Facebook’s 558 Million Video Views In February Is Its All-Time High [comScore]

facebook-logo-square Facebook reached a new high last month with almost 558 million video views, according to comScore's February 2013 US Online Video Rankings. For the month, Facebook was second with 61.2 million unique video viewers -- well behind Google/YouTube's 150.6 million uniques. Facebook's 558 million video views was third overall, way behind Google/YouTube's 11.3 billion and AOL with 570 million video views. Facebook is near the bottom when it comes to engagement, with an average of 19.9 minutes per viewer (MPV) during February. The only Top 10 video site with lower engagement is Amazon at 12.6 MPV. [...]

Facebook Fact Checks The New York Times Claim Of Lower Organic Engagement

facebook-people-happy-featured Yesterday, New York Times columnist Nick Bilton made claims that Facebook was limiting organic post visibility in favor of paid posts. Today, Facebook responded with a detailed fact check on how organic visibility works. In some experiments, Bilton found that paid posts saw 1,000 more interaction when he paid to promote it, and was limited to next to no visibility without payment. He talked about the downfall of subscribers where he once garnered triple-digit engagement which is now down to single-digit post interactions. He also claimed that Facebook may be purposefully restraining  [...]

Facebook Vacation: 61 Percent Of Users Say They’ve Taken One

Facebook-Ads A new Pew survey on Facebook usage patterns leads me to want to coin a new term: "Facay" -- for "Facebook vacation." According to survey data collected in December, "61 percent of current Facebook users say that at one time or another in the past they have voluntarily taken a break from using Facebook for a period of several weeks or more." Pew says that its data, based on a survey of 1,006 US adults, "indicate there is considerable fluidity in the Facebook user population." In addition to the above finding, 20 percent of survey respondents say they no longer use Facebook, while 8 percent [...]

Page Barometer Tool Lets Page Admins Leverage Private Facebook Data To Benchmark EdgeRank

Post-Insights Looking to see how well your Facebook page is doing against Facebook's EdgeRank algorithm? A free new service now lets page administrators see if their page is beating Facebook's Edgerank metric. Agora Pulse has released an EdgeRank benchmarking tool called Facebook Page Barometer, to help marketers gauge performance. Users use this tool to find average reach and engagement for pages in a variety of fan sizes. Additionally when a user syncs their pages they can see specific page metrics including the percentages of: Fans Reached Engagement People Talking About Viral Reach [...]

Facebook: 500,000 Pages Have Used Promoted Posts, 70% Become Repeat Advertisers

facebook-pages-open-featured Facebook touted the success of its Promoted Posts product and the general success of ads in the News Feed during its earnings call today, in which it announced Q4 financial figures that beat analyst estimates. During the earnings call, Facebook COO Sheryl Sandberg announced that almost 500,000 Pages have tried Promoted Posts, the ad product that gives Page owners a chance to push a status update to more Facebook users. The costs depend on the amount of fans that a Page has, and can range from a few dollars to thousands of dollars. Page owners big and small have complained about the Promo [...]

Most Popular App In The US? It’s Facebook (Thanks To Apple)

mobile-apps-200px Facebook can thank Apple for helping making it the top overall mobile app in the U.S. in 2012, according to new numbers out today from the comScore Mobile Metrix service. ComScore says Facebook ended the year with more than 85 million unique adult visitors -- that's on both Android and iOS. It's about 11 million more unique visitors than Google Maps. After Facebook, Google apps hold down the next five spots. Facebook and Google Maps were pretty much neck-and-neck for several months last year, but comScore says Google Maps usage saw a significant decline after Apple dumped it from iOS [...]

SocialBakers Launches Tool To Show Local Facebook Page Fan Counts

facebook-like-featured Marketers that want a better sense of where a Facebook Page is most popular can do that now via a new tool from the social analytics firm, SocialBakers. The company announced its Local Page Ranks tool today, which shows where Page fans are located geographically. This data has been available to Page owners in Facebook Insights, but only for their own Page(s). SocialBakers' Facebook Page Statistics page now has a "Country" dropdown where the local ranks of Pages that SocialBakers monitors can be accessed. The data shows, for example, that Walmart is currently the most popular Facebook p [...]

Google’s Share Of Social Logins Gaining On Facebook (But Not On Mobile)

google-plus-facebook-logos Facebook continues to be the dominant platform for websites that offer social logins, but Google is gaining ground in the latest report from Janrain. The company says that Facebook's overall share of social logins fell to 49 percent as of Q4 2012, down from its all-time high of 54 percent in Q3. Google was the main reason or benefactor of that decline, with its share of social logins growing from 25 percent to 31 percent at the end of 2012. Twitter's share of social logins also dropped a bit, down to seven percent from it's previous high of 10 percent. Here's the current social login [...]

Report: Facebook Mobile Ad Revenues Now 20 Percent Of Total

Facebook Mobile -iphone iOS devices According to financial analysts Facebook Q4 revenue (including payments, fees) could reach $1.5 billion. Search and social marketing platform Kenshoo says that just over 20 percent (20.3 percent) of the company's ad revenue is now coming from mobile. More than one in five ad dollars spent on Facebook are "delivered on mobile devices" according to Kenshoo. The Kenshoo data are drawn "from a representative sample of global advertisers using Kenshoo Social to manage Facebook advertising campaigns tracking impressions, clicks, and conversions. The data set covers more than 2 million Faceb [...]

Ghost Town? Study Says 70 Percent Of Facebook Pages Are Inactive

facebook-ghosts-featured "Ghost town" is a phrase that's been tossed around when describing the apparent low activity levels on Google+, but a new study suggests that it could also apply to business activity using Facebook Pages. Recommend.ly, a social media tools/analytics company that we've covered before when it looked at Wal-Mart's Facebook Page strategy, is now out with a wider study that looks at overall Facebook Page activity ... and it isn't pretty. In October, the company examined more than 5.7 million Facebook Pages with at least 10 "Likes", and used a subset of about three million Pages to dig deeper [...]

Nielsen: Facebook Users Spending 30 Minutes Less There Now Than 6 Months Ago

facebook-clock-time-featured Facebook is still tops when it comes to how much its average users spends on the site, but that time has declined by nearly a half-hour over the past six months. My assumption is that you can blame mobile for that. The numbers are from Nielsen's Top 10 web brands list for September 2012. Nielsen estimates that Facebook users spent about six hours, 40 minutes on the site in September. That's more than triple the time spent on Yahoo and Google and almost four times the amount of time that users spent on YouTube. But six months ago, in its March 2012 report, Nielsen estimated time spent [...]

Red State, Blue State: The Social Network VP Debate Divide Shown In Map Form

red-blue-map-featured In addition to the spikes in search activity, Thursday's U.S. Vice-Presidential Debate also heated up across popular social networks. You won't be surprised to know that both Twitter and Facebook saw plenty of debate-related discussion, and I'll share some of that in a moment. But I want to start with a fascinating map from a different source. AddThis & The VP Debate AddThis, provider of social sharing buttons used by 14 million domains, shared debate-related data today, including this map showing which candidate had the most social mentions across the U.S. (Click for larger ve [...]

Facebook Reaches One Billion People & Releases TV Ad

facebook-numbers-stats-featured Facebook announced they have hit a billion active users and to celebrate they released a TV ad. The TV ad goes through the events, life cycles and routines people go through on a daily basis and explores those emotions conveying how Facebook is there to help you keep track of the things that connect you. The TV ad is named "The Things That Connect Us." Here is the ad: Facebook explains that chairs, doorbells, bridges, and airplanes. "These are things that people use to get together and connect. Facebook is also something that over a billion people around the world use to connect w [...]

Walmart’s Local Facebook Strategy Isn’t Working, Study Says

walmart-storefront-240 Walmart's launch of 3,500 Facebook Pages last year for its local stores has had "very low consumer impact," and the pages aren't as popular as the Facebook pages of competing small businesses in similar local areas. Those are some of the findings from a new study by Recommend.ly, a social media tools/analytics company. Walmart launched the "My Local Walmart" campaign last October, which involves a Facebook app that stores can use to communicate sales, specials and other updates with fans in the local area. But, according to the study, local stores haven't been using their pages effective [...]

Social Network Demographics: Pew Study Shows Who Uses Facebook, Twitter, Pinterest & Others

social-media-network-people There are stereotypes attached to certain social networks about the makeup of their user base. LinkedIn is for business people. Facebook has a lot of older Americans. Pinterest is for girls. That's the conventional wisdom. (And just this week, a local friend of mine -- a guy -- gave me a hard time when he found that I have a Pinterest account. I'm very comfortable with that.) But are the stereotypes true? In a report issued this week that's ostensibly about social photo/video sharing activities, the Pew Research Center’s Internet & American Life Project also shared its latest social n [...]

Facebook: 3.2 Billion Likes & Comments Every Day

facebook-like-thumb-icon In an effort to tout its advertising programs, Facebook is sharing some of its current worldwide activity statistics. Among the most interesting: Facebook users create 3.2 billion likes and comments every day. Facebook users spend an average of 6 hours, 35 minutes per month on the site, almost double Google's 3:20. (These are desktop-only hours.) Of Facebook's 955 million monthly active users, 58 percent visit the site daily. Facebook's 543 million monthly active mobile users represents 67 percent y-o-y growth. There are also a lot of ad-related stats included, all of which [...]

Is it Possible To Overdo Your Company’s Social Media Presence?

social-media-saturation Yes, it is possible to have too much of a presence on social media. Just like with anything else, customers can feel inundated and overwhelmed by company tweets and status updates. According to a survey published in September 2011, 36% of all unlikes on Facebook are because a company was posting too much. This means that a user is irritated enough to go over to settings on the actual Facebook page and complete the actions to unlike the page. Likewise, on Twitter, users may unfollow others for tweeting too much (thus clogging up their newsfeed) or making their tweets (and, likewise, Faceb [...]

EMarketer: 88 Percent Of U.S. Companies Will Market On Facebook By 2014

facebook-logo-square In a new report, market research firm eMarketer estimates that 88 percent of U.S. companies will be marketing on Facebook by 2014. That's more than double the estimated 43 percent that were using Facebook in 2009, and would be up from the 83 percent that are estimated to be marketing on Facebook this year. (And significantly higher than the 17 percent of marketers using or planning to use Pinterest that we reported earlier today.) Here's the eMarketer growth estimate for Facebook marketing adoption: Facebook has been offering free Pages for businesses since 2007, but needing to i [...]

Facebook Back At No. 2 On ComScore Video Rankings

facebook-logo-sm Facebook has returned to the number two spot on comScore's monthly ranking of the most popular video sites in the U.S. The July 2012 Video Metrix chart shows Facebook with a little more than 53 million unique viewers, which is about 4.5 million more than the usual No. 2, Yahoo. It should go without saying that YouTube is top site on the chart, with 157 million unique viewers during July. This isn't the first time Facebook has held the No. 2 site on comScore's video rankings. It also happened in August 2010, when both Facebook and Yahoo had more viewers than they did last month. [...]

Report: The Facebook Medalists Of The 2012 London Olympics

facebook-olympic-medals-featured The 2012 London games are officially over with the Americans topping the medal count at 104. But which athletes and countries had the most success on Facebook once the games where officially over? Wildfire created and tracked the growth of fan bases across Facebook to help determine just who exactly won the Facebook Gold. The biggest winners were the championship U.S. Women's Gymnastics team. Of the top 10 athletes by Facebook Fan Base Growth the U.S. Gymnasts took 4 places. The number one growth leader across all the games as Gabrielle Douglas who increased her fan base growth from 14,358 [...]

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