says. Those same three sites -- Facebook, Twitter and Pinterest -- are the top sharing destinations from both media/publishing sites and e-commerce sites, too. But in the latter category, e-commerce, Pinterest is actually the top sharing destination. [...]


Social Login Shares Saw Little Change In Q2, Janrain Says

janrain logo After a couple quarters of gains, Google's share of social logins across the Web flattened in the second quarter of 2013. Similarly, Facebook's share of social logins also flattened during Q2. But that's a better sign for Facebook, because it had seen its share of social logins drop for two quarters in a row. According to Janrain's latest quarterly report, Facebook still holds 46 percent share of social logins and Google is still second at 34 percent. And the folks at Janrain must've had an easy time putting that chart together, because it's pretty much exactly the same as the cha [...]


#ItsAHit: Study Shows Facebook Hashtags Have Been Adopted By Big Brands

facebook-hashtags-featured It's now been two full weeks since Facebook jumped into the hashtag market. A recent survey from SimplyMeasured found that so far, hashtags have been a hit with the top brands on Facebook. From June 12th to June 24th, 56% of the top 100 brands have posted a Facebook update that contained a hashtag. Nearly 40% of brands have posted multiple hashtagged posts, and a small portion of the brands went hashtag crazy with 10+ hashtag laden posts in that timeframe. The hashtagging hasn't been on a fleeting trial-basis. Brands have slowly ramped up the use of hashtags since Jun 12th. Of the po [...]


Facebook Dominates Teen Social Networking But Enthusiasm Waning Over Drama, Stress & Oversharing

facebook-dislike-featured In the new Pew Internet & American Life Project teens and social media report, Facebook is shown to be by far the dominant social network -- in some ways surprisingly so. I say surprising because the Pew data seem to be partly contradicted by anecdotal evidence that many teens are ignoring or abandoning the network in favor of other social sites such as Instagram (also owned by Facebook), Snapchat and even Twitter. (My general write-up of the Pew study's findings is here: Pew: 94% Of Teenagers Use Facebook, Have 425 Facebook Friends.) The first chart below shows the percentages [...]


Pew: 94% Of Teenagers Use Facebook, Have 425 Facebook Friends, But Twitter & Instagram Adoption Way Up

facebook-teens-youth-featured Teenagers use Facebook by far more than any other social media site and have over 400 friends on it. But Twitter and Instagram have massively increased their usage in the past year, according to a new survey from the Pew Internet & American Life Project, together with Harvard's Berkman Center. The new report covers US teens and social media. There are an enormous number of findings in the document, which was compiled using both surveys and focus groups. You can read or download the full report online. Facebook Tops, Twitter & Instagram Growing According to the report, 95 percent [...]


After The IPO: Facebook Survives Its “Year Of Living Dangerously”

facebook-numbers-stats-featured Yesterday was the one-year anniversary of Facebook's public offering. It has arguably been the most volatile and momentous period in the company's roughly eight-and-a-half year history. Facebook went public in May of last year at $38 and closed Friday at just over $26. The low, last September, was $17.55. The volatility of the stock and the fact that it hasn't fully returned to its offering price may give many institutional investors reason to complain; but, most other statistics and metrics are up from a year ago. For example, Facebook has impressively been able to grow its mobile reven [...]


Facebook Reports $1.46 Billion Revenues, 751 Million Mobile Active Users

facebook-earnings-money-featured Facebook just announced Q1 2013 earnings. Revenue was nearly $1.46 billion, up 38 percent year over year (YoY). That beat financial analysts' estimates. Net income was $219 million, which was below estimates. Allaying fears of a decline in usage and engagement, Facebook saw 26 percent growth in daily active users (now 665 million). Monthly active users also increased 23 percent to 1.1 billion. Mobile active users were 751 million, a significant jump compared with 680 million in Q4 2012. Ad revenues were $1.25 billion (85 percent of total revenue), which represented a 43 percent increase [...]


Study: Mobile Users & Older Generations Are Driving Social Media Growth Around The World

social-media-network-people A new GlobalWebIndex study analyzing international social media behavior revealed that mobile use and older Internet users are driving growth for Facebook, Google+, Twitter, Pinterest and LinkedIn. To conduct the Social Stream Q1 2013 study, GlobalWebIndex surveyed 31,779 consumers in 31 different countries, examining global social media behaviors during the first quarter of this year. According to the findings, Android and iOS users were more likely to be on social networks than average Internet users. In Japan, iOS users were 133 percent more likely to use Google+ than average Internet us [...]


Yahoo Gains Ground in Video Metrics; Online Video Ads Up 12% in March [comScore]

Yahoo's unique video viewers rose to 50.3 million, up from 43.6 million in February, bumping the company up a rung to the  number four U.S. Online Video Content Property according to comScore's March 2013 US Online Video Rankings, In March, the number of Americans watching online content videos rose 2.5% from February. Nearly 182.5 million Americans watched 39.3 billion online content videos. Ad video views hit an all-time high at 13.2 billion, up from 9.9 billion in February. Yahoo moved up a rung to number four and closed in on VEVO this month. (It will be interesting to watch what impac [...]


Study: Facebook Activity Correlates To TV Viewership (Social TV’s Not Just For Twitter)

Facebook-Ads Much has been made of the symbiotic relationship between TV and Twitter and the company's recent activity to attract both broadcasters and marketers to the platform.  Now a new paper from social advertising platform, CitizenNet, looks at how Facebook activity correlates with TV-viewing habits. For the study, CitizenNet looked the two weeks of Facebook Page Insights data leading up to the premieres of 77 TV shows from both broadcast and cable networks from 2011 and 2012. They then looked at whether the Facebook Insights metrics would correlate with Nielsen viewership for the premier episod [...]


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