- Launched: February 4, 2004
- NASDAQ: FB
Over the years, Facebook has launched a number of paid advertising options for marketers, including pay per click options and real-time bidding on display ads, cost per action bidding, promoted page posts and sponsored stories, local offers and coupons, as well as advanced targeting options, including custom audiences and look-a-likes. In June 2013, Facebook announced a new plan to streamline ad units to better meet advertiser goals.
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Related: strategic Facebook Marketing advice, tips and Facebook marketing tactics from our social media marketing columnists.
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Dec 18, 2013 at 3:11pm ET by Ginny Marvin
As Facebook's user base keeps growing, the company has continued to pushed its advertising capabilities with new targeting options, creative formats, and mobile opportunities. Marin Software has put some numbers behind what is driving the top advertising trends on Facebook.
The reasons more advertisers are using News Feed ads, mobile targeting, automated ad rotation and Custom Audiences are because each has proven their worth across a number of metrics from click-through rates to conversion rates, according to Marin's index of more than 100 Facebook advertisers.
News Feed Ads Have Transf [...]
Related Topics: Channel: Social Media Marketing | Facebook | Facebook: Advertising | Social Media Marketing: Advertising | Statistics: Social Media
Dec 17, 2013 at 5:22pm ET by Greg Sterling
Earlier today, Apple published its list of top paid and free apps for 2013. Yesterday Nielsen reported its top US smartphone apps list (Android + iPhone). Now comes Distimo's "year in review" global ranking of apps, which also includes Amazon's tablet-only app store.
What's striking is how different the app lists are from one another. For example there are only three apps common to all of the free lists: Candy Crush, Temple Run and Facebook. And only Minecraft and Where's My Water are present on all three paid app lists according to Distimo.
Some of the discrepancies can probably be exp [...]
Related Topics: Apple | Apple: iOS | Channel: Mobile Marketing | Facebook: Mobile | Google | Google: Android | Marketing Land’s 2013 Digital Marketing Year In Review | Statistics: Mobile Marketing | Statistics: Popularity & Usage
Dec 17, 2013 at 8:56am ET by Greg Finn
Next time you check your News Feed you may notice some additional movement thanks to a new ad format.
As speculated, Facebook has officially announced the ad test that allows advertisers to purchase clips that will auto-play (without sound) directly in your feed. If you like what you see, you'll have the option to click and view high quality videos with sound.
According to Facebook, new changes to the Feed have been fruitful for Video, with overall likes, shares and comments up over 10%, so offering this medium to advertisers only makes sense.
Post by Facebook for Business.
Related Topics: Channel: Social Media Marketing | Facebook | Facebook: Advertising | Top News
Dec 17, 2013 at 2:41am ET by Matt McGee
NOTE: The WSJ report was mostly correct. Facebook did announce more video ads today, but it's only a test and involves one advertiser. For more, see our more recent coverage: Bring On The News Feed Commercials: Promoted Video Ads Officially Land In The Facebook Feed.
Facebook appears set to end 2013 with one of the biggest changes to its News Feed yet: video ads.
The Wall Street Journal reported early Tuesday morning that Facebook will begin showing video ads in the News Feed -- on both desktop and mobile devices -- on Thursday.
If it happens, it'll be about a year since video ad rumors [...]
Related Topics: Channel: Video | Facebook | Facebook: Advertising | Facebook: News Feed | Social Media Marketing | Social Media Marketing: Advertising | Top News
Dec 16, 2013 at 5:52pm ET by Greg Finn
Facebook has launched a new feature that allows nonprofits to instantly collect donations directly on Facebook. Nineteen nonprofit partners will help to launch the Donate product with the full list on the official Facebook blog post.
The functionality will show a "Donate Now" button on the top of Facebook Pages and next to the Posts of nonprofits showing in the News Feed. Users are prompted to enter the amount of the donation and enter their payment information directly into Facebook. When donating from a specific post in the News Feed users are given the ability to share the [...]
Related Topics: Channel: Consumer | Facebook | Facebook: Business Issues | Facebook: News Feed | Facebook: Pages
Dec 14, 2013 at 10:56am ET by Amy Gesenhues
Facebook, Twitter and Instagram offered a broad look at this year's trending stories, places and events.
According to Facebook, Pope Francis was the most talked about topic around the world, while Glee star Lea Michele's public acknowledgment of her costar Corey Monteith's death was awarded the Golden Tweet of 2013 for most retweeted tweet of the year.
Instagram proved New York is the city that never sleeps, winning the No. 1 spot for most Instagrammed city of the year.
Facebook 2013 Year in Review
For its year-end wrap up, Facebook says Pope Francis showed up in more posts than any ot [...]
Related Topics: Channel: Social Media Marketing | Facebook | Facebook: Instagram | Marketing Land’s 2013 Digital Marketing Year In Review | Statistics: Social Media | Top News | Twitter
Dec 12, 2013 at 11:16am ET by Greg Finn
As previously rumored, a new personalized messaging capability has landed on Instagram. Dubbed 'Instagram Direct,' the service allows users to share content with specific users (or groups of users) for private conversations. This feature will help Instagram become a more well rounded social network that groups of friends can use and will stop the need of outside apps for direct communication. When a message is sent 'direct', only a given number of users will be able to view and can comment exactly like any other Instagram post, only it's private.
How To Use
Users will now see a new icon [...]
Related Topics: Channel: Social Media Marketing | Facebook: Instagram | Top News
Dec 12, 2013 at 10:30am ET by Aaron Strout
As we close in on the end of the year, it is helpful for us marketers to think ahead to what the coming year will offer.
While I plan to do another "trends" post in early January (see what I had to say for 2013), in this post, I've asked several of my mobile-savvy colleagues to weigh in on what 2014 has in store when it comes to mobile and location-based marketing.
What's interesting is that a few key themes started to emerge, including context, wearables and location moving away from being a platform and becoming a data play.
Given the fact that there are five book authors (five inc [...]
Related Topics: Apple: iOS | Apple: iPhone | Channel: Mobile Marketing | Check-In Services | Facebook: Instagram | Foursquare | Google: Glass | Google: Mobile | Mobile Marketing | Mobile Marketing Column
Dec 11, 2013 at 2:14pm ET by Matt McGee
Facebook is giving the "thumbs up" to its new "Like" and "Share" buttons -- the ones that dropped the actual "thumbs up" a month ago.
Based on the success of those new buttons, Facebook has announced that the new look is rolling out to all users, and also extending to the Follow and Like Box plugins as well.
What kind of success?
In today's post, Facebook's Ray He says the new-look buttons have driven a five percent increase in Likes and Shares across the web.
Also included in Facebook's announcement is news that publishers using embedded Facebook posts can now customize the di [...]
Related Topics: Channel: Social Media Marketing | Facebook | Facebook: Buttons & Plugins
Dec 11, 2013 at 12:00am ET by Amy Gesenhues
Glassdoor has released its list of the 50 Best Places to Work, along with a list of the Top Tech Companies to Work for in 2014. According to the announcement, Twitter ranks high on both lists, voted No. 2 for the Best Places to Work overall, and No. 1 for top tech employers.
Among the 50 best places to work overall for companies with 1,000 or more employees, 22 are tech companies. Four of the tech companies on the list are making their first appearance this year, including Twitter's high-ranking debut at No. 2.
For top tech employers, Twitter's No 1. ranking is followed by Linkedin at No [...]
Related Topics: Channel: Industry | Facebook: Business Issues | LinkedIn | Statistics: General | Twitter: Business Issues
Dec 10, 2013 at 11:01am ET by Greg Finn
Last month, Facebook surgically removed the thumb from the "Like" and "Share" buttons in a complete aesthetic overhaul. The goal was to spur the sharing of content thereby increasing social engagement. Today, Shareaholic, a discovery and sharing platform that helps sites promote content, produced evidence that not only is Facebook sharing, in fact, up, but since the changes last month, sharing is way, way up. Shareaholic analyzed 13 months of data from 200,000+ publishers and 250+ million visitors to get a glimpse at just how effectively the new button has performed.
Sharaholic does not off [...]
Related Topics: Channel: Social Media Marketing | Facebook | Facebook: Statistics | Statistics: Social Media | Top News
Dec 6, 2013 at 2:18pm ET by Matt McGee
Still coming to terms with Facebook's recent promises to reward high-quality content in the News Feed, and what it means for your brand and/or clients?
In an interview today with AllThingsD, Facebook's News Feed Manager Lars Backman, sheds a little more light on what the company is trying to do with the recent News Feed changes.
Backman downplays a comparison with Google's Panda Update in 2011, which targeted low-quality content and websites -- but Backman also warns that he's not fully familiar with Panda. He repeatedly says Facebook's goal "is to provide user value" in the News Feed.
Related Topics: Channel: Social Media Marketing | Facebook | Facebook: News Feed | Social Media Marketing | Top News
Dec 6, 2013 at 9:45am ET by Greg Finn
Launched this summer, Facebook for Business aimed to provide businesses information on all potential marketing solutions featuring guides, success stories and tutorials. The initial launch was rolled out to only the North American region. As of today, Facebook for Business is a global resource.
The new languages that are supported are:
Latin American Spanish
In addition to the localized languages, Facebook is working on serving locali [...]
Related Topics: Channel: Social Media Marketing | Facebook | Facebook: International
Dec 5, 2013 at 5:05pm ET by Greg Finn
It's been no secret that Facebook's Organic Reach has been dwindling over the past 18 months. However, Facebook has never fully admitted this, until now.
A new Facebook blog post specifically addresses the decline of organic distribution.
Brands and marketers like Mark Cuban, owner of the Dallas Mavericks, have felt the burden of the restricted messaging and threatened to leave in the past:
FB is blowing it ? This is the first step.. The Mavs are considering moving to Tumblr or to new Myspace as primary site pic.twitter.com/tQDZjgDC
— Mark Cuban (@mcuban) October 27, 2012
A quote [...]
Related Topics: Channel: Social Media Marketing | Facebook | Facebook: News Feed | Facebook: Pages | Facebook: Statistics | Top News
Dec 5, 2013 at 10:36am ET by Ginny Marvin
Cyber Monday's performance on Facebook Exchange (FBX) sure looked a lot different from a year ago when Facebook's retargeting platform ushered in its first holiday season. FBX partner Triggit released year-over-year data showing performance increases across the board for its advertiser set.
In 2012, most advertisers were still testing the FBX retargeting platform with relatively small budgets. This year, Triggit saw advertisers increase spend on FBX by 51 percent on Cyber Monday compared with the same day last year. Conversion rates rose 34 percent year-over-year on Cyber Monday.
Related Topics: Channel: Display Advertising | Display Advertising | Display Advertising: Programmatic Media Buying | Facebook | Facebook: Advertising | Facebook: Facebook Exchange | Retargeting & Remarketing | Top News
Dec 4, 2013 at 12:35pm ET by Greg Sterling
Consumer Intelligence Research Partners (CIRP) has released US-based survey data about most frequently used mobile apps and top app publishers. Consistent with comScore data, CIRP found that Facebook was the leading and most frequently used mobile app.
The firm asked mobile users to identify their "three most frequently used [mobile phone] apps." Facebook had four times the usage of the next app on the list, which was Twitter. That Twitter ranked so highly is something of a surprise, as are the relatively low rankings of Google (search) and Google Maps.
An important caveat: these dat [...]
Related Topics: Channel: Mobile Marketing | Facebook: Mobile | Google: Mobile | Statistics | Statistics: Mobile Marketing | Statistics: Online Behavior | Statistics: Popularity & Usage
Dec 3, 2013 at 8:35am ET by Greg Finn
Yesterday, Facebook announced changes to the News Feed that will show related articles, posts with recent comments, and better quality news and articles. While the related articles piece and comment highlighting may have garnered the most attention in the update, they weren't the most important change.
The biggest element of the announcement for marketers is the fact that Facebook will now be putting "More relevant articles in the feed." This means that Facebook users will see more, well, news in their News Feed and fewer images and memes. This comes as a complete 180 to much of the image m [...]
Related Topics: Channel: Social Media Marketing | Facebook | Facebook: News Feed | Top News
Dec 2, 2013 at 4:20pm ET by Danny Sullivan
Facebook has announced that it has made two key changes to how its News Feed displays news content. Now, clicking on an article may reveal up to three related articles. Also, new comments on a story you've previously seen may "bump" that story back up in your feed. Facebook also said it will try to do a better job surfacing quality content rather than "meme" content, especially on mobile.
Facebook shared the news on its blog today. Of the new related articles feature, it wrote:
To complement people's interest in articles, we recently began looking at ways to show people [...]
Related Topics: Channel: Social Media Marketing | Facebook: News Feed | Top News
Dec 2, 2013 at 7:31am ET by Greg Finn
Early last week rumors cropped up about a new private messaging feature that Instagram was working on. Heading into the weekend Techcrunch uncovered a list of instagram.com email addresses that were delivered to an unnamed e-commerce company that purchased an aggregated list. As you may remember, in 2010 when Facebook relaunched their message system, it included the ability to use a facebook.com email address to respond directly to messages.
So what does a hypothetical messaging system mean for the network? It's hard to say without details, but it addresses a fundamental flaw that currently [...]
Related Topics: Channel: Social Media Marketing | Facebook: Instagram
Nov 22, 2013 at 4:01pm ET by Amy Gesenhues
In an interview with Mike Isaac of AllThingsD.com, Facebook COO Sheryl Sandberg claimed the media over-reacted to Facebook CFO Ebersman's comment during a recent earnings call when he mentioned the site was seeing a drop in daily usage among teens.
Sandberg told Isaac, "As we said on the earnings call, overall US teen usage of Facebook remains stable. The vast majority of US teens are on Facebook. And the majority of US teens use Facebook almost every day."
Sandberg went on to say the challenge for Facebook is the fact they have been around for ten years now and are no longer the "shiny [...]
Related Topics: Channel: Social Media Marketing | Facebook | Statistics: Online Behavior