SMX East Super Early Bird Rates Expire Friday – Register Now & Save $300

east14_570x280_a[1] Struggling to keep up with algorithm updates named after exotic animals? Could automating paid search campaigns be your get out of Excel-hell-free card? Attend Search Marketing Expo – SMX East, Sept. 30 - Oct.2 in NYC, and learn the latest SEO, paid search advertising and conversion-driving tactics. SMX East is the world’s largest search engine marketing conference featuring more than 60 tactic-stuffed sessions for advanced, intermediate and beginning search marketers. That means we can dive-deep into topics relevant to your interests and experience level. Local advertising, m [...]


Pinterest Bolsters Its E-Commerce Ties With Shopify Partnership

pinterest-promoted-pins-featured Pinterest, which for many users serves as an online shopping catalogue, moved further down that road this week, announcing an agreement with e-commerce platform Shopify. Pinterest has moved cautiously with advertising, finally last month launching a self-serve tool to give a limited set of businesses access to buy Promoted Pins, but it hasn't been shy about touting the online shopping proclivities of its 70 million-strong user base. Stopify, Pinterest's Vivian Chow wrote in a blog post, said its online merchants get significant referral traffic from Pinterest. Now those businesses wi [...]


WSJ: Twitter Is Cooking Up New Metrics To Convince Wall Street It’s Reaching Enough People

twitter-nyse Twitter has a growth problem -- more precisely it has a problem with Wall Street not believing that it's growing fast enough and therefore doubting its prospects for long-term profitability. Despite revenue that has doubled for five consecutive quarters, Twitter is losing the perception battle. Since the IPO last November, the microblogging company has been wrestling with expectations and comparisons to Facebook and its billion-plus base of active users. Twitter's stock price, which was once as high as $73 a share, closed today at $36.87. In April, when Twitter reported monthly active u [...]


Google Q2: $16B Revenue, CPCs Down, SVP Arora Leaving

google-money-stock-featured This afternoon Google announced second quarter consolidated revenues of $15.96 billion. That represented a 22 percent increase vs. last year and 3 percent growth since last quarter. Revenues were higher than expected ($15.61 billion) while earnings per share missed financial analyst estimates. Paid clicks were up significantly; CPCs were down YoY but flat quarter over quarter. The release also indicated that SVP and Chief Business Officer Nikesh Arora would be leaving to become Vice Chairman of SoftBank Corp. and CEO of SoftBank Internet and Media. Omid Kordestani will take over his role [...]


At Last, Google Analytics App Comes To The iPhone

google-analytics-600 Google has released its official Google Analytics app for iPhone, now available for download in the app store. The app is compatible with iPhone, iPad and iPod touch, though is optimized for the iPhone 5. It requires iOS 6.0 or later. An Android version of the Google Analytics app has been available for a couple of years now. The app launches with a real-time view of the number of visitors on your site followed by Audience numbers from the time frame selected. It's easy to drill in to get more data by tapping on each card on the screen -- such as Real-Time or Audience in the s [...]


Microsoft Cutting 18K Jobs As It Integrates Nokia And Tries To “Move Faster”

microsoft-earnings-business-featured Driven in part by its Nokia hardware acquisition and a recognition of the need to restructure for "post-PC" competitiveness, Microsoft CEO Satya Nadella announced widely anticipated layoffs this morning. A total of 18,000 jobs will be eliminated by June 30, 2015, most by the end of the year. The bulk of the layoffs ("12,500 factory direct and professional employees") will impact former Nokia personnel. The company said it will take a charge of up to $1.6 billion related to employee severance and other associated expenses. In a letter to employees, Nadella said the cuts were intended to [...]


Everything You Need To Know About The New Google+ Name Policy: An Explainer

google-plus-featured Yesterday's news that Google+ has dumped its real-name requirement raised a number of interesting questions, both philosophical and practical. Will Google+ become a haven for trolls? Will YouTube's notorious commenters now be able to unleash more ugliness behind a fresh cloak of anonymity? What is the process for changing a user name? What if you want to use only one name? Is it possible to change a Google+ vanity url? What about display of usernames via authorship? Will we start seeing CatLuvr34 and the like on Google search and News pages? I'll do my best to answer the questions be [...]


Survey: 74% Of U.S. Adults Would Delete Themselves From Search Results If They Could

privacy-600 In the wake of the the Right to Be Forgotten controversy in Europe, Survey Monkey has conducted a survey of online adults (n=210) to explore U.S. attitudes toward search and online privacy. Eli Schwartz of Survey Monkey has written about parts of the survey on Search Engine Land: Right To Be Forgotten: Do Users Even Care? This article looks at some of the other findings in the survey. Question: What sort of precautions do you take to protect your privacy online? According to the data, consumers use a variety of strategies to protect their privacy: deleting web history, deleting [...]


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