Sundance Film Festival Park City Utah The Sundance Film Festival, founded in 1981 by actor/director/producer Robert Redford takes place every January in Park City, Utah.

Traditionally, the Sundance Film Festival highlights independent film makers and documentaries. In the age of digital media, the festival content has expanded to feature films and interactive discussion panels that focus on how the industry has shifted with new forms of distribution and buzz building mechanisms in today’s media landscape.

Technology and digital marketing industry giants such as YouTube, Adobe, Twitter, Bing have been supporting sponsors in recent years and the festival scene on Park City’s Main St has brought marketers and influencers together through social media.

Related / Past Coverage:

Sundance 2014: Movies, Marketers Work To Produce Online Buzz

Sundance Film Festival Park City Utah The annual 10-day Sundance Film Festival has officially kicked off in Park City, Utah, which means hordes of film industry execs, Hollywood talent and documentary makers from around the world have taken over the ski town's Main St. While the festival continues to stick to its core values and vision set forth by founder Robert Redford in 1985, there's no denying that the marketing industry and digital platforms are playing a key role in the festival these days. For films trying to be picked up for widespread distribution, the festival itself and corresponding online buzz goes a long way [...]

Bing Bets On Sports, Entertainment To Attract Gen Y

bing-2013-logo-featured At the two-minute warning of the NFC Championships last weekend, the country got a glimpse of Bing’s new ad campaign, Bing is for #Doing. Bing just hopes that Gen Y viewers were taking notice. The spots, which take a storytelling approach and feature adventure sports athletes Kevin Pearce, Bobby Brown, Kaityln Farrington and Gretchen Bleiler, are the beginning of a long-term shift in the Bing advertising strategy -- a focus on “doing” versus being “a decision engine,” as well as a continued goal of attracting younger online users. Video: Bing is for #Doing: Kevin Pearce’s St [...]

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