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The Shelf Life Of A Mobile Ad: Shorter Than You May Think

shutterstock_alarmclock When a user loads a webpage, they aren't doing so with the intent of clicking on an ad. Yet, millions and millions of users do just that every single day. However, this isn't just a numbers game -- intelligent marketers (like those who are reading this article) are looking to get the most out of their advertising spend by targeting the right users in the right way at the right time. But even when an ad is shown based on any number of criteria, what's its proverbial shelf life for that user? Two seconds? One minute? Five minutes? Within this article, we'll be analyzing a week's worth of a [...]


Google Display Network Reporting Now Easily Available In Google Analytics

Google Display Network Reports in Google Analytics You may have noticed a new reporting section in the AdWords menu showing up on Google Analytics called Display Targeting. Apparently, this started rolling out a few weeks ago, and Google made the announcement official today. Andy Groller, Director of PPC at DragonSearch, provided the screenshot above and first pointed out the new reporting to me yesterday. As the name would have it, the Display Targeting area is where you'll find performance data on what happens after users click on ads running on the Google Display Network. You can drill into details on: Display Keywords Place [...]


Nike’s “The Last Game” Takes The No. 1 Spot On YouTube’s List Of Top Ten Ads In June

Nike The Last Game screen capture Last week, YouTube released its top ten ads for June, with Nike's World Cup themed "The Last Game" taking the top spot. Adidas's World Cup related "House Match" ad also made the list, ranking No. 3. In light of Father's Day, three dad-themed ads made it into the top ten list as well, with appearances by Dove, Johnson and Johnson, and Docker's. One brand - Beats by Dre - earned two top ten spots, with its "The Game before the Game" earning the No. 2 slot, and "Jungle Remix" featuring Jay Z coming in at No. 9. YouTube's Top 10 Ads for June: 1. Nike Football "The Last Game" 2. Be [...]


Opening Mobile Wallet Opportunities For Marketers

believing seeing is There is a lot of buzz about mobile wallets -- mostly, the challenges facing mass adoption of mobile payments. This has left many marketers to wonder how they will be able to implement innovative mobile payment technologies into their mobile/brand strategies. While the industry focuses its attention on m-payments (and lack thereof), marketers who want to stand out have a unique opportunity to get ahead -- with the non-payment side of mobile wallets. It Starts With The Consumer Consumers have made their preferences clear -- they want a shopping companion. Mobile wallets eliminate the need [...]


Italian Privacy Police Give Google 18 Months To Make Changes

google-italy-800 European privacy regulators have been critical of Google's unified privacy policy since it was announced in early 2012. They have demanded various changes, including more disclosures to users, to bring the law in compliance with EU and individual country rules. Italy is the latest country to issue what amounts to an ultimatum to Google to change its privacy practices or face fines (up to $1 million euros) and unspecified "possible criminal proceedings," according to Reuters. There is a similar history in France, which ordered Google to change its privacy behavior in June 2013. Google mai [...]


Maybe Google Doesn’t Have A Mobile Ads Problem After All

google-earnings-data-600 [caption id="attachment_91889" align="aligncenter" width="560"] Data Source: Google quarterly earnings statements[/caption] There have been a lot of assumptions that Google's mobile ad business is cause for concern. After its latest earnings report showed the price advertisers pay per ad click fell for the eleventh straight quarter, fears again arose that the search giant isn't keeping pace with the consumer shift to smartphones. So is Google's mobile advertising business in trouble? The truth is nobody really knows. In fact, it might be doing great. We do know that Google reported recor [...]


LEARN: Lucy The Movie’s Web Site Teaches You To Speed Read Scarlett Johansson-Style

lucy_movie Movie websites, more than any other type of marketing site, seem to span every point of the scale between horrifically lame and ingeniously brilliant. Far over on the ingeniously brilliant end of the scale is this promotional area within the Lucy web site, the new movie starring Scarlett Johansson movie, Lucy. Lucy is written and directed by Luc Besson and features Johansson as a drug mule who gains superhuman mental capabilities after taking a drug. The movie's promotional site keys in on that plot element by encouraging visitors to test their own brain power. But what's the drug that w [...]


Google Q2: $16B Revenue, CPCs Down, SVP Arora Leaving

google-money-stock-featured This afternoon Google announced second quarter consolidated revenues of $15.96 billion. That represented a 22 percent increase vs. last year and 3 percent growth since last quarter. Revenues were higher than expected ($15.61 billion) while earnings per share missed financial analyst estimates. Paid clicks were up significantly; CPCs were down YoY but flat quarter over quarter. The release also indicated that SVP and Chief Business Officer Nikesh Arora would be leaving to become Vice Chairman of SoftBank Corp. and CEO of SoftBank Internet and Media. Omid Kordestani will take over his role [...]


eBay: Google SEO Changes Hurt Core Business And Revenues

new ebay logo Yesterday, eBay announced second quarter earnings which just beat analysts' expectations. However, revenue fell short of projections. The company earned $0.69 per share (vs. $0.68 expected) against revenue of $4.37 billion (vs. $4.38 billion expected). During the quarter, eBay suffered a major security breach and global password reset. In addition, it faces intensifying competition from Google, Amazon and a host of smaller rivals. The company acknowledged that Google algorithm changes had adversely affected its growth in the quarter. On the earnings call yesterday eBay CFO Bob Swan said [...]


At Last, Google Analytics App Comes To The iPhone

google-analytics-600 Google has released its official Google Analytics app for iPhone, now available for download in the app store. The app is compatible with iPhone, iPad and iPod touch, though is optimized for the iPhone 5. It requires iOS 6.0 or later. An Android version of the Google Analytics app has been available for a couple of years now. The app launches with a real-time view of the number of visitors on your site followed by Audience numbers from the time frame selected. It's easy to drill in to get more data by tapping on each card on the screen -- such as Real-Time or Audience in the s [...]


Are Sponsored YouTubers With Undisclosed Deals Breaking The Law?

YouTube-Large As YouTube publishers specializing in commentating and reviewing have become ultra popular, the pressure to infiltrate with brand messaging has followed suit. Yesterday, Eurogamer released a dissertation on undisclosed advertorials on YouTube in the gaming industry. While there are set rules in the U.S. and Britain concerning endorsements, internationally the lines are more blurred. Due to the massive increase in gaming audiences, lead by PieDiePew with more than 28.6 million subscribers, agencies have sprouted up to push their releases on YouTube. Electronic Arts (EA) has an entire di [...]


Everything You Need To Know About The New Google+ Name Policy: An Explainer

google-plus-featured Yesterday's news that Google+ has dumped its real-name requirement raised a number of interesting questions, both philosophical and practical. Will Google+ become a haven for trolls? Will YouTube's notorious commenters now be able to unleash more ugliness behind a fresh cloak of anonymity? What is the process for changing a user name? What if you want to use only one name? Is it possible to change a Google+ vanity url? What about display of usernames via authorship? Will we start seeing CatLuvr34 and the like on Google search and News pages? I'll do my best to answer the questions be [...]


Reports Show Paid Search Spend Is Up Over Last Year

color_graph_going_up_shutterstock Second quarter reports coming out from the large search marketing firms this week point to continued growth in paid search investment in the US and globally. The reports also underscore the increasing influence of mobile and image-based product ads on growth. RKG's analysis of the US search market, based on its client portfolio, which skews retail, showed Q2 spend increased by 23 percent year-over-year, with investments on both Google and Bing rising. Google spend grew 24 percent year-over-year with a 13 percent increase in click volume and CPCs rising by 10 percent. Bing Ads spend rose [...]


Google+ Drops Real Name Requirement, Apologizes For Delay

google-plus-1920 Let the Google+ pseudonym rush begin. After three-plus years of restricting users to their real names on the network, Google+ announced today that it is abandoning the policy and allowing people to use any username they choose. Google's policy was among the more contentious issues surrounding the social network and had been softened several times, including making allowances for pseudonyms and nicknames in certain occasions. Today it opened the floodgates with a Google+ post: When we launched Google+ over three years ago, we had a lot of restrictions on what name you could use on your p [...]


DoubleClick Gains Viewable Impression Reporting With Google’s Active View Solution

shutterstock_151358642-paid-search Google received accreditation from the Media Rating Council (MRC) for its viewable impression measurement solution, Active View, last April. At the time, the company made clear it would be integrating viewabililty into its products for both publishers and advertisers. Last fall, Active View rolled out to the Google Display Network, allowing advertisers to buy ads based on viewable impressions rather than served impressions. Now, it's bringing Active View measurement to DoubleClick to give agencies, publishers and advertisers the ability "to evaluate and compare the viewability of impression [...]


Facebook Vs. YouTube: Which Site Has More U.S. Visitors?

Compete-U-S-Monthly-Unique-Visitors-in-millions-YouTube-Facebook_chartbuilder Measuring Internet traffic is a notoriously slippery science. So when I read a headline that YouTube has passed Facebook as the largest social network in the United States, I took it with a dose of skepticism. Then I checked it out. And while time didn't permit a definitive study, I can report that the unique visitor battle between Facebook and YouTube is far from settled. Yes, they each report more than 1 billion active users globally. But who the leader is domestically depends on whose data you query. (I'll leave aside for the moment the question of whether YouTube is a true social net [...]


Google Tries To Kill Android Class Action Before It Gets Going

android-600 The FTC itself declined to pursue an antitrust case against Google, extending to Android. However, private litigants in May picked up the baton, filing a would-be class action in California federal district court. On Friday, Google moved to dismiss the case. The plaintiffs' main arguments are the following:  Google maintains a mobile search monopoly through Mobile Application Distribution Agreements (MADAs) and “tying” — mandatory installation of the full suite of Google mobile apps, with a privileged position for Google’s search app. If OEMs want Google Play they are requir [...]


Removing The Fog From The Marketing Cloud

Another foggy day in the marketing technology cloud. Consider this: just 20 years ago, a retailer having a website was a huge novelty. Back then, the main purpose was to connect customers to service reps or find a store, and it took years before you could effectively showcase and optimize products like you can today with a marketing cloud. [caption id="attachment_90111" align="aligncenter" width="600"] Another foggy day in the marketing technology cloud.[/caption] Websites and e-commerce have evolved in the past 20 years largely due to third-party technologies. These technologies have helped optimize the overall brand experience, build cus [...]


Tiananmen Date Over, Chinese Unblock Access To Google

Google China Now that the 25th anniversary of the Tiananmen Square pro-democracy protest and crackdown are over, China has restored access to Google services in the country. They had been totally blocked for roughly a month in the run up to the anniversary. The Chinese government had denied it was interfering with access to Google and implied there was a problem on Google's end. According to Reuters, Chinese users were once again denied access to Google search and Maps. Other services such as Flickr and South-Korean-based messaging services Line and KakaoTalk had also been blocked and are now restor [...]


Twitter A-Listers Are More Likely To Have Their Tweets Indexed In Google Search Results [Study]

twitter-indexation-by-followers If you are counting on Google indexing your tweets, you had better have Twitter influence -- we are talking serious influence. As in, if you have fewer than a million followers, your tweet isn't likely to surface on a Google search at all. That's one of the key findings of a study that Stone Temple Consulting released today. After analyzing the last 20 tweets for 963 Twitter accounts, it found that tweets by accounts with one million+ followers were indexed at least 30% of the time. There were 58 of those in the sample, including nine with 3 to 5 million followers and 26 with more than 5 mi [...]


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