Despite arguments that four million dollars are better spent online than on a Super Bowl commercial, there's rarely an advertising opportunity that can raise awareness of your brand and get people talking like a Super Bowl commercial done right. From kick off until final play, I tracked 42 brands and 53 commercials with an eye toward how those brands might be tracking success. Did they want viewers to talk about their brand? Visit their web site? Go online to see the commercial again? Or just go out and buy the product? Eight of the ads had no calls to action at all, so apparently the ad [...]

Related Topics: Branding | Channel: Strategy | Facebook | Features & Analysis | Social Media Marketing: Hashtags | Statistics: Social Media | Top News | Twitter

While it appeared to me that she was still lip-syncing yesterday, Beyonce Knowles was one of the big winners of yesterday's social media buzz bowl. The not-so-single lady's celebrated halftime performance generated more than 250,000 tweets per minute (TPMs). Overall, according to Twitter, her performance drove 5.5 million tweets -- and perhaps shut down power at the stadium for a half hour thereafter. Other top TPM winners were the following: Power outage: 231,500 TPM 108-yard kickoff return for Ravens TD by Jones: 185,000 TPM Clock expires; Ravens win: 183,000 TPM Jones catch [...]

Related Topics: Branding | Channel: Industry | Facebook | Facebook: Business Issues | Features & Analysis | Social Media Marketing | Statistics: Online Behavior | Statistics: Popularity & Usage | Twitter | Twitter: Business Issues | Twitter: Statistics

The Baltimore Ravens just beat the San Francisco 49ers to win Super Bowl XLVII in a game that came down to the final seconds. But online, the social network showdown belonged to Twitter in a dominating win over Facebook, Google+ and all other social networks. According to my count, Twitter was mentioned in 26 of 52 national TV commercials -- that's 50 percent of the spots that aired during CBS' game coverage. Facebook was mentioned in only four of those commercials -- about eight percent. Google+, which is reportedly the No. 2 social network in the world, wasn't mentioned at all. YouTube [...]

Related Topics: Branding | Channel: Industry | Facebook | Facebook: Instagram | Facebook: Marketing | Facebook: Pages | Features & Analysis | Google | Google: Google+ | Google: Marketing | Social Media Marketing | Social Media Marketing: Hashtags | Statistics: General | Statistics: Social Media | Top News | Twitter | Twitter: Marketing

Thanks to super-fast reactions, at least three brands were able to "newsjack" the power outage that hit the Super Bowl early in the third quarter of today's game. With the Ravens up by a score of 28-6, and a 49ers third-down play just about to begin, the lights inside the stadium went out, causing a somewhat lengthy delay that's still ongoing as I type this. Several brands saw the power outage as a chance to market themselves in clever ways on Twitter, which is no doubt experiencing new, all-time usage levels for a sporting event. Oreo, which ran a commercial earlier in the TV broadca [...]

Related Topics: Branding | Channel: Strategy | Features & Analysis | Social Media Marketing | Top News | Twitter

Last week Apple announced quarterly earnings: $54 billion revenue, $13 billion in profit. Despite their size, investors started dumping the stock, worried that its growth and glory days were over. Then the "Has Apple lost its cool to Samsung?" articles started appearing. Around the world, Samsung and Android have solidly claimed the top spot in sales. But in the United States, that's not true. According to Strategy Analytics, Apple is the "number one mobile phone vendor for the first time ever." This is based on shipments, a metric I don't like. However, for Apple, shipments and sales a [...]

Related Topics: Apple | Apple: iPhone | Channel: Mobile Marketing | Features & Analysis | Statistics: Mobile Marketing | Statistics: Popularity & Usage | Top News

Mobile app developers have a new tool to quickly see how users have rated their apps -- and their competitors' -- on both the iOS and Android platforms. Oh, and it's free, too. It's called Applause, and it's a new tool just announced by uTest, the same company that previously created Mobile AppGrader. Applause has analyzed more than 50 million app reviews from the Apple App Store and Google Play. The tool does sentiment analysis on those reviews to measure user satisfaction, and ultimately comes up with an "Applause Score" between 0-100. There's a minimum review threshold that needs t [...]

Related Topics: Analytics | Channel: Analytics | Features & Analysis | Marketing Tools: Analytics | Mobile Marketing | Top News

It's not news to say that smartphone and feature phone owners use their devices as an active part of in-store shopping. Previous surveys have revealed that more than 80 and even 90 percent of smartphone owners do this. Now a new Pew survey (n=1,003) finds that 58 percent of all mobile phone owners use their handsets as part of shopping in stores this past holiday season: 46 percent of cell owners used their phone while inside a store to call a friend or family member for advice about a purchase they were considering. 28 percent of cell owners used their phone while inside a store to l [...]

Related Topics: Channel: Strategy | Features & Analysis | Statistics: Mobile Marketing | Statistics: Online Behavior | Top News

Facebook touted the success of its Promoted Posts product and the general success of ads in the News Feed during its earnings call today, in which it announced Q4 financial figures that beat analyst estimates. During the earnings call, Facebook COO Sheryl Sandberg announced that almost 500,000 Pages have tried Promoted Posts, the ad product that gives Page owners a chance to push a status update to more Facebook users. The costs depend on the amount of fans that a Page has, and can range from a few dollars to thousands of dollars. Page owners big and small have complained about the Promo [...]

Related Topics: Channel: Strategy | Facebook | Facebook: Advertising | Facebook: Pages | Facebook: Statistics | Features & Analysis | Social Media Marketing | Social Media Marketing: Advertising | Statistics | Top News

According to a report from GlobalWebIndexOne Pinterest may have dominated U.S. Growth in 2012, but Twitter had the largest global growth. In 2012, monthly worldwide active Twitter users grew 40% from Q2 to Q4, nearly a 288 million user increase. The new number means that 21% of the global worldwide population are active users. The next fastest growing networks were Facebook, Google+ and Russia's vkontakte. Surprisingly, Twitter's U.S. growth hasn't hit the saturation point and still grew 94% from Q2 to Q4. The fastest growing location was the Hong Kong region that saw nearly 100% growt [...]

Related Topics: Channel: Strategy | Features & Analysis | Top News | Twitter | Twitter: Statistics

One of the most powerful advertising vehicles available on Facebook will probably turn out to be its still little-known Custom Audiences tool. Introduced in August last year, Custom Audiences enables Facebook marketers to target their existing users based on Facebook ID, phone number or email address. Facebook says that it has taken pains to prevent user data from "leaking" and to safeguard privacy by hashing phone numbers and email addresses. It doesn't store third party data or otherwise add that data to user profiles. On the surface, the program will potentially seem scary to privacy [...]

Related Topics: Channel: Social Media | Facebook | Facebook: Advertising | Facebook: Mobile | Facebook: Privacy | Features & Analysis | Top News

Google+ has passed Twitter and is now the second-biggest social platform worldwide with 343 million active users. That's according to a recent report that, frankly, has some confusing claims and stats. The data is from GlobalWebIndex, a site/service that I can't claim to have ever heard of before. The company says it does 130,000 Internet usage "interviews" in 31 international markets -- covering about 90 percent of the global Internet-using population. We reached out for clarification about the data and how it's collected earlier today, but the company has yet to reply. As for the da [...]

Related Topics: Channel: Strategy | Features & Analysis | Google: Google+ | Social Media Marketing | Statistics: Market Share | Statistics: Popularity & Usage | Top News | Twitter: Statistics

Brands and individuals that are testing out Twitter's new video toy, Vine, are learning the hard way that it doesn't play well with Facebook. Sure, there's a big button to connect your Vine account with Facebook so you can finds friends and connect more easily on the new video platform ... but it's broken. As AllThingsD reported Thursday, Facebook cut off Vine's ability to tap into the Facebook friend graph. Try it, and you'll get a message saying that "Vine is not authorized to make this Facebook request." Facebook didn't completely kick Vine out; after a video is made, users [...]

Related Topics: Channel: Video | Facebook | Facebook: Business Issues | Features & Analysis | Top News | Twitter: Vine

Facebook can thank Apple for helping making it the top overall mobile app in the U.S. in 2012, according to new numbers out today from the comScore Mobile Metrix service. ComScore says Facebook ended the year with more than 85 million unique adult visitors -- that's on both Android and iOS. It's about 11 million more unique visitors than Google Maps. After Facebook, Google apps hold down the next five spots. Facebook and Google Maps were pretty much neck-and-neck for several months last year, but comScore says Google Maps usage saw a significant decline after Apple dumped it from iOS [...]

Related Topics: Apple: iOS | Channel: Local | Facebook: Mobile | Facebook: Statistics | Features & Analysis | Google: Android | Google: Maps | Google: Mobile | Mobile Marketing | Statistics: Mobile Marketing | Statistics: Popularity & Usage | Top News

As we promised last month, our expansion continues. In addition to the two positions that we added last week, we're now ready to accept applications for three more positions on our editorial team. In response to some questions that have come in, we've added a little more information at the end of this article. Please be sure to read to the end. Thanks! All three openings are full-time, salaried positions, and each is a telecommuting opportunity. The three positions are listed below in alphabetical order, and instructions for applying are included after the job listings. If you have journa [...]

Related Topics: About Marketing Land | Channel: Other | Features & Analysis | Top News

It's funny how subjective using social media tools can be from person to person. Every day, I use at least a half dozen tools to post and track social activity online, primarily SocialFlow, Chartbeat, Google Analytics, Tweetdeck, Facebook Insights, Exact Target. On occasion, that toolset grows: Google Webmaster Tools, Simply Measured, PageLever, Followerwonk, Raven Tools, Curalate, Twitter Analytics, bitly, Muckrack, Tweetreach, Google Insights, Statigram, IFTTT... and there are more if I count the tools I use on a personal basis. I haven't used Union metrics for Tumblr yet (frankly I am si [...]

Related Topics: Channel: Analytics | Features & Analysis | Marketing Tools | Marketing Tools: Analytics | Marketing Tools: Social Media | Social Media Marketing | Top News | Uncategorized

After a year of massive growth in smartphone adoption nobody is questioning the importance of mobile anymore. Finally the tired conference joke, "Every year for the past ten years has been the year of mobile," will be repeated no more (thank the lord). But even as marketers have yet to fully "get their heads around" the new reality of smartphone-powered consumer behavior they'll have to contend with yet another form factor: tablets. No longer a novelty gadget, the tablet is now a mainstream computing device. Post-Xmas sales data will soon make that very clear. If 2012 was finally, defini [...]

Related Topics: Apple: iOS | Apple: iPad | Channel: Mobile Marketing | Features & Analysis | Google: Android | Statistics: Market Share | Statistics: Mobile Marketing | Statistics: Popularity & Usage | Top News

From the Google Dance, paid inclusion and authorship to Pinterest, content marketing, storytelling, here are the top 20 tweeted stories of 2012. Compared to our most read stories, you'll see that the list is quite different. 1. How Google Went From Search Engine To Content Destination (735 tweets) 2. Twitter Quietly Launches A User Directory (670 tweets) 3. Once Deemed Evil, Google Now Embraces “Paid Inclusion” (578 tweets) 4. Infographic: iPhone Beats Outlook As Top Email Client, As Mobile Overtakes Desktop (546 tweets) 5. Step-By-Step: How To Download All Your Tweets With [...]

Related Topics: About Marketing Land | Channel: Other | Features & Analysis | Most Popular Stories | Top News

What were our most popular columns on Marketing Land over the past year? Below, the contributed columns published in 2012 that were read the the most: Once Deemed Evil, Google Now Embraces "Paid Inclusion" 8 Great Ways to Use QR Codes for Marketing How Google Went From Search Engine To Content Destination 12 Content Research Tools You Should Be Using The Return Of The Google Dance 21 Unexpected Ways Brands Can Use Pinterest Is Google's "Over Optimization Penalty" Its "Jump The Shark" Moment In Web Search? Dark Google: One Year Since Search Terms Went "Not Provided" Pengui [...]

Related Topics: About Marketing Land | Channel: Other | Features & Analysis | Top News

What were our most popular stories on Marketing Land over the past year? Below, the news stories that were published in 2012 that were read the most: Microsoft To Make Same Privacy Change Google Was Attacked For; No One Seems To Care (October) Hands-Off: Microsoft Surface Tablet Review (June 2002) Schmidt: Google+ Not Favored, Happy To Talk Twitter & Facebook Integration (January) For Consumers, Android Is More “Clopen” Than Open (January) YouTube Is Top Free App In iTunes Charts; Google Maps To Be Next? (September) If Google’s Really Proud Of Google+, It Should Sh [...]

Related Topics: About Marketing Land | Channel: Other | Features & Analysis | Top News

Well, it’s that time of year again: time to squeeze in every little bit of revenue before the 2012 books close; time to take every last day of vacation before they magically disappear at the stroke of midnight on December 31st; and, perhaps most importantly, it’s that time of year when a whole host of year-end roundup articles ranging from the "Top 10 Things We Learned" to articles detailing every well-intentioned, but rarely kept, resolution ever made. I never thought I would write a “Things We Learned” type article because of a dreadful fear that I only recently learned somethin [...]

Related Topics: Channel: Display Advertising | Display Advertising | Features & Analysis | Search Marketing | Search Marketing Column