Social Media Lessons From The Stanley Cup Champion Of Twitter

la-kings-stanley-cup-600 [caption id="attachment_88110" align="aligncenter" width="600"] Pat Donahue Jr. after the Kings' Game 5 victory over the Rangers.       Photo by Hannah Barnick[/caption] Ask Pat Donahue Jr., the man behind the Los Angeles Kings hockey team's famously snarky Twitter account, to pick a memorable tweet during his team's amazing three-year run, and you might be surprised that the example lacks bite. The tweet came after the Kings were knocked out of the 2013 Western Conference finals by the Chicago Blackhawks and was directed at the Pittsburgh Penguins, who had been bounced out of their s [...]


Get To Know: Harvard Business School Chief Marketing & Communications Officer Brian Kenny

Brian Kenny headshot Since 2008, Brian Kenny has served as the Chief Marketing and Communications Officer (CMCO) for Harvard Business School, overseeing the school's global brand. With more than two decades of experience leading marketing efforts for large global institutions, Kenny's responsibilities include the coordination, planning and implementation of the school's marketing, communications and public relations efforts around the world. Working with the dean's executive team and leading faculty, Kenny oversees the alignment of branding, marketing, and media relations efforts across the school's enterpri [...]


Up Close @ SMX Advanced: Creating Blockbuster Content

creating-blockbuster-content Over the years, it seems that practically every site out there that wanted to be serious about search engine optimization (SEO) had to develop a ton of content. However, that content was often stale; it was a quantity thing, not a quality thing. “One of these posts will eventually stick” has been the mindset. At SMX Advanced last week, I had the privilege of attending a session on Creating Blockbuster Content where panelists Brent Csutoras of Kairay Media and Arnie Kuenn from Vertical Measures shared their philosophies and tips. [caption id="attachment_87462" align="aligncenter" wi [...]


Up Close @ SMX Advanced: Rethinking Retargeting

Rethinking Retargeting Session at SMX Advanced Retargeting is one of the most effective techniques in paid search and display advertising. The concept is straightforward. The site owner puts a piece of code on their site or on certain pages on their site. When a visitor lands on the page with the code, the visitor is “tagged” with a cookie. If the visitor then leaves the site, they may later see ads about the site so the site owner gets a second chance to convert the visitor. The reason retargeting is so effective is that with retargeting you only target users that have visited your site so they are already familiar with your bra [...]


Up Close @ SMX Advanced: Conversion Rate Rockstars

slide-19-1024 When you get right to it, all online marketing comes down to conversions -- whether you define a conversion as a sale, a click, a whitepaper download or a registration. That was the topic covered in the "Conversion Rate Rockstars" session at SMX Advanced this year, which I'll recap here.   First, let me introduce the players on the stage: Moderator: Ginny Marvin, Contributing Editor, Search Engine Land (@ginnymarvin) Q&A Coordinator: Marty Weintraub, Founder & Evangelist, aimClear (@aimclear) Speaker: Feras Alhlou, Co-Founder/Principal Consultant, E-Nor (@ferasa) Sp [...]


Up Close @ SMX: 25 Social Ideas For The Advanced Search Marketer

mad-men-panel Search engine optimization has grown far beyond keyword placement and links, and social media is now a vital part of the mix. With limited resources, social can be difficult to pull off correctly, so the panelists in the session 25 Social Media Ideas For The Advanced Search Marketer were tasked with sharing actionable tips to help marketers work more efficiently and effectively. Mad Men Theme For The Win! When Mike King submitted his slides to moderator Monica Wright,  she loved his Mad Men theme so much that she asked the other speakers to join in. The entire session was Mad Men the [...]


How Simply Measured Used Promoted Tweets To Drive Its Lowest Cost Per Lead

simply-measured-tweet Simply Measured has a built-in -- and somewhat meta -- social media marketing advantage; it's selling social media analytics and measurement services to social media professionals ... and using social media to do it. But a captive audience is no guarantee of success. In fact, you could imagine savvy digital pros rolling their eyes as another promoted pitch rolls through their feed. So Simply Measured spends a lot of time crunching the numbers to figure out what is working best, and not working as well. We caught up with Danie Pote, Simply Measured's manager of paid media, to talk about t [...]


Get To Know: United States Postal Service CMO Nagisa Manabe

Nagisa headshot As Chief Marketing and Sales Officer for the United States Postal Service, Nagisa Manabe reports directly to the Postmaster General. Since taking the role in May of 2012, Manabe has led all of the USPS's domestic and international product marketing, development and management. She is also responsible for the postal service pricing, channel access, global business, sales, secure digital solutions and stamp services organizations. Prior to leading the USPS's marketing efforts, Manabe served as vice president of new growth platforms at the Coca-Cola Company, as well as vice president of mar [...]


Study Shows How Socialbots Can Infiltrate Twitter, Gain Followers & Influence

robot More and more, we are counting on social media to be a reflection of reality. In many ways it has become the world's focus group, a massive crowd-sourced data mine. News organizations use it to take the pulse of public opinion; Nielsen sells a social TV ratings report; Major League Baseball has used Twitter to help pick its all-star teams. And reality television shows vote people off proverbial islands based on votes from Facebook and Twitter, for Simon Cowell's sake. But what if we can't trust the results? What if someone systematically tries to game the system? That was the m [...]


Amazon’s Smartphone Coming June 18, Price The X-Factor

amazon-logo On June 18 it appears that Amazon CEO Jeff Bezos will introduce the company's first smartphone -- or smartphones, plural. The big question is: what will distinguish it/them from the pack of Android competitors? Rumored for many months, the phone is supposed to have a 3D interface, which a video on Amazon's site seems to tease. "That's really awesome," apparent users keep repeating. It's doubtful that a novel UI will by itself be enough to make Amazon a serious smartphone competitor. At one point there was a rumor that the phone would be free. However that was quickly quashed by Amazo [...]


How To Code HTML5 Video Background In Email

html-5-video-600 By Kevin Mandeville, Content Designer at Litmus, @kevingotbounce Recently, our company sent the launch email for The Email Design Conference. We knew we couldn’t promote an Email Design Conference with just any email, which is why we aimed for a forward-thinking and uniquely impressive one. Naturally, we wanted it to be so amazing that people couldn’t help but attend the conference to learn about the tricks we used. So, what did we decide to do? We used an HTML5 video background. That’s right: video background in an email. // Click here to view the web version of the [...]


Get To Know: Estée Lauder’s VP Of Corporate Digital Marketing Marisa Thalberg

Marisa Thalberg headshot As the Vice President of Corporate Digital Marketing Worldwide for The Estée Lauder Companies, Inc., Marisa Thalberg supports the development of world class digital and social marketing across the company’s more than 25 brands. Starting her career as an assistant account executive at Saatchi and Saatchi Advertising, Thalberg’s background spans both the client and agency worlds, including stints as Vice President of Global Advertising at Unilever Cosmetics International, Vice President of Advertising for Revlon, and ad agency account leadership positions for P&G Haircare, Marshalls, [...]


Did Privacy Search Engine DuckDuckGo Pay To Be Included Apple’s Safari? That’s Private!

ddg logo 600 Tiny search engine DuckDuckGo scored a huge victory yesterday when Apple announced DuckDuckGo would be an option included in future versions of its Safari web browser, as a privacy feature. But did DuckDuckGo pay to make that happen, as others like Google do? That's private, and DDG can't say. "The terms are confidential. Needless to say though DuckDuckGo is thrilled to be included in Safari," DuckDuckGo's CEO and founder Gabriel Weinberg emailed, when we asked if there was any paid component to the arrangement, either a direct payment of some type or compensation in any way. Apple Ke [...]


TechDirt Threatened With AdSense Closure For Reporting On Racy Videos That YouTube Puts Ads On

YouTube AdSense Another week, another loony story involving Google AdSense. This time, publisher Techdirt has been told to remove ads from a page with content deemed too racy for AdSense -- even though Google itself runs ads against the same exact content.   I'm Too Sexy For My AdSense... Techdirt.com, a long-standing and respected tech publication, wrote on Thursday that it received notice from Google's AdSense team demanding that it take AdSense ads off a news article. The article covered an intellectual property lawsuit where a porn star sued rapper Bow Wow for using video of her pole dancing in [...]


#RedskinsPride Campaign Looks Like A Failure On Twitter, But Draws Facebook Support

fb-skins-3 The NFL's Washington Redskins, battling increased pressure to change a team name that many consider a racial slur, launched a social media campaign; and depending where you checked, it either looked like a disaster or a good way to rally support. Last week, 50 U.S. senators, most notably majority leader Harry Reid (D-Nevada), signed a letter to the NFL urging that the team be forced to change its name. Yesterday, the Redskins responded on Twitter and Facebook, asking fans to tell Reid and Congress to back off. The Redskins' tweet has received the most attention and coverage. Tweet @Sena [...]


Denny’s Scores With Perfect Twitter Reaction To Apple’s Beats Buy

dennys-restaurant-600 If newsjacking can be considered an art form, then Denny's created a minor masterpiece today: BREAKING: Denny's Buys Beets for $3 Billion, Makes Huge Salad — Denny's (@DennysDiner) May 29, 2014   It was a perfect reaction to yesterday's news that Apple is buying Beats Electronics for $3 billion, topical, funny and punctuated by just the right dose of absurdity. The tweet has performed well, with 756 retweets and 673 favorites and a long thread of positive replies. We've come to expect such hijinks from Denny's Twitter account, which sometimes reads like a string of standup co [...]


Toyota Puts Children’s Art In Motion With Dream Car Of The Day Campaign On Vine

A Brand new world of TOYOTA-small Toyota prides itself for next-generation thinking. So it's no surprise that the car company that brought the hybrid automobile to the masses has turned to children for a creative marketing campaign. Kids draw the darndest things? They do, indeed. And since 2004 when Toyota started its annual Dream Car Art Contest, youngsters from around the world have responded resoundingly, drawing and entering more than 660,000 pictures of their dream car of the future. This year, Toyota is putting the car art into motion. It has partnered with creative agency Saatchi & Saatchi Fallon Tokyo [...]


#AskChevron Is Trending On Twitter, But Chevron Isn’t Answering

#AskChevron #AskChevron is trending on Twitter, but if you think it was part of a Chevron promotional campaign related to the company's annual shareholders meeting today in Midland, Texas -- think again. The hashtag, promoted and parked atop Twitter's worldwide trend widget for most of the day, wasn't a Chevron creation. It was created by an environmental group Toxic Effect, protesting Chevron's oil production in Amazon rainforests in Ecuador and the damage it has allegedly caused over the years. The group has been sharing tweets like this: https://twitter.com/thetoxiceffect/statuses/471392448 [...]


Get To Know: eBay CMO Richelle Parham

richelle parham headshot As Chief Marketing Officer of eBay North America, Richelle Parham leverages her background in consumer and digital marketing to develop strategies and execute marketing activities that reach eBay's 140+ million active users. Parham has been with eBay since 2010, and is responsible for all areas of the online marketplace's North American marketing, including: consumer product marketing, loyalty and relationship marketing, digital marketing, global citizenship, search optimization and search marketing, seller marketing, market research and eBay's global partner network. Prior to joining eB [...]


Beyond Sentiment Analysis: Canvs Takes Instant Social Temperature Of TV Shows

canvs-grab Judging the success of a TV show used to be a relatively simple matter. Nielsen crunched the viewership numbers and shows survived and died based on the ratings. The rise of social media and especially its second-screen applications has complicated the picture by adding a rich stream of complementary data. Now television networks and producers can dig into public conversations about their programs to learn much more about how the audience is reacting to the content. But the blessing of extra data comes with a major chore. TV executives, marketers and advertisers still want simple ans [...]


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