Facebook has been the dominant source of social logins, but Google is closing the gap and now accounts for more than one-third of all social logins. That's according to the latest quarterly report from Janrain. After a couple years of consecutive gains, Facebook's share of social logins has dropped for two straight quarters now. In Q1 2013, Janrain estimates that Facebook accounted for 46 percent of social logins -- down from a high of 54 percent in Q3 last year. Google, meanwhile, has grown from 25 percent of social logins in Q3 2012, to 31 percent at the end of the year, and now up to [...]

Related Topics: Channel: Strategy | Facebook | Facebook: Statistics | Google | Google: Google+ | Social Media Marketing | Statistics: Market Share | Statistics: Online Behavior | Statistics: Social Media

Since Facebook launched the Android experience 'Home' last week, a number of privacy concerns have arisen. What will Facebook see? Will they be able to access apps? Can personal messages be seen by Facebook? Well, Facebook has released a detailed Q & A on privacy, and the initial look is quite favorable for users who don't want to divulge their entire life to the social network. From a data analyzation and collection standpoint, Home has the potential to see and track nearly all communication; but, thankfully, it won't. Home will see how and when users interact with apps -- but not [...]

Related Topics: Channel: Social Media | Facebook | Facebook: Home | Top News

[caption id="attachment_38369" align="alignright" width="300"] Photo credit: caribb via photopin creative commons[/caption] My dad was proud of his new "Internet-smart" TV and wanted to show it off to me on St. Patrick's Day weekend last month. He showed me how he could log onto Facebook and view photos, update his status, etc. As he was showing me, all I could think was, "Would anyone really use this?” Judging by the time it took him to navigate to my profile, I concluded that surfing social media sites through a TV isn't ideal. But, he was excited because he could log into Facebook [...]

Related Topics: Channel: Social Media | Facebook | Social Media Marketing | Social Media Marketing Column | Twitter | Video

It was pretty obvious that both Google and Apple had reasons not to like Facebook's push into the phone space yesterday. But, while those companies haven't voiced any concerns publicly, Microsoft -- a Facebook investor and partner -- let loose with a blog post saying it has a "people first" phone for those who want the "real thing." Microsoft's "Real Thing" People Phone From today's post by Frank X. Shaw, corporate vice president of communication for Microsoft: I tuned into the coverage of the Facebook Home event yesterday and actually had to check my calendar a few times. Not to see if [...]

Related Topics: Channel: Mobile Marketing | Facebook: Home | Microsoft: Mobile | Microsoft: Windows Phone | Top News

According to eMarketer, mobile advertising will reach $7.29 billion by the end of this year with Google projected to take home more than half, earning $3.9 billion in US mobile ad revenue for 2013. According to the report, US mobile advertising grew 178 percent last year and is expected to grow 77.3 percent this year, a five fold increase since 2011. Mobile ad dollars represent display, search and messaging-based formats served on mobile devices. Mobile advertising will continue to climb dramatically, with an expected $27.13 billion in total mobile ad revenue by 2017, just under 45 percent [...]

Related Topics: Channel: Display Advertising | Display Advertising | Facebook: Advertising | Facebook: Mobile | Google: Display Advertising | Google: Mobile | Mobile Marketing | Statistics: General | Statistics: Mobile Marketing | Top News | Twitter: Advertising

Earlier, we covered the launch of Facebook "Home," the company's homescreen strategy for Android devices (also see live blog). As expected, Facebook also introduced a branded phone, the HTC "First." The First is available in the US exclusively from AT&T for $99 (locked and with a contract). There are lots of interesting implications from the announcement today that we'll explore in other stories in the coming days. However, in this post, I'll go through some of the basic features of Cover Feed and Chat Heads, as well as how Home affects the general Android handset experience. What [...]

Related Topics: Channel: Social Media | Facebook: Home | Facebook: Mobile | Facebook: User Interface | Features & Analysis | Top News

Mark Zuckerberg told Marketing Land at the Facebook Home announcement today that ads will not be served on the new Cover Feed at the launch. Zuckerberg confirmed that they are planning ad units, but they won't roll out for some time. More Facebook Home Coverage Facebook Launches 'Home' – A New Android Home Screen Experience Hands On With Facebook Home Cover Feed And Chat Heads While "Facebook Home" Keeps Google, Search Is Harder To Reach Live Blog: The Facebook Android "Home" Phone Event [...]

Related Topics: Channel: Industry | Facebook | Facebook: Advertising | Facebook: Home | Facebook: Marketing | Facebook: Mobile | Google: Android | Social Media Marketing | Social Media Marketing: Advertising | Top News

Facebook has just announced Facebook Home, a new home screen experience that it's launching first on Android devices. Facebook co-founder and CEO Mark Zuckerberg just previewed Home at an event that we're also live blogging as it continues. Facebook Home essentially turns the Android home screen and lock screen into a Facebook content-based experience with what it calls "Cover Feed." Content loads while the phone is sleeping, Zuckerberg says, and the user can then easily flip/swipe through it when waking up the phone. Facebook Home supports notifications that pop-up on the screen and can [...]

Related Topics: Channel: Social Media | Facebook | Facebook: Home | Facebook: Mobile | Features & Analysis | Top News

Is it a Facebook Phone? That's what everyone is expecting, and we'll know soon enough. UPDATE: We've written up the top-level announcements from today's event in our article, Facebook Launches ‘Home’ – A New Android Home Screen Experience. At 10am PT, the Facebook "New Home on Android" event gets going -- and we'll be live blogging. Watch the space below: Here's a more complete list of our Facebook Home coverage: Facebook Launches 'Home' – A New Android Home Screen Experience Facebook Home Cover Feed Won't Have Ads, Yet Hands On With Facebook Home Cover Feed And Cha [...]

Related Topics: Channel: Social Media | Facebook: Home | Facebook: Mobile | Live Blogging

Mark Zuckerberg, Facebook Founder & CEO. didn't get to where he was today on a whim. It took hard work, testing and starting somewhere. Unfortunately for him, his first Anglefire website has been discovered and is somewhat embarrassing. He proudly features a yellow eye that blinks to you, Eminem lyrics and early attempts at helping people connect on the web. Along with games like Pong and Vader Fader, an interesting page exists called "The Web." On this page, you can see an early drive of Zuckerberg to properly connect users on the web. Users can be added then scrambled and shaken [...]

Related Topics: Channel: Social Media | Facebook | Top News

Last year, Facebook announced a new feature titled "unpublished" posts that allowed brand managers to create posts that users wouldn't see ... unless they were being marketed to. With these post types, advertisers could then use the post for a sponsored listing within the right-hand sidebar. The new change allows for unpublished or "dark" posts to be much more visible to users. The new changes allow advertisers to do more than just show within the right hand "ad" side of the Facebook layout. The new ad types can now be pushed directly to the News Feed. This means that a Facebook page can no [...]

Related Topics: Channel: Social Media | Facebook | Facebook: Advertising | Facebook: Pages

According to at least two recent surveys, Facebook -- surprisingly -- emerges as one of the primary places people look for local business information on the Internet. Last year, Facebook relaunched its mobile "Nearby" app feature. And now, the company has renamed Nearby. It's now being called "Local Search," which is more self-explanatory.  This won't necessarily increase usage overnight, but it certainly makes the content and functionality much more clear. With a little bit of promotion, the company could generate significant local search volume from the app. For more on this story, se [...]

Related Topics: Channel: Social Media | Facebook | Facebook: Mobile

It's been a year (exactly) since Instagram's Android app launched, and the photo-sharing app has become just about as popular on that platform as on iOS. In a short blog post marking the anniversary, Instagram's Philip McAllister says about half of all users are on Android: One year ago today we launched Instagram for Android. In less than a day, over a million people downloaded the app, and now nearly half of all Instagrammers use the Android app to share photos with friends, family and the world. That's pretty remarkable when you consider that the Instagram iOS app launched in Octo [...]

Related Topics: Channel: Social Media | Facebook: Instagram | Mobile Marketing

A new Facebook Ads Manager enhancement released today places an emphasis on defining goals and actions for all ads. No longer will Facebook advertisers be confused to how ads are performing as the main defined action will show more prominently in the overall ad summaries and within Ads Manager itself. This will be a boon for marketers as each overall goal may be intrinsically different. As of today, advertisers will be able to pick from the following actions when creating an ad: The campaign summary will place the action selected front and center and will calculate a cost-per-ac [...]

Related Topics: Channel: Social Media | Facebook | Facebook: Advertising

Facebook has confirmed that Emily White, its Mobile Partnerships Director, is moving to a new role overseeing business development at Instagram. Her new title is Director of Business Operations, and White has already begun the transition to Instagram's team. The news was first reported by AllThingsD.com, which also reported this statement from Instagram co-founder Kevin Systrom: I'm excited to bring Emily White onto the Instagram team. As we continue to scale our operation to support over 100 million active users, her experience with partnerships and business operations will play a majo [...]

Related Topics: Channel: Industry | Facebook | Facebook: Business Issues | Facebook: Instagram | Top News

Android Police has obtained what appears to be lots of detail about what Facebook is going to announce on Thursday. There's considerable technical information in the post. As rumored, Facebook is apparently announcing an HTC phone ("Myst"), which is being called mediocre in terms of its hardware specs. That phone offers a slightly modified version of Android and also an immersive homescreen experience called "Facebook Home." Facebook Home will also reportedly be a stand-alone app that is offered through Google Play for other handsets. It would basically make Facebook your homescreen -- a [...]

Related Topics: Channel: Social Media | Facebook | Facebook: Mobile | Top News

Last year Facebook launched Mobile App Install Ads which give advertisers the ability to specifically promote application installs from those apps in the App Center. Last week two new features were released that gives advertisers the ability to target by specific OS version and also to target Wi-Fi connected devices. With these new changes, advertisers can spend smarter by displaying apps to specific operating systems (such as Android Jelly Bean 4.2, iOS 5) while avoiding platforms that don't run the application well. The Wi-Fi targeting option is a very interesting attribute as customiz [...]

Related Topics: Channel: Social Media | Facebook | Facebook: Advertising | Facebook: Mobile

Google took the lead in US digital display ad revenue last year, earning $2.26 billion. After coming in second to Facebook in 2011, Google outsold their top competitor in 2012, selling $80 million more than Facebook's $2.18 billion. In last week's digital display ad earnings report, eMarketer predicts Google will continue to lead Facebook and Yahoo, earning an estimated $3.11 billion in digital display ad revenue by year's end. The overall US display advertising market is expected to grow 18.1 percent in 2013, with Google, Facebook, Yahoo, Microsoft and AOL forecasted to earn a combined [...]

Related Topics: AOL | Channel: Display Advertising | Display Advertising | Facebook: Advertising | Facebook: Facebook Exchange | Google: Display Advertising | Microsoft: Bing | Top News | Twitter: Advertising | Yahoo

Facebook is announcing big news next Thursday at its Menlo Park headquarters. Invitations to attend a product announcement invited media professionals to  "Come see our new home on Android." Will it be a Facebook phone? Speculation is that this might be the long-rumored Facebook phone. 9to5Google reported that Facebook joined forces with HTC and has been working on a major marketing campaign to support the upcoming product launch. Marketing Land will be on site during the event with live blogging to cover the product announcement as it happens next Thursday, and updates here and on our [...]

Related Topics: Channel: Industry | Facebook | Facebook: Apps & App Center | Facebook: Business Issues | Facebook: Mobile | Google: Android | Top News

Email is the most common activity that U.S. adults do on their smartphones, with Web browsing and using Facebook a close second and third, respectively. That's according to "Always Connected," a new study from IDC that was done earlier this month and includes responses from more than 7,400 iPhone and Android users between 18 and 44 years old. Facebook sponsored the study, and so much of the data surrounds how Facebook helps users connect with others via their smartphones. According to the study, 78 percent of respondents say they check email on their smartphones, compared to 73 percent w [...]

Related Topics: Channel: Email Marketing | Email Marketing | Facebook | Facebook: Mobile | Facebook: Statistics | Features & Analysis | Mobile Marketing | Social Media Marketing | Statistics | Statistics: Mobile Marketing | Statistics: Online Behavior | Statistics: Social Media | Top News