- Launched: February 4, 2004
- NASDAQ: FB
Over the years, Facebook has launched a number of paid advertising options for marketers, including pay per click options and real-time bidding on display ads, cost per action bidding, promoted page posts and sponsored stories, local offers and coupons, as well as advanced targeting options, including custom audiences and look-a-likes. In June 2013, Facebook announced a new plan to streamline ad units to better meet advertiser goals.
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Mar 27, 2014 at 4:02pm ET by Amy Gesenhues
After posting an overview yesterday of the Pew Research Center's State of News Media report, we wanted to dig a little deeper into the study's research on social media news consumption.
According to the Pew report, three in ten Facebook users get news from the social media site. Even with the relatively high number of people reading news on Facebook, Pew claims Facebook news consumption is an "incidental experience."
According to the report, only 22 percent of the people reading news on Facebook believe it is a useful news resource. The remaining 78 percent are on Facebook for reasons ot [...]
Related Topics: Channel: Social Media Marketing | Facebook | Statistics: Online Behavior | Statistics: Social Media | Top News
Mar 26, 2014 at 3:56pm ET by Ginny Marvin
In answering questions about Facebook's $2 billion acquisition of Oculus, CEO Mark Zuckerberg shared a couple of new user stats that show the company's mobile-first strategy is paying off.
Zuckerberg told analysts on a conference call yesterday that Facebook now has 1 billion active monthly mobile users. That's up from 945 million in December. Facebook's mobile users surpassed those on PCs in Q4 2012.
Instagram's user base has doubled since Facebook acquired the company in April 2012, boasting more than 200 million users. Two years ago, Instagram had 100 million users.
Instagram intro [...]
Related Topics: Channel: Social Media Marketing | Facebook | Facebook: Advertising | Facebook: Mobile
Mar 26, 2014 at 8:40am ET by Greg Finn
It appears that Instagram and their hefty one billion dollar price tag was one of the most valuable Facebook acquisitions over the past two years. The photo sharing network has officially topped 200 million users who have posted 20 billion photos to date.
While Facebook has taken some slack recently for their perception in the young teen market, Instagram has seen great growth in this space. More than 90% of Instagram users are under the the age of 35 and the network is rapidly growing. Of the total 200 million users 50 million of them have joined over the past 6 months.
For the of [...]
Related Topics: Channel: Social Media Marketing | Facebook | Facebook: Instagram | Facebook: Mobile
Mar 25, 2014 at 7:27pm ET by Greg Finn
It's now been nearly two years since Facebook purchased Instagram for a mere one billion dollars. Before the initial purchase (and in today's current iteration of the app) users input their location of an Instagram photo by tagging the location from information pulled in by Foursquare. According to Fast Company, Facebook is now testing the integration of Facebook Places rather than Foursquare in a test -- with the goal of bouncing Foursquare out of the app.
Facebook has been making a big push in the local space and leveraging their own property (Instagram) to push Places only makes sense. N [...]
Related Topics: Channel: Social Media Marketing | Facebook | Facebook: Instagram | Foursquare
Mar 25, 2014 at 6:23pm ET by Greg Sterling
Facebook has just acquired "the platform of tomorrow." The company announced this afternoon that it was acquiring Oculus -- the company behind the Oculus Rift virtual reality (VR) gaming headset and platform -- for $2 billion in cash and stock:
Facebook today announced that it has reached a definitive agreement to acquire Oculus VR, Inc., the leader in immersive virtual reality technology, for a total of approximately $2 billion. This includes $400 million in cash and 23.1 million shares of Facebook common stock (valued at $1.6 billion based on the average closing price of the 20 trading day [...]
Related Topics: Channel: Social Media Marketing | Facebook | Facebook: Acquisitions | Facebook: Business Issues | Facebook: Mobile | Top News
Mar 25, 2014 at 4:47pm ET by Ginny Marvin
Facebook announced today it is adding more targeting capabilities to lookalike audiences.
Now advertisers will be able to create audiences based on the people who visited their websites, use their mobile apps or are connected to their Facebook pages. Whereas back in the olden day of last week, advertisers could only create lookalike audiences based on CRM data like email addresses, phone numbers and user IDs.
The expanded targeting options will give advertisers more opportunities to scale their campaigns while still maintaining a fair amount of targeting control.
Here's the rundown of [...]
Related Topics: Channel: Social Media Marketing | Facebook | Facebook: Advertising | Social Media Marketing | Social Media Marketing: Advertising | Top News
Mar 25, 2014 at 8:00am ET by Greg Finn
Two weeks ago, Facebook announced a significant update to the Pages layout that turned the presence of Page more personal. The crux of the redesign was that the two column business pages were soon turning to a one column format. This initial image was quite bare and failed to show where Apps and custom tabs were to be located (if at all.) Seeing that the initial release spawned so many questions, Facebook has released their own Q & A on the topic.
The answers should help calm the fears of marketers, and here are the Reader's Digest version of their answers:
What's on the Left-side [...]
Related Topics: Channel: Social Media Marketing | Facebook | Facebook: Pages
Mar 21, 2014 at 1:39pm ET by Martin Beck
It’s hard out there for a Facebook marketer. Anyone who manages a Facebook Page feels it. It might be anecdotal, but the anecdotes are piling up and the conclusion is undeniable: Organic reach is down and fewer people who have liked your page are seeing your posts.
The ominous headlines hit almost daily, including two from this week:
Facebook Is Ending the Free Ride, in which Valleywag quoted a source familiar with Facebook’s marketing strategy saying that Facebook is in the process of throttling organic reach for Pages down to 1 or 2 percent.
A Glut Of Facebook Updates Result [...]
Related Topics: Channel: Social Media Marketing | Facebook | Facebook: Advertising | Facebook: Marketing | Features & Analysis | Top News
Mar 19, 2014 at 2:31pm ET by Martin Beck
It's a minor, but annoying bug. Sporadically, when someone tries to share a Marketing Land or Search Engine Land post on Facebook, the social network displays a 404 error.
It's not an actual 404 error, mind you. If you click the link, you are taken to a live page with all the great content you'd expect from us. Obviously, no publisher wants to be associated with such error messages.
And ours aren't the only sites being hit by the bug, which we first noticed several months ago. Here's how it manifest itself on a post from GameSpot.com today:
And here are a couple unresolved bug rep [...]
Related Topics: Channel: Social Media Marketing | Facebook | Facebook: News Feed | Features & Analysis | Top News
Mar 18, 2014 at 6:02pm ET by Danny Sullivan
[caption id="attachment_77215" align="aligncenter" width="600"] From left, speakers from Nestle, 360i, Twitter & Facebook discuss social media[/caption]
Facebook keeps coming under fire that it's harder for brands to get the free exposure -- "earned media" -- that they once got. But Facebook says it's not so -- it more a matter of adjusting how you measure your earned success.
"The opportunity for earned media is still as rich as it was a year ago," said Patrick Harris, director of global agency development for Facebook, on a panel today at the 4A’s Transformation conference [...]
Related Topics: Channel: Social Media Marketing | Facebook: News Feed | Live Blogging
Mar 14, 2014 at 5:21pm ET by Martin Beck
Managers of Facebook pages for agencies and large business take heart. Facebook is testing a new dashboard that seems to solve many issues that have for years frustrated those managing large stables of pages.
As reported today in TechCrunch, Facebook is testing a Business Manager dashboard that gives administrators the ability to control pages and ad accounts from one place.
No longer will it be necessary for teams to create fake Facebook profiles to manage a business' presence on the social network. No longer will you have to friend someone -- or know the email address tied to their [...]
Related Topics: Channel: Social Media Marketing | Facebook | Facebook: Business Issues | Facebook: Marketing | Facebook: Pages | Top News
Mar 14, 2014 at 2:15pm ET by Martin Beck
It shouldn't surprise anyone that readers of news websites who navigate directly to a site are significantly more loyal than those who come via referrals from Facebook or search.
People who type in a URL, click on a bookmark or use a news site as their browser home page are certainly going to spend more time browsing the site than people who spot interesting items in their Facebook feed.
So results showing higher engagement for direct traffic on news sites from a Pew Research study published this week are most interesting because of the magnitude of the findings and because it appears di [...]
Related Topics: Channel: Social Media Marketing | Facebook | Top News
Mar 13, 2014 at 2:47pm ET by Martin Beck
Facebook announced today that it will offer marketers the ability to buy video advertisements to run in users' News Feeds. Facebook, which has been testing "Premium Video Ads" since December, said it will be limiting the program to a small group of advertisers and will be rolling it out slowly in the next several months.
The video spots will be 15 seconds long and play automatically (and soundlessly) when Facebook users scroll through their News Feeds. If you click on the ad, it will open and the sound will play. Facebook has been displaying video this way since last fall.
It's a na [...]
Related Topics: Channel: Social Media Marketing | Facebook | Facebook: News Feed | Features & Analysis | Top News | Video
Mar 10, 2014 at 4:41pm ET by Martin Beck
Facebook is simplifying the layout of its brand pages, announcing today that it will display page posts in a single column rather than the current dual display. Facebook said it will start rolling out the changes this week.
The change will mean that a page's posts will appear in the main well of content on the right-hand side of the page, exactly as they appear on Facebook users' News Feeds. The left column will display information about the brand such as hours of business, contact information and URLs, as well as photo and video galleries.
The change appears to be the final pullback [...]
Related Topics: Channel: Social Media Marketing | Facebook | Facebook: Pages | Features & Analysis | Social Media Marketing | Top News
Mar 7, 2014 at 6:04pm ET by Greg Finn
A recent report from social@Ogilvy warns of a world with no organic reach for any brand pages where all brands have to pay to play. Dubbed "Facebook Zero: Considering Life After the Demise of Organic Reach" the study paints a grim picture for the free marketing that brands can harness on Facebook. While the statement may instill fear and doubt into the minds of marketers, the survey instills more questions than answers in our minds.
It's quite certainly true that the overall reach of Facebook Page posts has dropped. However, a drop does not equate to a statistically relevant deduction t [...]
Related Topics: Channel: Social Media Marketing | Facebook | Facebook: Pages | Social Media Marketing | Top News
Mar 7, 2014 at 4:28pm ET by Ginny Marvin
Instagram had tip-toed into advertising, debuting ads in users' streams just last November. Today, it's reportedly moving into the big leagues with a new advertising deal inked with the agency holding giant Omnicom. Ad Age reports the deal is worth up to $100 million.
The deal opens up ads to the brands working with agencies under the Omnicom umbrella such as Omnicom Media Group, DDB, BBDO and TBWA/Chiat/Day.
"This doesn't change our advertising strategy moving forward -- people will continue to see a limited number of beautiful, high-quality photos and videos from select brands who alread [...]
Related Topics: Channel: Social Media Marketing | Facebook: Instagram | Social Media Marketing | Social Media Marketing: Advertising | Top News
Mar 7, 2014 at 8:42am ET by Greg Finn
It seems like it was just one year ago today that Facebook was releasing their newest News Feed vision to the world. Oh wait, that's right -- it was exactly one year to this day that the Facebook team livestreamed the newest vision of News Feed. This new layout was going to change the way that users found information and how they could separate feeds to create their own customized content. Fast forward a year and that dream has vanished. Turns out that people just want what they're used too.
The new layout that was released yesterday looks, well, familiar:
[caption id="attachment_7623 [...]
Related Topics: Channel: Social Media Marketing | Facebook | Facebook: News Feed
Mar 6, 2014 at 11:20am ET by Greg Sterling
Echoing a 2012 study by Google, Facebook this morning released findings from a new research about multiple device usage. While offering some different figures and percentages it essentially backs up the earlier Google results, which show that people use multiple devices throughout the day and for different purposes.
GfK carried out the research among 2,000 US adults.
The research found that "more than 60 percent of online adults in the US use at least two devices everyday and almost one quarter use three devices." It also reported that in excess of 40 percent start on one device and [...]
Related Topics: Channel: Mobile Marketing | Facebook | Facebook: Mobile | Facebook: Statistics | Statistics: Mobile Marketing | Statistics: Online Behavior | Statistics: Social Media | Top News
Mar 5, 2014 at 10:51am ET by Greg Sterling
Former Flipboard competitor and news aggregator Zite will soon become the algorithm behind a more personalized Flipboard. The latter is reportedly paying roughly $60 million to CNN for Zite. CNN acquired Zite in 2011 for just over $20 million.
Zite emerged from the ashes of “discovery Engine Worio.” Worio used search technology to help users discover relevant or personalized content. In a sense it was a precursor to some of the "anticipatory search" and intelligent assistant technology on display today with Google Now and Expect Labs.
Zite maintained a stand-alone identity during ro [...]
Related Topics: Channel: Industry | Facebook: Apps & App Center | Facebook: Mobile | Native Advertising
Mar 5, 2014 at 9:00am ET by Ciaran Norris
Unless you’ve been hiding under the digital equivalent of a rock, or perhaps living in China, it’s almost certain that you’ve heard by now about Facebook buying mobile messaging app WhatsApp for $19 billion.
There has been a huge amount of discussion and speculation about why Facebook spent more than it cost to put men on the moon to buy a product built off the back of open source software, but as WhatsApp is an ad-free product, it’s more important to think about what broader lessons the purchase has for brands and marketers.
First is the fact that WhatsApp’s founders have alwa [...]
Related Topics: Branding | Channel: Social Media Marketing | Facebook | Facebook: Acquisitions | Mobile Marketing | Social Media Marketing Column