I've joined the Google Glass crowd, picking up my pair last Friday. Perhaps the biggest adjustment is understanding that Glass isn't like a smartphone, where you select and use apps. Sure, there's a Twitter app. A Facebook App. Even apps from the New York Times and CNN. But you can't use them directly, as you could on a phone. Welcome to the "timeline" oriented world of Glass. The Native Applications There are native applications in Glass that you can use to do various things, as you might on a smartphone. You get to these from the main menu, which appears after you say "OK Glass" (when the [...]

Related Topics: Channel: Mobile Marketing | Featured | Google Glass Diary | Top News

Have you noticed recent changes to LinkedIn? If you have looked beyond checking out Who's Viewed Your Profile (I know you have) you'll see they recently updated their navigation. Unless you use the search field at the top, the nice easy navigation to your preferred areas -- such as companies and groups -- is no longer there. LinkedIn is not the easiest social network to navigate or keep up with. In fact, Chris Brogan deleted his LinkedIn account last year. On the heels of hearing the news, I also expressed frustration about how features were broken and too frustrating to manage. For exam [...]

Related Topics: Channel: Social Media | Featured | LinkedIn | Social Media Marketing | Top News

Mobile traffic and sales at affiliate websites hit all-time highs in May, according to the affiliate network Affiliate Window. The company shared its May stats this week, which show the increasing impact of mobile in the affiliate space: more traffic and more sales are coming from mobile devices than ever before. Affiliate Windows says it's recorded more mobile sales so far in 2013 than it did in the first 11 months of 2012. In May, there was a record of 572 sales per hour via mobile devices. Across its network, 18.16 percent of all sales in May were mobile. That's up from 16.48 perce [...]

Related Topics: Affiliate Marketing | Channel: Mobile Marketing | E-Commerce | Featured | Mobile Marketing | Statistics: Mobile Marketing

The Financial Times is reporting that Google is now "facing an investigation by European authorities into allegations that it supported the leading Android smartphone platform and its mobile services by means of cut-price licensing and exclusivity deals." There isn't a formal investigation on this question yet. Rather, the European Commission is submitting a questionnaire to device makers and mobile carriers for their input. Google's rivals are undoubtedly behind these complaints to keep pressure on the European Commission, which is on the cusp of settling its antitrust (search-related) in [...]

Related Topics: Channel: Mobile Marketing | Featured | Google: Android | Google: Business Issues | Google: Critics | Google: International | Google: Legal | Google: Mobile | Legal: General

The dive into user data that all Twitter users have been clamoring for has finally arrived. Found hidden within the Twitter Ads dropdown, the official analytics tools show data on specific Tweets and follower info - no ad spend required. To access official Twitter analytics follow these steps: Head to Ads.Twitter.com and log-in. Click on the analytics button in the top navigation. You can choose from "Timeline Activity" and "Followers" The data that is available is broken down by Tweet and by Followers: Tweet specific stats include number of retweets, faves and the extende [...]

Related Topics: Channel: Social Media | Featured | Social Media Marketing | Top News | Twitter | Twitter: Statistics

Today to the delight of many marketers Facebook announced the release of hashtags. The new clickable links will pop open a new stream with public updates around each specific term. While hashtags seem like a great idea, there are quite a few obstacles in the way of #success for this new feature. Why Not Search? While hashtags work well for simple social sites like Twitter (140 characters) or Instagram (a photo with little to no text,) they come off as unwarranted on a site that includes in-depth Open Graph Search like Facebook. Facebook is far and away the most sophisticated social netwo [...]

Related Topics: Channel | Channel: Social Media | Facebook | Facebook: Marketing | Featured | Features & Analysis | Social Media Marketing: Hashtags