Marketing Land's Guide to All Things Facebook

Facebook.com

  • Launched: February 4, 2004
  • NASDAQ: FB

More company news: Acquisitions, Business Issues & Earnings, Legal & Privacy Policy News, Statistics

Facebook Advertising

Over the years, Facebook has launched a number of paid advertising options for marketers, including pay per click options and real-time bidding on display ads, cost per action bidding, promoted page posts and sponsored stories, local offers and coupons, as well as advanced targeting options, including custom audiences and look-a-likes. In June 2013, Facebook announced a new plan to streamline ad units to better meet advertiser goals.

See also:

Facebook Business Pages

Facebook Features

Facebook How To Guides

Related: strategic Facebook Marketing advice, tips and Facebook marketing tactics from our social media marketing columnists.

Related stories about Facebook on Marketing Land:

Airline Takes Inflight Experience To The Streets And To Social Media

air_nz_cal_london With a bit of guerrilla/ambient marketing, Air New Zealand has launched the #AirNZLondonReady Truck Tour which will make stops throughout the Southern California area to tout daily flights from LAX to London as well as showcase the airline's inflight products to travelers and the travel trade. The roving truck will feature Air New Zealand’s Economy Skycouch, a row of three Economy seats that together create a couch-like space upon which to relax. It will also feature the airline’s Premium Economy Spaceseat, which is designed to give passengers an increased sense of space and privacy. [...]


Is Facebook Down Again? Yes, For Some People

fb-down-new Are you having problems getting into Facebook today? It's not just you. At about noon Eastern people started complaining about Facebook access issues on Twitter: Tweets about "FacebookDown" !function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=/^http:/.test(d.location)?'http':'https';if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+"://platform.twitter.com/widgets.js";fjs.parentNode.insertBefore(js,fjs);}}(document,"script","twitter-wjs"); Like last week's outage it's not hitting everyone. We've reached out to Facebook and will update if we get a response. [...]


Facebook Again Explains Why Organic Page Reach Is Falling, But Will That Satisfy Marketers?

facebook-edit-erase-featured Stop me if you've heard this before: Marketers are frustrated by plunging organic reach on Facebook Pages. Pages formerly accustomed to percentage per fan reach in the mid-teens are seeing low single digits. Facebook gets it. So today Brian Boland, Facebook's vice president of ads product marketing, posted a detailed explanation of why reach is falling and why marketers, businesses and other social publishers shouldn't give up on the platform. Facebook has tried to explain before, but Boland's FAQ post is the most complete rundown the company has offered. You can read it in full here, but w [...]


Reach & Frequency Capping Along With Video View Targeting Arrive For Facebook Ads

Video-Views-example Two major new features have hit the Facebook Ad Platform. One that will help those looking to display a message with video. The other that will help limit ad exposure and control the overall audience delivery. The new ad type "video views" will be rolling out over the coming weeks that will allow advertisers to push more video views to those that have already viewed one of their videos. This is quite different than the premium ads in the Newsfeed; instead of reaching new audiences this will allow for re-engagement, awareness and affinity. The video views will have two new targeting s [...]


4 Tips To Instagram Your Business

Starbucks Instagram Featuring Real Photos By Real People I'll admit, I was late to hop on the Instagram bandwagon. I kept hearing it was all the rage with the youngsters these days and that Facebook was now considered "lame" (aka "the new MySpace"). Apparently, anyone under the age of 20 thinks Facebook is for us oldies (most likely because their moms are on it, and that is, like, so not cool). When I finally did join Instagram, I really liked the simplicity of it for users. One stream. One type of media to consume. Since I was a late adopter, it wasn't long before that one medium became two, as videos were introduced as Vine gained in popula [...]


Kenshoo Brings Search Intent To Social Retargeting On Facebook

Kenshoo Intent-Driven Audiences For Facebook Advertisers can now bridge the gap between search intent and social retargeting. Kenshoo's new Intent-Driven Audiences match clicks on search ads to audiences in Facebook. Kenshoo developed the solution with Facebook to allow advertisers to target users who clicked their ads on search engines like Google, Yahoo and Bing when they browse Facebook. A build on Facebook's "custom audiences", which allow brands to import first-party data such as email addresses or use a tracking pixel on their own sites to retarget their site visitors on Facebook, Intent-Driven Audiences brings search-intent [...]


Facebook’s New Look For Brand Pages Will Be Available To All This Week

fb-chowder Nearly three months after introducing a redesign of Facebook Pages, the social network announced today that the new look will be available to all users this week. Many pages have already made the switch, which replaces the two-column Timeline with a single column and removes the thumbnail images for custom tabs from their position under the cover photo. We reported last month that Facebook had started to grant access to more page administrators. Today, Facebook said that those who haven't switched will be presented with an option to tour the new design and switch immediately -- or de [...]


Facebook Says It Has 30 Million Active Small Business Pages

Facebook for Business Facebook kicked off its summer small business bootcamp tour today in New York and announced that the global total of active small business Facebook Pages is 30 million. That's up 5 million from the last time it reported that stat last November. New this time: the social network said nearly two-thirds of those pages -- 19 million -- are being managed using mobile devices, "a testament to the growing importance of a mobile marketing presence." There was no mention of total advertisers on the Facebook platform so we can assume that that figure remains at 1 million. The "Facebook Fit" boo [...]


Domino’s ‘Steady Pizza’ to Eliminate #deliveryfail

dominos_steady_pizza Many agencies are getting into the whole product development thing. The poster child for this, of course, is the Nike Fuel Band. But where Nike is helping people stay fit, Domino's Pizza is ensuring people will get their fill of, well, not-so-low calorie pizza. But in Brazil, the brand is going a step further and ensuring delivered pizza arrives as it should... and avoids inspiring the endless #deliveryfail posts on social media. Working with Artplan, the brand is out with Domino's Steady Pizza, a stabilization mechanism that keeps pizzas in balance while being delivered. Because nothing [...]


The Convergence Of Mobile Apps & Search Is Happening. Get Ready!

future_of_search_results Weather forecasters often talk ominously of “convergence zones,” the areas where two flows of fast moving air come together to create interesting weather patterns. If I were to put on my weather forecaster hat to predict the future of search, I’d say we’re sitting right in the middle of a convergence zone between the web and the fast-growing state of native mobile apps. These two forces are coming together quickly, and when they do, the future of search will be incredibly interesting. But what does interesting mean, exactly? Over the past couple of weeks we’ve seen two an [...]


Facebook Suffers Outage For Some: Your ‘Account Temporarily Unavailable’

fb-down-new Note: Some Facebook users are experiencing this issue again today, June 6. Read the latest on the current outage here. Facebook was inaccessible for some users this afternoon starting at about 3:10 p.m. Eastern when they saw an error message that said: "Your account is currently unavailable due to a site issue. We expect this to be resolved shortly. Please try again in a few minutes." The outage also hit Facebook's developers site -- developers.facebook.com -- where the message was a bit more apologetic: Postscript (4:45 p.m. Eastern): The outage doesn't appear to be univ [...]


Facebook To EU: Please Review Our WhatsApp Deal

WhatsApp Usually, companies don't want to be subjected to regulatory scrutiny. However this time, it appears, Facebook is actively soliciting antitrust review of its roughly $19 billion WhatsApp acquisition from the European Commission. As explained in a Wall Street Journal article the strategy appears to be an end run around individual country regulatory authorities, seeking to avoid antitrust investigations in multiple nations. Facebook has reportedly indicated that it faces potential antitrust review in the UK, Spain and Cyprus. Interestingly, because there are few revenue implications from th [...]


Facebook Brand Page Redesign Is Being Released More Widely

fb-page update Facebook's brand page redesign, announced in March and applied to a small number of major brand pages, is moving into wider release. Many page managers are seeing this message when they visit their page: It's not clear whether the June 6 automatic switchover will happen for all Facebook pages. A Facebook spokesperson declined to address that question, pointing me to a eight-week-old blog post stating that the rollout would continue "over the next several weeks." Anyway, it's safe assume that this is the start of a wider rollout. To refresh your memory, this is what that means. [...]


Facebook Executive Rages Against Click-Bait Journalism, Journalists Say It’s Facebook’s Fault

facebook-news-featured Mike Hudack, Facebook's director of product, posted a self-described rant today about the quality of journalism, bemoaning the age of the "28 young couples you know" listicle. Then quality journalists fought back, many placing the blame on Facebook for the diminishing marketplace for serious news. The debate has been playing out all day on Hudack's Facebook post, Twitter, blog posts here, here, here and no doubt elsewhere. The crux of the matter? Hudack argues that journalists need to work harder to inform the public about important issues. And journalists respond their organization [...]


Facebook Gives Restaurants Easy Way To Display Menus On Their Pages

facebook-like-600 Restaurants that market on Facebook were served up a new appetizer today by the social network. Facebook pages associated with restaurants can now upload PDF versions of their menus and display them in their page tabs. The feature is accessible worldwide in page settings. Facebook also announced that restaurateurs in the United States and Canada who use the Constant Contact listings tool SinglePlatform can now use it for menu display on Facebook. SinglePlatform provides a centralized dashboard to manage price, business hours and other details that can be pushed out to review sites, s [...]


New Display Research: State Of The Industry Retargeting Report #4

soti-retargeting-q2-2014-chango The fourth edition of the State of The Industry Retargeting Report has just been published and with some surprising results. With the support of Digiday, the survey (conducted by my employer) received responses from 333 agency executives and 117 brand executives; questions covered site retargeting, paid social marketing and mobile marketing. Paid Social (FBX, Twitter Tailored Audiences and LinkedIn) has shot onto the scene relatively recently; yet, respondents reported having their own dedicated budgets for them and reported this channel as their path to solving the problem of connecting [...]


Facebook Defaults Posts From “Public” To “Friends” & Introduces Comprehensive Privacy Checkup

Privacy-Checkup While Facebook has talked a big privacy talk for a long time, today they've implemented a major change. A sweeping new update is making it simple for users to see who they are sharing content with and all new users will be defaulted to "friends" rather than "public." Current users will be notified about their settings as well through the use of overlays, pop-ups and a friendly looking blue dinosaur: Facebook is also releasing Privacy Checkup that will walk current users through their settings. This comes in the form of an impossible to miss overlay and pop-up notifications that clearly [...]


Facebook’s New Feature That Can Listen To Your TV May Lead To New Ads

facebook-tv-featured Facebook announced a new audio recognition feature today, billing it as shortcut to help its users more easily share what they are doing. But another likely motive for Facebook is to gather more data about users' entertainment viewing habits to be used as ammunition in the battle with Twitter for second-screen territory. The new feature, which will be rolled out on Facebook's iOS and Android apps in the coming weeks, tunes into background noise using the mics on users' phones. If the app finds a match for a song or a television show, it will suggest a relevant tag. For songs that it [...]


Facebook Now Selling Premium Video Ads In Select International Markets

divergent Facebook's auto-play video ads are going international. The social network announced today that it will start selling "Premium Video Ads" in Australia, Brazil, Canada, France, Germany, Japan and the United Kingdom. But not just to anyone. In keeping with its slow-play plan when it launched the product in the United States in March, Facebook said will offer the ads to a limited group of advertisers. The 15-second ads play automatically -- and soundlessly until clicked upon -- in users' news feeds on the network, and Facebook is moving slowly, being careful not to inundate users with t [...]


Survey: Most Marketers Are Uncertain Whether Facebook Efforts Are Effective

questions-guess-uncertain-600 An extensive survey of marketing professionals' social media use confirms what most of us feel in our bones: that although Facebook is still king, the subjects are a bit uneasy. To put it more plainly, almost all marketers use Facebook and an overwhelming majority pick it as their most important social media channel, but more than half aren't sure that their Facebook efforts are effective. That disconnect between usage and satisfaction is one of the most interesting findings in Social Media Examiner's sixth annual Social Media Marketing Industry Report released this week. The report, [...]


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