Top 11 Email Marketing Columns For 2013

ml-2013-email-featured What were the hot topics of discussion in email marketing in 2013? Video, social media, and responsive design were fairly new on the radar, while our perennial favorite topics of calls-to-action, landing pages and testing remained important tactics worth exploring further. Following, you'll find the top 11 columns -- this is our content contributed by expert practitioners of email marketing -- published in 2013, as measured by pageviews on Google Analytics. We think you'll find them worth a look (or a second look) as you formulate your email marketing plans for 2014. Many thanks to the [...]


Marketing Land’s Most-Shared Stories on Facebook of 2013: The Downfall of EdgeRank, Google Reader and QR Codes

ml-2013-year-review Welcome to another installment of our Year In Review series. We have already shared our top news stories and our most tweeted stories; but in 2013, our Facebook sharers like to share news and features about Facebook - such as the changes in the News Feed algorithm, using hashtags, "story bumping," and ultimately how to get the most out of Facebook marketing. For all of our most socially-shared stories of 2013, we used Social Crawlytics, a free tool that analyzes each URL of a site to show how it’s been shared, including Twitter, Facebook, Google+, LinkedIn and more. The tool captures [...]


Twitter Removes Block On Pro-Phil Robertson Petition, Says Mistakenly Flagged As Spam

Those who wanted to share a petition calling on A&E to immediately restore Duck Dynasty star Phil Robertson to his show found Twitter was blocking sharing the URL to the petition site as spam. Twitter has resolved the problem, saying it was due to an error with a third-party service it uses to stop spam links. "The URL IStandWithPhil.com was mistakenly flagged as spam tonight, by an outside organization that tracks spam sources. We have restored access and apologize for the error," Twitter told Marketing Land, in an emailed statement. Faith Driven Consumer, the organization behind th [...]


Buffalo Chicken, The Blue Lagoon & Smartwatches: Pinterest Lists Its Top Pins Of 2013

pinterest-featured Last week, Pinterest released its Top Pins of 2013, offering 29 different Top Pin categories, including boards for Tasty Recipes, Technology and Places & Travel. With more than 2,000 followers, Pinterest's Tasty Recipe board listed 20 Pins of the top trending recipes, with everything from Buffalo Chicken to Nutella Brownies and Beer-candied bacon. Gadgets for iPads and iPhones dominated the top technology Pins of 2013 on a board that included pins for 3D printers, Smartwatches and an infographic of the 30 most popular Wordpress plugins. Pinterest's top Pins for Places and [...]


A Look Back On 2013 In Digital Marketing

pageviews-traffic-smartphone-Adobe This year was all over the map in terms of consumer optimization and conversion trends. Crowdfunding was propelled into the next stratosphere and mobile maximized every moment in our lives, while apps and couch commerce exploded, thanks in part to a semi-restored global economy that gave billions even more disposable income to toss around — and shifted emerging markets to the (almost) top of the buying food chain. It was an amazing year for marketers, no doubt. We shopped from our phones and from our couches, and we consumed content in every imaginable way. Cheers to what was a great year [...]


Get To Know: The VP Of Digital Strategy For CafePress Inc.

Jason Falls head shot_resized Jason Falls is the Vice President of Digital Strategy for CafePress, the publicly-traded internet retailer consistently ranked as one of the top online shopping destinations. He is a leading digital strategist, author, speaker and thinker in the digital and social media marketing industry, Falls also founded, and serves as the chief instigator, at SocialMediaExplorer.com, an industry-leading blog and digital marketing agency. An award-winning social media strategist and widely read industry pundit, he has been noted as a top influencer in the social technology and marketing space by Forbes, [...]


Airbnb Offers A Bird’s Eye View Of Its Properties By Designing 50 Birdhouses Inspired By Actual Homes

Airbnb logo Airbnb's "Home to You" campaign is taking its rental properties to a new level, offering the winged inhabitants of Louisiana's Audubon Park Island a stylish collection of birdhouses. The rental property website known for its unique selection of vacation, apartment and home rentals has created 50 birdhouses inspired by actual properties as part of its "Home to You" campaign. Equipped with detailed furnishings and decor to match the real-life rentals, the miniature replicas of Airbnb properties were designed by an artistic team that included a miniature prop artist, miniature expert, birdhous [...]


Marketing Land’s Top News Stories Of 2013: New Devices, Hashtag Bowl, Google Reader & More

ml-2013-year-featured Another calendar year is almost in the books, and here on Marketing Land it's been a year of dramatic growth. All of the metrics that matter to us were up in the neighborhood of 75-100 percent for the year! We're thankful to all of our readers for making 2013 such a big year. Before we close the books on 2013, the editorial team that brings you daily news and features on Marketing Land and Search Engine Land will be looking back at the most popular content we published during these past 12 months. Over the next week couple weeks, we'll reveal our most popular columns (overall, and br [...]


Marketing Land’s Top Tweeted Stories of 2013: Super Bowl, Vine and Social Media Content

ml-2013-year-review   Happy Holidays from Marketing Land! From Vine and Instagram video, to Google and Twitter Analytics, there's a wide range of digital marketing topics that appealled to Marketing Land Tweeters in 2013. Compared to our most-read news stories, you’ll see a few familiar articles, but quite a few new ones as well. Which stories stood out to you this year? Here are the top 20 tweeted stories of 2013. 1. The #Hashtag Bowl, Game Over: Twitter Mentioned In 50% Of Super Bowl Commercials, Facebook Only 8%, Google+ Shut Out (5522 tweets) 2. Vine Passes Instagram In Total Twitter S [...]


How Ad Retargeting Ruined Christmas

sad-dogs-christmas-featured Forget the Grinch that stole Christmas. This year, maybe it's ad retargeting that's stealing Christmas, at least the surprise of what people are going to receive. Certainly in my household, a new war on the Christmas surprise has been declared. Advertisers taking advantage of "retargeting" -- a way to follow visitors around with ads -- are making life difficult for our number one gift giver, my wife. "Everything I'm buying for Christmas, it's showing up in ads," she complained to me this week. That's a problem because our kids are often using her computer. You don't want them seeing what [...]


Top Apps Vary From Apple To Google To Amazon’s App Store

smartphone-shutterstock Earlier today, Apple published its list of top paid and free apps for 2013. Yesterday Nielsen reported its top US smartphone apps list (Android + iPhone). Now comes Distimo's "year in review" global ranking of apps, which also includes Amazon's tablet-only app store. What's striking is how different the app lists are from one another. For example there are only three apps common to all of the free lists: Candy Crush, Temple Run and Facebook. And only Minecraft and Where's My Water are present on all three paid app lists according to Distimo. Some of the discrepancies can probably be exp [...]


Apple: Games, Social And Video Dominate Top Apps Lists

Apple Best of 2013 Like everyone else Apple has released its year-end top lists. Below are the top iOS apps, including top free and top paid apps for both the iPhone and iPad. The lists are a mix of "incumbents" and "insurgents." Pandora remains in the top 10 (12 on the iPad list) and YouTube was number two on both free lists. The paid lists were all about games. On the top free iPhone list, social apps were clustered in the middle, with Twitter's Vine at number four and Twitter itself at 13. Google Maps, which saw a surge of downloads after it became available earlier this year, wound up at number five fo [...]


Facebook No. 1 Mobile App Of 2013 But Google Has 5 Of Top 10

facebook-mobile-pages-featured Nielsen published a range of year-end data today. Among other things the measurement firm said that 65 percent of American cell phone users now own smartphones. By comparison comScore says the figure is 62 percent. Regardless it means there are now more than 150 million smartphone users in the US. Nielsen also reported that 29 percent of US households have at least one tablet. If there are roughly 115 million US households that argues there are roughly 33 million tablets in American homes. However this number undercounts the actual number of tablets in the market. A previous Pew survey f [...]


Google Is Most Visited Site Of 2013, Despite Big Drops In Desktop Traffic [Nielsen]

google-g-logo-2012 Google was the most popular web brand of 2013, with an average monthly audience of almost 165 million unique visitors. That's according to Nielsen's look at the top digital brands of the year, just published today. The data covers U.S. desktop web traffic from January through October of this year. For Google, that average monthly audience is a six percent drop from 2012. Facebook, the second most popular website with an estimated 134 million monthly visitors, saw an even bigger drop in desktop traffic -- down 16 percent from 2012. And Yahoo, the same: third overall at about 130 millio [...]


Get To Know: Cohn & Wolfe’s Executive Vice President & Digital Innovation Group Leader

Brooke Hovey headshot Brooke Hovey is an executive vice president at Cohn & Wolfe, where she leads the public relations firm’s Digital Innovation Group for the Americas. Based in Austin, Texas, Brooke is responsible for creating digital products and service offerings, recruiting and developing digital talent, serving as a digital thought leader and leading integrated marketing campaigns for a portfolio of top-tier clients. Brooke's experience spans various industries, including consumer products, retail, food and beverage, hospitality, and energy. Prior to being named Digital Innovation Group Leader, she s [...]


Looking Back: Facebook, Twitter & Instagram’s 2013 Year In Review

social-media-conversation-featured Facebook, Twitter and Instagram offered a broad look at this year's trending stories, places and events. According to Facebook, Pope Francis was the most talked about topic around the world, while Glee star Lea Michele's public acknowledgment of her costar Corey Monteith's death was awarded the Golden Tweet of 2013 for most retweeted tweet of the year. Instagram proved New York is the city that never sleeps, winning the No. 1 spot for most Instagrammed city of the year. Facebook 2013 Year in Review For its year-end wrap up, Facebook says Pope Francis showed up in more posts than any ot [...]


What Email Marketers Are Saying About Gmail’s Image Serving Change

email-growth-featured Google caused quite a stir Thursday with the news that it's serving images in Gmail from its own servers, rather than from the sender's servers. As we reported yesterday, Gmail open rates should become more accurate because images are displayed by default. But other data will go away -- the user's location and user agent, for example. The initial reaction was largely negative, but now that Google has clarified (a bit of) what is happening, some of the main players in the email marketing industry are taking a more measured view of the image caching change. Here's a look at some of the [...]


What Does The Fox Say? With 276 Million Views, “The Fox” Wins Top Trending Video On YouTube For 2013

youtube-logo-200 YouTube announced its top ten trending videos for the year, with the official music video for "The Fox (What Does the Fox Say?)" by Ylvis leading the list. The video has earned more than 276 million views since it was posted September 13. Two ads also made YouTube's top ten trending videos list, with Evian's "Baby&Me" ranking No. 5 and Volvo's "The Epic Split" ranking No. 6. Both the Evian and Volvo videos also made Unruly's top ten list of most shared videos for 2013, a compilation that ranks videos based on the number of shares earned versus number of views. YouTube's Top Ten Trendin [...]


Oreo Cookie Balls: The Next Viral Christmas Video?

cookie-balls Oreo began the year with a viral tweet during the Super Bowl, and the cookie-maker seems to be hoping to end the year with another touchdown -- this one in the form of a new video that's gaining steam on YouTube and social networks. It's called "Oreo Cookie Balls," and the 76-second video seems to have everything it takes to go viral this Christmas: a catchy tune, funny lyrics and -- this is important for the sake of virality, folks -- several just-risqué-enough references to cookie balls. The video also manages to include several ideas for eating and serving cookie balls, which is kinda s [...]


Top 10 Most Shared Video Brands Of 2013: Samsung Takes The Lead, Followed By Beer, Babies & Pranks

samsung-featured Video marketing firm Unruly has assembled a top ten list of the most shared social video brands of 2013, with Samsung leading the pack. Earning 7.3 million shares for its "S4: Sound & Shot" social video campaign, Samsung holds the honor of being Unruly's top shared brand of 2013. [youtube width="560" height="315"]http://www.youtube.com/watch?v=RAEgmeiDbJo[/youtube] In second place is Geico, a new entrant on the list of most shared social video brands this year. Earning the distinct title of most viewed online video ad campaign of all time, Dove's record-breaking "Real Beauty Sk [...]


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