Marketing Land’s “Get to Know…” special spotlight series introduces you to the top marketing executives from the world’s leading brands and digital marketing agencies.

Get To Know: Lenovo Vice President and General Manager Ajit Sivadasan

Ajit_Sivadasan Ajit Sivadasan manages a team spanning 10 countries worldwide, focusing on driving online and digital demand generation and brand campaigns integrated with social media, SEO/SEM, retargeting, advanced segmentation and affiliate marketing strategies. He also spearheads several marketing optimization strategies using advanced analytics and big data concepts. Mr. Sivadasan's achievements with Lenovo over the past six years include driving significant increase in the firm's internet business from consumer and small to medium-sized businesses, driving penetration of the business into newer glo [...]


Get To Know: TRIS3CT Chief Creative Officer Chris Cancilla

Chris Cancilla headshot Chris Cancilla serves as the chief creative officer of Trisect, a Chicago-based ad agency working with leading brands like Kawasaki and Kimberly-Clark. Cancilla originally joined the agency in 2011 as its executive creative director. He was instrumental in delivering the agency’s signature Ninja 300 campaign while leading the creative team for Kawasaki. As chief creative officer, Cancilla is charged with expanding Trisect’s creative capabilities and reputation. For nearly 20 years, Cancilla has been creating breakthrough, award-winning creative campaigns that live across channels. Fl [...]


Get To Know: VerticalResponse Senior VP of Product & Marketing David Williams

David Williams headshot As the senior vice president of product and marketing at VerticalResponse, David Williams leads the marketing, design and product management teams for the self-service email and social media marketing platform. Williams is responsible for understanding the needs of small businesses, and delivering innovative experiences to help VerticalResponse clients engage their customers and fans. Prior to his current position, Williams held vice president roles in product and marketing for local search and advertising leader YP.com. While there, he drove audience growth to 60 million web and mobil [...]


Get To Know: Tealium CMO Tracy Hansen

Tracy Hansen headshot As the CMO for Tealium, an enterprise tag management provider, Tracy Hansen says her team of savvy marketers are redefining how digital marketers can interact with their data. Hansen is responsible for building a world-class brand for Tealium, while also delivering strong bottom-line results through rich marketing programs and a laser-focused alignment with sales. Before joining the Tealium team, Hansen served as SVP of marketing at CA Technologies, where she launched a global advertising campaign, overhauled CA's digital strategy, and re-launched the 30-year-old company as a modern IT S [...]


Get To Know: Simply Measured’s VP Of Marketing Michael Walton

Michael Walton headshot As the Vice President of Marketing for Simply Measured, Michael Walton confesses to being a proud data geek. While leading his company's marketing efforts, Walton has helped Simply Measured double its revenue and increase its number of customers fivefold over the last year. A leading social media analytics and measurement solution, Simply Measured currently supports more than a third of Interbrand's top 100 brands and over 100,000 users. Before joining Simply Measured, Walton was a two-time startup founder. He served as director of product marketing for Nuance Communications, and led [...]


Get To Know: Continuum CMO Jeanne Hopkins

Jeanne Hopkins headshot With more than 20 years of sales and marketing experience, Jeanne Hopkins serves as the senior vice president and Chief Marketing Officer at Continuum, a channel-exclusive provider of fully integrated managed services solutions. In her role as Continuum's CMO, Hopkins is responsible for all acquisition and partner marketing initiatives. Prior to her current position, she was vice president of marketing at HubSpot where her marketing leadership helped the company become the second-fastest growing software company in the Inc. 500. In 2012, Hopkins co-authored Go Mobile, a No. 1 best-sellin [...]


Get To Know: Nanigans Senior Vice President Of Marketing

Dan Slagen's headshot As the Senior Vice President of Marketing for Nanigans, Dan Slagen oversees all things marketing for the online advertising solutions provider. He launched the company's Agency Partner Program and serves on the executive team. A fervent proponent of thought leadership and education, Slagen has won features on CNBC's Fast Money, and in many publications including The New York Times, Wall Street Journal, Forbes, TechCrunch, AdAge, AdWeek, and Fast Company. Slagen is also a regular speaker at marketing conferences, presenting at industry events like Advertising Week, Fashion Week, Citi Ann [...]


Get To Know: The CMO Of Erwin Penland Advertising

Joe Saracino headshot As Chief Marketing Officer at one of the largest full-service advertising agencies based in the South, Joe Saracino develops and implements Erwin Penland’s overall marketing plan, while securing new business opportunities across the country in a variety of disciplines and vertical industries. Before joining EP as its first-ever CMO, Saracino spent more than 15 years at Verizon Wireless in a variety of management positions. Serving as Verizon's vice president of marketing communications, Saracino created the naming, positioning and highly successful marketing campaign for the DROID line of [...]


Get To Know: Copyblogger Media’s Founder & CEO

Brian Clark Brian Clark is a serial entrepreneur based in Boulder, Colorado. He’s the founder and CEO of Copyblogger Media, and the host of New Rainmaker, debuting in January of 2014. Brian built three successful service businesses using online marketing techniques before moving to a completely online business model. The result of that move — Copyblogger Media — is an innovative company that provides the advice and solutions that empower people to successfully grow their businesses through social media and online marketing. Brian Clark Founder & CEO, Copyblogger Media [...]


Get To Know: The Courier Journal’s Digital Marketing Guru

Christy Belden headshot As the Senior Integrated Marketing Strategist for Louisville, Kentucky's Courier-Journal, Christy Belden acts as the newspaper's in-house digital marketing “guru" and helps lead digital marketing efforts for the paper's clients. Within her role, Beldon drives external brand awareness of Courier-Journal Media digital marketing services, while training in-house staff on digital marketing best practices. If that wasn’t enough, Belden also heads up integrated marketing strategies and solutions for Courier-Journal Media clients. Prior to her role at The Courier Journal, Belden was VP of M [...]


Get To Know: Humana’s Director of Analytics, Consumer Insights

NatalieKortum-250 Natalie Kortum has recently joined Humana opening up their Irving Analytics Center as Director of Analytics in Consumer Insights. Previously as a Global Decision Sciences Manager at Dell specializing in Investment Optimization, she worked at measuring long-term impacts of difficult to measure influences such as Brand Campaigns, Social Media, Corporate Social Responsibility and Total Quality Management Improvements. She is lead inventor on two patent-pending model techniques including an overall investment model and a brand health model. In previous roles, she has worked in pricing ana [...]


Get To Know: IBM Social Business Global Marketing Program Director

Michelle Killebrew headshot Michelle Killebrew leads the go-to-market strategy for IBM Social Business. Her team focuses on messaging, solutions, and value content to shape the new definition of what defines a social business, and how organizations can embrace this next information revolution in the workforce. "I am passionate about marketing, especially innovative online marketing strategies that deliver a superior brand experience—from initial acquisition through to loyal customer—and increase growth and profitability," says Killebrew. Previously, Killebrew headed up the World Wide go-to-market and revenue-be [...]


Get To Know: ExactTarget’s Marketing Insights VP

JeffRohrs-250 Jeff Rohrs is a recovering attorney, bacon-lover, and diet Coke addict who heads up ExactTarget’s Marketing Insights Team – a rag-tag bunch of awesome folks specializing in content marketing, social media and thought-leadership. His first book, AUDIENCE: Marketing In the Age of Subscribers, Fans & Followers was published by Wiley in December. He also co-created and produces the award-winning SUBSCRIBERS, FANS & FOLLOWERS Research Series – the world’s first and longest-running examination of consumer relationships with brands through email, mobile and social channels. When n [...]


Get To Know: Trueffect’s Chief Marketing Officer

TimMayer-250 Tim Mayer, Chief Marketing Officer of Trueffect is well-known in the industry having been both a keynote and conference speaker at numerous online shows, including SMX. Tim directs Trueffect marketing with an extensive background as a product manager, product marketer, direct marketer, and general manager. He came to Trueffect from Trada, a crowdsourced paid search marketplace where he was Chief Strategy Officer. Tim has served as Vice President of Marketing at ShopAtHome.com and held executive positions at Internet search pioneers Inktomi and Overture, as well as Thomson Corporation. Tim [...]


Get To Know: HootSuite’s VP Of Marketing

Dee Anna Profile Picture As the VP of Marketing for HootSuite, Dee Anna McPherson leads marketing strategy for the popular social media management platform. She is responsible for driving growth and building the company’s global brand. Before joining the HootSuite team, McPherson served as VP of Marketing at Yammer, where she established Enterprise Social Networking as a new category of business software and propelled the company to a top market position. Her efforts at Yammer helped deliver 300% annual growth, resulting in its $1.2 billion acquisition by Microsoft. Since graduating from Purdue University with B [...]


Get To Know: The CEO Of MobileMoxie

CindyKrum-250 Cindy Krum, CEO & Founder of MobileMoxie is a highly sought after conference speaker, presenting and training in-house teams throughout the US and around the world. She also serves as faculty at Rutgers University, teaching mobile marketing in a Digital Mini-MBA program, and soon, a dedicated semester-long mobile marketing course. People describe Cindy’s training style as personable, engaging and action oriented. She uses real world examples and engages the audience with their own mobile devices. Cindy’s book, Mobile marketing: Finding your customers no matter where they are, b [...]


Get To Know: The Wizard Of Moz

Rand Fishkin To anyone working in the search marketing field over the past decade, Rand Fishkin needs no introduction. He is the cofounder, and Wizard of Moz. He co-authored the Art of SEO from O'Reilly Media, co-founded Inbound.org, and was named on PSBJ's 40 Under 40 List and BusinessWeek's 30 Best Tech Entrepreneurs Under 30. Rand is an addict of all things content & social on the web, from his blog on entrepreneurship to Twitter, Google+, Facebook, LinkedIn, and FourSquare. In his minuscule spare time, Rand enjoys the company of his amazing wife, Geraldine, whose serendipitous travel blog c [...]


Get To Know: The CMO For Tumbleweed Tiny House Company

tumbleweed-tiny-house-gtk-featured Debby Richman serves as Chief Marketing Officer for the Tumbleweed Tiny House Company. Founded in 1999 when it mounted its first tiny home to a trailer, Tumbleweed Tiny House Company designs and builds small, archetypal houses-to-go, ranging from 117 to 172-square feet. Along with delivering houses-to-go, Richman's company also offers workshops, building plans, educational materials and trailers to support customers who want build-it-yourself options. Richman was drawn to Tumbleweed due its reputation and the large demand for well-designed, comfortable living in smaller spaces. Prior to [...]


Get To Know: HubSpot CMO Mike Volpe

Mike Volpe headshot In early 2007, Mike Volpe joined HubSpot as the company's fifth employee. With Volpe serving as chief marketing officer, HubSpot has since grown from 10 to 10,000 customers, expanded from 5 to 650 employees, and raised $100 million in venture capital. Under Volpe's leadership, HubSpot has won more than 30 marketing awards and has been featured in over 20 marketing and business books. Volpe has guest lectured at Harvard Business School, Babson College, Carnegie Mellon, TCU, Boston University, and MIT Sloan School of Management, and contributed to numerous blogs, as well as the Harvard Busine [...]


Get To Know: Nick Pahade, Poptent CEO & Video Marketing Commentator For The #HashtagBowl

The Marketing Land Hashtag Bowl: 2014 Edition presented by Hootsuite With over 17 years of digital marketing experience  across media and digital agencies, eCommerce and technology platforms, Nick Pahade is currently spearheading Poptent’s efforts to address the surging demand for video content that is well-produced and delivers an authentic voice to the audience. Considering the current frenzy marketers are in to create the next great viral video, the company is betting on building a scalable platform to connect content publishers and content creators. The goal is to bring the two together in an iterative process for production, testing and sharing, [...]


Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!