Google Tries To Clear The Air By Dispelling 10 Google Glass Myths

google-glass-600 Google has a gargantuan task on its hands where Google Glass is concerned. Its head-mounted wearable computer is due for consumer launch later this year, but most Americans don't even recognize Glass, and many of those who do recognize it don't understand how it works. Tension has been growing in recent months. Some Explorers -- the initial group of people that have the device now -- have complained about being harassed while wearing Glass, and others are being turned away by their favorite businesses. Google's task boils down to two words: marketing and education. The company ha [...]


Facebook Sharing Bug Generates Faulty 404 Errors

gamespoterror It's a minor, but annoying bug. Sporadically, when someone tries to share a Marketing Land or Search Engine Land post on Facebook, the social network displays a 404 error. It's not an actual 404 error, mind you. If you click the link, you are taken to a live page with all the great content you'd expect from us. Obviously, no publisher wants to be associated with such error messages. And ours aren't the only sites being hit by the bug, which we first noticed several months ago. Here's how it manifest itself on a post from GameSpot.com today: And here are a couple unresolved bug rep [...]


American Express CMO John Hayes: Marketers Win By Interpreting Change

amex cmo When American Express CMO John Hayes entered advertising 37 years ago, media plans were simple, he says: TV, print, radio. Today, TV ads carry calls to tweet and technology keeps accelerating. How to survive as a marketer? Stay with the fundamentals, especially the ability to interpret change. Hayes gave a keynote address at the 4A's Transformation conference today -- the annual gathering of the American Association of Advertising Agencies. Advertising is "about the creation of demand and desire to ignite growth," Hayes told the audience, fundamentals with two common denominator [...]


Get To Know: Nanigans Senior Vice President Of Marketing

Dan Slagen's headshot As the Senior Vice President of Marketing for Nanigans, Dan Slagen oversees all things marketing for the online advertising solutions provider. He launched the company's Agency Partner Program and serves on the executive team. A fervent proponent of thought leadership and education, Slagen has won features on CNBC's Fast Money, and in many publications including The New York Times, Wall Street Journal, Forbes, TechCrunch, AdAge, AdWeek, and Fast Company. Slagen is also a regular speaker at marketing conferences, presenting at industry events like Advertising Week, Fashion Week, Citi Ann [...]


Facebook Ready To Start Selling Video Ads On News Feeds

fb premium ads Facebook announced today that it will offer marketers the ability to buy video advertisements to run in users' News Feeds. Facebook, which has been testing "Premium Video Ads" since December, said it will be limiting the program to a small group of advertisers and will be rolling it out slowly in the next several months. The video spots will be 15 seconds long and play automatically (and soundlessly) when Facebook users scroll through their News Feeds. If you click on the ad, it will open and the sound will play. Facebook has been displaying video this way since last fall. It's a na [...]


How To Get Started Using Twitter For Business

Twitter For Business What's Twitter for business? No, it's not about buying Twitter ads for your business. Rather, it's about how a business can use Twitter as a means to create conversations about its company, brand and products. This topic -- "Twitter for Business" -- was the title of a great session I attended at Marketing Land's SMX West conference this week. It was geared toward the community manager at a company charged with making Twitter work for business reasons. The session was presented by Ric Dragon, CEO of Dragon Search and the author of Social Marketology, a hands-on guide that aims to [...]


Welcome Change? Facebook’s New Brand Page Design Mimics Personal News Feeds

facebook-pages-featured Facebook is simplifying the layout of its brand pages, announcing today that it will display page posts in a single column rather than the current dual display. Facebook said it will start rolling out the changes this week. The change will mean that a page's posts will appear in the main well of content on the right-hand side of the page, exactly as they appear on Facebook users' News Feeds. The left column will display information about the brand such as hours of business, contact information and URLs, as well as photo and video galleries. The change appears to be the final pullback [...]


Get To Know: The CMO Of Erwin Penland Advertising

Joe Saracino headshot As Chief Marketing Officer at one of the largest full-service advertising agencies based in the South, Joe Saracino develops and implements Erwin Penland’s overall marketing plan, while securing new business opportunities across the country in a variety of disciplines and vertical industries. Before joining EP as its first-ever CMO, Saracino spent more than 15 years at Verizon Wireless in a variety of management positions. Serving as Verizon's vice president of marketing communications, Saracino created the naming, positioning and highly successful marketing campaign for the DROID line of [...]


After The Newsjacking, Arby’s Pharrell Tweet Continues To Pay Dividends

arbys Looks like Arby’s newsjacking home run during the Grammys in January wasn’t a one-hit wonder. Social analytics firm Simply Measured released a case study this week showing how the Tweet significantly boosted engagement on the company’s Twitter account in the weeks following the Grammys. The tweet itself — Hey @Pharrell, can we have our hat back? #GRAMMYs — received more than 80,000 retweets and nearly 50,000 favorites.  The great majority of that activity happened in the first 24 hours after the tweet, but the benefits to @Arbys have continued to accrue. In the three w [...]


What’s Old Is New: Jonah Peretti’s BuzzFeed Memo On Building A New Media Empire In 7 Takeaways

buzzfeedtime BuzzFeed CEO Jonah Peretti posted a staff memo comparing the media empire BuzzFeed is building now to media empires of the past. Don't have time to read the entire thing, which is over 2,000 words long? That's OK. We've broken it down for you into seven key points: 1. Time magazine began in the 1920s as an old-time blog, summarizing stories from newspapers -- just like BuzzFeed did: 2. Time grew by creating "irresistible lists" just like BuzzFeed: 3. Time's breakthrough was launching Life magazine in the 1930s with amazing pictures. It could do this because glossy paper technology bec [...]


Get To Know: Copyblogger Media’s Founder & CEO

Brian Clark Brian Clark is a serial entrepreneur based in Boulder, Colorado. He’s the founder and CEO of Copyblogger Media, and the host of New Rainmaker, debuting in January of 2014. Brian built three successful service businesses using online marketing techniques before moving to a completely online business model. The result of that move — Copyblogger Media — is an innovative company that provides the advice and solutions that empower people to successfully grow their businesses through social media and online marketing. Brian Clark Founder & CEO, Copyblogger Media [...]


Twitter Moves Beyond The Tweet, Shares First “Impressions” Metrics For Oscars

ellenimpressions As the race for second screen dominance continues, Twitter is changing how it reports its own TV-related reach. In a new blog post, Twitter says tweets about Sunday night's Oscar Awards had 3.3 billion impressions worldwide in the 12-hour period from 5:00 pm ET Sunday until 5:00 am ET Monday. That's "billion" with a B. This is the first time Twitter has revealed a total impressions figure, and it's a change from Twitter's typical reporting of tweet activity. In fact, just a few hours after the Oscars ended, Twitter posted that there were 14.7 million tweets about the awards telecast, [...]


Dawn Data Brings A Daily Dose Of Google Analytics To Google Glass

dawn-data-1 The Google Glass app ecosystem is growing slowly (the Glass Developer Kit still hasn't been released), but one of the newest apps around is bound to be a hit with the marketing community. It's called Dawn Data, and it's a new app from developers Mark Silverberg and Brian Norris. Silverberg says the app was initially a personal project, but he decided to convert it to a public app for other Glass Explorers to use. Dawn Data obviously doesn't deliver full Google Analytics functionality and data to Glass, but it does give just about all of the traditional traffic-based data that a website o [...]


Get To Know: The Courier Journal’s Digital Marketing Guru

Christy Belden headshot As the Senior Integrated Marketing Strategist for Louisville, Kentucky's Courier-Journal, Christy Belden acts as the newspaper's in-house digital marketing “guru" and helps lead digital marketing efforts for the paper's clients. Within her role, Beldon drives external brand awareness of Courier-Journal Media digital marketing services, while training in-house staff on digital marketing best practices. If that wasn’t enough, Belden also heads up integrated marketing strategies and solutions for Courier-Journal Media clients. Prior to her role at The Courier Journal, Belden was VP of M [...]


How Miller Lite And Big Mama’s & Papa’s Pizza Won The Oscars Without Even Trying

photo Which brand had its "Oreo moment" during the Oscars? Pizza Hut tried, but Southern California's Big Mama's & Papa's Pizzeria and Miller Lite won -- and neither were even trying to. It's a lesson that brands need to be ready for anything, just as much trying to "newsjack" an event. Newsjacking? These days, it's all the rage for brands to be watching for an opportunity to newsjack a moment during a live event, to have a tweet that resonates with the audience watching on TV. Oreo best illustrates this, when its now famous tweet during the Super Bowl 2013 blackout gained a huge amount o [...]


Ellen Was On Stage At Oscars With Samsung, Backstage With iPhone

Samsung's a big sponsor of the Oscars, to the degree that it even had this year's host Ellen DeGeneres doing a record-breaking star-studded selfie with a Galaxy phone. But behind the scenes, there's an iPhone being used. Ellen kicked off the Oscars in her monologue saying that she'd be tweeting during the show and then took a selfie. Then she did another selfie later in the show, surrounded by Hollywood's finest -- one that set a new retweet record. Both of those were shot with a Samsung, a big Oscars advertiser. Ellen never mentioned Samsung, but it was clear she was using a Samsung p [...]


Ellen Breaks Most-Retweeted Record With All-Star Selfie At Oscars

ellen-degeneres-oscars-600 Ellen wanted to have the most retweeted photo on Twitter, and she got her wish. Within an hour after taking a star-studded selfie live during the Academy Awards, she passed Barack Obama's record-setting tweet -- and broke Twitter, as well. Here's Ellen (well Bradley Cooper) taking the picture during the show, saying she wanted to hit a record: She got her wish. When we first posted this story, the tweet had over 100,000 tweets. Within an hour, it shot up past 900,000 retweets and has kept going: If only Bradley's arm was longer. Best photo ever. #oscars pic.twitter.com/C9U5NOtGap [...]


Facebook Cuts Into Google’s Lead As Top Traffic Driver To Online News Sites [Report]

parsely-january14 Add this to the ongoing debate over whether social or search is driving more traffic to online publishers: new data from Parse.ly shows that Facebook took a big bite in January out of Google's lead as top traffic source for some of the biggest news publishers on the web. The numbers come from Parse.ly's latest authority report, a regular newsletter that aggregates data and insights from the company's content analytics platform. Parse.ly's network of sites sees more than five billion page views per month and more than 190 million unique visitors. It includes sites like Reuters, Mashable, The [...]


Get To Know: Humana’s Director of Analytics, Consumer Insights

NatalieKortum-250 Natalie Kortum has recently joined Humana opening up their Irving Analytics Center as Director of Analytics in Consumer Insights. Previously as a Global Decision Sciences Manager at Dell specializing in Investment Optimization, she worked at measuring long-term impacts of difficult to measure influences such as Brand Campaigns, Social Media, Corporate Social Responsibility and Total Quality Management Improvements. She is lead inventor on two patent-pending model techniques including an overall investment model and a brand health model. In previous roles, she has worked in pricing ana [...]


Study: Keep Subject Lines At 6 To 10 Words Or Try A Song Lyric To Lift Email Open Rates

email-marketing-600 After analyzing more than 260 million emails across 540 retail email marketing campaigns, marketing analytics firm Retention Science found email subject lines kept at 6 to 10 words resulted in a 21 percent open rate. According to the study findings, while 6 to 10 word subject lines delivered the highest open rate, email subject lines with 5 or fewer words generated a 16 percent open rate. Retention Science claimed 52 percent of the emails the company evaluated had subject lines with eleven to fifteen words, dropping open rates to 14 percent. Email Open Rate by Number of Words in Subject [...]


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