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Report: Google May Be Subtracting Its Photo Service From Google+ And Offering As A Standalone Product

google-plus-logo2-1920 Cue the Google+ is dead talk. Today Bloomberg reported that the photos service that's been the biggest boon to Google+ may become independent from Google+. Google+ has the best photo functionality of any of the major social networks hands down. According to the report this move would allow for non-Google+ users to reap the rewards of the software, much like what happened with Google Hangouts. So what does this mean for Google+? Hard to say, but this could be more of a push at the Instagram/Snapchat/Vine user, than an indication that Google+ is having issues. Splitting features in [...]


Google Faces Thai Criminal Case For Not Shutting Down Blogger

google-g-logo-1920 Google's founders, Executive Chairman Eric Schmidt and its entire board have been named as criminal defendants in a case in Thailand. The case arises under that country's "Computer Crimes Act." David Hanks and Brian Goudie filed the criminal complaint after Google was non-responsive to requests to remove defamatory material from a blog hosted by the company on its Blogger platform. According to the criminal complaint, Google provided hosting to a site that was involved in "an ongoing coordinated campaign of defamation, abuse and cyber harassment" of Hanks and Goudie in Thailand. The [...]


EU Readying New Android Antitrust Complaint Against Google

google-android-mascot2-1920 According to a Reuters article, which is consistent with earlier news reports, European competition authorities are laying the foundation for a new antitrust case against Google focusing on Android. It appears partly designed to appease European critics who believe that the proposed "rival links" PC search settlement lets Google off too easily. That settlement hasn't been formally approved but there's an expectation that it will be. Many European officials aren't happy about that. To mollify discontent, outgoing European Commission antitrust chief Joaquin Almunia has reportedly promised [...]


3 Mobile Search Warnings Google Still Needs To Add

mobile-devices-featured No one applauded louder than I did when Google introduced their warning in search results for faulty redirects in June of this year, and then, warnings for Flash earlier this month. It's definitely a step in the right direction for Google -- and for searchers, who have had to endure less than usable mobile search results in Google for years. In 2011, I took a random sample of popular queries and their Google search results and found that only a small percentage of them were usable on mobile devices according to standards defined by the W3C, and the great majority of them scored the absolut [...]


Google Analytics Adds Bot & Spider Filtering

google-analytics-featured Looking for a cleaner count of traffic and activity on your website? Google Analytics has just announced the addition of bot and spider filtering. You'll find the new checkbox by going to the Admin panel and clicking "View Settings." The bot filtering option is near the bottom of the next screen right above Site Search Settings. (Note: I see this option only in some accounts right now, so it must still be rolling out.) What does it do? Here's Google's explanation: Selecting this option will exclude all hits that come from bots and spiders on the IAB known bots and spiders list. The ba [...]


Chinese Android OEMs Gaining, Samsung Lead May Be Waning

mobile-devices-trends The latest smartphone shipments (not sales) figures from IDC shows Chinese hardware OEMs making gains against market leader Samsung and Apple to a lesser degree. According to IDC, Q2 saw a new "single quarter record of 295.3 million [global smartphone] shipments." Huawei and Lenovo appear poised for further marketshare gains in the future. Lenovo's Motorola unit is rumored to be working on a Nexus "Phablet" with Google featuring a nearly 6-inch screen. Ironically, when it owned the company, Google wouldn't have used Motorola to create a Nexus-branded device, given its commitment to [...]


What’s Google’s Biggest Fear? Native Search

holiday-retailer10-1920 Historically, consumers have used Google for research in every step of the purchasing process, all the way up the sales funnel -- starting with lifestyle search terms like [grass stains] to product consideration terms like [Tide reviews] and purchase decision terms like [where to buy Tide online]. In recent years, however, we have observed some interesting changes in customer behavior -- one of the main ones being that consumers are starting to favor native search over Google search for lower-funnel terms. This is something retailers can take advantage of during the upcoming holiday shoppin [...]


Google Glass App Landscape (Finally) Showing Signs Of Growth

google-glass-io-1920 It has a long, long way to go to rival app stores like those for Android and iOS (and I doubt it'll ever rival their size, actually), but the Google Glass app landscape is finally starting to show signs of life. There are hundreds of apps available for Glass, but the majority of them haven't passed through Google's review process and reached the official Glassware directory. A lot of those "unofficial" apps are being promoted by their developers and users in various online Glass-related forums and communities, and many are very popular even without Google's formal approval and inclusion i [...]


Google “Pigeon” Local Search Algorithm Launches

pigeons-600 Last night, Google pushed out a major local search algorithm update. The update has been pushed out to U.S. English based search results and seems to have had enough of a significant update that many SEOs, webmasters and local business owners have taken noticed. The update impacts both the organic local listings within Google Map Search and Google Web Search. We are naming this algorithm update the Pigeon update, for more on that, see our post over here. The algorithm is more tied into the traditional web search ranking signals, including search features from the knowledge graph, spe [...]


Big Gap Between Awareness And Usage Of Digital Wallets

mobile-payment-wallet-featured Within the past week Google, PayPal and Amazon have all made moves in the "mobile wallet" arena. Amazon launched an Android-based mobile wallet app, focused on loyalty and gift cards. PayPal updated its iOS app to enable the addition of loyalty cards. Google updated its Wallet app to include the ability to add gift cards or send and receive money from friends. Apple is also reportedly in talks with credit card companies ahead of a potential mobile wallet launch this fall that would allow in-store payments. Apple currently offers this capability in Apple stores, through its Apple Store ap [...]


Google+ Launches Showcase To Show Rich Media To Viewers Of Hangouts On Air

showcase-google-hoa Google+ rolled out a new interactive feature for Hangouts on Air today, giving producers the ability to show viewers links to websites, videos, merchandise and other content being discussed during live events. The Showcase app displays links with rich-media cards on the right-hand side of the Hangout's video player during the broadcast. If viewers click, the content opens in a new tab while the HOA continues playing. Here's how it looked during an HOA this week to promote Common's new album (click to view the tape of the event): The new feature should be especially useful for marketers a [...]


The Shelf Life Of A Mobile Ad: Shorter Than You May Think

shutterstock_alarmclock When a user loads a webpage, they aren't doing so with the intent of clicking on an ad. Yet, millions and millions of users do just that every single day. However, this isn't just a numbers game -- intelligent marketers (like those who are reading this article) are looking to get the most out of their advertising spend by targeting the right users in the right way at the right time. But even when an ad is shown based on any number of criteria, what's its proverbial shelf life for that user? Two seconds? One minute? Five minutes? Within this article, we'll be analyzing a week's worth of a [...]


Google Display Network Reporting Now Easily Available In Google Analytics

Google Display Network Reports in Google Analytics You may have noticed a new reporting section in the AdWords menu showing up on Google Analytics called Display Targeting. Apparently, this started rolling out a few weeks ago, and Google made the announcement official today. Andy Groller, Director of PPC at DragonSearch, provided the screenshot above and first pointed out the new reporting to me yesterday. As the name would have it, the Display Targeting area is where you'll find performance data on what happens after users click on ads running on the Google Display Network. You can drill into details on: Display Keywords Place [...]


Nike’s “The Last Game” Takes The No. 1 Spot On YouTube’s List Of Top Ten Ads In June

Nike The Last Game screen capture Last week, YouTube released its top ten ads for June, with Nike's World Cup themed "The Last Game" taking the top spot. Adidas's World Cup related "House Match" ad also made the list, ranking No. 3. In light of Father's Day, three dad-themed ads made it into the top ten list as well, with appearances by Dove, Johnson and Johnson, and Docker's. One brand - Beats by Dre - earned two top ten spots, with its "The Game before the Game" earning the No. 2 slot, and "Jungle Remix" featuring Jay Z coming in at No. 9. YouTube's Top 10 Ads for June: 1. Nike Football "The Last Game" 2. Be [...]


Opening Mobile Wallet Opportunities For Marketers

believing seeing is There is a lot of buzz about mobile wallets -- mostly, the challenges facing mass adoption of mobile payments. This has left many marketers to wonder how they will be able to implement innovative mobile payment technologies into their mobile/brand strategies. While the industry focuses its attention on m-payments (and lack thereof), marketers who want to stand out have a unique opportunity to get ahead -- with the non-payment side of mobile wallets. It Starts With The Consumer Consumers have made their preferences clear -- they want a shopping companion. Mobile wallets eliminate the need [...]


Italian Privacy Police Give Google 18 Months To Make Changes

google-italy-800 European privacy regulators have been critical of Google's unified privacy policy since it was announced in early 2012. They have demanded various changes, including more disclosures to users, to bring the law in compliance with EU and individual country rules. Italy is the latest country to issue what amounts to an ultimatum to Google to change its privacy practices or face fines (up to $1 million euros) and unspecified "possible criminal proceedings," according to Reuters. There is a similar history in France, which ordered Google to change its privacy behavior in June 2013. Google mai [...]


Maybe Google Doesn’t Have A Mobile Ads Problem After All

google-earnings-data-600 [caption id="attachment_91889" align="aligncenter" width="560"] Data Source: Google quarterly earnings statements[/caption] There have been a lot of assumptions that Google's mobile ad business is cause for concern. After its latest earnings report showed the price advertisers pay per ad click fell for the eleventh straight quarter, fears again arose that the search giant isn't keeping pace with the consumer shift to smartphones. So is Google's mobile advertising business in trouble? The truth is nobody really knows. In fact, it might be doing great. We do know that Google reported recor [...]


LEARN: Lucy The Movie’s Web Site Teaches You To Speed Read Scarlett Johansson-Style

lucy_movie Movie websites, more than any other type of marketing site, seem to span every point of the scale between horrifically lame and ingeniously brilliant. Far over on the ingeniously brilliant end of the scale is this promotional area within the Lucy web site, the new movie starring Scarlett Johansson movie, Lucy. Lucy is written and directed by Luc Besson and features Johansson as a drug mule who gains superhuman mental capabilities after taking a drug. The movie's promotional site keys in on that plot element by encouraging visitors to test their own brain power. But what's the drug that w [...]


Google Q2: $16B Revenue, CPCs Down, SVP Arora Leaving

google-money-stock-featured This afternoon Google announced second quarter consolidated revenues of $15.96 billion. That represented a 22 percent increase vs. last year and 3 percent growth since last quarter. Revenues were higher than expected ($15.61 billion) while earnings per share missed financial analyst estimates. Paid clicks were up significantly; CPCs were down YoY but flat quarter over quarter. The release also indicated that SVP and Chief Business Officer Nikesh Arora would be leaving to become Vice Chairman of SoftBank Corp. and CEO of SoftBank Internet and Media. Omid Kordestani will take over his role [...]


eBay: Google SEO Changes Hurt Core Business And Revenues

new ebay logo Yesterday, eBay announced second quarter earnings which just beat analysts' expectations. However, revenue fell short of projections. The company earned $0.69 per share (vs. $0.68 expected) against revenue of $4.37 billion (vs. $4.38 billion expected). During the quarter, eBay suffered a major security breach and global password reset. In addition, it faces intensifying competition from Google, Amazon and a host of smaller rivals. The company acknowledged that Google algorithm changes had adversely affected its growth in the quarter. On the earnings call yesterday eBay CFO Bob Swan said [...]


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