Exciting new changes are hitting Klout today including integration with Bing search and the addition of Instagram data on user Klout scores. While Klout has integrated with Instagram previously (data has never influenced Klout scores), the Bing integration is new and can show directly on the Search Engine Results Pages. Klout + Instagram In 2011 Klout allowed doubled the number of services that users could tie into their account -- including the popular photo-sharing service Instagram. Today, Klout has announced that those filtered photos will have a direct impact on your official Klout scor [...]

Related Topics: Channel: Social Media | Facebook: Instagram | Klout

According to a recent mobile hashtag survey by RadiumOne, 58 percent of respondents said they use hashtags on a regular basis, and 70 percent of the hashtag users are doing so from their mobile device. RadiumOne's survey evaluated how consumers perceive, value, and use hashtags. Of the 494 survey respondents, 71 percent were female and 44 percent, middle-aged. (RadiumOne noted that while social media use is most predominant with 18 to 24-year olds, comScore credits middle-aged women as the group most responsible for growth in social media site usage.) Another key insight from RadiumO [...]

Related Topics: Channel: Social Media | Facebook: Advertising | Facebook: Instagram | Google: Google+ | Mobile Marketing | Pinterest | Pinterest: Business Use & Advertising | Pinterest: Mobile | Social Media Marketing | Social Media Marketing: Advertising | Social Media Marketing: Hashtags | Top News | Twitter

Facebook Exchange -- Facebook's ad network that allows advertisers to "retarget" ads to Facebook users -- is expanding into Facebook's prime real estate, the Facebook news feed. The Facebook Exchange service, or FBX for short, opened formally last fall. That allowed advertisers to target people who'd previously been on their websites with ads, when they are on Facebook. If you want to understand more about how all this works, and how powerful it can be, our Facebook Exchange & How My Drugstore.com Basket Got Turned Into Facebook Ads story shows FBX in action. FBX ads, until [...]

Related Topics: Channel: Social Media | Facebook: Advertising | Facebook: Facebook Exchange | Top News

Brands and marketers using Facebook Pages have a little more granular control over the conversations that their posts generate. The company has announced what it's calling "Replies" -- essentially, it's threaded commenting on Page posts. You could always reply to an individual comment by typing the user's name, but now there's a simple "Reply" link below each comment. Using that link creates threaded conversations that should be easier to follow from a customer service perspective. Facebook says "the most active and engaging conversations will be shown at the top of your posts," w [...]

Related Topics: Channel: Social Media | Facebook | Facebook: Pages | Social Media Marketing | Top News

When Facebook cover pages were launched last February, a slew of restrictions were bundled in, as well. Yesterday, Mari Smith reported that the majority of these guidelines quietly vanished. Some of the items that were revoked include: ii.  Price or purchase information, such as “40 percent off,” or, “Download it on socialmusic.com.” iii. Contact information such as a website address, email, mailing address, or information that should go in your page’s “about” section. iv. References to Facebook features or actions, such as like or share, or an arrow pointing from [...]

Related Topics: Channel: Social Media | Facebook | Facebook: Pages

As of today, those Facebook advertisers across the world that leverage Custom Audiences will have access to new Facebook Lookalike targeting. Lookalike Audiences allow advertisers to expand upon specific user sets that have been uploaded to find a larger (but still targeted) audience. Custom Audiences allow advertisers to upload a list of email addresses into Facebook for specific ad targeting to the given set of users. The Lookalike audience functionality leverages algorithms to detect other Facebook users that match a given set uploaded to Custom Audiences. Essentially, Lookalike Audienc [...]

Related Topics: Channel: Social Media | Facebook | Facebook: Advertising | Top News

The Pew Research Center’s Project for Excellence in Journalism’s has served up its annual and comprehensive “State of the News Media" report. It offers a mostly pessimistic assessment of the condition and trajectory of various news media in the US today. In perhaps its most striking finding, the report shows how declining revenues leading to repeated cost-cutting have hurt readership and audience loyalty. Based on survey data, the State of the News Media argues that slipping quality and diminished coverage have alienated large numbers of people who've abandoned news publications o [...]

Related Topics: Channel: Content Marketing | Facebook: Statistics | Mobile Marketing | Statistics: Mobile Marketing | Statistics: Popularity & Usage | Statistics: Social Media | Top News | Twitter: Statistics | Yahoo: News

According to Glassdoor company review data, Mark Zuckerberg has the best employee-approval rating of any CEO in the US. Last year he wasn't among the top 25. By the same token, last year's top CEO, Apple's Tim Cook, has fallen from number 1 to number 18 on this year's survey. Glassdoor's company review surveys ask employees to "indicate whether they approve or disapprove of the way their CEO is leading the company." Glassdoor said that "rating and rank in the 50 Highest Rated CEOs list was determined using the average approval rating a CEO received between February 25, 2012 and Februar [...]

Related Topics: Channel: Industry | Facebook | Facebook: Business Issues | Facebook: Statistics | Google: Business Issues | Statistics: General | Top News

To date, Twitter has owned the market on real-time, crowd-sourced information. Whether it's during the Super Bowl, Television, or cultural events -- users flock to Twitter (and hashtags) to see what's happening. Our own Danny Sullivan summed up the current Facebook/Twitter experience masterfully in the article "For Social Media Viewing, Twitter Is Live TV, Facebook Is DVR." Well, according to a report from the Wall Street Journal, Facebook wants out of its DVR status and in on the hashtag. Sure both Google+ and Instagram support tags, but Facebook has typically stayed far away from th [...]

Related Topics: Channel: Social Media | Facebook | Facebook: User Interface | Social Media Marketing | Social Media Marketing: Advertising | Social Media Marketing: Hashtags | Top News | Twitter | Twitter: User Interface | Uncategorized

Facebook reached a new high last month with almost 558 million video views, according to comScore's February 2013 US Online Video Rankings. For the month, Facebook was second with 61.2 million unique video viewers -- well behind Google/YouTube's 150.6 million uniques. Facebook's 558 million video views was third overall, way behind Google/YouTube's 11.3 billion and AOL with 570 million video views. Facebook is near the bottom when it comes to engagement, with an average of 19.9 minutes per viewer (MPV) during February. The only Top 10 video site with lower engagement is Amazon at 12.6 MPV. [...]

Related Topics: Channel: Video | Facebook | Facebook: Statistics | Statistics: Market Share | Video

Recall that there was a small photo-centric site out of Chicago run by former ShopLocal executives. That site called/calls itself Timelines (plural). It obtained federal trademark registration for its name. Then, Facebook came along and used that term for its, well, Timeline. Timelines has a number of other photo-oriented sites and apps such as Photogram. Timelines the company offered to sell itself or the trademark to Facebook but the latter declined. The smaller company felt that it was only a matter of time before it would simply go out of business because its name and brand were now [...]

Related Topics: Channel: Industry | Facebook: Business Issues | Facebook: Legal | Legal: Copyright & Trademark

The "Pinterestization" of Facebook continues. The company today introduced changes to Timeline that allow users to more easily and prominently display collections of things they like (via apps). This was part of the introduction of an overall Timeline redesign. Images in posts are larger and are seen on the right (a mirror of some of the recent News Feed changes), while other photos, music and recent activity are clustered in a slightly narrower column on the left. There's also a bigger emphasis on apps as sources of self expression. App-based custom collections (movies, books, im [...]

Related Topics: Channel: Social Media | Facebook | Facebook: Apps & App Center | Facebook: Open Graph | Facebook: User Interface | Features & Analysis | Top News

At this morning’s SMX West Keynote with Grady Burnett, Vice President of Global Marketing Solutions for Facebook, Grady said Facebook may offer marketers what we might call "weather reports" for News Feed algorithm updates. The content and shares that show on an individual's News Feed can play an important role on the traffic marketers see on their own web sites. Understanding the News Feed algorithm, also known as EdgeRank, is important for marketers. When a web site notices a huge increase or decline in traffic from Facebook, it may be due to Facebook updating their news feed algorithm. [...]

Related Topics: Channel: Social Media | Facebook | Top News

Day two of our SMX West 2013 conference is about to get underway, and we're starting with a keynote conversation between Marketing Land's Founding Editor, Danny Sullivan, and Grady Burnett, Vice President of Global Marketing Solutions for Facebook. Conversation is expected to include things like Facebook Exchange, Graph Search, the new News Feed experience and other topics that of interest to brands and marketers. We'll be liveblogging in this space, so feel free to follow along, refresh the page every now and then and enjoy our coverage of today's SMX West keynote. Back soon! (We're [...]

Related Topics: Channel: Social Media | Facebook | Internet Marketing Industry: Search Marketing Expo - SMX | Interviews

Those heavy users of Facebook lifestyle apps will soon be able to share more information with their friends that will gain more engagement. New actions will be displayed for these apps that will more accurately express just what was performed/seen or read. The new actions for lifestyle apps are as follows: Fitness: run, walk, bike Books: read, rate, quote, want to read Movies and TV: rate, want to watch Each of these actions will provide a more compelling, descriptive experience that follows along with  the new News Feed announcement from last week. This [...]

Related Topics: Channel: Social Media | Facebook | Facebook: Open Graph | Social Media Marketing | Top News

Social content curation has blown up in the past year, after a late start that began to show traction around 2007-2008. Pinterest continues to experience massive growth, with Wanelo nipping at its heels. Social media users have gotten smarter when it comes to sharing; many are no longer posting Facebook statuses about what they ate and are instead using social networks to share their passions, ideas, and content they love. Social Media Content Value For Brands The value of content for brands has been slow and time-coming, but businesses are beginning to realize it's not the fact that you [...]

Related Topics: Channel: Industry | Facebook | Google: Google+ | Pinterest | Social Media Marketing Column | Twitter: Marketing

Facebook has a new look to its news feed rolling out. How different is it? Not only is it a new visually pleasing look, but it also has substantial changes to the amount of "rich" information shown about content. Below, some before-and-after from my own news feed. Let's start with this: That's what I saw at the top of my news feed in the old look, with a post from George Takei followed by a "Most Shared" box for Rolling Stone, showing me a popular story from the magazine, which I follow on Facebook. Now the new look: The first big change is that much more space is being devoted to new [...]

Related Topics: Channel: Social Media | Facebook | Facebook: User Interface | Features & Analysis

While most people don't think of Facebook as the equivalent of a "personalized newspaper," that's how many inside Facebook think about News Feed. And that was the metaphor repeatedly used throughout the presentation today. But more on that later. Here's our related coverage from today: How To Get The New Facebook News Feed Power To Separate Feeds: A Look At The Filtering Inside The New Facebook News Feed Facebook’s New News Feed: The Before & After Look And now, an overview of what Facebook announced today. In a nutshell, here are the changes: Less clutter on the homepa [...]

Related Topics: Channel: Industry | Facebook | Facebook: Business Issues | Facebook: Mobile | Facebook: User Interface | Top News

So, you've read about the new look for Facebook's news feed and want to try it yourself? Here's how. The new look is rolling out today to those who request it. Go here to do that, and use the "Try the new look" button: After you've done that, you'll get a confirmation: Then it's waiting time. When you're in, you'll see a message in at the top of your feed: Select the "Give It a Try" button, and you'll enable it and get a little tour: The last part is nice. If you decide you prefer the old look, you can switch back. Facebook's Chris Cox, vice president of product, says there [...]

Related Topics: Channel: Social Media | Facebook | Facebook: User Interface | Top News

Facebook's new-look newsfeed features bigger, more dramatic images, revamped profile display and matching mobile experiences. However, the biggest change, hands down, is the separation of feeds. For the first time ever, Facebook is allowing users to filter their content directly from the newsfeed by specific content type. The feed selector is placed in prominent real estate. On the web version the choices are located in the upper right and on the mobile devices the feeds are located at the very top of the app. The new feed choices that users can select from are: All Friends Ima [...]

Related Topics: Channel: Social Media | Facebook | Facebook: User Interface | Top News