- Launched: February 4, 2004
- NASDAQ: FB
Over the years, Facebook has launched a number of paid advertising options for marketers, including pay per click options and real-time bidding on display ads, cost per action bidding, promoted page posts and sponsored stories, local offers and coupons, as well as advanced targeting options, including custom audiences and look-a-likes. In June 2013, Facebook announced a new plan to streamline ad units to better meet advertiser goals.
Facebook How To Guides
Related: strategic Facebook Marketing advice, tips and Facebook marketing tactics from our social media marketing columnists.
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Jan 21, 2014 at 2:22pm ET by Matt McGee
Facebook wants Page Owners to stop sharing so many text-based updates and instead try other types of updates that the company says get higher engagement in the News Feed.
In a blog post today, Facebook's News Feed Ranking Product Manager Chris Turitzin says the company has tweaked the News Feed algorithm to downgrade text updates from Pages because they don't perform as well as text updates from friends.
... the latest update to News Feed ranking treats text status updates from Pages as a different category to text status updates from friends. We are learning that posts from Pages behave [...]
Related Topics: Channel: Social Media Marketing | Facebook | Facebook: News Feed | Facebook: Pages | Social Media Marketing
Jan 20, 2014 at 11:18am ET by Greg Sterling
According to data released last week by Nielsen, all the major web brands lost uniques on a year-over-year basis in 2013. The period measured was January through the end of October.
The ranking of the top sites was more or less the same as we've seen in other data. However the relative loss of monthly uniques was not uniform.
According to Nielsen, Ask lost the highest percentage of its monthly uniques. Next was Facebook and then YouTube.
Nielsen broadly attributes the decline in "web" traffic to the rise of tablets and smartphones. However the company didn't provide a holistic vie [...]
Related Topics: Apple | Apple: iOS | Apple: iPhone | Channel: Mobile Marketing | Facebook | Facebook: Business Issues | Facebook: Mobile | Google: Android | Google: Mobile | Google: Search | Statistics: Market Share | Statistics: Mobile Marketing | Statistics: Popularity & Usage | Top News
Jan 16, 2014 at 1:45pm ET by Ginny Marvin
Just ahead of the Super Bowl, the Oscars and the Winter Olympics, Facebook has launched a redesigned Trending section on the web. The update is an effort to make Facebook the place to know what's going on in the real-time zeitgeist. And, the comparison to Twitter's Trending Topics is obvious.
Trending is "designed to surface interesting and relevant conversations in order to help you discover the best content from all across Facebook," according to the announcement. The lists are personalized to some extent, based on "things you're interested in".
When users click on a topic, they ar [...]
Related Topics: Channel: Social Media Marketing | Facebook | Facebook: User Interface | Top News
Jan 15, 2014 at 9:10am ET by Ginny Marvin
Driving 5.32 percent of traffic to retailer websites over the holiday season, Facebook accounted for more than half of all social referrals to retailers in the Hitwise 500, according to data shared by Experian.
YouTube came in second with 1.65 percent of upstream traffic to retailers. Facebook's share of referral traffic increased a relatively modest 38 percent. YouTube's share grew 55 percent.
Only Yahoo Answers sent less traffic to retailer sites year-over-year. Yet, though Google+, Instagram, Reddit and Tumblr each drove big percentage increases in traffic, each sent less traffic th [...]
Related Topics: Channel: Retail | Email Marketing | Facebook | Google: YouTube | Statistics: Online Behavior
Jan 10, 2014 at 3:34pm ET by Ginny Marvin
Yesterday, Facebook announced it is scrapping parts of its Sponsored Stories ad product -- the ads that show what other users "Like." It turns out, the same day a Colorado man filed a class action suit claiming the ads were used for false endorsement.
The suit alleges Facebook began showing ads that said "Tony DiTirro likes USA Today." DiTirro claims he never "Liked" USA Today's Facebook page or visit the USA Today website.
DiTirro was tipped off about the ad by a friend, according to the filing. The suit claims Facebook "knowingly used [DiTirro's] likeness and Facebook profile to adve [...]
Related Topics: Channel: Social Media Marketing | Facebook | Facebook: Advertising | Facebook: Business Issues | Legal | Legal: Privacy | Social Media Marketing: Advertising | Top News
Jan 9, 2014 at 1:41pm ET by Ginny Marvin
In an announcement to developers, Facebook said it will be sunsetting sponsored stories. Domain and open graph sponsored stories are no longer allowed and any existing ones will cease to be delivered after April 9th.
Facebook will sunset the creation of sponsored stories
Page post and page like ads already automatically have the best social context (likes and comments) added. You may choose to add share social context by specifying social_prefs=['allow_shares'] on the adgroup. Existing page post and page like sponsored stories will continue to deliver so you must [...]
Related Topics: Channel: Social Media Marketing | Facebook | Facebook: Advertising | Social Media Marketing | Social Media Marketing: Advertising | Top News
Jan 9, 2014 at 9:20am ET by Aaron Strout
It's that time again. That's right, I'm talking about 2014 mobile marketing prediction time. A few weeks ago, I asked some of my smart friends in the mobile/location-based marketing space for their 2014 predictions. As promised, in this month's column, I am delivering a few of my own.
If you want to look at last year's predictions, you can keep me honest (and see some of the stats for the space). To that end, I'm kicking off this post with additional current stats to set context around my 2014 predictions.
Key Mobile/Social Statistics
Global mobile subscriptions: 6,587.4 million (I [...]
Related Topics: Apple: iOS | Apple: iPad | Channel: Mobile Marketing | Content Marketing | Facebook: Mobile | Foursquare | Google: Android | Google: Mobile | Microsoft: Mobile | Mobile Marketing Column | Twitter: Mobile
Jan 8, 2014 at 6:49am ET by Greg Finn
Last year, Facebook launched their "Facebook Wifi" program that allows business owners to offer free wi-fi to customers if they check-in to the location on Facebook. This allows users to skip Wi-Fi codes and simply use the check-in as currency for the connection. Yesterday, Facebook teamed up with NETGEAR to offer their lowest priced Facebook Wi-Fi options to date. With the new partnership, local businesses can now enter the Facebook Wi-Fi space for the $150 dollar range.
The benefit for marketers? Authentication system for free Wi-Fi that automatically helps share the business on Face [...]
Related Topics: Channel: Social Media Marketing | Facebook | Facebook: Marketing
Jan 7, 2014 at 12:01pm ET by Ciaran Norris
Much has been written about Facebook's new video product, which is currently being tested by Summit Entertainment and Mindshare in the US.
Much of the commentary has been around how much it will cost, whether it will affect users, data plans, and what its impact will be on Facebook's future profitability. But one area that has yet to be highly discussed is what it might do to the traditional TV spot.
Many companies have set their sights on unseating TV's position as the largest recipient of ad budgets in most major markets; but, Facebook's new video product is, in some ways, an acceptanc [...]
Related Topics: Channel: Video | Facebook | Facebook: Advertising | Social Media Marketing | Social Media Marketing Column | Social Media Marketing: Advertising | Video
Jan 6, 2014 at 5:56pm ET by Greg Sterling
ComScore released US November smartphone metrics today. The company says smartphone penetration in the US is 63.8 percent. By comparison Nielsen reports that it's 65 percent.
As it has been for many months running, Apple remains the top individual smartphone OEM, followed by Samsung. All others, however, lost some share. Yet these numbers don't include the holiday period. We'll probably have to wait for late February or March to see those.
Apple controlled 41.2 percent of the US smartphone market according to comScore, representing growth of 0.5 percent since last month. That's also [...]
Related Topics: Apple | Apple: iOS | Apple: iPhone | Channel: Mobile Marketing | Facebook: Mobile | Google: Android | Google: Mobile | Microsoft | Microsoft: Windows Phone | Top News
Jan 3, 2014 at 10:07am ET by Greg Sterling
Facebook faces a potential class action lawsuit ("Matthew Campbell v. Facebook Inc.") for allegedly violating the US Electronic Communications Privacy Act and California privacy and unfair competition laws. At issue is the company's alleged practice of scanning private Facebook messages (first discovered in 2012) for URLs and then using that information as part of its ad targeting data.
Reportedly it treats the presence of the URL in a private message as a Like of that publisher or content.
The complaint essentially argues:
Facebook's statements to users creates expectations of pri [...]
Related Topics: Channel: Social Media Marketing | Facebook | Facebook: Advertising | Facebook: Legal | Facebook: Privacy | Top News
Jan 2, 2014 at 2:17pm ET by Matt McGee
Google continues to be an increasingly popular choice when it comes to social logins, and Q4 of 2013 was its best single quarter since 2010, according to the latest report from Janrain.
Google hit 35 percent of all social logins in the quarter, its highest level since being at 38 percent in Q4 of 2010. Facebook remains the most popular option with 45 percent of all social logins last quarter.
Janrain credits Google's push to merge many of its properties into Google+:
With the continued emergence of Google+, and the company’s push to unify each of its services (Gmail, Google+, YouT [...]
Related Topics: Channel: Strategy | Facebook | Facebook: Statistics | Google | Google: Google+ | Social Media Marketing | Statistics: Market Share | Statistics: Online Behavior | Statistics: Social Media
Jan 2, 2014 at 10:23am ET by Greg Sterling
In an "ask a billionaire" interview with Bloomberg, Google Executive Chairman Eric Schmidt makes a number of predictions about the coming year and beyond. Among them he says, "Mobile has won."
What does he mean? The simple meaning of his remark -- and the one he intends -- is that there are more tablets and smartphones being sold than consumer PCs now. Schmidt also makes the relatively safe assertion that almost all consumers will have smartphones in the near future.
This year, 2014, we'll probably see US smartphone penetration hit 75 percent (from 65 percent today). It's possible that [...]
Related Topics: Channel: Mobile Marketing | Facebook | Google | Google: AdWords | Google: Business Issues | Google: Mobile | Top News
Jan 2, 2014 at 9:00am ET by Mona Elesseily
Web surfers aren't going to engage with the same dreary creative displayed over and over again. This makes it key to vary your message, pursue a theme, or even tell a story with multiple creative units, especially if impression frequency per user is more than a couple times a day.
As there are many elements to consider, it will likely take a few attempts and/or iterations before finding winning ads. In this article, I'll provide several pointers on how to create fatigue-proof ad creative.
1. Use Relevant Keywords And/Or Relevant Themes
This point seems obvious but is often overlooked. Con [...]
Related Topics: Channel: Display Advertising | Display Advertising Column | Facebook: Advertising | Retargeting & Remarketing
Dec 30, 2013 at 6:38pm ET by Greg Finn
A leaked Facebook magazine was obtained by TechCrunch that touches on first ever breakdown of international mobile use. The verdict? Facebook's mobile adoption is quite healthy with most countries up over the 50% mark of total mobile users.
Previous reports clumped this data by region, but this glimpse shows the breakdown across 7 countries. The report breaks down both the Daily Active Users (DAU) and Monthly Active Users (MAU).
Here's a look at the specific data from the official Facebook document:
43% of German Internet users are on Facebook
19 Million daily active us [...]
Related Topics: Channel: Social Media Marketing | Facebook | Facebook: International | Facebook: Mobile
Dec 30, 2013 at 11:54am ET by Greg Sterling
According to third quarter survey data from the Pew Research Center, 72 percent of US online adults are on social networks. Newly released data show that Facebook is still the dominant network by a wide margin. However Americans appear to be "diversifying" their social media usage.
According to new Pew survey findings out this morning, "42 percent of online adults use two or more [ ] social networks." Among those who use only one network, Facebook is the still overwhelming favorite (84 percent).
Source: Pew Internet & American Life Project (2013)
Pew looked primarily at th [...]
Related Topics: Channel: Social Media Marketing | Facebook | Facebook: Instagram | LinkedIn | Pinterest | Statistics | Statistics: Market Share | Statistics: Popularity & Usage | Statistics: Social Media | Top News | Twitter | Twitter: Statistics
Dec 30, 2013 at 11:32am ET by Amy Gesenhues
To ring in the New Year, Mastercard is giving everyone a chance to be featured on Times Square's famous digital billboards during New York City's New Year's Eve events.
The company has launched its #PricelessNewYear campaign, asking consumers to post images of their holiday “priceless moments” on Facebook, Instagram and Twitter along with the #PricelessNewYear hashtag. According to Mastercard, it will display "the very best of all consumer generated content" on the famous Times Square billboards from 6:00 a.m. New Year's Eve until the ball drops.
Mastercard says this campaign is its, [...]
Related Topics: Channel: Social Media Marketing | Facebook: Instagram | Facebook: Marketing | Features & Analysis | Features: Creative Of The Day | Social Media Marketing: Hashtags | Top News | Twitter: Marketing
Dec 24, 2013 at 9:07am ET by Monica Wright
Welcome to another installment of our Year In Review series. We have already shared our top news stories and our most tweeted stories; but in 2013, our Facebook sharers like to share news and features about Facebook - such as the changes in the News Feed algorithm, using hashtags, "story bumping," and ultimately how to get the most out of Facebook marketing.
For all of our most socially-shared stories of 2013, we used Social Crawlytics, a free tool that analyzes each URL of a site to show how it’s been shared, including Twitter, Facebook, Google+, LinkedIn and more. The tool captures [...]
Related Topics: About Marketing Land | Channel: Social Media Marketing | Facebook | Marketing Land’s 2013 Digital Marketing Year In Review | Social Media Marketing | Top News
Dec 19, 2013 at 12:23pm ET by Ginny Marvin
In Facebook's third quarter earnings report this year, the company shared that mobile delivered 49 percent of all ad revenues for the quarter -- up from 41 percent in Q2.
eMarketer today released its latest report on US digital ad revenue share by company. Due in large part to mobile revenues, Facebook has overtaken Microsoft and Yahoo to claim the number to spot, with 7.4 percent share of net US digital ad dollars in 2013.
Emarketer's earlier forecast showed Facebook continuing to lag slightly behind Yahoo through this year, however Facebook's mobile ad business has helped it surge ahea [...]
Related Topics: Channel: Mobile Marketing | Facebook | Facebook: Advertising | Google | Microsoft | Mobile Marketing | Social Media Marketing: Advertising | Statistics | Statistics: Market Share | Statistics: Online Advertising | Top News
Dec 19, 2013 at 12:02pm ET by Greg Sterling
In early November Instagram introduced its first brand ads. Inaugural advertisers included Adidas, Ben & Jerry’s, Burberry, Levi’s, Lexus and Michael Kors, among a few others. Now the Facebook-owned company is out with preliminary results and case studies for some of these initial campaigns with a spotlight on Levi's and Ben & Jerry's.
In presenting the two campaigns, Instragram reports on standard brand metrics rather than "performance" metrics (e.g., CTRs) or social metrics (e.g., Likes). The effectiveness measures were reach, recall and awareness.
In its blog post Inst [...]
Related Topics: Facebook | Facebook: Advertising | Facebook: Instagram | Social Media Marketing | Top News