During  last week's I/O Conference, Google announced they would be adding a number of upgrades to AdMob, their mobile ad network for app developers. Since fully integrating the AdMob's mobile app inventory into AdWords last June, Google claims AdMob can help developers monetize and promote their apps by connecting them to more than a million advertisers globally. Rolling out over the coming months, AdMob's new features will include the same Conversion Optimizer tool used in AdWords. By choosing a target cost per acquisition for each download, the AdMob Conversion Optimizer will show ads w [...]

Related Topics: Channel: Mobile Marketing | Google: AdSense | Google: Google I/O | Google: Google Play | Google: Mobile | Mobile Marketing

Starting this month, publishers using Google AdSense will no longer see invalid click and impression activity included in their AdSense reporting. This also means earnings deducted from that invalid activity won't be included in the reports. This change does not impact how earnings are calculated, how publishers get paid, or how Google monitors and filters invalid activity. It just means reports will only include the activity for which publishers actually earn revenue. Google states, In most cases, removing the invalid activity from your reports means you can expect to see a slight decreas [...]

Related Topics: Channel: Display Advertising | Google: AdSense

Google AdSense is now offering 970x90 ad units, a newly adopted IAB standard size also known as 'super leaderboards'. The new larger size is designed for ad placement on wider screens with the goal of appealing to brand advertisers wanting to make a larger impact on their advertising audience. Because this is a new ad unit size, Google AdSense notes that advertisers will mainly see text ads in this format for now. Image and rich media ads that are enabled for the 970x90 size will initially show up as 728x90 display ads; as the inventory of image and rich media ads for the 970x90 ad units gr [...]

Related Topics: Channel: Display Advertising | Display Advertising | Google: AdSense

Google announced an update to AdSense link units today. In select countries and site verticals, when users click on a link unit keyword, the resulting page will show thumbnail previews of advertisers' landing pages. Instead of a list of ads, here is an example from Google showing what the new page of ads looks like: Google says their testing showed better click-through rates with the thumbnail images. The update to the new ad previews will automatically occur for publishers using link units in the affected countries and site verticals. [...]

Related Topics: Channel: Display Advertising | Google: AdSense

Google has announced upcoming changes to the AdSense Terms and Conditions. Starting April 23rd, AdSense users in Europe, the Middle East, Africa, Latin America, or North America will get a notification to accept the new T & Cs. Publishers in the Asia-Pacific region will get a notice at a later date as the roll-out continues. In addition to a new layout designed to make the terms easier to navigate and smaller changes throughout, Google notes two updates in particular: With mobile being one of the big trends in 2013 and beyond, we’re expanding our Terms to cover mobile properties mor [...]

Related Topics: Channel: Display Advertising | Google: AdSense

Google announced it is retiring their Affiliate Network to focus on other products. According to a statement on the Google Affiliate Network blog, the company stated that it will continue to support customers as they "wind down" the product over the next few months. Indirectly blaming the rapid evolution of CPA marketing and their investment in other CPA tools like Product Listing Ads (PLAs), remarketing and Conversion Optimizer, Google emphasized their commitment to products that will have the biggest impact for advertisers and publishers. In response to retiring the Affiliate ad progra [...]

Related Topics: Affiliate Marketing | Channel: Content Marketing | Google: AdSense | Google: Business Issues

Google AdSense announced that they have started calculating and reporting on earnings from YouTube slightly differently. Starting April 1, 2013, AdSense will no longer calculate and report AdSense for Content Host earnings for YouTube partners. Instead, AdSense earnings from YouTube videos will only be calculated by YouTube and displayed in YouTube Analytics. Prior to this month, there were two systems calculating earnings from the two sources of YouTube ad earnings -- the AdSense system for earnings from ads sold through AdSense (auction-sold ads) and the YouTube system for earnings from ad [...]

Related Topics: Channel: Video | Google: AdSense | Google: YouTube | Top News

Google AdSense turns 10 today. For Google, AdSense was its first big push into advertising beyond search ads. It led directly to Google's eventual growth in display advertising. It led to the birth of new, good sites being able to fund themselves easily off of ads. It also gave birth to "made for AdSense" garbage sites that Google has to fight against. Time for some reflection... You won't find Google marking the AdSense anniversary today. Similar to how Google itself has at least two different birthdays, AdSense also has several. Today's date marks ten years since Google launched its [...]

Related Topics: Channel: Other | Features & Analysis | Google: AdSense | Top News

A new AdSense ad format started popping up on websites at the end of last month that puts the emphasis on ad headlines. In the new interactive format, only the ad headlines are displayed in large font with arrow button icons next to them: However, when you mouse over a headline, it becomes underlined and then animates and reforms to show the full ad. When you mouse over the next ad, the previous ad reverts back to the headline in a smaller font for a brief period before returning to the larger font size. The videos below, captured by @incrediBill and first posted at WebmasterWorld, [...]

Related Topics: Channel: Display Advertising | Display Advertising | Google: AdSense | Top News

Yahoo has announced that it will be working with Google. No, not on search-triggered advertising, Bing is still Yahoo's exclusive partner there; but, Google will non-exclusively provide contextual ads that will appear throughout Yahoo's properties and certain co-branded sites. The ads will come through AdSense for Content, with mobile ads provided by AdMob. In a blog post announcing the global relationship, Yahoo said, "By adding Google to our list of world-class contextual ads partners, we’ll be able to expand our network, which means we can serve users with ads that are even more meanin [...]

Related Topics: Channel: Industry | Google: AdSense | Google: Business Issues | Top News | Yahoo: Business Issues

Google has tried its hand over the years at couponing and loyalty marketing. It has done so using a number of different approaches: Google Coupons, Google Offers, Google Offer Ads, Google Wallet and the now-defunct Punchd. Some of these programs have been directed toward small businesses and some more broadly to brands and national marketers. Now comes Zavers, a digital couponing and redemption solution for retailers and manufacturers. Zavers is aimed at large brands and national retailers and intended to help them create and distribute coupons and incentives online and streamline redemp [...]

Related Topics: Channel: Local | Google: AdSense | Google: Business Issues | Google: Maps | Google: Mobile | Google: Partnerships | Top News

Working with Google to deal with alleged policy violations can sometimes be Kafkaesque for AdSense publishers, with accusations of invalid activity coming down from on high with little explanation or understanding. In acknowledgment of this history, Google says it is undertaking to be more proactive and positive in its dealings with publisher partners regarding click fraud and invalid clicks. Any improvement in this arena will likely be received very positively by publishers. Even if they haven't had their own account disabled by Google because of suspected fraudulent activity, they've like [...]

Related Topics: Channel: Display Advertising | Google: AdSense

Google announced the addition of a new ad unit, their largest ad unit to date, sized at 300x600 pixels. The new ad unit is commonly referred to as a half page unit, which Google is calling "brand friendly" ad units. Google said this ad size is one of the "top requests from publishers" last year. Google's display ad study show that this ad unit is one of the fastest growing sizes by impressions. When publishers first place these ad units on their sites, you will notice a "large number of text ads in these placements," Google said. But over time Google will fill those ad spots with " [...]

Related Topics: Channel: Other | Google: AdSense | Top News

Google has announced plans to shut down its Adsense for Feeds service, a move that continues Google slow dismantling of the Feedburner RSS service. Adsense for Feeds is (was) Google's primary moneymaker for Feedburner. The program allowed publishers to make money by putting Google ads in their RSS feeds; when a user clicked an ad, Google and the publisher split the money. In the big picture, Adsense for Feeds probably earned Google peanuts compared to other Adsense-related services. And by turning off that revenue source, even if it was just pocket change, Google has no business reason [...]

Related Topics: Channel: Content Marketing | Google: AdSense | Google: Feedburner | Top News

Under the stewardship of new CEO Marissa Mayer, Yahoo is launching a new contextual advertising network -- similar to Google's AdSense and the Yahoo Publisher Network it abandoned in 2010. This time, the company is partnering with Search Alliance ally Bing, and technology provider Media.net. The idea, apparently, is to bulk up the amount of contextual advertising inventory Yahoo and Bing can make available to advertisers. The mainly-text contextual ads are already displaying on some Yahoo sites, and those marketers who have opted into display ads on Bing Advertising will automatically have [...]

Related Topics: Channel: Display Advertising | Google: AdSense | Top News | Yahoo

AdSense publishers earning more than $25/week will now have the option to contact Google by email when they have problems or questions, according to an FAQ item discovered in a WebmasterWorld forum thread. These publishers can request email support by filling out contact forms that will appear for them in the Help Center. Smaller publishers will still need to rely on forums and the Help Center. The new investment in support brings to mind when Google announced last year it would let all AdWords advertisers call a phone number for free support. After that announcement, the company tested [...]

Related Topics: Channel: Display Advertising | Google: AdSense

A UK journalist claims that he's replicated US writer Nathan Newman's informal "experiment" suggesting that Google conducts "racial profiling" in the AdWords it shows to Gmail users. The UK journalist says his investigation reproduced "similarly disturbing results" comparable to the US test. Newman's earlier test, conducted roughly a year ago, involved the use of nine different names, which were stand-ins for race and ethnicity. The different names were paired with the same subject lines to produce different ad units in many instances. For example the subject line "education" produced the f [...]

Related Topics: Channel: Industry | Google: AdSense | Google: Critics | Google: International

If you're one of the many AdSense publishers who recently received a notice from Google about rejected ad requests… well, never mind. Google says it's a known bug that it's working to resolve. Several days ago, publishers began coming to forums saying they'd received a notice saying, "You have rejected ad requests, which will result in lost revenue." After much confusion and commiseration, it turns out that the problem was a change from Google that had unexpected consequences. According to Google: "We recently changed the way our system surfaces alerts related to rejected ad requests. [...]

Related Topics: Channel: Display Advertising | Google: AdSense

If you've been using DoubleClick AdPlanner to research anything other than sites on the Google Display Network, you're about to be out of luck. Google this week has been sending out notices to AdPlanner users telling them of dramatic changes due to take effect September 5. Folks in the digital marketing space have grown accustomed to using DoubleClick AdPlanner to research sites across the web (including their own), gathering information on everything from traffic, to household income, to demographics, to other sites frequented by the site's visitors. The data may not have been exceptionall [...]

Related Topics: Analytics | Channel: Search Marketing | Google: AdSense | Google: Display Advertising | Search Marketing | Top News

If you use Google AdWords and Analytics as well as AdSense, the changes coming to the publisher interface over the next few days will look very familiar. As part of its "simpler and more beautiful" initiative, Google is rolling out a new look for AdSense. Though Google says the general structure of the account interface will remain the same, the company will be gradually adding cleaner design elements. One of the changes will be a dedicated, larger "Help" link in the top right corner of the page. There's also a "send feedback" link added there -- but it's meant for reporting bugs or maki [...]

Related Topics: Channel: Display Advertising | Google: AdSense