- Launched: February 4, 2004
- NASDAQ: FB
Over the years, Facebook has launched a number of paid advertising options for marketers, including pay per click options and real-time bidding on display ads, cost per action bidding, promoted page posts and sponsored stories, local offers and coupons, as well as advanced targeting options, including custom audiences and look-a-likes. In June 2013, Facebook announced a new plan to streamline ad units to better meet advertiser goals.
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Related: strategic Facebook Marketing advice, tips and Facebook marketing tactics from our social media marketing columnists.
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Oct 21, 2013 at 3:09pm ET by Matt McGee
If you use Facebook on your favorite Android or iOS device -- and by Facebook's count, about 70 percent of us do -- you'll soon start seeing video ads in your News Feed.
The company announced today that app developers can use videos in ads that are aimed at driving new app installs. Despite previous reports, it doesn't appear that the video ads will be set to auto-play. Here's how Facebook's Radu Margarint describes the new ads, and note the explicit mention of users clicking the ads to see the video:
Potential customers will be able to click play to watch a video featuring your mobile app [...]
Related Topics: Channel: Video | Facebook | Facebook: Advertising | Facebook: Mobile | Facebook: News Feed | Mobile Marketing | Social Media Marketing: Advertising | Top News | Video
Oct 21, 2013 at 2:50pm ET by Ginny Marvin
You may have raised your eyebrows at last week's announcement from Google that it is partnering with Facebook to offer its clients access to Facebook Exchange (FBX) inventory through DoubleClick Bid Manager. Two competing online ad giants entering into a partnership? Why would Facebook finally want to open up to Google, and why would Google want to sell Facebook inventory?
After all, Google took over the top spot in digital display revenue from Facebook last year, according to eMarketer. That same study estimates Google's display ad revenue share will continue to grow at a solid clip from 1 [...]
Related Topics: Channel: Display Advertising | Display Advertising | Display Advertising: Programmatic Media Buying | Facebook | Facebook: Advertising | Facebook: Facebook Exchange | Google | Google: Display Advertising | Retargeting & Remarketing | Top News
Oct 18, 2013 at 4:30pm ET by Amy Gesenhues
DoubleClick, Google's online advertising solutions company, announced today it will be extending its advertising services to include ads on FBX, Facebook's real-time bidding exchange.
According to the announcement, DoubleClick clients will be able to buy ad inventory on FBX via the DoubleClick Bid Manager, "in a few months."
DoubleClick claims access to dozens of private and public exchanges in more than 75 countries, and says it continues to experience double-digit quarter-over-quarter growth in spend, with Q3 2013 representing its biggest quarter ever. [...]
Related Topics: Channel: Display Advertising | Facebook: Advertising | Facebook: Facebook Exchange | Google: Display Advertising | Top News
Oct 18, 2013 at 10:52am ET by Greg Finn
Finally, Facebook will now allow iOS users to fight back against auto-correct. The newest Facebook iOS update (6.6) will now allow iOS users to modify their posts and comments within the Facebook app. Users will also have the ability to view all changes that were made within the app -- and issue that was a sticking point with this change.
In addition to the editing features, the app will also allow users to add a photo in with their comment. Photo commenting has been a popular feature that was launched this year, and making this mobile should only increase adoption. Users will also have the [...]
Related Topics: Channel: Social Media | Facebook | Facebook: Mobile
Oct 17, 2013 at 6:39am ET by Greg Finn
Last month ShopIgniter released their "Social Benchmark Report" that covered overall Facebook revenue & forecasting to in-depth post performance statistics. To pull these statistics they leveraged more than 2,000 posts with 2 billion impressions in Q1 & Q2, uncovering quite a good bit of data in the process.
Some of the major stats revealed were: 51.4% of total engagement on Facebook posts came from mobile devices, and the average conversion rate (included brand awareness metrics like watching video to end, lead gen, etc) from Facebook traffic was 4.4%. Additionally the average "Con [...]
Related Topics: Channel: Social Media | Facebook | Facebook: Statistics
Oct 15, 2013 at 3:20pm ET by Matt McGee
Google+ is driving a fraction of the referral traffic to publisher sites that Facebook, Twitter, Pinterest and other social media sites are.
That's the main takeaway from an annual report released today by Shareaholic, makers of social sharing buttons and widgets that the company says are used by 200,000 publishers. The report covers September 2012 -- when Shareaholic last published network sharing data -- through September 2013.
According to Shareaholic, Google+ has consistently driven less than one-tenth of one percent (> 0.1%) of all referral traffic to its publishers over the past [...]
Related Topics: Channel: Social Media | Facebook: Statistics | Features & Analysis | Google | Google: Google+ | Social Media Marketing | Statistics: Popularity & Usage | Statistics: Social Media | Top News | Twitter: Statistics
Oct 15, 2013 at 11:31am ET by Amy Gesenhues
Facebook announced today a new website and mobile app custom audience feature to be released globally in the coming months. According to the announcement, a select group of test partners are currently using the new feature that allows marketers to place ads in News Feeds of people who have visited their website or downloaded their mobile app:
For instance, a bike retailer could reach people who started designing bikes on its website but didn't make a purchase. Through custom audiences, the company can reach these people via desktop News Feed and encourage them to finish customizing online. Or [...]
Related Topics: Channel: Social Media | Facebook: Marketing | Facebook: News Feed | Marketing Tools: Social Media | Retargeting & Remarketing
Oct 15, 2013 at 9:05am ET by Jordan Kasteler
As you may have heard, Facebook EdgeRank is no more. A Facebook insider confirmed that the term [EdgeRank] is no longer being used internally (and hasn't been for over two years) and noted that there are currently over 100,000 factors that go into what a user sees on their News Feed when users log into Facebook.
While Facebook has not explicitly told us what these factors are, they have shed some light on the process involved in developing their most recent ranking algorithm update. The company surveyed thousands of users, asking questions to help determine what exactly makes a "high-qua [...]
Related Topics: Channel: Social Media | Facebook | Facebook: News Feed | Social Media Marketing | Social Media Marketing Column
Oct 15, 2013 at 9:00am ET by Ciaran Norris
For many years, the main question one would hear from people who worked at the major digital publishers and platforms was, "How can we take budget from TV?"
Meanwhile, network representatives would ask how they could ensure that they didn't suffer the same fate as the newspaper companies. But now, increasingly, the questions on both sides are around how they can better work together. Here, we'll take a look at some of the ways.
Selling Social Data
Since its inception, Web advertising has been sold on its accountability, which was originally considered to be a benefit. But as click-through [...]
Related Topics: Channel: Social Media | Facebook | Social Media Marketing | Social Media Marketing Column | Social Media Marketing: Advertising | Twitter
Oct 14, 2013 at 9:50am ET by Greg Sterling
Facebook has acquired Israeli startup Onavo. TechCrunch first reported the news, which was confirmed by a company blog post. The acquisition price wasn't announced but speculation puts it between $150 and $200 million.
There are essentially two aspects to Onavo: consumer-facing apps that help users manage data and save money and an app-analytics business. The company's consumer-facing apps have been around since 2011. They compress data to make plans go further; they also provide visibility on data usage to mobile subscribers:
By compressing your data, Onavo Extend can increase the power o [...]
Related Topics: Channel: Industry | Facebook | Facebook: Acquisitions | Facebook: Advertising | Facebook: Apps & App Center | Facebook: Business Issues | Facebook: Insights | Facebook: Marketing | Facebook: Mobile | Top News
Oct 14, 2013 at 8:45am ET by Drew Conrad
Ford created my favorite YouTube campaign of all time. It took place in 2011 and starred an orange, irreverent puppet named Doug and his reluctant co-worker, John. The two appeared in several videos about the Ford Focus.
The campaign was brilliant and had all the elements you want in a video campaign. Each video was unique, branded, provided value propositions, and made the viewer smile. Ford released a new video each week, and I was always excited to see the new adventures of Doug the spokespuppet.
Before the campaign officially launched, a few random YouTube users posted videos of a pu [...]
Related Topics: Branding | Channel: Video | Content Marketing | Facebook: Pages | Twitter: Marketing | Video
Oct 10, 2013 at 4:11pm ET by Amy Gesenhues
Facebook announced today it would be completing the removal of its "Who can look up my timeline by name?" search setting.
Last December, the company announced the search setting would be automatically retired for users no longer taking advantage of it, with a "small percentage of people" still using the search setting able to access it.
With today's announcement, any users who still have access to the "Who can look up my timeline by name" search setting will begin seeing the following reminder that the setting is soon to be retired:
The search setting allowed users to control if t [...]
Related Topics: Channel: Social Media | Facebook: Open Graph | Facebook: Privacy
Oct 10, 2013 at 10:51am ET by Greg Finn
A powerful new Facebook Insights upgrade has arrived in an Admin Panel near you. The new Insights has a 6 tabbed approach that breaks up statistics into specific categories and uses simpler metrics. The updated Insights is available to all users and can be found under the Insights section of the admin panel.
Here's a look at each of the new 6 categories in Insights. and some of the information that can be derived from each:
This section gives admins a quick look at data from the last seven days. This includes:
stats on the 5 most recent p [...]
Related Topics: Channel: Social Media | Facebook | Facebook: Insights | Top News
Oct 9, 2013 at 3:36pm ET by Amy Gesenhues
Facebook has released the winners of its most recent Preferred Marketing Developers (PMDs) Innovation Competition.
According to the announcement, the competition is held twice a year to highlight developers that have built tools to, "Help businesses realize their goals through Facebook."
The most recent PMDs competition theme was "From Conversation to Conversion" and focused on direct response marketing solutions. According to Facebook, the following six winners were selected from more than 60 entries.
Facebook PMDs Innovation Competition Winners
Optimal (Grand Jury Prize): "Optimal [...]
Related Topics: Channel: Industry | Facebook: Apps & App Center | Facebook: Marketing | Marketing Tools: Social Media | Social Media Marketing
Oct 8, 2013 at 1:29pm ET by Greg Sterling
In June of this year, Facebook announced that it would overhaul and dramatically simplify the process of buying ads on the site to eliminate confusion. Today, Facebook is taking a major step in that direction. The company is announcing a redesign of its ad creation/buying and reporting tools.
Rather than asking users to select a particular an unit, the company now will provide a list of objectives and take marketers through a flow based on the objective selected. The following are the available marketing objectives:
There are no offline events (e.g. store visits, coupon redemptions) [...]
Related Topics: Facebook | Facebook: Advertising | Social Media Marketing | Top News
Oct 7, 2013 at 10:20pm ET by Greg Finn
The battle between Facebook and Twitter for share of the "third screen" wages on. Today Facebook announced that they are beefing up their global battlefront with 10 major networks in 8 countries. Facebook will begin providing data on comments to networks around popular shows to help solidify their television integration overseas.
The TV stations receiving the data include U.K's Channel 4, France's TF1, Germany's ARD, Brazil's Esporte Interativo and India's STAR networks. This is on the heels of Facebook offering data to US stations and media outlets to further their mindshare during telev [...]
Related Topics: Channel: Social Media | Facebook | Facebook: International
Oct 7, 2013 at 11:03am ET by Greg Sterling
The new reality of multi-screen conversions compounds the already difficult challenges of accurate attribution and ROI calculation. That's on top of the persistent but largely ignored fact that most internet-influenced consumer spending happens offline.
Digital marketers have mostly avoided trying to account for offline conversions in the past because they've been so hard to track on a per-campaign basis. Yet e-commerce is still only about 6 percent of overall US retail (billions vs. trillions). By contrast online-to-offline spending is at least 10x the value of e-commerce.
Now, the awar [...]
Related Topics: Channel: Analytics | Facebook | Facebook: Advertising | Google | Google: Analytics | Google: Mobile | Top News
Oct 4, 2013 at 2:03pm ET by Greg Sterling
The August comScore US smartphone market share report is out. The story is familiar: Apple and Samsung are the top two OEMs, while others are down or flat.
On the OS side, comScore agrees with earlier Kantar data showing small gains by Windows Phone in the US. But the news here appears to be that Android may have hit a ceiling. This may be in part because, in the US at least, the Galaxy S4 has underperformed.
These data also don't reflect the release of the iPhone 5s and 5c.
The most interesting part of the report are the data on app and mobile web usage. They show that Fac [...]
Related Topics: Apple: iOS | Channel: Mobile Marketing | Facebook: Mobile | Google | Google: Android | Google: Mobile | Statistics: Market Share | Statistics: Mobile Marketing | Top News
Oct 3, 2013 at 4:39pm ET by Greg Sterling
Today the Instagram blog posted what might be described as a philosophical statement about advertising. For many months the Facebook unit has been considering how to turn itself into a "sustainable business."
Ads will roll out in the relatively near future on a limited test basis. Instagram is also mindful of the potential adverse impact of ads on the user experience. We'll have to wait and see what the ad units look like and where they appear. But Instagram said it will be careful to enhance the experience with ads.
Instagram explains in its blog post today:
In the next couple month [...]
Related Topics: Facebook | Facebook: Business Issues | Facebook: Instagram | Top News
Oct 3, 2013 at 12:03pm ET by Greg Finn
This past Sunday's Breaking Bad series finale provided much more than a satisfying ending to loyal fans, it also highlighted the social race for TV integration. After the finale, both Twitter and Facebook rushed to talk about the overall number of updates around the beloved series in an effort to solidify themselves as a credible 2nd screen for TV viewing.
Half of Americans visit social networks while watching TV with 1 in 6 Americans posting about it. The "social screen" has officially arrived.
So, who's winning? The New York Times dove into the subject, and it turns out that (at [...]
Related Topics: Channel: Social Media | Facebook | Facebook: Marketing | Features & Analysis | Top News | Twitter | Twitter: Marketing