Google Analytics has launched new display ad and video ad impression reports, giving advertisers a look at how unclicked ads impact the conversion path. Using data from the Google Display Network (GDN), advertisers will be able to see when a user has viewed ads on the GDN or video ads on YouTube before visiting their website and completing a conversion. Advertisers who enable the new GDN impression reports in their Google Analytics accounts will have access to two additional conversion metrics in their Multi-Channel Funnel reports: Impression Assisted Conversions and Rich Media Assisted Con [...]

Related Topics: Channel: Analytics | Google: Analytics | Google: Display Advertising | Google: YouTube | Marketing Tools: Analytics

Google is introducing a new benchmarking tool for AdSense accounts called Publisher Scorecards. Located on the Home tab in your AdSense account, the scorecard offers a performance summary of your ad settings, webpages and content relative to other AdSense publishers. Each performance category -- revenue optimization, site health, and, notably, Google+ -- are scored on a scale of one to five blue dots. A red or yellow exclamation indicates issues that should be fixed. The scorecard is updated to reflect any improvements you make. Google reiterated that it will not take any action [...]

Related Topics: Channel: Other | Google: AdSense

Google is gathering feedback from its Glass Explorers via a survey that hints at the company's plans for selling Glass to the public. The survey asks some general questions (such as how often do you use Glass and why did you get it), but also gets specific about getting feedback that will help Google position Glass in the tech marketplace. I received an invite to take the survey several days ago. The most interesting questions are the ones that ask about Glass accessories. Explorers received several extras for free with the device: clip-on sun shades, a clear clip-on, a carrying pouch an [...]

Related Topics: Channel: Consumer | Google | Google: Glass

One of the first reactions many advertisers had to Google's enhanced campaigns announcement in February was that CPCs would rise -- more advertisers would enter mobile auctions, pushing mobile CPCs up, and tablet CPCs would rise as a result of being tethered to desktop bids. Early reports from Adobe and iProspect seem to show the higher CPC theory bearing out. Adobe found CPCs rose 6 percent across devices in the past three months. Based on last quarter's performance, Adobe now predicts Google CPCs will start rising for the first time in two years. iProspect also reported CPC in [...]

Related Topics: Channel: Search Marketing | Google | Google: Business Issues | Google: Mobile | Internet Marketing Industry: Stats | Mobile Marketing | Top News

[caption id="attachment_48785" align="alignright" width="240"] Matt McGee demo'ing Google Glass for fellow Marketing Land Special Projects Correspondent AJ Kohn at SMX Advanced, June 2013. (Photo by Max Minzer.)[/caption] I've now shown Google Glass to probably a couple hundred people. If they have an open mind and enough time for me to go through what the device can do, nearly everyone has come away impressed with it. I can think of maybe five people that didn't like Glass after I showed them how it works. Most decide that it's "cool" and want to try it themselves. Some are blown away b [...]

Related Topics: Channel: Consumer | Features & Analysis | Google | Google Glass Diary | Google: Glass | Top News

Last week, there was a mini-announcement that some notable notification changes were making their way to Google+. Yesterday, many users received these more streamlined Google+ notification updates. The best part of the new notifications? They will sync cross platform. This means that users who acknowledge a notification on mobile will no longer have their desktop version show that same notification. The repetitive notifications have been a bit of an issue, and these new notifications will eradicate this problem. When a new alert has arrived you will now see a notification bell with a [...]

Related Topics: Google | Google: Google+

Google Glass isn't publicly available yet, and even the Explorer edition is supposed to only be for US residents, but that's not stopping the Canadian government from getting out in front of what it considers to be several privacy issues surrounding the device. Data protection authorities in Canada sent a letter today to Google CEO Larry Page, asking the company to take part in a "real dialogue" about the "significant privacy issues" related to Google Glass. Here's a portion of the letter, which is signed by Canadian Privacy Commissioner Jennifer Stoddart and 36 provincial and internatio [...]

Related Topics: Channel: Consumer | Google | Google: Glass | Google: Privacy | Legal: Privacy | Top News

I've joined the Google Glass crowd, picking up my pair last Friday. Perhaps the biggest adjustment is understanding that Glass isn't like a smartphone, where you select and use apps. Sure, there's a Twitter app. A Facebook App. Even apps from the New York Times and CNN. But you can't use them directly, as you could on a phone. Welcome to the "timeline" oriented world of Glass. The Native Applications There are native applications in Glass that you can use to do various things, as you might on a smartphone. You get to these from the main menu, which appears after you say "OK Glass" (when the [...]

Related Topics: Channel: Mobile Marketing | Featured | Google Glass Diary | Top News

Today marks the official 10th anniversary of Google's advertising network for publishers, AdSense. In a post on the Google blog, Susan Wojcicki, SVP of Ads and Commerce, reflects on the early days in 2003 when AdSense was a fledgling product to today when AdSense is an integral part of Google's advertising business. The AdSense community has grown to include more than 2 million publishers, and last year alone, publishers earned more than $7 billion from AdSense. Wojcicki spotlights three publishers-- a retiree in New Zealand who writes about her garden, a tech support expert in Colorado, [...]

Related Topics: Channel: Industry | Google | Google: AdSense | Top News

Google's Universal Analytics is now available to the public, and some have speculated that it will change the way businesses use data. But, is Universal Analytics (UA) truly a game changer? Many of the benefits promised by UA hinge on two new wrinkles in the platform: 1) the ability to get data into UA from any source, and 2) the shift from tracking visits to tracking visitors. Let’s take a closer look at each: Sending Data To Google Google's new "Measurement Protocol" makes it possible to send data into UA from any device that captures and transmits data. (That's right, any device.  The [...]

Related Topics: Analytics | Analytics & Marketing Column | Channel: Analytics | Google: Analytics

Tomorrow marks the tenth anniversary of Google AdSense. To celebrate, Susan Wojcicki, SVP of Advertising and Commerce, will host a live Google Hangout at 10:00 AM PDT tomorrow. Wojcicki, who lead the launch of AdSense, will be joined by three AdSense publishers to look back at the evolution of the program and discuss the future of advertising for online publishers. Google will post a link to the Hangout On Air on the AdSense Google+ page when the session kicks off. While Google is celebrating the birth date of AdSense tomorrow, the program's unofficial inception was in February ten yea [...]

Related Topics: Channel: Display Advertising | Display Advertising | Google | Google: AdSense

Fancy has launched an app that brings product discovery and e-commerce to Google Glass. The help page linked above offers a detailed video tutorial that shows a user taking a photo, getting product suggestions based on that photo and completing a transaction -- all within the Glass interface. The Fancy app even confirms the purchase with a receipt sent to Glass. It all happens -- after authorizing the app -- by setting up Fancy as a sharing contact in the user's Google Glass account. Once a photo is taken, the user shares it with the "Fancy Color Search" contact. Fancy then returns a num [...]

Related Topics: Channel: Retail | Google: Glass | Top News

Last night, what might be called a "transparency battle" erupted between Google and Facebook following Facebook's disclosure of government-related user-data requests: For the six months ending December 31, 2012, the total number of user-data requests Facebook received from any and all government entities in the U.S. (including local, state, and federal, and including criminal and national security-related requests) – was between 9,000 and 10,000. These requests run the gamut – from things like a local sheriff trying to find a missing child, to a federal marshal tracking a fugitive, to a p [...]

Related Topics: Channel: Industry | Facebook: International | Facebook: Legal | Facebook: Privacy | Google: International | Google: Legal | Google: Privacy | Legal: PRISM | Legal: Privacy | Microsoft: Privacy | Top News

Ad network Chitika has released data on iOS and Android usage throughout the day. Overall iOS is driving more Web traffic than Android (partly because of the iPad), but traffic coming from iOS devices is more "volatile" than Android traffic. In other words, Android usage is more consistent throughout the day, while iOS has greater peaks and valleys. The findings are based on "hundreds of millions of U.S. and Canadian smartphone- and tablet-based online ad impressions seen over the Chitika ad network" in May. Android and iOS traffic appears to peak at roughly the same time. Howeve [...]

Related Topics: Apple: iOS | Apple: iPad | Apple: iPhone | Channel: Mobile Marketing | Google: Android | Statistics: Market Share | Statistics: Mobile Marketing | Statistics: Popularity & Usage | Top News

The Financial Times is reporting that Google is now "facing an investigation by European authorities into allegations that it supported the leading Android smartphone platform and its mobile services by means of cut-price licensing and exclusivity deals." There isn't a formal investigation on this question yet. Rather, the European Commission is submitting a questionnaire to device makers and mobile carriers for their input. Google's rivals are undoubtedly behind these complaints to keep pressure on the European Commission, which is on the cusp of settling its antitrust (search-related) in [...]

Related Topics: Channel: Mobile Marketing | Featured | Google: Android | Google: Business Issues | Google: Critics | Google: International | Google: Legal | Google: Mobile | Legal: General

A new set of digital advertising revenue estimates from eMarketer argue that Google captured 52 percent of global mobile ad revenue in 2012. According to the report, Google "earned more than half of the $8.8 billion advertisers worldwide spent on mobile internet ads last year." Overall, Google earned "nearly one-third of all digital ad dollars spent globally," says eMarketer. In terms of mobile advertising revenue specifically, Facebook was second in 2012, followed by Pandora and YP. This year, Google is expected to increase its global mobile ad-revenue share to 55 percent. Facebook [...]

Related Topics: Channel: Mobile Marketing | Google: Mobile

The Guardian reported yesterday that a UK Parliamentary Committee found, essentially, Google had improperly avoided paying taxes in the UK by routing sales through Ireland where corporate tax rates are considerably lower. It's unclear precisely what the immediate legal fallout will be; however the UK report recommends a more formal inquiry. Committee chair MP Margaret Hodge said that Google had "brazenly" sought to avoid taxes in the UK by channeling sales through its Irish subsidiary. However, the UK report determined, based on its investigation and information from "whistleblowers," tha [...]

Related Topics: Channel: Industry | Google: Business Issues | Google: Critics | Google: International | Google: Legal

Google Analytics announced today a new administration landing page with upgraded settings that is scheduled to launch during the coming weeks. The latest round of upgrades will make all admin settings accessible from the new administration page under the admin tab, with account, property, and view settings organized into three columns. (Google is now referring to the 'profiles' setting as 'views' in an attempt to match the present and future meaning of what it represents: a view of the data Analytics.) Help content has been relocated under the 'Help' tab near the top right corner of the [...]

Related Topics: Channel: Analytics | Google: Analytics | Marketing Tools: Analytics

A new display ad design and testing platform that taps into the scalability of crowdsourcing launched today. Dispop allows advertisers to source Web banner ads, mobile ads and Facebook ads from thousands of designers and run automated A/B tests to find the top performers based on the marketer's KPIs. Dispop was started by co-founders Ayal Ebert and Guy Falkovitch -- the duo also behind DesignPax, a self-serve online design platform, and Dispop's parent company -- to streamline the process of ad design, delivery and optimization. Ebert says, "We  saw that the display advertising ecosyst [...]

Related Topics: Channel: Display Advertising | Display Advertising | Google: Display Advertising

Google, Facebook and Microsoft have all asked the US government for permission to include data requests made under the Foreign Intelligence Surveillance Act (FISA), requests that are currently so secret that they're not even allowed to acknowledge if they've received any. During the whirlwind of news about the PRISM/NSA scandal, news has circulated that all three companies are providing large amounts of data to the US National Security Agency (NSA) because of FISA. Google Asks To Talk About FISA In today's letter to the US Attorney General's office and FBI, Google's top legal officer, [...]

Related Topics: Channel: Consumer | Google: Legal | Legal: PRISM | Top News