Marketing Land’s “Get to Know…” special spotlight series introduces you to the top marketing executives from the world’s leading brands and digital marketing agencies.

Get To Know: Continuum CMO Jeanne Hopkins

Jeanne Hopkins headshot With more than 20 years of sales and marketing experience, Jeanne Hopkins serves as the senior vice president and Chief Marketing Officer at Continuum, a channel-exclusive provider of fully integrated managed services solutions. In her role as Continuum's CMO, Hopkins is responsible for all acquisition and partner marketing initiatives. Prior to her current position, she was vice president of marketing at HubSpot where her marketing leadership helped the company become the second-fastest growing software company in the Inc. 500. In 2012, Hopkins co-authored Go Mobile, a No. 1 best-sellin [...]


Get To Know: Nanigans Senior Vice President Of Marketing

Dan Slagen's headshot As the Senior Vice President of Marketing for Nanigans, Dan Slagen oversees all things marketing for the online advertising solutions provider. He launched the company's Agency Partner Program and serves on the executive team. A fervent proponent of thought leadership and education, Slagen has won features on CNBC's Fast Money, and in many publications including The New York Times, Wall Street Journal, Forbes, TechCrunch, AdAge, AdWeek, and Fast Company. Slagen is also a regular speaker at marketing conferences, presenting at industry events like Advertising Week, Fashion Week, Citi Ann [...]


Get To Know: The CMO Of Erwin Penland Advertising

Joe Saracino headshot As Chief Marketing Officer at one of the largest full-service advertising agencies based in the South, Joe Saracino develops and implements Erwin Penland’s overall marketing plan, while securing new business opportunities across the country in a variety of disciplines and vertical industries. Before joining EP as its first-ever CMO, Saracino spent more than 15 years at Verizon Wireless in a variety of management positions. Serving as Verizon's vice president of marketing communications, Saracino created the naming, positioning and highly successful marketing campaign for the DROID line of [...]


Get To Know: Copyblogger Media’s Founder & CEO

Brian Clark Brian Clark is a serial entrepreneur based in Boulder, Colorado. He’s the founder and CEO of Copyblogger Media, and the host of New Rainmaker, debuting in January of 2014. Brian built three successful service businesses using online marketing techniques before moving to a completely online business model. The result of that move — Copyblogger Media — is an innovative company that provides the advice and solutions that empower people to successfully grow their businesses through social media and online marketing. Brian Clark Founder & CEO, Copyblogger Media [...]


Get To Know: The Courier Journal’s Digital Marketing Guru

Christy Belden headshot As the Senior Integrated Marketing Strategist for Louisville, Kentucky's Courier-Journal, Christy Belden acts as the newspaper's in-house digital marketing “guru" and helps lead digital marketing efforts for the paper's clients. Within her role, Beldon drives external brand awareness of Courier-Journal Media digital marketing services, while training in-house staff on digital marketing best practices. If that wasn’t enough, Belden also heads up integrated marketing strategies and solutions for Courier-Journal Media clients. Prior to her role at The Courier Journal, Belden was VP of M [...]


Get To Know: Humana’s Director of Analytics, Consumer Insights

NatalieKortum-250 Natalie Kortum has recently joined Humana opening up their Irving Analytics Center as Director of Analytics in Consumer Insights. Previously as a Global Decision Sciences Manager at Dell specializing in Investment Optimization, she worked at measuring long-term impacts of difficult to measure influences such as Brand Campaigns, Social Media, Corporate Social Responsibility and Total Quality Management Improvements. She is lead inventor on two patent-pending model techniques including an overall investment model and a brand health model. In previous roles, she has worked in pricing ana [...]


Get To Know: IBM Social Business Global Marketing Program Director

Michelle Killebrew headshot Michelle Killebrew leads the go-to-market strategy for IBM Social Business. Her team focuses on messaging, solutions, and value content to shape the new definition of what defines a social business, and how organizations can embrace this next information revolution in the workforce. "I am passionate about marketing, especially innovative online marketing strategies that deliver a superior brand experience—from initial acquisition through to loyal customer—and increase growth and profitability," says Killebrew. Previously, Killebrew headed up the World Wide go-to-market and revenue-be [...]


Get To Know: ExactTarget’s Marketing Insights VP

JeffRohrs-250 Jeff Rohrs is a recovering attorney, bacon-lover, and diet Coke addict who heads up ExactTarget’s Marketing Insights Team – a rag-tag bunch of awesome folks specializing in content marketing, social media and thought-leadership. His first book, AUDIENCE: Marketing In the Age of Subscribers, Fans & Followers was published by Wiley in December. He also co-created and produces the award-winning SUBSCRIBERS, FANS & FOLLOWERS Research Series – the world’s first and longest-running examination of consumer relationships with brands through email, mobile and social channels. When n [...]


Get To Know: Trueffect’s Chief Marketing Officer

TimMayer-250 Tim Mayer, Chief Marketing Officer of Trueffect is well-known in the industry having been both a keynote and conference speaker at numerous online shows, including SMX. Tim directs Trueffect marketing with an extensive background as a product manager, product marketer, direct marketer, and general manager. He came to Trueffect from Trada, a crowdsourced paid search marketplace where he was Chief Strategy Officer. Tim has served as Vice President of Marketing at ShopAtHome.com and held executive positions at Internet search pioneers Inktomi and Overture, as well as Thomson Corporation. Tim [...]


Get To Know: HootSuite’s VP Of Marketing

Dee Anna Profile Picture As the VP of Marketing for HootSuite, Dee Anna McPherson leads marketing strategy for the popular social media management platform. She is responsible for driving growth and building the company’s global brand. Before joining the HootSuite team, McPherson served as VP of Marketing at Yammer, where she established Enterprise Social Networking as a new category of business software and propelled the company to a top market position. Her efforts at Yammer helped deliver 300% annual growth, resulting in its $1.2 billion acquisition by Microsoft. Since graduating from Purdue University with B [...]


Get To Know: The CEO Of MobileMoxie

CindyKrum-250 Cindy Krum, CEO & Founder of MobileMoxie is a highly sought after conference speaker, presenting and training in-house teams throughout the US and around the world. She also serves as faculty at Rutgers University, teaching mobile marketing in a Digital Mini-MBA program, and soon, a dedicated semester-long mobile marketing course. People describe Cindy’s training style as personable, engaging and action oriented. She uses real world examples and engages the audience with their own mobile devices. Cindy’s book, Mobile marketing: Finding your customers no matter where they are, b [...]


Get To Know: The Wizard Of Moz

Rand Fishkin To anyone working in the search marketing field over the past decade, Rand Fishkin needs no introduction. He is the cofounder, and Wizard of Moz. He co-authored the Art of SEO from O'Reilly Media, co-founded Inbound.org, and was named on PSBJ's 40 Under 40 List and BusinessWeek's 30 Best Tech Entrepreneurs Under 30. Rand is an addict of all things content & social on the web, from his blog on entrepreneurship to Twitter, Google+, Facebook, LinkedIn, and FourSquare. In his minuscule spare time, Rand enjoys the company of his amazing wife, Geraldine, whose serendipitous travel blog c [...]


Get To Know: The CMO For Tumbleweed Tiny House Company

tumbleweed-tiny-house-gtk-featured Debby Richman serves as Chief Marketing Officer for the Tumbleweed Tiny House Company. Founded in 1999 when it mounted its first tiny home to a trailer, Tumbleweed Tiny House Company designs and builds small, archetypal houses-to-go, ranging from 117 to 172-square feet. Along with delivering houses-to-go, Richman's company also offers workshops, building plans, educational materials and trailers to support customers who want build-it-yourself options. Richman was drawn to Tumbleweed due its reputation and the large demand for well-designed, comfortable living in smaller spaces. Prior to [...]


Get To Know: HubSpot CMO Mike Volpe

Mike Volpe headshot In early 2007, Mike Volpe joined HubSpot as the company's fifth employee. With Volpe serving as chief marketing officer, HubSpot has since grown from 10 to 10,000 customers, expanded from 5 to 650 employees, and raised $100 million in venture capital. Under Volpe's leadership, HubSpot has won more than 30 marketing awards and has been featured in over 20 marketing and business books. Volpe has guest lectured at Harvard Business School, Babson College, Carnegie Mellon, TCU, Boston University, and MIT Sloan School of Management, and contributed to numerous blogs, as well as the Harvard Busine [...]


Get To Know: Nick Pahade, Poptent CEO & Video Marketing Commentator For The #HashtagBowl

The Marketing Land Hashtag Bowl: 2014 Edition presented by Hootsuite With over 17 years of digital marketing experience  across media and digital agencies, eCommerce and technology platforms, Nick Pahade is currently spearheading Poptent’s efforts to address the surging demand for video content that is well-produced and delivers an authentic voice to the audience. Considering the current frenzy marketers are in to create the next great viral video, the company is betting on building a scalable platform to connect content publishers and content creators. The goal is to bring the two together in an iterative process for production, testing and sharing, [...]


Susan Beebe, Social Strategist From Tyson Foods Named To #HashtagBowl Live Blog Lineup

Tyson Foods Logo Buffalo wings. Check. Pizza crust and toppings. Check. Tortillas and Chips. Check. All the makings of a great Super Bowl party indeed. Next step: invite guests to watch the game and critique the commercials. Check. What better VIP guest than Susan Beebe, the Social Media & Online Communities Manager at Tyson Foods, maker of many game time snacks, to invite to our virtual party on Super Bowl Sunday? Beebe will be joining the lineup of live bloggers during the 3rd annual Marketing Land #Hashtag Bowl, giving readers her take on all the social media mentions in game day ads and reportin [...]


Meet Peter Shankman, Guest Commentator For Marketing Land’s 2014 #HashtagBowl

Peter Shankman featured guest commentator at MarketingLand.com #HashtagBowl All right, so many of you may already 'know' Peter Shankman, as active as he is on various social networks. You may also recognize him as a published author, entrepreneur and public speaker who is not shy about sharing his views on branding, improving customer service, social media, PR, marketing and advertising. Peter Shankman is best known for launching HARO (Help A Reporter Out), a clearinghouse to match journalists with expert sources for print, online and broadcast media; he sold that company to Vocus in 2010. In 2013, he co-founded Shankman|Honig, a new consultancy group whi [...]


Get To Know: VP & General Manager Of IAB’s Mobile Marketing Center Of Excellence

Anna Bager headshot3 Anna Bager is the Vice President and General Manager of the Mobile Marketing Center of Excellence at the Interactive Advertising Bureau. The Mobile Center, an independently funded and staffed unit inside the IAB, is charged with driving the growth of the mobile marketing, advertising and media marketplace. Prior to joining the IAB, Bager led business intelligence at Ericsson Multimedia and was head of research at Ericsson’s business consulting unit. She has also served as the Research and Consulting Manager for IDC EMEA. In 2012 and 2013, Bager was named one of the "Top 20 Most P [...]


Get To Know: The CMO For Backupify

John Bigay-headshot As the Chief Marketing Officer for Backupify, a leading provider of backup and recovery solutions for Software-as-a-Service (SaaS) applications, John Bigay has more than 17 years of experience helping technology and digital media companies build their brands and grow their business. Prior to joining Backupify's executive team, Bigay served as a marketing and strategy consultant for a variety of organizations, from large consumer brands to tech startups. Previously, he was the CMO for Barefoot Books, where he led the publishing company’s expansion into digital content and social commerce. [...]


Get To Know: Bestselling Author & VaynerMedia CEO Gary Vaynerchuk

Gary's headshot As the CEO of VaynerMedia, Gary Vaynerchuk is a talented entrepreneur, a self-trained social media expert and a bestselling author. At eight-years old he was operating seven lemonade stands in his neighborhood and by age ten had moved onto selling baseball cards at local malls. In high school while working at his family-owned liquor store, Gary started reading The Wine Spectator and wine books, and realized collecting wine offered an allure similar to his previous hobby of collecting baseball cards. With a wealth of knowledge and an entrepreneurial spirit, Gary spent every weekend of hi [...]


Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!