Eyetracking Study Underscores Facebook’s Mobile Ads Challenge

ipad-eyetracking Facebook now claims 543 million monthly active mobile users. The good news for Facebook is that mobile users are "more active" than PC users. The bad news is that mobile users are much harder for the social site to make money from. This challenge has been widely discussed and was the subject of several questions on the recent Q2 Facebook earnings call. Facebook executives repeated several times during the call that they were being cautious about monetizing mobile so as to not disrupt the user experience. Source: Facebook Facebook is going to need to do something different with its [...]


Report: Facebook’s Timeline Is Killing Tab Engagement

facebook-pages-timeline-featured There's been a lot of speculation about the impact that Facebook's Timeline has had on business pages since their launch in late February and the full transition a month later. Some early reports said fan engagement was up on business pages, while other reports said the opposite. Now, citing data from analytics provider Pagelever, Mashable is reporting that fan engagement on Facebook Page tabs is down 53 percent since Timeline's launch. From the Mashable report: Why the general drop-off? PageLever founder Jeff Widman believes it's a combination of two things: That brands can no longer se [...]


Facebook Tests A Sleeker Timeline Layout For Profiles

Facebook, notorious for tweaking and testing its layout, is at it again post-IPO. Talking Points Memo spotted a streamlined version of timeline that allocates less real-estate for friends, photos, and likes. Instead of pulling in profile/page information under the cover photo, simple icons exist: Here is a look at the current (non-test) version of Timeline: One of the additions that the layout brings is "summary" which highlights life events. Another interesting difference is that instead of "likes" the icon now reads "favorites." Facebook did not comment on the new-look timeline but [...]


Facebook Interest Lists Add More Personalization For Users (And Visibility For Marketers)

facebook-like-featured Last week we reported on Facebook Interest Lists that were reported in the wild.  Today its official - Interest Lists have launched.  In an effort to help users personalize, tidy up and subscribe to pertinent genres of information users can now search for and create custom targeted lists.  When logged into Facebook, users will see a message about the new feature, or can navigate directly to their interests page: Interest lists will help users see more posts from their interests, essentially replacing broad community pages about topics.  When describing interest lists, Facebook state [...]


New Facebook Pages Released With Timeline, Pinning & Private Messaging

facebook-pages-timeline-featured Today Facebook rolled out a new version of pages that look much closer to profiles thanks to the addition of Timeline.  As reported, this release coincides with the Facebook Marketing Conference (fMC) occurring today in New York.  The new look Pages have much bolder and visually appealing look: Some of the highlights of the new pages give admins the ability to add milestones, cover pages, customize the page with pertinent information, message privately, view activity logs and have access to more admin tools. Cover Photo Just like Timeline for profiles, Pages will now have the [...]


Report: Some Brands Will Get Facebook’s Timeline This Month

facebook-logo-square Some U.S. companies with Facebook pages will be able to use Facebook's new Timeline interface at the end of this month, according to a new report. Ad Age is reporting that Facebook will launch Timeline for brands/business pages during its fMC conference in New York City on February 29th. FMC is Facebook's first event geared specifically to marketers using the company's platform. Facebook announced Timeline at its F8 conference last September, then formally launched it to non-business users in mid-December. Ad Age reports that Timeline for brands will only be available to "a handful of [...]


Will “Apps For Timeline” Make Facebook The Next Major Apps Ecosystem?

facebook-apps-featured Last night Facebook formally launched the previously announced "Apps for Timeline." If you're Zynga CEO Mark Pincus (or one of a handful of other high profile publishers) then you'd probably argue that apps on Facebook have been wildly successful.  But for most publishers and developers apps have not done quite as well. However this new "distribution mechanism" -- the embedding of apps in Facebook Timeline -- is almost certain to be much more effective. A new "app store" to rival Apple, Google? In fact Facebook could ultimately become another “app store” to rival the major mobile app ma [...]


Facebook Timeline Officially Released To The Public

facebook-timeline-featured Today, Facebook is launching its new "Timeline" functionality out across the globe. Announced at f8, Timeline allows users to display information in a much more visual format, one that reads like a newspaper.  The top banner on Timeline is expandable, providing a very visual queue for users: [youtube]http://www.youtube.com/watch?v=hzPEPfJHfKU[/youtube] Before you sign-up for Timeline, there are a few items to know.  Once timeline is enabled, a user's full Facebook history will be much more accessible to others. However, new privacy options do exist: 7 Day Review Period Anyone [...]


Seeing Long-Form Post Success On Google+, Facebook Raises Character Limit By 1100%

facebook-logo-square The Google+ vs Facebook competition keeps getting fiercer. Yesterday Facebook announced that the post character limit would increase by 1100% to more than 60,000 characters.  Why "more than" 60,000 you may ask?  Facebook software engineer Bob Baldwin explains: I set the exact limit to something nerdy. Facebook ... Face Boo K ... hex(FACE) - K ... 64206 - 1000 = 63206 :-) Facebook further went on to note that the average novel is about 5,000,000 characters, which can now be spread out in just 9 posts. Long, Like Google+ Facebook hasn't been taking the emergence of Google+ lightly, and th [...]


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