Marketing Land's Guide to All Things Facebook

Facebook.com

  • Launched: February 4, 2004
  • NASDAQ: FB

More company news: Acquisitions, Business Issues & Earnings, Legal & Privacy Policy News, Statistics

Facebook Advertising

Over the years, Facebook has launched a number of paid advertising options for marketers, including pay per click options and real-time bidding on display ads, cost per action bidding, promoted page posts and sponsored stories, local offers and coupons, as well as advanced targeting options, including custom audiences and look-a-likes. In June 2013, Facebook announced a new plan to streamline ad units to better meet advertiser goals.

See also:

Facebook Business Pages

Facebook Features

Facebook How To Guides

Related: strategic Facebook Marketing advice, tips and Facebook marketing tactics from our social media marketing columnists.

Related stories about Facebook on Marketing Land:

AdRoll Launches Mobile Retargeting Solution For Cross-Device Campaigns

AdRoll Logo Today, AdRoll announced a private beta launch of a new mobile retargeting offering that enables marketers to retarget users across devices. The mobile retargeting solution allows marketers to identify high-intent desktop users and target them across mobile devices to promote app installs and conversions on mobile optimized sites. AdRoll, currently the only ad tech that integrates with both Facebook and Twitter, enables advertisers to retarget desktop site visitors as they visit Facebook and Twitter on their smartphones and tablets. Marketers can also retarget mobile web visitors when they b [...]


Facebook Rolling Out New Targeting Mechanics, All US Advertisers To Get Partner Categories Access

facebook Today, Facebook announced changes to its ad targeting features will be rolling out globally. Additionally, all advertisers in the US, including local businesses, will have access to the third-party targeting data available in Partner Categories. The new targeting options will be based on four primary targeting types: location, demographic, interest and behavior. Location: Build campaigns around any combination of geographies, including country and city (France and London), country and state (Canada and Texas), state and city (Maine and Houston), and in the U.S., state and zip code (New [...]


Will Facebook Advertisers Look Abroad? 85 Percent Of Ad Dollars Spent On Just 15 Percent Of Users [Study]

facebook-international-600 While just 15 percent of global Facebook users are in North America, the region accounts for nearly half (48 percent) of the Facebook advertising spend. In a new report that analyzed over 200 Facebook marketers, Marin Software says advertisers are under investing in Facebook in regions outside of North America. North America's user share is expected to shrink to 12 percent of Facebook users by 2015, while the Asia-Pacific region's share is expected to grow from 28 percent to 32 percent of global users by 2015. Asia-Pacific already has more Facebook users by volume than any other market but [...]


Shrewd Or Desperate: Facebook To Buy WhatsApp For $19B In Cash And Stock

money-cash-600 It's mostly a stock transaction: $12 billion in Facebook shares and $3 billion more to retain WhatsApp employees over four years after closing. (It will cost Facebook only $2 billion if the deal doesn't go through). Beyond this, WhatsApp founder/CEO Jan Koum and his fellow workers will get an additional $4 billion in cash up front. That's roughly how much it was rumored that Facebook (and Google) unsuccessfully offered for Snapchat a few weeks ago. By comparison Facebook bought Instagram for about $1 billion. That seemed like a premium way back in 2012. Now it seems like lunch money by com [...]


5 Killer Marketing Strategies Your Competition Isn’t Using…Yet

marketing strategy Small business owners don't typically have the time or resources to design and execute cutting-edge marketing strategies; that's the way of the marketing world. Big corporations like Coke and Microsoft test out new ideas in big ways, and then smaller companies adopt the new strategies that proved worthwhile. Because of this "trickle down" marketing process, insights often come to small business owners after enough time has passed to analyze the results of the big firms' efforts. In this article, we'll discuss new marketing ideas that are proven, but still fresh -- fresh enough to put your b [...]


The Slipperiest Search Campaign Ever

ky date night ad There are a lot slick opportunities out there in search marketing. The wheels of progress have never been greasier. Yep, since people first started paying to be included in search results, a lot of smooth transactions have taken place. Yet, for a whole lot of good reasons, search lacks certain criteria for brand building. Over the years, more than a few studies have measured engagement, and many brands have attempted to overcome the very simple transactional relationship search advertising has with its pay-for-clickers. Paid search does not exist in a creative void. The process of entici [...]


Angry Parents Seek To Kill $20 Million Facebook “Sponsored Stories” Settlement

facebook-legal-600 Last August Facebook settled a class action lawsuit for $20 million. The suit claimed "Sponsored Stores" ads misappropriated Facebook users’ likenesses without consent. The company has decided to "sunset" Sponsored Stores but will continue to display ads that utilize member images and Likes. The settlement was approved over a number of objections arguing that minors’ privacy rights were not sufficiently protected under its terms. Child advocates had wanted explicit opt-in parental consent before minors’ images/Likes could be used in ads. The settlement contained mechanisms to solici [...]


HasOffers & Kontagent Respond To Facebook Partnership Terminations, To Lose Mobile Data On April 15

facebook-mobile-phones-featured Kontagent and HasOffers say they were caught off guard by Facebook's sudden termination of their Mobile Measurement Program partnerships for violating the terms of service agreement. Facebook has told the app developers that rely on the two companies for mobile app campaign analytics that they'll lose data access on April 15 and to find new partners. In an email to HasOffers customers (forwarded anonymously to Marketing Land) Facebook says as of the 15th, the mobile analytics company "will no longer have access to past or future mobile measurement data" and offers three suggestions for new [...]


Facebook Cuts HasOffers & Kontagent Out Of Mobile Marketing Partner Program

facebook-scissors-cuts-600 HasOffers and Kontagent are out of Facebook's mobile marketing partner program. The social network dropped the two companies for policy violations including holding onto data too long and not requiring advertisers to update their privacy policies to notify users of data collection, AdExhanger is reporting. According to the report, the app developers that rely on HasOffers and Kontagent for tracking downloads and monetization performance of their app install campaigns on Facebook will no longer have access to this data. Both companies have been removed from Facebook's list of mobile measurem [...]


Advertiser Claims Facebook Benefits From Fake Likes, But Facebook Says, “Fake Likes Don’t Help Us”

facebook-unlike-featured A report in The Washington Post yesterday claims Facebook is benefiting from click farms used to boost Followers and Likes, even though the social media site penalizes any advertisers they find using click farm services. Derek Muller says his Facebook page was spammed by Likes after he signed up for a legitimate Facebook promotional program in 2012. While Facebook penalizes advertisers that use click farm services, Muller says the site is profiting from the fraudulent activity. As The Washington Post explains "an army of fake followers" can decrease response rates, in effect, forcing adv [...]


Facebook & Twitter Data Partner Datalogix Acquires Shopper Analytics Firm Spire Marketing

Datalogix Datalogix, a third-party data partner of both Facebook and Twitter, is acquiring shopper intelligence firm Spire Marketing, according to an Ad Age report. Datalogix helps marketers marry offline purchasing data to digital ad performance. It is one of the data providers that powers Facebook's partner categories, which allow advertisers to target audiences based on Datalogix consumer data as well as Facebook's own targeting categories. Twitter has also partnered with Datalogix, initially to help CPG brands advertising on the platform to measure the offline sales impact of their digital campai [...]


Instagram Announces Physical Handbook For Brands (As Well As A Free Tumblr Content Series)

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Facebook Admins Will Soon Be Able To See The Exact Admin Who Authored Each Post

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FBX Advertisers Spent More, Saw Conversion Costs Drop 18 Percent YoY This Holiday Season

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A Quick Death: Facebook Kills Off New Open Graph Collections For Developers

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Infographic: Facebook’s 10th Birthday, Key Milestones To The Anniversary

Ten years ago, Facebook was born. Since then, it has been transformed from "The Facebook" that aimed to connect students at Harvard together into a service with about 1 billion active global users. Facebook founder and CEO Mark Zuckerberg reflects briefly on Facebook turning 10 in a post today. And below, an infographic covering that growth and some important milestones along the way. Produced by the people at DPFOC, it covers things like Facebook News Feed being launched in 2006, the Like button appearing in 2009 or last year's launch of Facebook Graph Search and Facebook going public (cli [...]


How To Market On Pinterest And Instagram — Even If You Don’t Have A Branded Account

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Facebook Maps Super Bowl Fan Engagement From 185 Million Conversations

facebook-hashtags-featured Facebook reported earlier today that 50 million people ("unique people") globally were communicating about the Super Bowl via the site or apps last night. The 50 million people apparently had 185 million "interactions." That's roughly 3.7 interactions per person on average. Facebook has been eager to insert itself into real-time communication about live events and news along the lines of its rival Twitter. As one part of its strategy Facebook reportedly offered celebrities increased exposure and free "amplified distribution" as a kind of quid pro quo incentive for posts about the game. F [...]


3 Ways To Leverage Social PPC To Gain More Targeted Customers

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Report: In Q4 Facebook Once Again Dominated The Social Login Landscape

Social-Sharing It has been an excellent run for Facebook over the past few months. Not only was their Q4 earnings report stellar, they've  also owned the overall social referral space. To top things off, Gigya, a consumer management suite, is showing that Facebook is yet again dominating the social login space. According to Gigya, Facebook held steady in Q4 and holds 51% of all social logins worldwide with a 51% marketshare. Google+ obtained the silver with a 28% share (up 2% from Q3): Facebook continues to dominate the mobile login space as well with 63% of the marketshare. Google+ jumped a full 5 pe [...]


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