- Launched: February 4, 2004
- NASDAQ: FB
Over the years, Facebook has launched a number of paid advertising options for marketers, including pay per click options and real-time bidding on display ads, cost per action bidding, promoted page posts and sponsored stories, local offers and coupons, as well as advanced targeting options, including custom audiences and look-a-likes. In June 2013, Facebook announced a new plan to streamline ad units to better meet advertiser goals.
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Feb 20, 2014 at 4:26pm ET by Ginny Marvin
Today, AdRoll announced a private beta launch of a new mobile retargeting offering that enables marketers to retarget users across devices.
The mobile retargeting solution allows marketers to identify high-intent desktop users and target them across mobile devices to promote app installs and conversions on mobile optimized sites. AdRoll, currently the only ad tech that integrates with both Facebook and Twitter, enables advertisers to retarget desktop site visitors as they visit Facebook and Twitter on their smartphones and tablets. Marketers can also retarget mobile web visitors when they b [...]
Related Topics: Channel: Mobile Marketing | Facebook | Facebook: Advertising | Facebook: Facebook Exchange | Mobile Marketing | Retargeting & Remarketing | Social Media Marketing: Advertising | Top News
Feb 20, 2014 at 2:29pm ET by Ginny Marvin
Today, Facebook announced changes to its ad targeting features will be rolling out globally. Additionally, all advertisers in the US, including local businesses, will have access to the third-party targeting data available in Partner Categories.
The new targeting options will be based on four primary targeting types: location, demographic, interest and behavior.
Location: Build campaigns around any combination of geographies, including country and city (France and London), country and state (Canada and Texas), state and city (Maine and Houston), and in the U.S., state and zip code (New [...]
Related Topics: Channel: Social Media Marketing | Facebook | Facebook: Advertising | Social Media Marketing | Social Media Marketing: Advertising | Top News
Feb 20, 2014 at 2:00pm ET by Ginny Marvin
While just 15 percent of global Facebook users are in North America, the region accounts for nearly half (48 percent) of the Facebook advertising spend. In a new report that analyzed over 200 Facebook marketers, Marin Software says advertisers are under investing in Facebook in regions outside of North America.
North America's user share is expected to shrink to 12 percent of Facebook users by 2015, while the Asia-Pacific region's share is expected to grow from 28 percent to 32 percent of global users by 2015. Asia-Pacific already has more Facebook users by volume than any other market but [...]
Related Topics: Channel: Social Media Marketing | Facebook | Facebook: Advertising | Social Media Marketing | Social Media Marketing: Advertising | Top News
Feb 19, 2014 at 6:32pm ET by Greg Sterling
It's mostly a stock transaction: $12 billion in Facebook shares and $3 billion more to retain WhatsApp employees over four years after closing. (It will cost Facebook only $2 billion if the deal doesn't go through). Beyond this, WhatsApp founder/CEO Jan Koum and his fellow workers will get an additional $4 billion in cash up front.
That's roughly how much it was rumored that Facebook (and Google) unsuccessfully offered for Snapchat a few weeks ago. By comparison Facebook bought Instagram for about $1 billion. That seemed like a premium way back in 2012. Now it seems like lunch money by com [...]
Related Topics: Channel: Social Media Marketing | Facebook | Facebook: Acquisitions | Facebook: Business Issues | Social Media Marketing | Top News
Feb 19, 2014 at 9:06am ET by Jayson DeMers
Small business owners don't typically have the time or resources to design and execute cutting-edge marketing strategies; that's the way of the marketing world. Big corporations like Coke and Microsoft test out new ideas in big ways, and then smaller companies adopt the new strategies that proved worthwhile.
Because of this "trickle down" marketing process, insights often come to small business owners after enough time has passed to analyze the results of the big firms' efforts. In this article, we'll discuss new marketing ideas that are proven, but still fresh -- fresh enough to put your b [...]
Related Topics: Channel: Strategy | Content Marketing | Facebook: Advertising | Marketing Strategies Column | Retargeting & Remarketing | Social Media Marketing
Feb 18, 2014 at 11:00am ET by Kevin Ryan
There are a lot slick opportunities out there in search marketing. The wheels of progress have never been greasier. Yep, since people first started paying to be included in search results, a lot of smooth transactions have taken place.
Yet, for a whole lot of good reasons, search lacks certain criteria for brand building. Over the years, more than a few studies have measured engagement, and many brands have attempted to overcome the very simple transactional relationship search advertising has with its pay-for-clickers.
Paid search does not exist in a creative void. The process of entici [...]
Related Topics: Channel: Search Marketing | Facebook | Facebook: Pages | Search Marketing | Search Marketing Column
Feb 14, 2014 at 10:24am ET by Greg Sterling
Last August Facebook settled a class action lawsuit for $20 million. The suit claimed "Sponsored Stores" ads misappropriated Facebook users’ likenesses without consent. The company has decided to "sunset" Sponsored Stores but will continue to display ads that utilize member images and Likes.
The settlement was approved over a number of objections arguing that minors’ privacy rights were not sufficiently protected under its terms. Child advocates had wanted explicit opt-in parental consent before minors’ images/Likes could be used in ads. The settlement contained mechanisms to solici [...]
Related Topics: Channel: Social Media Marketing | Facebook | Facebook: Legal | Facebook: Privacy | Top News
Feb 13, 2014 at 5:40pm ET by Ginny Marvin
Kontagent and HasOffers say they were caught off guard by Facebook's sudden termination of their Mobile Measurement Program partnerships for violating the terms of service agreement. Facebook has told the app developers that rely on the two companies for mobile app campaign analytics that they'll lose data access on April 15 and to find new partners.
In an email to HasOffers customers (forwarded anonymously to Marketing Land) Facebook says as of the 15th, the mobile analytics company "will no longer have access to past or future mobile measurement data" and offers three suggestions for new [...]
Related Topics: Channel: Mobile Marketing | Facebook | Facebook: Advertising | Facebook: Mobile | Mobile Marketing | Top News
Feb 12, 2014 at 4:29pm ET by Ginny Marvin
HasOffers and Kontagent are out of Facebook's mobile marketing partner program. The social network dropped the two companies for policy violations including holding onto data too long and not requiring advertisers to update their privacy policies to notify users of data collection, AdExhanger is reporting.
According to the report, the app developers that rely on HasOffers and Kontagent for tracking downloads and monetization performance of their app install campaigns on Facebook will no longer have access to this data. Both companies have been removed from Facebook's list of mobile measurem [...]
Related Topics: Channel: Mobile Marketing | Facebook | Facebook: Advertising | Facebook: Mobile | Top News
Feb 11, 2014 at 12:32pm ET by Amy Gesenhues
A report in The Washington Post yesterday claims Facebook is benefiting from click farms used to boost Followers and Likes, even though the social media site penalizes any advertisers they find using click farm services.
Derek Muller says his Facebook page was spammed by Likes after he signed up for a legitimate Facebook promotional program in 2012. While Facebook penalizes advertisers that use click farm services, Muller says the site is profiting from the fraudulent activity.
As The Washington Post explains "an army of fake followers" can decrease response rates, in effect, forcing adv [...]
Related Topics: Channel: Social Media Marketing | Facebook | Social Media Marketing
Feb 11, 2014 at 11:48am ET by Ginny Marvin
Datalogix, a third-party data partner of both Facebook and Twitter, is acquiring shopper intelligence firm Spire Marketing, according to an Ad Age report.
Datalogix helps marketers marry offline purchasing data to digital ad performance. It is one of the data providers that powers Facebook's partner categories, which allow advertisers to target audiences based on Datalogix consumer data as well as Facebook's own targeting categories. Twitter has also partnered with Datalogix, initially to help CPG brands advertising on the platform to measure the offline sales impact of their digital campai [...]
Related Topics: Analytics | Channel: Analytics | Facebook: Advertising | Twitter: Advertising
Feb 11, 2014 at 8:44am ET by Greg Finn
In an effort to help brands better themselves on Instagram announced an official "Instagram Handbook for Brands" physical book yesterday. The book features 11 brands who have found Instagram success by posting engaging content. Not surprisingly, the book comes in a square profile like Instagram shots and features a pixely styling on the cover.
Want a copy of the handbook? Too bad. According to Instagram, the book "isn’t broadly available." Those that will receive the book are likely to be brands that'll spend ad dollars on Instagram. For everyone else there will be a series of blog po [...]
Related Topics: Channel: Social Media Marketing | Facebook: Instagram | Top News
Feb 7, 2014 at 1:59pm ET by Greg Finn
Big brands and companies with multiple Facebook Admins rejoice. It appears that by the end of the month Facebook Admins will be able to view which posts were authored by specific Admins. This gives a level of transparency and tracking that hasn't existed since the inception of Pages.
AllFacebook reported that Adi Yagil of eToro received the following message when logging into their Facebook Admin Panel:
New: See who’s posting as eToro.
Starting Feb. 20, the names of admins will show next to their posts and comments. This will be visible to anyone with an admin role on your page.
Related Topics: Channel: Social Media Marketing | Facebook | Facebook: Marketing | Top News
Feb 6, 2014 at 11:17am ET by Ginny Marvin
Facebook's ad retargeting platform Facebook Exchange continued to attract larger budgets from advertisers over the holiday shopping season. According to new data from Facebook Exchange DSP, Triggit, advertisers spent 127 percent more on spend on Facebook Exchange (FBX) ads in November and December 2013 than the same period in 2012.
Though average CPMs shot up 42 percent year-over-year, advertisers benefited from 58 percent higher click-through rates (CTR) and 18 percent lower cost per conversion compared to the 2012 holiday period.
The retail vertical spent 64 percent more on FBX adver [...]
Related Topics: Channel: Display Advertising | Facebook | Facebook: Facebook Exchange | Retargeting & Remarketing
Feb 4, 2014 at 2:46pm ET by Greg Finn
Last March, Facebook announced that they'd be making apps a "bigger part of Timeline" and that developers could create custom collections to help users express themselves. This past Friday, however, they did a 180 and pulled the ability for users to submit new collections; but, existing collections will still function.
Collections allowed Facebook users to show custom flair or actions such as the following example from the Green Bay Packers.
When a user participated, they would then display their collection next to the standard Open Graph elements on their Timeline:
Alan McCon [...]
Related Topics: Channel: Social Media Marketing | Facebook: Open Graph | Social Media Marketing Column | Top News
Feb 4, 2014 at 1:42pm ET by Marketing Land Infographics
Ten years ago, Facebook was born. Since then, it has been transformed from "The Facebook" that aimed to connect students at Harvard together into a service with about 1 billion active global users. Facebook founder and CEO Mark Zuckerberg reflects briefly on Facebook turning 10 in a post today. And below, an infographic covering that growth and some important milestones along the way.
Produced by the people at DPFOC, it covers things like Facebook News Feed being launched in 2006, the Like button appearing in 2009 or last year's launch of Facebook Graph Search and Facebook going public (cli [...]
Related Topics: Channel: Social Media Marketing | Facebook | Infographics | Statistics: General
Feb 4, 2014 at 9:00am ET by Danielle Wiley
Looking for ways to boost your organization's social media engagement in 2014? As a marketer, you're tasked with the slippery job of putting together content strategies in an environment that's constantly changing, thanks to social media's seemingly infinite capacity for rolling out new channels and products.
Who could blame you for focusing on the one or two networks where your brand already has a presence?
Companies that don't yet have profiles on Pinterest or Instagram tend to overlook these platforms when it comes to planning their marketing campaigns. After all, most social prog [...]
Related Topics: Channel: Social Media Marketing | Content Marketing | Facebook: Instagram | How To Guides | How To Guides: Social Media Marketing | Pinterest | Social Media Marketing | Social Media Marketing Column
Feb 3, 2014 at 3:41pm ET by Greg Sterling
Facebook reported earlier today that 50 million people ("unique people") globally were communicating about the Super Bowl via the site or apps last night. The 50 million people apparently had 185 million "interactions." That's roughly 3.7 interactions per person on average.
Facebook has been eager to insert itself into real-time communication about live events and news along the lines of its rival Twitter. As one part of its strategy Facebook reportedly offered celebrities increased exposure and free "amplified distribution" as a kind of quid pro quo incentive for posts about the game.
Related Topics: Channel: Social Media Marketing | Facebook | Features: The #Hashtag Bowl | Super Bowl | Top News
Feb 3, 2014 at 9:05am ET by Steve Olenski
Jacob Baadsgard, CEO of Disruptive Advertising, spent most of his professional life guiding Fortune 100 companies to greater profitability with Pay-Per-Click advertising at Adobe. He was responsible for adding $30M a year to Adobe’s bottom line. That was before he started his own PPC Management firm.
Jacob attributes much of his success in PPC to doing proper market research and using all the tools that Google, Facebook, Linkedin and Twitter make available to marketers. He also says that social is one of the most underutilized tools in AdWords. (Google allows you to include social extensi [...]
Related Topics: Channel: Social Media Marketing | Facebook | Facebook: Advertising | Google | Google: AdWords | Social Media Marketing
Jan 31, 2014 at 12:04pm ET by Greg Finn
It has been an excellent run for Facebook over the past few months. Not only was their Q4 earnings report stellar, they've also owned the overall social referral space. To top things off, Gigya, a consumer management suite, is showing that Facebook is yet again dominating the social login space.
According to Gigya, Facebook held steady in Q4 and holds 51% of all social logins worldwide with a 51% marketshare. Google+ obtained the silver with a 28% share (up 2% from Q3):
Facebook continues to dominate the mobile login space as well with 63% of the marketshare. Google+ jumped a full 5 pe [...]
Related Topics: Channel: Social Media Marketing | Facebook: Statistics | Social Media Marketing | Statistics: Market Share | Top News