The 25 Most Fantastic Social Media Updates From Brands During The Super Bowl

football-fire-super-bowl-featured The game last night was anything but competitive which helped make the social screen that much more entertaining. Throughout the night there was plenty of brand and Bronco bashing amid some sound marketing that helped stretch ad dollars and put brands in the social spotlight. As we monitored all of the ads and brand activity last night on @MarketingLand and @HashtagBowl, and we've highlighted our top social updates from brands, movies & companies. Game Related Updates One of the easiest ways to boost engagement is to cash in on the current events occurring in the big game. These were [...]

New Record For 2014: Hashtags Mentioned In 57% Of Super Bowl Ads

hashtags-globe-800px Hashtags were used in 57 percent of nationally-run Super Bowl ads, up from 50% in 2013 and setting a new record. Facebook was the social network most mentioned, though barely. It had only five mentions and just edged past Twitter with four. The numbers are from our third annual #Hashtag Bowl count of social media mentions during the Super Bowl. We only counted ads shown nationally, and only ads from after the kick-off until the game was over. Promos for Fox, the network that carried the Super Bowl, were not included. Nor was the Pepsi lead-in to the half-time show. In change from last [...]

Super Bowl 2014: #HashtagBowl Live Blog Action From Kickoff To Final Score

The Marketing Land Hashtag Bowl: 2014 Edition presented by Hootsuite Did you miss our live blog action during the big game? No problem, we understand you were at a party enjoying the Super Bowl commercials in real-time with all your friends. Catch up on what you missed and review our expert commentary on the Super Bowl ads, as our panel shared their first take on each Super Bowl commercial and pulled in Tweets from brands and viewer reaction. Live Blog Archive: Marketing Land's #Hashtag Bowl 2014 Here's who participated: our special guests Peter Shankman, principal at Shankman|Honig; Susan Beebe, social media and online community manager at Tyson Foods; and [...] 2014 Super Bowl Spots Have Already Generated 130 Million Views & 1 Million Social Actions

Super_Bowl_XLVIII_logo Brands pay big money to be in the Super Bowl because all the eyeballs watching. But the eyeballs are already watching Super Bowl ads well before the big game starts. This year, over 130 million Super Bowl-related video views have been racked up, according to video analytics company These have generated more than 1 million social actions, the company says The data is as of 9pm PT last night, for the 52 pre-released Super Bowl ads or teasers that is tracking. Way in the lead, as we also covered in our Super Bowl ads preview yesterday, is the Budweiser "Puppy Love" spot [...]

The 2014 Super Bowl Ads Preview: Have The Budweiser Puppy & Hashtags Already Won The Big Game?

Budweiser "Puppy Love" 2014 Super Bowl Commercial, courtesy of Anheuser-Busch Tomorrow, we're geared up for our annual Hashtag Bowl, a count of social media mentions in Super Bowl ads as well as a look at the ads themselves. But after reviewing the record-breaking number of Super Bowl ads already placed online, the Budweiser #BestBuds puppy ad and hashtags in general are big hits. Will that hold true for game day? For Super Bowl 2014, we'll be looking at all the ads airing during the game (from kickoff, though we might start early this year and go from the coin-toss). For each ad, we'll look to see how many mentions Twitter, Facebook, YouTube and so on get, such as [...]

Get To Know: Nick Pahade, Poptent CEO & Video Marketing Commentator For The #HashtagBowl

The Marketing Land Hashtag Bowl: 2014 Edition presented by Hootsuite With over 17 years of digital marketing experience  across media and digital agencies, eCommerce and technology platforms, Nick Pahade is currently spearheading Poptent’s efforts to address the surging demand for video content that is well-produced and delivers an authentic voice to the audience. Considering the current frenzy marketers are in to create the next great viral video, the company is betting on building a scalable platform to connect content publishers and content creators. The goal is to bring the two together in an iterative process for production, testing and sharing, [...]

The Budweiser #BestBuds Puppy Gets His Own Twitter Account

Budweiser "Puppy Love" 2014 Super Bowl Commercial, courtesy of Anheuser-Busch He's the star of Budweiser's Super Bowl ad, the #BestBuds puppy that keeps running back to be with the famous Clydesdale horses. Not content with YouTube fame, the puppy started tweeting through Budweiser's account. He's now been housebroken to his own Budweiser Puppy account. Followers of Budweiser were perplexed with a garbled tweet appeared: xjkoweaiodsgajkse;loszdetghjkeiouqw3 nsk;oaw — Budweiser (@Budweiser) January 31, 2014 Was Bud drunk before the game, some wondered? Then another appeared: sfjihskhjrgvkhjfdl rdgfhkggkjgd34t09ut5hgrkjgqt304-4trg — Budweiser (@Budweise [...]

Susan Beebe, Social Strategist From Tyson Foods Named To #HashtagBowl Live Blog Lineup

Tyson Foods Logo Buffalo wings. Check. Pizza crust and toppings. Check. Tortillas and Chips. Check. All the makings of a great Super Bowl party indeed. Next step: invite guests to watch the game and critique the commercials. Check. What better VIP guest than Susan Beebe, the Social Media & Online Communities Manager at Tyson Foods, maker of many game time snacks, to invite to our virtual party on Super Bowl Sunday? Beebe will be joining the lineup of live bloggers during the 3rd annual Marketing Land #Hashtag Bowl, giving readers her take on all the social media mentions in game day ads and reportin [...]

A Sneak Peek Into Volkswagen’s Super Bowl Social Media “War Room” Plans

volkswagen-ad-featured This is shaping up to the most digitally-enabled and interactive of Super Bowls, with many of the advertisers -- and even some non-advertisers -- thinking very holistically about their Big Game marketing. Oreo raised the bar with its rapid-response Tweet during the #BlackoutBowl last year, and, now, such quick wit and equally speedy media creation capabilities are coming to be expected. What does it take to mount a social media operation worthy to accompany a Super Bowl ad in these days of second-screening, mobile video, and the like? To find out, we spoke to Super Bowl advertiser Volkswage [...]

Arby’s Social Media Manager Gives Inside Scoop On Tweet To Pharrell That Rocked The Grammys

arbys-featured Shortly into Sunday night's Grammy Awards show, Arby's social media manager Josh Martin started to notice a number of tweets mentioning his brand in relation to the hat worn by Grammy winning artist Pharrell Williams. Without missing a beat, and working from home rather than out of some fancy "social media war room," Martin composed the tweet that would snowball into Arby's biggest ever social media win to date. "When I saw so many people mentioning us in relation to the hat, I thought it was a great opportunity to jump into the conversation," said Martin, who was gracious enough to take [...]

Dear Brands: Helping Veterans & Charities Isn’t About Getting Likes & Retweets For Yourselves

facebook-dislike-featured MetLife is running a social media campaign to raise money for Hiring Our Heroes today, an effort to help US veterans and spouses find jobs. Who could be upset about that? Me, when it's yet another campaign -- like those done by Heinz and Kelloggs -- that feels more about getting social media attention than just doing the right thing because you believe it's the right thing. Retweet For MetLife, Er, Hiring Our Heroes Here's the MetLife tweet: Retweet to help raise $75k for @HiringOurHeroes. MetLife Foundation will donate $5 per RT to help those who help our nation. #MetLifeCares — [...]

Where To Watch All The 2014 Super Bowl Ads Online

Marketing Land YouTube Super Bowl Ads Playlist With just days to go before Super Bowl XLVIII, many of this year's expected Super Bowl advertisers have been rushing to release full versions of their commercials that will air nationally during the big game. While it may be taking out some of the anticipation and element of surprise for some viewers, nearly half of all ads expected to air are now available online and already have garnered millions of views. If you want to keep up with all of the 2014 Super Bowl Ads appearing online ahead of the game, Marketing Land has created a page where you can watch all of the 2014 Super Bowl Ads onlin [...]

The Hits Keep Coming – More Brands Release Super Bowl Ads Before Game Night

Super_Bowl_XLVIII_logo Instead of posting Super Bowl teaser ads like Jaguar and Nestle, many brands are choosing to post their full Super Bowl ads well ahead of the game next Sunday night. Axe and GoDaddy both posted their Super Bowl ads last week, and yesterday Ad Age reported Audi, Hyundai, Oikos and Squarespace have posted their Super Bowl ads online, as well. While Ad Age touted a brands ability to "create viral buzz and garner free media exposure" by posting the high dollar spots pre-game, it's debatable whether an brand's Super Bowl ad loses its overall effectiveness once any element of surprise has been [...]

Must Attend: The All New Marketing Land Digital Marketing Summit

As a marketer, you're constantly striving to gain an edge, to create a unique voice that compels people to listen, to learn, to desire. Every day you reach within to tune and hone this voice: to add richness to its timbre, to add emotion to the stories you weave, to add color and depth to the images you paint. As hard as you work, sometimes the best way to push your own performance to the next level is to look outside for inspiration - to pathfinders who share your passion, who have thought deeply about the things you care about, and who are eager to share their excitement and knowledge in [...]

Meet Peter Shankman, Guest Commentator For Marketing Land’s 2014 #HashtagBowl

Peter Shankman featured guest commentator at #HashtagBowl All right, so many of you may already 'know' Peter Shankman, as active as he is on various social networks. You may also recognize him as a published author, entrepreneur and public speaker who is not shy about sharing his views on branding, improving customer service, social media, PR, marketing and advertising. Peter Shankman is best known for launching HARO (Help A Reporter Out), a clearinghouse to match journalists with expert sources for print, online and broadcast media; he sold that company to Vocus in 2010. In 2013, he co-founded Shankman|Honig, a new consultancy group whi [...]

Yahoo Makes Secure Search The Default

yahoo-new-logo-featured Yahoo has now joined Google in making all searches people do automatically go through a secure server, to help prevent eavesdropping by outsiders. Unlike Google, however, Yahoo has failed to make an important change to how "referrer" data is passed along, which will result in people thinking Yahoo Search has suddenly dropped in popularity. Goes Secure The switch only seems to be happening on, not on other Yahoo properties I've checked like Yahoo UK, Yahoo Germany, Yahoo France or Yahoo Japan. Yahoo did confirm to us that the switch happened but didn't clarify on exact [...]

So You Want To Newsjack The Super Bowl? Here Are 6 Rules Brands Can’t Forget

football-food-party-600px I'm blaming Oreo. When Super Bowl XLVIII kicks off on February 2nd, brands big and small are going to be watching the game like hawks (no pun intended) looking for any opportunity they can find to insert their own name and message into the social media conversation. That's the essence of newsjacking, and everyone's going to be trying it this year. Why? Because of this tweet from Oreo during the power outage that happened during last year's Super Bowl: Power out? No problem. — Oreo Cookie (@Oreo) February 4, 2013   That single tweet earned Oreo [...]

Microsoft Calls For International Conference On Government Surveillance

online privacy Last week President Obama announced reforms to curb NSA domestic spying abuses. There was a range of reactions but many critics contend he didn't go far enough. The proposed reforms also probably don't help the tech industry very much. Perhaps feeling let down or skeptical that the US reforms will change much Microsoft's General Counsel Brad Smith is calling for an international conference on data privacy and government surveillance: While there is no substitute for American leadership and action on these issues, the time has come for a broader international discussion. We need an int [...]

Introducing The Marketing Land #Hashtag Bowl: 2014 Edition

The Marketing Land Hashtag Bowl: 2014 Edition presented by Hootsuite Are you ready to see the battle of the social networks during Super Bowl XLVIII? Marketing Land is set to kick off Super Bowl advertising season with our third annual #Hashtag Bowl -- your front row seat to see how all the social media platforms stack up against each other in Super Bowl ad mentions. How Does The Marketing Land #Hashtag Bowl Work? The #Hashtag Bowl is Marketing Land's annual color commentary on how marketers are leveraging America's premier cultural event, the Super Bowl. Our team of marketing experts will be watching those expensive, in-game ad slots to find out wh [...]

Get To Know: VP & General Manager Of IAB’s Mobile Marketing Center Of Excellence

Anna Bager headshot3 Anna Bager is the Vice President and General Manager of the Mobile Marketing Center of Excellence at the Interactive Advertising Bureau. The Mobile Center, an independently funded and staffed unit inside the IAB, is charged with driving the growth of the mobile marketing, advertising and media marketplace. Prior to joining the IAB, Bager led business intelligence at Ericsson Multimedia and was head of research at Ericsson’s business consulting unit. She has also served as the Research and Consulting Manager for IDC EMEA. In 2012 and 2013, Bager was named one of the "Top 20 Most P [...]

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