Tweeting For “America’s Diner” — 5 Questions With The Guy Driving Denny’s Social Success

dennys-restaurant-600 Denny's is quickly setting the tone for how a restaurant should engage its online audiences. The brand's quick witted and culturally relevant social posts have resulted in a sizable amount of followers across its social networks. In less than a year, the restaurant chain has increased its Tumblr audience by 253 percent and upped its Twitter audience by 132 percent to nearly 95,000 followers. As the senior vice president of digital strategy for Erwin Penland ad agency, Kevin Purcer oversees the team leading Denny's social strategy. After handling Denny's menus and merchandising business [...]

Forget Mobile-First: Marketers Need To Be Consumer-First & Take Multi-Screen Marketing Approach

Kelly Jones and Natash Hritzuk How many screens are you using to reach your consumers? Are you giving your audience the content they want on the device they want? Do you have a comprehensive strategy to connect your marketing efforts across multiple screens? In an effort to better understand consumer behavior in relation to multi-screen marketing, two Microsoft executives have published a book offering insight on how consumers are interacting with brands across multiple screens. Natasha Hritzuk, Microsoft's senior director of global consumer insights, and Kelly Jones, Microsoft's head of thought leadership, are the [...]

Taco Bell’s Breakfast Of Champions: 5 Questions With The Brand’s Director Of Digital Marketing

taco-bell-breakfast-600 Taco Bell's recent breakfast menu campaign caught our attention last week when the brand's "Ronald McDonald" television ads prompted a Tweet from its biggest competitor. Not only did Taco Bell's TV spots make waves, but a Reddit AMA hosted by Taco Bell president Brian Niccol announcing the new breakfast menu generated over 8,000 comments in less than 24 hours. The driving force behind Taco Bell's digital marketing success is Tressie Lieberman, the brand's director of digital marketing and platforms. "With Breakfast, we wanted to create a campaign that turns heads and takes people off [...]

The Inside Scoop From An Ad Agency Search Pro: 5 Questions With Lowe Campbell Ewald’s SEO Manager

5-Questions-ML The world of ad agencies has come a long way since Mad Men's Don Draper was running things. To be considered a full service agency today, social and search teams are now integral to an agency's overall offerings. Hillary Glaser serves as Lowe Campbell Ewald's SEO Manager, an ad agency that defines itself as a, "Full service, fully integrated advertising and marketing communications agency." "The SEO department at Lowe Campbell Ewald has been around for a several years, but the title of SEO Manager is still relatively new," says Hillary Glaser. Joining the firm in 2012, Glaser got her [...]

Managing Your Digital Ad Dollars As More Consumers Move Online: 5 Questions With Eyeview’s CEO

5-Questions-ML Eight days later, and most of us have recovered from our Super Bowl ad hangovers, but what's a brand to do now that the biggest night in television advertising has come and gone? According to Eyeview CEO Oren Harnevo, brands that can afford both television and digital advertising should be leveraging their digital ad dollars to drive revenue. "Television is a great tool for reach and awareness, but very un-targeted. The message has to be generic," says Harnevo. "The huge advantage with digital is that you know who's watching. You can speak directly to your consumers." Launched in 2 [...]

Putting Facial Recognition Technology To Work For The Consumer: 5 Questions With Facedeals CEO

facedeals-featured Facial recognition technology has everyone in an uproar. Privacy advocates and consumers alike are fearful of its possible uses; but, one company believes the controversial technology can be a consumer's best friend, and has an app to prove it. Started in the "invention lab" of Redpepper advertising agency in Nashville, Tennessee, Facedeals has developed an app that uses facial recognition technology to deliver local, personalized deals straight to a user's smartphone. While the app is still in beta-testing, Facedeals CEO Dave McMullen says the company is looking to launch in multiple lo [...]

Branding With Parallax Design: 5 Questions With The Minnesota Timberwolves

minn-timberwolves-featured A powerful -- and meaningful -- site design is more important than ever; it takes less than two-tenths of a second for an online visitor to form an opinion about a brand. Expectations to be entertained and involved by online media are only rising, and one way to captivate an audience is to use parallax design. What Is Parallax Design? Parallax scrolling in Web design provides a multimedia experience that layers images that move in different speeds, creating an illusion that you are interacting as you scroll.  The technique is used by media organizations and brands alike that want to tell an [...]

How To Win (More) Friends & Influence People: 5 Questions With Smiirl CEO Gauthier Nadaud

5-Questions-ML As more and more marketers take steps to integrate their social media efforts with in-store promotions, one company is helping businesses bring their Facebook popularity home. French startup Smiirl has designed a sleek Facebook fan counter called a Fliike that tabulates Facebook fans in real-time. Businesses can use the Fliike to show in-store traffic the number of fans following their Facebook page. Currently, Smiirl has made a limited edition of 500 Fliikes available for pre-order, scheduled to be delivered by November of this year. CEO Gauthier Naduad says companies will be able to or [...]

What It Takes To Sell Luxury Online: 5 Questions With Smart Furniture CEO T.J. Gentle

5-Questions-ML Starting with its flagship product SmartShelves, Smart Furniture has led the luxury furniture market with its pioneer Design on Demand model. By leveraging manufacturers with advanced design capabilities, Smart Furniture allows customers to build and order customized furniture online, without the usual wait that comes with customized furniture purchases. "We wanted to provide an easy way to use the Internet to build furniture," says Smart Furniture President and CEO T.J. Gentle, "And, we wanted our customer experience to be simple and fun." Now with more than 120 luxury furniture brands [...]

How To Get A Million Repins On Pinterest: 5 Questions With Better Homes & Gardens

pinterest-plate-kitchen-featured Earlier this month, we learned Better Homes and Gardens ranked in the top five brands for Pinterest boards with the most repins, likes and comments. Generating more than a million repins, BHG's Blogger Recipes We Love board won the top spot for Pinterest board with the most repins. The Blogger Faves from board claimed the No. 2 spot for most repins and No. 4 spot for most comments. The boards also ranked in the No. 2 and No. 3 positions for boards with the most likes. According to Better Homes and Gardens digital editorial manager Kaelin Zawilinski, BHG started growing their Pintere [...]

Winning Shorty Awards In Space: 5 Questions With NASA’s Social Media Managers

nasa-social-featured You think you have it tough when it comes to managing social media? Put yourselves in NASA's shoes -- or spacesuit -- for a moment: the agency has almost 500 different social media accounts spread across multiple social networks. Yes, 500. I get tired just thinking about the coordination effort involved. "If we tried to manage 500 social media accounts, we'd fail," says John Yembrick, NASA's Social Media Manager. "So, rather than do everything from one hub, many of those accounts are managed from NASA's 10 field centers. And each one works with the scientists, engineers and others tha [...]

What’s Behind The Relaunch: 5 Questions With CEO Tony Uphoff

businesscom-featured You've probably heard this before: has recently launched a new brand, a new website and new products that aim to extend the company's appeal to both B2B marketers and buyers. The site has gone through a number of changes over the years since its founding in 1999, but the new is more of a matchmaking service than it's been before. The new home page walks B2B buyers into the process of selecting a provider and asks questions along the way to help the site connect the user with the best matching vendors. "We do see ourselves as the e-Harmony for small-to-medium ent [...]

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