The Sundance Film Festival, founded in 1981 by actor/director/producer Robert Redford takes place every January in Park City, Utah.
Traditionally, the Sundance Film Festival highlights independent film makers and documentaries. In the age of digital media, the festival content has expanded to feature films and interactive discussion panels that focus on how the industry has shifted with new forms of distribution and buzz building mechanisms in today’s media landscape.
Technology and digital marketing industry giants such as YouTube, Adobe, Twitter, Bing have been supporting sponsors in recent years and the festival scene on Park City’s Main St has brought marketers and influencers together through social media.
Jan 17, 2014 at 2:41pm ET by Elisabeth Osmeloski
Jan 25, 2012 at 1:36pm ET by Sarah Engel
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