- Launched: February 4, 2004
- NASDAQ: FB
Over the years, Facebook has launched a number of paid advertising options for marketers, including pay per click options and real-time bidding on display ads, cost per action bidding, promoted page posts and sponsored stories, local offers and coupons, as well as advanced targeting options, including custom audiences and look-a-likes. In June 2013, Facebook announced a new plan to streamline ad units to better meet advertiser goals.
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Sep 30, 2013 at 9:38am ET by Matt McGee
Facebook is set to start giving data to TV networks showing how much activity about their programs is happening on the world's biggest social network.
The Wall Street Journal is reporting that the data will be basic, at least in the beginning, with networks learning how many Facebook users liked, shared or talked about individual shows and how many updates/interactions were made. In the future, Facebook wants to include things like how many users saw those updates.
For Facebook, it's another attempt at keeping up -- or perhaps catching up would be more accurate -- with Twitter, which is [...]
Related Topics: Channel: Social Media | Facebook | Facebook: Advertising | Facebook: Business Issues | Top News
Sep 27, 2013 at 1:48pm ET by Ginny Marvin
Facebook announced it is making changes to the ads algorithm to improve the relevancy of ads in users' news feeds. The algorithm determines what ads to show Facebook users.
What's changing? The company says it is putting greater emphasis on feedback from users about the ads they see. When users report or hide ads, they'll be less likely to see similar ads in their news feeds. This should give users more control over the types of ads that show up in their news feeds and mean that the ads are more relevant to their interests.
As an example, if a user always hides ads for electronics, Faceb [...]
Related Topics: Channel: Social Media | Facebook: Advertising | Social Media Marketing: Advertising | Top News
Sep 27, 2013 at 8:58am ET by Greg Finn
It's happened to everyone at one time or another. It might have been an ill-conceived auto-correct, an errant vowel, grammar goof, or maybe just an unpropitious update. Have no fear fellow Facebookers, the ability to update posts is now here to save the day.
Right now, all Facebook posts can be edited on the web or Android versions with the functionality rolling out to iOS soon. To edit a post users can simply click on the "edit" link in the upper right of the update:
Once selected, the post will have the ability to be updated quickly and saved:
One of the trickiest elements [...]
Related Topics: Channel: Social Media | Facebook | Facebook: News Feed | Top News
Sep 23, 2013 at 11:46am ET by Ginny Marvin
Publishers in women's programming verticals such as food and recipes, home and garden, style and health and wellness have found a deep, high volume source of referral traffic from Pinterest.
A new study by Yieldbot, which sees over a 1.5 billion page views per month come through its publisher analytics platform, looks at the impact of social referral traffic on the advertising performance of women's sites. The ad technology firm found that while Pinterest sends oodles of traffic, those visitors don't click on ads at same rate as Facebook referrals.
The table below illustrates the overwhe [...]
Related Topics: Channel: Social Media | Content Marketing | Display Advertising | Facebook: Marketing | Pinterest: Business Use & Advertising | Top News | Tumblr | Twitter: Marketing
Sep 20, 2013 at 11:06am ET by Greg Sterling
The future of digital advertising and marketing increasingly involves "closing the loop" between online ad exposures and offline sales. The days of the "click" are numbered.
Mobile payments early on held this promise. However mobile payments haven't yet taken off (see Google Wallet). But that hasn't stopped Google, Facebook, Twitter and others from developing methodologies to measure or model the actual sales impact of online ads.
The momentum toward connecting the dots between digital ads, store visits and offline sales continues to build. A case-in-point is yesterday's Facebook announc [...]
Related Topics: Facebook | Facebook: Advertising | Facebook: Business Issues | Facebook: Mobile | Social Media Marketing | Top News
Sep 19, 2013 at 9:08am ET by Greg Finn
Rehtaeh Parsons was a 17-year-old Canadian woman that passed away due to complications of an attempted suicide on April 7th this year. She was allegedly raped by four boys then cyberbullied and harassed up until her suicide attempt.
The silver lining of the occurrence is that in passing she helped to change Canadian law for the better. After her death, an act was approved that allows victims of cyberbullies to protect themselves and to even sue their perpetrators. If you were a Canadian Facebook user, however, you may have seen imagery of her -- not for the change that she helped bring abou [...]
Related Topics: Channel: Social Media | Facebook | Facebook: Advertising | Facebook: Business Issues | Social Media Marketing: Advertising | Top News
Sep 18, 2013 at 4:14pm ET by Greg Sterling
The First Amendment of the US Constitution protects Facebook Likes as free speech. That's according to a US Fourth Circuit Court of Appeals ruling, as reported by the Wall Street Journal.
The underlying facts of the case involved sheriff's deputies who were fired for endorsing (Liking) the sheriff's political opponent on Facebook. The existing sheriff discovered this and canned the deputies. They sued to get their jobs back and for damages.
The lower federal court ruled in favor of the defendant sheriff on "summary judgment" and against the plaintiffs. The court said that a Facebook "Li [...]
Related Topics: Channel: Social Media | Facebook | Legal | Legal: General | Top News
Sep 18, 2013 at 8:41am ET by Greg Finn
Over the past few years, using image posts has paid off for brands within the News Feed. The large image post and the link in the text would boost engagement more so than a simple link share in many cases. However, the tables may have turned back to link shares.
Earlier this year, Facebook boosted the image size of links 3x larger; this month, they've super-sized it. Facebook images on link shares are currently showing up in the desktop news feed up to 526 x 274 - up from the 154 x 154 January 2013 image size. Another nice change with this update is that Facebook has provided a definiti [...]
Related Topics: Channel: Social Media | Facebook | Facebook: News Feed | Top News
Sep 17, 2013 at 9:02am ET by Matt McGee
It's no secret that Facebook is heavily focused on improving the content of its News Feed. The company has made a number of recent announcements around the News Feed, not to mention that it's running several tests, too.
When Facebook recently announced its focus on high-quality content in the News Feed, the explanation of that new algorithm mentioned that it started with user surveys: (emphasis added)
While the goal of News Feed is to show high quality posts to people, we wanted to better understand what high quality means. To do this we decided to develop a new algorithm to factor into Ne [...]
Related Topics: Channel: Social Media | Facebook | Facebook: News Feed | Features & Analysis | Top News
Sep 16, 2013 at 5:54pm ET by Amy Gesenhues
Visual analytics provider Curalate has launched Fanreel, a solution that allows brands to integrate user-generated images into their website.
According to The Dessy Group, an online retailer and Fanreel beta-user, their site has experienced more than a 30 percent increase in engagement with the newly launched platform.
Curalate says images can be submitted to Fanreel via Facebook, Instagram, or directly from a mobile device or desktop. Once images have been uploaded, a brand can moderate the images and automatically add user-generated photos to product pages.
Along with The Dessy [...]
Related Topics: Branding | Channel: Retail | E-Commerce | Facebook: Instagram | Marketing Tools: Social Media
Sep 12, 2013 at 6:52pm ET by Matt McGee
Facebook says it's starting to test auto-playing videos in user News Feeds. But most brands, advertisers and marketers will have to wait for their videos to get this treatment.
The test is rolling out on mobile devices over the next few weeks. Videos will auto-play as the user scrolls through the News Feed -- but they'll play silently. Clicking on the video turns the audio on and switches the video to a full-screen view.
Advertisers won't have their videos included in this test, at least in the beginning.
"At first, this feature will be limited to videos posted by individuals, musici [...]
Related Topics: Channel: Video | Facebook | Facebook: News Feed | Top News | Video
Sep 12, 2013 at 11:02am ET by Greg Sterling
A new survey from the Pew Research Center focuses on the use of location on mobile devices. It found that roughly three-quarters (74 percent) of smartphone users access directions and other location-related information on their devices.
The survey also found that checking in has declined in popularity since last year. Among "check-in" services Facebook is the most widely used, followed by Foursquare.
The graphic above compares use of location-related services and check-ins. Use of the former has remained steady; however checking-in has dropped from 18 percent to 12 percent since 2012 [...]
Related Topics: Channel: Social Media | Facebook: Mobile | Foursquare | Statistics: Mobile Marketing | Statistics: Social Media | Top News
Sep 12, 2013 at 10:26am ET by Greg Sterling
Privacy continues to be Facebook's nemesis. The company's envelope-pushing approach to privacy has repeatedly been the subject of complaints and litigation over the years. And now it's caught between a court-mandated settlement and the US Federal Trade Commission (FTC).
Facebook recently settled a "Sponsored Stories" class action lawsuit for $20 million. That suit argued that Facebook had misappropriated users’ likenesses and other content without their consent. On August 29 Facebook updated its privacy policies to reflect the terms of that settlement.
The major change is reflected in th [...]
Related Topics: Channel: Industry | Facebook: Legal | Facebook: Privacy | Legal: Privacy | Top News
Sep 11, 2013 at 8:39am ET by Greg Finn
Last Spring, the launch of Facebook's Promoted Posts launched, garnering mixed reviews from brands. Since launch, some speculation has been swirling that paying for promotion might hinder the organic reach of a brand. he thought process is that a promoted post that is lower in quality that may not be regularly shown to that user, thereby garnering more negative feedback, lowering the overall organic reach metrics. Wisemetrics, a social analytics firm, performed a study to find out a that found that this is not the case.
In a study that analyzed 5,000 promoted posts from 1,500 pages Wiseme [...]
Related Topics: Channel | Channel: Social Media | Facebook | Facebook: Advertising | Top News
Sep 10, 2013 at 3:47pm ET by Ginny Marvin
Today, Facebook announced a follow-up to its efforts to streamline ad units that the company announced in June. This update puts the focus on making the images more prominent and engaging.
Images will be bigger and, in a nod to simplification, ad specifications will be consistent across ad placements. Advertisers will no longer need to upload multiple image sizes for different placement types. The ad canvas area is also increasing with this update.
Joe McCormack, CEO of Adquant, one of Facebook’s first Preferred Marketing Developers (PMD), says of the updates, "The new ad formats are v [...]
Related Topics: Channel: Social Media | Facebook | Facebook: Advertising | Top News
Sep 10, 2013 at 3:02pm ET by Matt McGee
Twitter has become the de facto source of real-time social conversation, and Facebook isn't too happy about that.
The company announced two new APIs this week that are available for a limited group of media partners -- APIs that let those companies tap in to the real-time conversation that happens on Facebook.
The Public Feed API includes a real-time feed of public posts about a specific word. So CNN, one of the first partners, could begin to show Facebook status updates that mention "Syria" if it wanted to -- just like it's able to show tweets including a certain hashtag.
The Keyword [...]
Related Topics: Channel: Social Media | Facebook | Facebook: Business Issues
Sep 9, 2013 at 10:50am ET by Greg Sterling
Ads are coming to Instagram next year. That fact is confirmed in a Wall Street Journal article that offers a profile of Facebook's Emily White (now Director of Business Operations at Instagram) in which the subject of advertising on the app is broadly discussed.
The piece conveys that she's functioning as the Sheryl Sandberg of Instagram, the effective COO. She's been asked to develop a business and monetization plan that doesn't alienate Instagram's legion of teen and tween users.
There are scores of companies and brands already using the site as a promotional tool now. The question for [...]
Related Topics: Channel: Social Media | Facebook: Advertising | Facebook: Business Issues | Facebook: Instagram | Features & Analysis
Sep 6, 2013 at 12:20pm ET by Greg Sterling
ComScore released its July smartphone subscriber market share data for the US. The story is very similar to past months: the market continues to be a contest between Apple and Samsung, iOS and Android.
In the handset category, the iPhone continued to be the top individual smartphone with Samsung gaining 2 points. All other makers were down. The Moto X has just become available and has yet to register. It remains to be seen whether it can reverse Motorola's long decline.
For its part HTC has just launched an expensive branding campaign featuring actor Robert Downey Jr. It's unlikely to [...]
Related Topics: Apple | Apple: iOS | Apple: iPhone | Channel: Mobile Marketing | Facebook: Mobile | Google: Android | Google: Maps | Google: Mobile | Statistics: Market Share | Statistics: Popularity & Usage | Top News
Sep 6, 2013 at 10:07am ET by Amy Gesenhues
Australian entrepreneur Andrew Collins has launched KAWO, a social media management tool that helps brands share existing social media content on China's three leading social media networks, offering access to the country's 560+ million Internet users.
According to the release, KAWO allows businesses to "repurpose and automate" their Facebook and Twitter content - both social media sites that have been blocked in China - to Sina Weibo, Tencent Weibo and RenRen, China's top three social media platforms:
The system is supported by KAWO Protect, a system with a blend of automated flagging [...]
Related Topics: Channel: Social Media | Facebook | Marketing Tools: Social Media | Social Media Marketing | Top News | Twitter
Sep 6, 2013 at 9:00am ET by Alan K'necht
One of the biggest misconceptions when it comes to social marketing is that it's only for big brands with big budgets.
This fallacy has to come to an end now. Some of the best examples of effective social media marketing that I've ever seen come from small businesses. A classic example is the Ashkenaz Cowboy restaurant.
The Ashkenaz Cowboy is local restaurant in my neighborhood. I first heard about it via the original social media -- from a friend during a face-to-face conversation. Within a week, I visited the restaurant -- and found that their use of social engagement was far beyond an [...]
Related Topics: Channel: Social Media | Facebook | Social Media Marketing | Social Media Marketing Column | Social Media Marketing: Advertising