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What Would Happen If Google Really Did Kill Google+?

  Rumors are that Google might be planning to kill Google+ or at least put it into a Walking Dead-like "zombie" mode, as TechCrunch characterizes it -- and something Google denies. There are some good reasons for Google to do this, and potentially, it could allow Google to better fight on the new social battlefield, that of single-purpose social apps. Let's play out the scenario to imagine what might happen. The Rumor: Killing Google+ For the essential background, be sure to read Google+ Is Walking Dead from TechCrunch, which describes a move to drop Google+ as a product but keep the p [...]


Official: David Besbris Will Be New Head Of Google+, Takes Over For Departing Vic Gundotra

Dave Besbris [caption id="attachment_81508" align="alignright" width="240"] Dave Besbris, from his Google+ page[/caption] The head of Google+ and Google's social efforts, Vic Gundotra, announced that he's stepping down today. Google has confirmed that his replacement will be, as Re/code sources speculated, the current vice president of engineering for Google+, David Besbris. Re/code broke the news of Besbris taking over according to its sources, but Google itself didn't confirm that. But now Google has told Marketing Land that the Re/code story is correct, Besbris will indeed be taking over, though h [...]


Google Analytics Makes It Possible To Share More Assets Via Its Permalink Solution

Google Analytics Sharing feature Google Analytics announced it's now possible to share more assets using the Permalink Solution. "Permalink has been around for a while as a means to share assets. We just enabled new asset classes - such as goals - to be shared via this functionality," said Google Analytics product manager Stefan Schnabl. According to the announcement, segments, goal tracking, custom channel groupings and custom attribution models now can be easily shared using a unique URL, in addition to Dashboard and Custom Reports. Google confirms any assets shared via the link will remain private, and can only be [...]


Report: Android Beats iOS In Mobile Ad Traffic But iOS Still Leads In Mobile Ad Revenue

sma_q1_2014_2 Opera Mediaworks released a report showing mobile ad traffic and revenue, where for the first time, Android has overcome iOS in mobile traffic impressions. The report shows Android with a 42.83% share in mobile ad traffic, with iOS trailing at 38.17%, followed by Blackberry with 1.14%. On the revenue end, iOS has 52.27% followed by Android with 33.46% and then 1.15% for Blackberry. On the tablet end, iOS is still by far the winer both on ad impressions and ad revenue. Here is a chart showing the data, click on it to enlarge: Here is a breakdown showing the UK data, showing iOS sti [...]


Google Wallet & Apple Passbook: A Brand’s Next Best Friends

google wallet POS Recently, the industry has seen a considerable amount of buzz surrounding mobile wallet applications such as Google Wallet and Apple's Passbook. Defined as an effective mobile solution for providing customer loyalty rewards and savings, there's no question as to why these apps are becoming more popular. Even though consumers have expressed a desire for mobile offers, some brands and retailers have been slow on the uptake. This column explores the loyalty and rewards features of each platform, their benefits and how they can be used to create a truly revolutionary customer experience when [...]


Google Courts App Marketers With New AdWords Features For Search, Display, YouTube

App install ad YouTube TrueView ads Today, Google announced new efforts to entice app marketers in a livestream event at the AdWords Performance Forum. Google has offered advertising options for app marketers both through AdWords and its mobile ad network AdMob. Now it is aiming to compete more forcefully for app ad dollars and rely on that growing bank of data it's got stored up in Google Play. Google is unifying ad processes for app marketers with what it calls a "holistic solution" that can be managed within AdWords and adding new formats that allow app marketers to advertise on search, the Google Display Network and  [...]


PostJoint Confirms Google Penalty, Says Its Business Will Continue

google-flyswatter-penalty-600 PostJoint is the second guest blogging network that's been knowingly penalized by Google. We reported the penalty news Friday on our sister site, Search Engine Land, and PostJoint itself confirmed the penalty on its own blog yesterday. PostJoint currently isn't ranking on Google for its own name, a sure sign of a penalty and the same thing that initially happened to MyBlogGuest when it was penalized last month. Much like that case, Google's official warning to PostJoint mentions "unnatural inbound links" -- part of the long-running confusing messaging that Google delivers via Webmaste [...]


ComScore March Video Report: 46 Billion Online Videos Watched & 28.7 Billion Video Ad Views

comscore-logo According to comScore's March online video rankings report, more than 187 million Americans watched 46.6 billion online videos last month, while video ad views totaled 28.7 billion. Live Rail took the No. 1 spot for top video ad properties, earning 3.9 billion ad impressions. AOL was the leading video property in terms of delivering the highest duration of video ads, and Hulu delivered the highest frequency of video ads to viewers. ComScore reports the total time spent watching the 28.7 billion video ads totaled 10.9 billion minutes. The report noted video ads represented 38.1 percent of [...]


Official: Google Approves The Marketing Land Google Glass App

ml-glass-app-600 How's this for felicitous timing? Just days after Google Glass does its first public sale, which sells out all available units, the newest official Glassware added to the Glass app directory is our very own Marketing Land for Glass. The app offers the latest internet marketing news as reported by the Marketing Land crew delivered directly to your Google Glass, ready to be read -- actually, listened to! -- at your convenience. Marketing Land for Glass offers "Read Aloud" functionality so you can get our news via audio; no need to try reading lengthy text on the display screen [...]


Google Analytics Combines Web & App Data Into Single Reporting View

google-analytics-600 Google Analytics announced yesterday it is combining web and app data into a single reporting view, as well as merging its Visitor web metric and Active Users app metric  under the same "Users" name. Google Analytics product manager Nick Mihailovski shared the updates on the Google Analytics Google+ page, clarifying how the newly consolidated web and app data reporting view will work: Any data you send to the same property appears in all of the reporting views, regardless how you collected that data. This means if you send data from the web or from a mobile app to one property, both dat [...]


Google Ad Review Center Gets Updated Interface, Navigation & New Ad Review Options

Google AdSense Logo Google announced yesterday on its AdSense blog that the Ad review center has been updated with a new user interface, navigation and added features. According to the announcement, users will now have more options for reviewing ads, including a "Show reviewed ads" checkbox, located at the top right of the Ad review center, that displays ads already reviewed. Google has also added a new ad size widget, allowing users to review ads by size: Another new feature includes an enhancement to the related ads feature. From now on, different ads containing the same logo or video will be g [...]


Google Q1 2014: $15.4B But Misses, Paid Clicks Up, CPCs Down

google-earnings-data-600 Google announced quarterly revenues this afternoon. The company said it had "consolidated revenues" of $15.42 billion (including Motorola), up 19 percent vs. last year. However, neither the topline nor earnings per share beat financial analysts' expectations. Accordingly, the stock is down nearly 6 percent in after-hours trading. Below are some of the highlights from the earnings release and presentation: Total revenues: $15.42 billion (vs. $12.95 billion in Q1 2013) Google sites: $10.47 billion (up 21 percent) Network: $3.40 billion (up 4 percent) Non-US revenue: $8.76 billion [...]


After 15-Hour Sale, Google Says All Glass Units Are Sold Out

glass-sold-out-600 Google's one-day public sale of Google Glass was apparently a success. The online store where Glass and its accessories are sold to Glass Explorers now lists all five colors of Glass as "out of stock." During the day Tuesday, Google listed the white ("Cotton") version of Glass as out of stock while continuing to sell the other four colors. Google isn't sharing any specific sales figures, but a spokesperson sent out this statement a short time ago about the device going out of stock: "We were getting through our stock faster than we expected, so we decided to shut the store down. Whi [...]


Brands Can Now Turn Google+ Posts Into Interactive Display Ads

google+-post-ads-600x464 Touting it as a way for brands to "make the entire web their social stream," Google today announced the full rollout of +Post ads. The ad program gives advertisers the ability to place Google+ posts onto Google's display advertising network. In testing since December, the program is now available to any Google+ page with at least 1,000 followers. The +Post ads are essentially promoted posts -- links, photos, videos, Hangouts on Air -- that are pushed into the Google Display Network, where they appear as fully interactive content. Viewers see a "Click to Expand" button that triggers [...]


You Need More Than Just Google Analytics To Succeed Online

analytics-featured If you want your online business and campaigns to succeed, Google Analytics will not meet all of your measurement needs. That may seem like crazy thinking because GA has a huge array of capabilities. However, there are many areas where we have better tools for understanding visitor behavior such as interaction, user sentiment and impact from change. Without using these tools to gain insight, you will not be as successful as you can be. So, if GA isn't enough, where do we turn for gaining the insights we need into visitor behavior? I wish there was a single tool with everything ne [...]


Why You Suddenly Lost All Those Google+ Followers

google-plus-analytics-featured On March 25, many Google+ brand accounts noticed a big dip in followers displayed on profile pages. In fact, Marketing Land decreased by 20%, even Search Engine Land decreased by 40%. Initially some have thought that this was a "spring cleaning" of spammy Google+ accounts following profiles pages; however, it's really pulling out the followers from a combined follower and +1 number. Google+ brand pages, until recently, didn't show a true follower count, and Google+ badges still don't. [caption id="attachment_80167" align="aligncenter" width="600"] Average growth of number of followers as [...]


Download Index: Android Beats iTunes But Not In Revenue

Google Play iOS app store App Annie Index App Annie's new Q1 Market Index shows Google Play beating iTunes in terms of app downloads by a significant 45 percent. However, Apple's App Store still generates 85 percent more revenue than its Google-owned rival -- though the gap is closing. App Annie said that Google Play download growth was largely driven by emerging markets, while Apple revenue growth came from China and the US. The top download market for Google Play was the US but the top revenue market was Japan. For iOS the US occupied both positions.  Currently in the US, Android controls 52.1 percent of the smartphone [...]


Google Analytics Rolls Out Beta Diagnostics For Limited Number Of Users

google-analytics-600 Google announced yesterday it is launching beta Analytics Diagnostics, but only giving access to a limited number of users for now. According to the announcement, the new Analytics Diagnostics feature will identify a number of account issues: It inspects your site tagging, account configuration, and reporting data for potential data-quality issues, looking for things like: Missing or malformed Analytics tags  Filters that conflict Looking for the presence of (other) entries in reports Google offered the following image to show how Diagnostics notifications will appear for a [...]


Google Tells Users It Scans Their Email As Microsoft Puts “Scroogled” To Bed

gmail inbox tabs Google updated its terms of service (TOS) yesterday to make more explicit the fact that it scans Gmail for the purpose of matching email content with ads. The relevant part of the updated TOS reads: Our automated systems analyze your content (including emails) to provide you personally relevant product features, such as customized search results, tailored advertising, and spam and malware detection. This analysis occurs as the content is sent, received, and when it is stored. Google has been sued for the practice as an alleged violation of the Federal Wiretap Act. The case survived Google' [...]


Google Offers Sneak Peek At Latest Google Glass Software Update

google-glass-600 Google Glass owners have been waiting since December for what used to be monthly software updates. The wait will be over later this week. Google offered a preview of the changes that are coming in the XE16 software update, which is due to be pushed out to Explorers later this week. The biggest change mentioned is an upgrade to KitKat, the current version of Android software, as the underlying software that Glass will run. With it, Google says battery life will improve and Glass will be more reliable and easier to update in the future. It also means Glass developers can take advantage of [...]


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