Is it Possible To Overdo Your Company’s Social Media Presence?

social-media-saturation Yes, it is possible to have too much of a presence on social media. Just like with anything else, customers can feel inundated and overwhelmed by company tweets and status updates. According to a survey published in September 2011, 36% of all unlikes on Facebook are because a company was posting too much. This means that a user is irritated enough to go over to settings on the actual Facebook page and complete the actions to unlike the page. Likewise, on Twitter, users may unfollow others for tweeting too much (thus clogging up their newsfeed) or making their tweets (and, likewise, Faceb [...]


EMarketer: 88 Percent Of U.S. Companies Will Market On Facebook By 2014

facebook-logo-square In a new report, market research firm eMarketer estimates that 88 percent of U.S. companies will be marketing on Facebook by 2014. That's more than double the estimated 43 percent that were using Facebook in 2009, and would be up from the 83 percent that are estimated to be marketing on Facebook this year. (And significantly higher than the 17 percent of marketers using or planning to use Pinterest that we reported earlier today.) Here's the eMarketer growth estimate for Facebook marketing adoption: Facebook has been offering free Pages for businesses since 2007, but needing to i [...]


Facebook Back At No. 2 On ComScore Video Rankings

facebook-logo-sm Facebook has returned to the number two spot on comScore's monthly ranking of the most popular video sites in the U.S. The July 2012 Video Metrix chart shows Facebook with a little more than 53 million unique viewers, which is about 4.5 million more than the usual No. 2, Yahoo. It should go without saying that YouTube is top site on the chart, with 157 million unique viewers during July. This isn't the first time Facebook has held the No. 2 site on comScore's video rankings. It also happened in August 2010, when both Facebook and Yahoo had more viewers than they did last month. [...]


Report: The Facebook Medalists Of The 2012 London Olympics

facebook-olympic-medals-featured The 2012 London games are officially over with the Americans topping the medal count at 104. But which athletes and countries had the most success on Facebook once the games where officially over? Wildfire created and tracked the growth of fan bases across Facebook to help determine just who exactly won the Facebook Gold. The biggest winners were the championship U.S. Women's Gymnastics team. Of the top 10 athletes by Facebook Fan Base Growth the U.S. Gymnasts took 4 places. The number one growth leader across all the games as Gabrielle Douglas who increased her fan base growth from 14,358 [...]


According To Facebook, 8.7% Of Accounts Aren’t Real

facebook-mask-featured During Facebook's first earnings call last week a good chunk of user data was released. Facebook reported 955 million monthly active users, 552 million active daily users, 543 million monthly active mobile users. The official 10-Q filing that was published this week was quite transparent around user data showing that a total of 8.7% of users (83.09 million) were not real accounts. The false users can be broken down by the following groups and percentages: 4.8% - Duplicate accounts 2.4% - Mis-classified accounts (business page as a profile..etc) 1.5% - Undesirable accounts (spammers [...]


Is It Time For Facebook Advertisers To Conduct Click Fraud Audits?

shutterstock_83575045-fraud An Achilles heel of pay-per-click internet advertising is the risk that someone will click on an ad they're not the least bit interested in. To the extent that unqualified clicks are limited to a few over-caffeinated users who click wildly, this isn't really a big concern -- especially to advertisers accustomed to the targeting constraints of traditional media. Yet click fraud, usually called invalid clicks by advertising platforms, has been a real concern over the years. Click fraud comes in many forms. Paid to read schemes target ads which compensate the hosting site with a percenta [...]


Report: Major Brand Adoption Of Facebook & Google+ Has Dropped

google-plus-facebook-logos Fewer "top brands" are using Facebook and Google+ today than eight months ago. But it's not a huge decline and may just represent the normal coming and going of online brand activities. In its latest Social Share Report, BrightEdge says that 90 of the world's top brands have Facebook pages and 75 have Google+ pages. That's as of July 2012. Eight months ago, in its SocialShare Report from last December, BrightEdge reported that 93 top brands were on Facebook and 77 were on Google+. Not shown in the chart is that BrightEdge says 80 of the top 100 worldwide brands have a Twitter pre [...]


Eyetracking Study Underscores Facebook’s Mobile Ads Challenge

ipad-eyetracking Facebook now claims 543 million monthly active mobile users. The good news for Facebook is that mobile users are "more active" than PC users. The bad news is that mobile users are much harder for the social site to make money from. This challenge has been widely discussed and was the subject of several questions on the recent Q2 Facebook earnings call. Facebook executives repeated several times during the call that they were being cautious about monetizing mobile so as to not disrupt the user experience. Source: Facebook Facebook is going to need to do something different with its [...]


Facebook’s Share Of Social Logins At 48 Percent, Has Grown For Two Straight Years

facebook-like-thumb-featured Facebook continues to be web users' preferred option when it comes to social login, and has now seen two consecutive years of quarterly growth in that area. According to Janrain's latest quarterly report, Facebook now accounts for 48 percent of all social logins as of Q2 2012. That's up from 45 percent in Q1 of this year, and represents eight straight quarters that Facebook's share has risen -- dating back to Q1 of 2010. Google remains second at 30 percent in Q2, which is consistent with where it's been over the last six quarters. Twitter has moved into third place with nine percent, th [...]


Google+ Debuts With ACSI Consumer Satisfaction Score Well Above Facebook’s

google-plus-featured The annual American Customer Satisfaction Index is out for social media sites, measuring satisfaction with Google+ for the first time against other social networks. What a debut! Google's year-old social network had the best satisfaction while the world's most popular social network, Facebook, came in last. Top Marks For Google+ The scores look like this: On the scale, 100 would be perfect satisfaction. Google+ came in at 78, or what I'd call a B- or C+ letter grade, far from perfect. But it was much better than Twitter (64 points, rated for the first time), LinkedIn (63 points, also rate [...]


Facebook’s Time-On-Site Back Above 400 Minutes Per User In June, comScore Says

facebook-clock-time-featured After a couple months of stagnant activity, Facebook usage rebounded in June according to new data from comScore. The company says that Facebook users averaged just above 400 minutes on the site in June, which is about a five percent gain from the 381 average minutes they spent in May. But it's not the first time usage surpassed the 400-minute level; earlier this year, comScore reported that Facebook users were averaging 405 minutes on the site. ComScore also reports that Facebook's unique visitor count rebounded slightly in June after a couple months of declines. There were an e [...]


Facebook’s Grip On The Web: 22 Percent Of Pages Link There, 8 Percent Use Open Graph [STUDY]

facebook-logo-square More than one-fifth of the web links to Facebook in some way, and almost eight percent use Facebook's Open Graph tags -- two numbers that offer a glimpse of Facebook's deep grip on the web. The numbers come from a Zyxt Labs study of about 1.3 billion URLs earlier this year. The study found that more than 242 million pages, about 21.7 percent of the total studied, referenced at least one Facebook URL -- usually things such as the Like and Share buttons and other social widgets, but also traditional links to Facebook profiles or Facebook Group pages. Here's a look at the breakdown of the [...]


How To Get Serious About Your Facebook Reach

If a tree falls in the forest and no one is around to hear it, does it make a sound? That’s the question a lot of marketers are asking themselves since Facebook began providing reach data directly on Timeline posts. Now “no one” may be a bit extreme, but if only 3% to 6% of your posts are reaching your Facebook community, that sound is just not loud enough. It’s been suggested that the recent addition of this data is meant to illustrate how many people brands are not reaching, thus prompting marketers to consider Facebook’s Reach Generator. The Reach Generator, which sounds [...]


Reuters Survey Paints Picture Of A Facebook Backlash

facebook-dislike-featured Facebook's recent IPO has led to legal troubles at the financial/markets level, and there are signs, too, that it's also having a negative effect on the site's regular users. A new study shared today by Reuters/Ipsos paints a picture of the user backlash related to Facebook's troubled IPO, and also questions both user activity and e-commerce capabilities. After surveying more than a thousand U.S. adults between May 31 and June 4, the survey found that 44 percent of Facebook users said the company's IPO made them view Facebook less favorably. That echoes other recent statistics that sugg [...]


Facebook Accounted For 9 Percent Of US Internet Visits In April, Hitwise Says

facebook-logo-square With Facebook's gazillion-dollar* IPO inching closer, Experian Hitwise has shared a number of statistics that provide something of a snapshot about the site and its audience. One of the numbers that stands out is that nine percent of all U.S. internet visits last month were to Facebook. Hitwise says Facebook is averaging more than 229 million visits per day -- that's about 1.6 billion visits per week -- so far in 2012. And it's an extremely loyal audience: 96 percent of Facebook's visitors in April were returning to the site -- i.e., they had also visited the site at least once in the pr [...]


Survey: Nearly 50% See Facebook “Fading Away” Over Time

facebook-fade-featured A new poll from AP and CNBC on the eve of the Facebook IPO shows that Americans are ambivalent about the company and that it faces numerous challenges as it seeks to generate more revenue growth from its already massive user base. The AP-CNBC poll was conducted May 3 through May 7. The  survey sample was 1,004 US adults. Among survey respondents 56 percent had a Facebook profile, 40 percent did not and 4 percent didn't know. Google, Apple and Microsoft are viewed more favorably than Facebook. Of the comparison group Twitter was viewed less favorably. The results shift by demographic [...]


Facebook Approaching 50 Percent Share Of Social Logins [STUDY]

facebook-logo-sm Facebook is the number one choice for social login and its gains over the past two years have it now approaching 50 percent penetration among social login services, a new study shows. In analyzing at the 365,000 websites that use its services, Janrain reports that 45 percent of consumers use their Facebook accounts to login on third-party websites -- a number that's been increasing steadily since the first quarter of 2010. As the graph below shows, Google was previously the top social login service, but it's a fairly distant second place now with 30 percent market share. Janrain f [...]


Consumers Union Aggressively Challenges Facebook On Privacy

The Consumers Union, the entity behind Consumer Reports, is launching an aggressive campaign for a national privacy law that would offer more transparency and control to online users in connection with data mining, online ad targeting and tracking. In particular, Consumers Union is taking aim at Facebook as the exemplar of practices that it believes should be made more transparent to consumers and/or reined in. The advocacy group took out a full-page ad (.pdf and above) critical of Facebook in the print version of Politico according to AdAge. AdAge remarked that "While the ad copy seems [...]


Facebook “Roadshow” Begins, IPO Set For May 18

facebook-numbers-stats-featured The Wall Street Journal reports that the Facebook IPO is set now for May 18. Prior to that date Facebook executives will be on a roadshow selling the IPO to brokerages and institutional investors. According to the Journal CEO Mark Zuckerberg "will make some appearance on the roadshow, though he won't attend all meetings." The heavy lifting will be by COO Sheryl Sandberg and CFO David Ebersman. It will be a huge IPO, probably "oversubscribed." Investors will be going out of their minds to get in on it (how long the stock is held is another question). Out of the gate the company will [...]


Facebook Updates S-1: 901 Million Users, $1.06 Billion In Revenue, 23 Million Shares To Instagram

facebook-home-page-featured Facebook has amended its S-1 filing to include a range of new facts and data. Below are some of the more interesting details that I was able to find on my first review of the revised document. Revenue & Users In the first quarter this year Facebook made $1.058 billion. That was up from $731 million a year ago but down from Q4 2011. In 2011 as a whole the company made $3.71 billion. Ad revenue in Q1 was $872 million; "fees and payments" revenue was $186 million. The company has $3.9 billion cash on hand. Facebook also disclosed that 15 percent of Q1 2012 revenue came from Zynga: Thirt [...]


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