- Launched: February 4, 2004
- NASDAQ: FB
Over the years, Facebook has launched a number of paid advertising options for marketers, including pay per click options and real-time bidding on display ads, cost per action bidding, promoted page posts and sponsored stories, local offers and coupons, as well as advanced targeting options, including custom audiences and look-a-likes. In June 2013, Facebook announced a new plan to streamline ad units to better meet advertiser goals.
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Nov 7, 2013 at 7:08am ET by Greg Finn
Last week, to the chagrin of many users, the first Instagram ad began appearing in the feed. This flagship Michael Kors ad was analyzed in-depth by nitrogr.am which uncovered the following findings.
It should first be noted that the graphic of overall Likes looks identical to other social ads. Typically, brands leverage their own organic reach for Likes first, then boost with paid promotion as the organic Like counts falter. Nitrogr.am assumed this was the case for all of their findings.
The Post Saw A 370% Increase In Likes
Overall, the number of Likes on the post was nearly 4 ti [...]
Related Topics: Channel: Social Media | Facebook | Facebook: Instagram
Nov 7, 2013 at 6:59am ET by Matt McGee
Facebook has given the thumbs down to its three-year-old "Like" button, introducing a new version that replaces the "thumbs up" symbol with Facebook's logo. A new, matching "Share" button was also introduced today.
In a blog post Wednesday, Facebook's Ray He says the new buttons produced positive results during testing:
We're already seeing a favorable increase in Likes and Shares with the new design and will be rolling these buttons out to everyone in the coming weeks. If you are currently using the old Like button, you'll be automatically upgraded to the new design as part of our roll [...]
Related Topics: Channel: Social Media | Facebook | Facebook: Buttons & Plugins | Facebook: Statistics | Top News
Nov 6, 2013 at 2:54pm ET by Ginny Marvin
Facebook announced it is expanding the list of partner categories that advertisers can target from 500 to more than 1,000. The audience segments are pulled from Facebook's third-party data partners Datalogix, Axciom and Epsilon.
The Ahead of the holiday season, Facebook is emphasizing the additional partner categories that are relevant to retail and automotive brands, in particular. The new categories include "active buyers" targets such as Shopping > Women's Apparel – Accessories: Active buyers of women's accessories.
A deeper level of automotive audience targets are also availab [...]
Related Topics: Channel: Retail | Facebook | Facebook: Advertising | Social Media Marketing | Social Media Marketing: Advertising | Top News
Nov 4, 2013 at 3:37pm ET by Matt McGee
YouTube's US traffic is closing in on Facebook, and could eventually surpass the top social network in a matter of years.
The data come from How Much Media? 2013, a new report from the University of Southern California's Marshall School of Business.
The study relies on Nielsen, comScore, analysts and company disclosures for its statistics, and suggests that Facebook's 31 million unique visitors lead from 2012 will drop to 14 million by 2015. Facebook reported declines in its US user base as far back as 2011. In its quarterly earnings reports, the company combines the US and Canada in rep [...]
Related Topics: Channel: Social Media | Facebook | Facebook: Statistics | Features & Analysis | Google: YouTube | Social Media Marketing | Statistics: Popularity & Usage | Statistics: Social Media | Top News
Nov 4, 2013 at 9:25am ET by Greg Finn
On Wednesday's earnings call, Facebook reported revenue of $2.02 billion, noting that mobile is now generating half of Ad revenue and that mobile daily active users were on the rise. One notable negative item that cropped up on the call was that there was a "decrease in daily users specifically among younger teens."
This caused a buzz that other networks like Snapchat, and (the Facebook owned) Instagram are gaining steam on the social giant. Techcrunch reported that after the news of the decline in "younger teens," the after-hours share price saw a huge decrease after the announcement of th [...]
Related Topics: Channel: Social Media | Facebook | Facebook: Statistics
Nov 1, 2013 at 4:32pm ET by Greg Sterling
Earlier this week, the head of Facebook analytics, Ken Rudin, said that the company may begin capturing even more data about how users behave on the social site. The data collected could include minute interactions or more specialized information than has previously been tracked.
According to a report in the Wall Street Journal, Rudin told a conference in New York that the company would potentially be collecting data on, for example, cursor movements and hovering:
The social network may start collecting data on minute user interactions with its content, such as how long a user’s cursor h [...]
Related Topics: Channel: Social Media | Facebook | Facebook: Advertising | Facebook: Business Issues | Facebook: Insights | Top News
Nov 1, 2013 at 4:08pm ET by Greg Finn
Today, we officially bid adieu to the ad-free Instagram feed. From here on out, Instagram will run official ads that will display content to users -- no follow required.
The first Instagram ad can be seen below and is a photo from Michael Kors promoting their "Timeless" Collection:
Other advertisers that we'll soon see include Adidas, Ben & Jerry's, Burberry, General Electric, Levi's, Lexus, Macy's, PayPal, and Starwood according to CNET.
For more information see our previous look at on Instagram Ads. [...]
Related Topics: Channel: Social Media | Facebook | Facebook: Instagram
Oct 31, 2013 at 10:04am ET by Greg Finn
Instagram is the fastest growing social network with 150 million users and 40 million photos being uploaded each day according to social analytics company Simply Measured. A new report from Simply Measured shows that brand engagement and interaction is also thriving on the photo-based social network with 71% of top brands now participating. Brand adoption of Instagram is now rivaling Google+ and Pinterest that have 73% adoption and 74% adoption respectively.
One of the exciting stats from the report is the fact that the number of active brands is growing (55% more brands using the n [...]
Related Topics: Channel: Social Media | Facebook | Facebook: Instagram | Statistics: Popularity & Usage | Statistics: Social Media | Top News
Oct 30, 2013 at 6:41pm ET by Matt McGee
Facebook has reached another milestone: 20 million small businesses are using Facebook Pages. But only a small fraction of those are spending money on any of Facebook's ad products.
That's the word from Facebook COO Sheryl Sandberg, who shared the data during today's Q3 earnings call. The company's report focused, as it is usually does, on mobile and user growth, but small business growth is no less important and -- from a business perspective -- perhaps more important.
Sandberg also revealed that Facebook had about one million advertisers during Q3.
"It's really hard to get small bus [...]
Related Topics: Channel: Social Media | Facebook | Facebook: Advertising | Facebook: Pages | Facebook: Statistics | Social Media Marketing | Social Media Marketing: Advertising | Statistics: Social Media | Top News
Oct 30, 2013 at 4:43pm ET by Greg Sterling
This afternoon Facebook announced Q3 2013 earnings. Revenue was nearly $2.02 billion, up 60 percent year over year (YoY). Both revenues and earnings beat financial analysts' consensus estimates.
Growth was strong virtually across the board. Facebook's stock is up in after-hours trading.
Facebook advertising revenue was $1.80 billion for the quarter. That was a 66 percent increase over Q3 2012. Significantly, mobile delivered nearly half (49 percent) of Facebook's ad revenue in Q3. That's up from 41 percent last quarter.
Facebook said that in September it had 728 million daily active [...]
Related Topics: Channel: Social Media | Facebook | Facebook: Advertising | Facebook: Business Issues | Top News
Oct 29, 2013 at 4:20pm ET by Amy Gesenhues
After analyzing client social login data for Q3 2013, social technology provider Gigya confirmed Facebook remains the most popular social login service across website verticals, geographic locations and on mobile devices.
Analyzing how consumers use social logins, Gigya found that among its clients, 51 percent relied on Facebook as an identity provider. The remaining 49 percent was distributed across a number of social media networks, with both Yahoo and Google/Google+ gaining ground as social login providers.
Social Login Preferences
For mobile social logins, Gigya's data revealed Fa [...]
Related Topics: Channel: Social Media | Facebook | Social Media Marketing | Statistics: Popularity & Usage
Oct 29, 2013 at 2:39pm ET by Greg Sterling
By now you've read or seen coverage of Forrester Research's "open letter to Mark Zuckerberg." A raw PR stunt, the letter is partly intended to generate controversy and exposure for the firm. And in that sense, it appears to have succeeded.
The Forrester analyst who wrote the letter, which carries a dismissive and arrogant tone, uses survey data to argue that Facebook is failing marketers:
First, your company focuses too little on the thing marketers want most: driving genuine engagement between companies and their customers. Your sales materials tease marketers with the promise that you’ [...]
Related Topics: Channel: Social Media | Facebook | Facebook: Advertising | Facebook: Business Issues | Facebook: Insights | Facebook: Statistics | Top News
Oct 28, 2013 at 1:12pm ET by Ric Dragon
The digital marketing world is aflutter with talk of entities and structured data, and how both are contributing to the rise of semantic search. Google has rolled out its Hummingbird update, while Facebook has its Graph Search. Both represent big leaps forward in easing searchers' access to the information they're seeking.
The creators of social media platforms are amassing some of the largest databases ever known. All of the data is being input on a volunteer basis by all of us who participate in social media. Much of the time, that data is being input in a way that has structure; a struct [...]
Related Topics: Channel: Social Media | Facebook | Facebook: Open Graph | Social Media Marketing Column
Oct 28, 2013 at 10:25am ET by Ginny Marvin
To capture the changing video viewing habits and options available to consumers, Nielsen announced today it will add digital video consumption to its traditional TV ratings, starting with the 2014-15 television season.
After months of testing, Nielsen will release the software developer kit (SDK) in mid-November. The SDK will allow Nielsen to measure both traditional TV viewing and viewing on digital platforms that fall outside the current TV ratings system including, multi-room DVRs, internet connected televisions, mobile devices, browsers and app content players. In addition to working wi [...]
Related Topics: Channel: Video | Facebook | Facebook: Business Issues | Top News | Video
Oct 28, 2013 at 10:01am ET by Greg Finn
It's official. If you are a connected adult and you don't post original photos online, you are now in the minority. A new report by Pew Internet shows that 54% of online adults share original photo content online.
This number jumped 8% from the 46% of users that shared original "created" content in 2012. The age group that posts the most original content is hands down the 18-29 year old segment, with 81% posting photos or videos. Curated content has also rose drastically as well. Now 47% of those online re-post other photos and videos, also up 8% from last year.
The content that's be [...]
Related Topics: Channel: Social Media | Facebook | Facebook: Instagram | Features & Analysis | Top News
Oct 24, 2013 at 3:47pm ET by Greg Sterling
Earlier this month Instagram told users that it was going to introduce advertising on the app in the coming weeks. That time has come and the Facebook unit just revealed some additional details about its strategy and the ad units we'll be seeing.
Starting with a very small, select group of advertisers Instagram will begin introducing high quality brand-oriented ads into the news feed, these will include still imagery and video.
The list of Instagram advertisers at launch include the following:
Ben & Jerry's
Related Topics: Channel: Social Media | Facebook | Facebook: Instagram | Facebook: Mobile | Top News
Oct 24, 2013 at 12:11pm ET by Kohki Yamaguchi
Any marketer that has tried running paid advertising campaigns on Facebook knows it is one of the most complex auction-based ad marketplaces that exist today. Constantly moving targets, rapid ad fatigue, and lack of transparency around the effects of bids and budgets on performance make it difficult to optimize these campaigns.
However, sophisticated optimization strategies are impossible without understanding the mechanics of how ads are served on Facebook. To this extent, we examined performance of over 500 Facebook ads over a 3-month period in order to shed some light on how the Facebook [...]
Related Topics: Analytics | Analytics & Marketing Column | Channel: Analytics | Facebook | Facebook: Advertising | Social Media Marketing: Advertising
Oct 24, 2013 at 10:01am ET by Greg Finn
Whether they mean to or not, nearly one out of every three Americans (30%) receive their news via the Facebook News Feed according to a new study by Pew Research Center. A whopping 64% of Americans use Facebook and nearly half (47%) responded that they "ever" get news on the social networking site.
Those adults that are only casual or "light" consumers of the news showed higher numbers of Facebook usage for news purposes. Light traditional news users showed a 47% chance that they use Facebook for news while heavy news consumers didn't rely on the news feed as much with only 38% saying that [...]
Related Topics: Channel: Social Media | Facebook | Facebook: News Feed | Statistics: Social Media | Top News
Oct 23, 2013 at 3:24pm ET by Amy Gesenhues
Facebook announced today it will open access to its Custom Audiences ad targeting tool to all advertisers by late November. The feature will begin rolling out today for a limited number of US advertisers, with a global roll-out starting next week.
Before today, Facebook's Custom Audiences was only available through its API and Power Editor tool. Soon, all Facebook advertisers will be able to leverage Custom Audiences to find existing customers and reach new prospects:
Small businesses in particular will now be able to use their current customer lists to reach people on Facebook. And, for t [...]
Related Topics: Channel: Social Media | Facebook: Advertising | Facebook: Facebook Exchange | Facebook: Marketing | Marketing Tools: Social Media | Social Media Marketing: Advertising
Oct 23, 2013 at 2:14pm ET by Greg Finn
Turns out Instagram isn't just for Tweens who like fuzzy filters. The marketing technology company Unruly released a report today that analyzed the top 1,000 most shared Instagram videos. Surprisingly 40% of the videos came directly from brands.
Of all brands, the most shared was MTV, with 84 videos in the top 1,000. MTV's Instagram videos totaled 134,110 shares altogether across Facebook, Twitter and the blogosphere. Additional brands in the top 5 were NBA, Peanuts and GoPro. On the non-branded side of things Justin Bieber reigns supreme with 14 of the top 20 most shared videos.
Related Topics: Channel: Video | Facebook: Instagram | Top News | Video