2013: The Year Of The Content Marketer

ml_con_mktg Content marketing has become an increasingly hot topic in the digital marketing world with searcher interest hitting an all-time high in 2013, following a path that suggests continued growth into the new year. As big brands and small businesses alike have realized the value of content marketing and rushed to develop and implement a strategy, marketers have felt the need to educate themselves on this rapidly growing field. How do I put together a content marketing plan? Which channels are best for content distribution? How do I craft the best headlines? How can I maximize social sharing [...]


Programmatic Dominates Our Top 10 Display Advertising Columns For 2013

ml_disp_adv What was on the minds of Display Advertisers in 2013? RTB? DSPs? DMPs? Indeed, it was all of these acronyms, which you can clearly see from looking at our list of top 10 columns for the year. (By the way, those stand for real-time bidding, demand-side platforms and data management platforms -- all aspects of the increasingly popular programmatic media buying landscape.) Our generous contributor Ratko Vidakovic hit it out of the park with a guide to moving beyond AdWords to Demand-Side Platforms, and with so many other columns covering this emerging area of the display ad landscape. Thanks [...]


Top 10 Social Media Marketing Columns For 2013

ml-social2013-featured How do you use social media for a B2B business? How do you measure success in social media marketing? How do you keep up with the rapid changes at Facebook? These are just a few of the critically important questions answered by our expert contributors in 2013. Social media marketing truly became mainstream in 2013, which means marketers moved from "experimenting" to needing to be strategic and prove ROI. That trend was reflected in our most popular columns from 2013, in which Kelsey Jones discussed how to organize a social media content strategy and Courtney Seiter outlined how to choos [...]


Get To Know: Houghton Mifflin Harcourt’s CMO, John Dragoon

John K. Dragoon as Executive Vice President and Chief Marketing Officer HMH John Dragoon is the Executive Vice President and Chief Marketing Officer of Houghton Mifflin Harcourt. As the CMO of one of the world’s leading publishers and largest providers of pre-K-12 education solutions, Dragoon leads HMH’s product management, product marketing, field marketing, corporate marketing, marketing operations and consumer marketing. Before joining Houghton Mifflin Harcourt, Dragoon served as Chief Marketing Officer and Channel Chief of Novell from October 2003 through April 2011. While at Novell, he oversaw all aspects of the company’s marketing and partner programs. [...]


2013 In Analytics & Marketing: Our 10 Most Popular Columns

ml-2013-analytics-featured From Annie Cushing's series on how to get the most from Excel to Nan Dawkins' musings on Google's Universal Analytics and Social Media measurement, it's been a busy year in Analytics here at Marketing Land. The Analytics & Marketing column got a big boost this year, as we brought over some of the columnists covering Analytics-related topics from Search Engine Land, opening up the opportunity for them to write beyond search marketing. Like the rest of our expert contributors, they did a fantastic job at illuminating new technologies this year, as well as laying down the basic princip [...]


Top 11 Email Marketing Columns For 2013

ml-2013-email-featured What were the hot topics of discussion in email marketing in 2013? Video, social media, and responsive design were fairly new on the radar, while our perennial favorite topics of calls-to-action, landing pages and testing remained important tactics worth exploring further. Following, you'll find the top 11 columns -- this is our content contributed by expert practitioners of email marketing -- published in 2013, as measured by pageviews on Google Analytics. We think you'll find them worth a look (or a second look) as you formulate your email marketing plans for 2014. Many thanks to the [...]


Marketing Land’s Most-Shared Stories on Facebook of 2013: The Downfall of EdgeRank, Google Reader and QR Codes

ml-2013-year-review Welcome to another installment of our Year In Review series. We have already shared our top news stories and our most tweeted stories; but in 2013, our Facebook sharers like to share news and features about Facebook - such as the changes in the News Feed algorithm, using hashtags, "story bumping," and ultimately how to get the most out of Facebook marketing. For all of our most socially-shared stories of 2013, we used Social Crawlytics, a free tool that analyzes each URL of a site to show how it’s been shared, including Twitter, Facebook, Google+, LinkedIn and more. The tool captures [...]


Twitter Removes Block On Pro-Phil Robertson Petition, Says Mistakenly Flagged As Spam

Those who wanted to share a petition calling on A&E to immediately restore Duck Dynasty star Phil Robertson to his show found Twitter was blocking sharing the URL to the petition site as spam. Twitter has resolved the problem, saying it was due to an error with a third-party service it uses to stop spam links. "The URL IStandWithPhil.com was mistakenly flagged as spam tonight, by an outside organization that tracks spam sources. We have restored access and apologize for the error," Twitter told Marketing Land, in an emailed statement. Faith Driven Consumer, the organization behind th [...]


Buffalo Chicken, The Blue Lagoon & Smartwatches: Pinterest Lists Its Top Pins Of 2013

pinterest-featured Last week, Pinterest released its Top Pins of 2013, offering 29 different Top Pin categories, including boards for Tasty Recipes, Technology and Places & Travel. With more than 2,000 followers, Pinterest's Tasty Recipe board listed 20 Pins of the top trending recipes, with everything from Buffalo Chicken to Nutella Brownies and Beer-candied bacon. Gadgets for iPads and iPhones dominated the top technology Pins of 2013 on a board that included pins for 3D printers, Smartwatches and an infographic of the 30 most popular Wordpress plugins. Pinterest's top Pins for Places and [...]


A Look Back On 2013 In Digital Marketing

pageviews-traffic-smartphone-Adobe This year was all over the map in terms of consumer optimization and conversion trends. Crowdfunding was propelled into the next stratosphere and mobile maximized every moment in our lives, while apps and couch commerce exploded, thanks in part to a semi-restored global economy that gave billions even more disposable income to toss around — and shifted emerging markets to the (almost) top of the buying food chain. It was an amazing year for marketers, no doubt. We shopped from our phones and from our couches, and we consumed content in every imaginable way. Cheers to what was a great year [...]


Get To Know: The VP Of Digital Strategy For CafePress Inc.

Jason Falls head shot_resized Jason Falls is the Vice President of Digital Strategy for CafePress, the publicly-traded internet retailer consistently ranked as one of the top online shopping destinations. He is a leading digital strategist, author, speaker and thinker in the digital and social media marketing industry, Falls also founded, and serves as the chief instigator, at SocialMediaExplorer.com, an industry-leading blog and digital marketing agency. An award-winning social media strategist and widely read industry pundit, he has been noted as a top influencer in the social technology and marketing space by Forbes, [...]


Airbnb Offers A Bird’s Eye View Of Its Properties By Designing 50 Birdhouses Inspired By Actual Homes

Airbnb logo Airbnb's "Home to You" campaign is taking its rental properties to a new level, offering the winged inhabitants of Louisiana's Audubon Park Island a stylish collection of birdhouses. The rental property website known for its unique selection of vacation, apartment and home rentals has created 50 birdhouses inspired by actual properties as part of its "Home to You" campaign. Equipped with detailed furnishings and decor to match the real-life rentals, the miniature replicas of Airbnb properties were designed by an artistic team that included a miniature prop artist, miniature expert, birdhous [...]


Marketing Land’s Top News Stories Of 2013: New Devices, Hashtag Bowl, Google Reader & More

ml-2013-year-featured Another calendar year is almost in the books, and here on Marketing Land it's been a year of dramatic growth. All of the metrics that matter to us were up in the neighborhood of 75-100 percent for the year! We're thankful to all of our readers for making 2013 such a big year. Before we close the books on 2013, the editorial team that brings you daily news and features on Marketing Land and Search Engine Land will be looking back at the most popular content we published during these past 12 months. Over the next week couple weeks, we'll reveal our most popular columns (overall, and br [...]


Marketing Land’s Top Tweeted Stories of 2013: Super Bowl, Vine and Social Media Content

ml-2013-year-review   Happy Holidays from Marketing Land! From Vine and Instagram video, to Google and Twitter Analytics, there's a wide range of digital marketing topics that appealled to Marketing Land Tweeters in 2013. Compared to our most-read news stories, you’ll see a few familiar articles, but quite a few new ones as well. Which stories stood out to you this year? Here are the top 20 tweeted stories of 2013. 1. The #Hashtag Bowl, Game Over: Twitter Mentioned In 50% Of Super Bowl Commercials, Facebook Only 8%, Google+ Shut Out (5522 tweets) 2. Vine Passes Instagram In Total Twitter S [...]


How Ad Retargeting Ruined Christmas

sad-dogs-christmas-featured Forget the Grinch that stole Christmas. This year, maybe it's ad retargeting that's stealing Christmas, at least the surprise of what people are going to receive. Certainly in my household, a new war on the Christmas surprise has been declared. Advertisers taking advantage of "retargeting" -- a way to follow visitors around with ads -- are making life difficult for our number one gift giver, my wife. "Everything I'm buying for Christmas, it's showing up in ads," she complained to me this week. That's a problem because our kids are often using her computer. You don't want them seeing what [...]


Top Apps Vary From Apple To Google To Amazon’s App Store

smartphone-shutterstock Earlier today, Apple published its list of top paid and free apps for 2013. Yesterday Nielsen reported its top US smartphone apps list (Android + iPhone). Now comes Distimo's "year in review" global ranking of apps, which also includes Amazon's tablet-only app store. What's striking is how different the app lists are from one another. For example there are only three apps common to all of the free lists: Candy Crush, Temple Run and Facebook. And only Minecraft and Where's My Water are present on all three paid app lists according to Distimo. Some of the discrepancies can probably be exp [...]


Apple: Games, Social And Video Dominate Top Apps Lists

Apple Best of 2013 Like everyone else Apple has released its year-end top lists. Below are the top iOS apps, including top free and top paid apps for both the iPhone and iPad. The lists are a mix of "incumbents" and "insurgents." Pandora remains in the top 10 (12 on the iPad list) and YouTube was number two on both free lists. The paid lists were all about games. On the top free iPhone list, social apps were clustered in the middle, with Twitter's Vine at number four and Twitter itself at 13. Google Maps, which saw a surge of downloads after it became available earlier this year, wound up at number five fo [...]


Facebook No. 1 Mobile App Of 2013 But Google Has 5 Of Top 10

facebook-mobile-pages-featured Nielsen published a range of year-end data today. Among other things the measurement firm said that 65 percent of American cell phone users now own smartphones. By comparison comScore says the figure is 62 percent. Regardless it means there are now more than 150 million smartphone users in the US. Nielsen also reported that 29 percent of US households have at least one tablet. If there are roughly 115 million US households that argues there are roughly 33 million tablets in American homes. However this number undercounts the actual number of tablets in the market. A previous Pew survey f [...]


Google Is Most Visited Site Of 2013, Despite Big Drops In Desktop Traffic [Nielsen]

google-g-logo-2012 Google was the most popular web brand of 2013, with an average monthly audience of almost 165 million unique visitors. That's according to Nielsen's look at the top digital brands of the year, just published today. The data covers U.S. desktop web traffic from January through October of this year. For Google, that average monthly audience is a six percent drop from 2012. Facebook, the second most popular website with an estimated 134 million monthly visitors, saw an even bigger drop in desktop traffic -- down 16 percent from 2012. And Yahoo, the same: third overall at about 130 millio [...]


Get To Know: Cohn & Wolfe’s Executive Vice President & Digital Innovation Group Leader

Brooke Hovey headshot Brooke Hovey is an executive vice president at Cohn & Wolfe, where she leads the public relations firm’s Digital Innovation Group for the Americas. Based in Austin, Texas, Brooke is responsible for creating digital products and service offerings, recruiting and developing digital talent, serving as a digital thought leader and leading integrated marketing campaigns for a portfolio of top-tier clients. Brooke's experience spans various industries, including consumer products, retail, food and beverage, hospitality, and energy. Prior to being named Digital Innovation Group Leader, she s [...]


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