Zillow Buys Rival Trulia For $3.5 Billion In Stock

real-estate-sold-sign-600 The rumor that real estate site Zillow was buying its chief rival Trulia surfaced last week in a Bloomberg report. This morning it was confirmed. Zillow and Trulia's boards had approved a $3.5 billion stock-for-stock transaction. Both companies are public. The deal will create a dominant digital real estate company in the U.S. market. The closest rival will be Realtor.com, operated by the National Association Of Realtors. Traffic data provided by the companies showed Zillow with 83 million unique users in June, across platforms. Trulia had 54 million uniques. Both companies have [...]


Turn Your Blog Into A Learning Center To Win At Content Marketing

blog-tablet-mobile-600 With the rise of business-blogging success in content marketing, it seems like every company has hopped on the bandwagon, which could be a great thing for audiences everywhere. Unfortunately, many companies are still missing the mark by using their blog as an extension of their product pages – just another place to talk about themselves. The key to driving content marketing success through blogging is by turning your blog into a learning center instead of using it as a depository for additional information about purchasing your products or services. Much of content marketing is about b [...]


Google “Pigeon” Local Search Algorithm Launches

pigeons-600 Last night, Google pushed out a major local search algorithm update. The update has been pushed out to U.S. English based search results and seems to have had enough of a significant update that many SEOs, webmasters and local business owners have taken noticed. The update impacts both the organic local listings within Google Map Search and Google Web Search. We are naming this algorithm update the Pigeon update, for more on that, see our post over here. The algorithm is more tied into the traditional web search ranking signals, including search features from the knowledge graph, spe [...]


Big Gap Between Awareness And Usage Of Digital Wallets

mobile-payment-wallet-featured Within the past week Google, PayPal and Amazon have all made moves in the "mobile wallet" arena. Amazon launched an Android-based mobile wallet app, focused on loyalty and gift cards. PayPal updated its iOS app to enable the addition of loyalty cards. Google updated its Wallet app to include the ability to add gift cards or send and receive money from friends. Apple is also reportedly in talks with credit card companies ahead of a potential mobile wallet launch this fall that would allow in-store payments. Apple currently offers this capability in Apple stores, through its Apple Store ap [...]


Facebook’s Ad Machine Keeps Rolling; Key Q2 Metrics For Marketers

facebook-target-aim-featured To no one's surprise, Facebook again crushed Wall Street expectations during its quarterly financial call yesterday, reporting revenue of $2.9 billion during the quarter the ended in June. The great majority -- 92% -- of that revenue total came from Facebook's advertising juggernaut, an increase of 67% over the same quarter in 2013. In short there are no signs of a slowdown for Facebook, which eMarketer expects to capture nearly 8% of global digital ad revenue, and more than 22% of mobile ad revenue this year. "Our team has a really strong belief in what we are building the world's f [...]


The Weird Al Yankovic Social Media Case Study

image Weird Al Owns Social Media Content creators, social media strategists and PR professionals should fall to the feet of Weird Al and lap up his creative genius. What Yankovic pulled off this past week in the world of content publishing was amazing. His 14th (yes, fourteenth!) studio album, Mandatory Fun, was released on July 15th, 2014. To promote it, Weird Al launched his #8videos8days project, releasing one music video per day for eight days straight, each on a different content partner's website. Eight. Days. Straight. Over 3700 articles were written about him last week, which gene [...]


The Shelf Life Of A Mobile Ad: Shorter Than You May Think

shutterstock_alarmclock When a user loads a webpage, they aren't doing so with the intent of clicking on an ad. Yet, millions and millions of users do just that every single day. However, this isn't just a numbers game -- intelligent marketers (like those who are reading this article) are looking to get the most out of their advertising spend by targeting the right users in the right way at the right time. But even when an ad is shown based on any number of criteria, what's its proverbial shelf life for that user? Two seconds? One minute? Five minutes? Within this article, we'll be analyzing a week's worth of a [...]


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