Google Ad Review Center Gets Updated Interface, Navigation & New Ad Review Options

Google AdSense Logo Google announced yesterday on its AdSense blog that the Ad review center has been updated with a new user interface, navigation and added features. According to the announcement, users will now have more options for reviewing ads, including a "Show reviewed ads" checkbox, located at the top right of the Ad review center, that displays ads already reviewed. Google has also added a new ad size widget, allowing users to review ads by size: Another new feature includes an enhancement to the related ads feature. From now on, different ads containing the same logo or video will be g [...]


Google Rolls Out “AdSense Direct” For Publishers To Manage Direct Ad Sales

Google AdSense Logo Google announced the roll out of AdSense Direct today to allow publishers to implement campaigns for ads they sell direct to advertisers through the AdSense system, with no code changes. Google has also published step-by-step set-up instructions. After securing a direct ad deal with an advertiser, the publisher sets up the campaign in AdSense and sends the advertiser the custom link to upload the ad. One potential drawback, is that payments go through Google Wallet, and are paid out through regular AdSense installments. Advertisers won't be able to set up separate payment plans for direc [...]


Google To Roll-Out In-Ad Surveys After Users Mute Display Ads

google-survey-featured Following up on the release of its 2013 Bad Ads report, Google announced today that it will soon be rolling out in-ad surveys that will appear after users opt to "mute" a Google display ad. The company says it will use the data to learn more about why people mute ads (users have used the button to mute millions of ads so far), improve ad targeting, and identify bad publishers and advertisers. Users can mute an ad by clicking the small [X] icon that appears next to the AdChoices arrow in the top right corner of display ads served by Google.  The "mute this ad" button started appearing in J [...]


Google Launches WordPress Plugin For AdSense And Webmaster Tools

Google AdSense Logo Google has released a new plugin for publishers using WordPress. The official Google Publisher Plugin offers support for Google AdSense and Google Webmaster Tools, with more services likely to be added in the future. This is a beta release, so as an early adopter, you're also a test case. Google said in the release announcement, "We’re still fine-tuning the plugin to make sure it works well on the many WordPress sites out there. We’d love for you to try it now and share your feedback on how it works for your site." By allowing publishers to link their WordPress sites to their AdS [...]


Google AdSense Now Enables Publishers To Set Custom Ad Sizes

google-adsense-logo Google has announced a new feature that makes it possible for publishers using AdSense to create their own custom ad sizes. The custom sizes are applicable to both text and display ads. Google will determine the number of text ads that appear in an ad unit, and may change the results for a given impression. According to the announcement, the Google "system predicts the value of each competing ad for every impression, based on historic performance and comparison across a variety of scenarios." With display ads, the Google system determines the appropriate ad size to fit in the space selec [...]


YouTube To Make $5.6 Billion In Global Ad Revenue This Year

youtube-logo-200 According to an analysis performed by eMarketer, YouTube will make $5.6 billion in gross ad revenue in 2013. Of that figure, YouTube will see $1.96 billion in net ad revenue globally this year. Net ad revenues for YouTube in the US will be just over $1 billion, which represents about 6.3 percent of Google's 2013 US net ad revenue according to eMarketer. Video is particularly well suited as a brand advertising vehicle in mobile and that will likely be a big area of growth for YouTube's video revenue going forward. However some of YouTube's revenue comes from display advertising. e [...]


Mobile Anchor Ads Now Rolling Out For Google AdSense Publishers

Google AdSense Mobile Anchor Ads Google is introducing  mobile anchor ads for AdSense publishers to help monetize mobile traffic. The ads are 320x50 banners that appear at the bottom of a users' smartphone screen. The ads remain anchored as the user scrolls up or down. Rather than clicking an "X" icon in the upper right corner as with most other mobile anchor banners, users dismiss the AdSense ads by swiping left or right on the ad. There are arrow icons on either side of the ad, but it's unclear how intuitive it will be for users to swipe if they want to remove an ad. If users do dismiss an ad, it won't appear again u [...]


Google Testing New AdSense Ads With Logos

Google AdSense Logo Another new Google AdSense unit has been spotted. The 90x90 units feature a thumbnail logo in addition to ad text. Here is a screenshot @netmeg sent to Barry Schwartz yesterday: These ads also feature the large blue round arrow "button" to encourage the click. [...]


Report: Ask.com Beats Google, Bing & Yahoo When Measuring Online Ad CTRs

Chitika logo Nov 2013 After analyzing ad click and traffic trends over the course of ten days last month, online ad network Chitika discovered Google had the lowest online ad CTR when compared to Ask.com, Bing and Yahoo. Chitika used a sample of tens of millions of online ad impressions between October 1 and October 10 to evaluate online ad click-through rates by referring domains. According to the report, Google's online ad CTR amounted to only 17 percent of Ask.com's CTR when it came to referring domains. Yahoo and Bing also followed Ask.com, averaging 28 percent each. "We observed Ask.com referred visitors [...]


Google AdSense Testing New Home Page Design

Google AdSense Logo Google is testing a new home page design for the AdSense publisher console. AdSense publishers can see it by logging into google.com/adsense. The publisher will be presented with an option to check out the new design, which is aimed to help you "focus on key day-to-day information." Here is the prompt displayed to AdSense publishers when they login: Here is a picture of what it looks like with some data: The new look is cleaner and more fresh but is it more helpful? That depends on what publishers get use to. [...]


AdSense Adds A/B Testing Capabilities For Ad Unit Settings

Google AdSense Logo Today, Google announced a new AdSense experiments feature that allows publishers to run A/B tests on ad unit settings including ad types and ad styles such as borders and font colors. The feature is available within AdSense as part of Content Experiments. The "Traffic split" option at the bottom of the set-up page is checked by default. When checked, Google will automatically optimize the traffic split between the two ad settings using a multi-armed bandit approach. The ad setting that is performing better (has a better click-through rate) will be served more often. Roughly 24 hours afte [...]


Google Launches New Certification Program For AdSense Consultants & Service Providers

Google AdSense Certified Partner Google announced today it is launching an AdSense Certified Partner Program to vet consultants and service providers managing AdSense accounts for publishers. Similar to Google's AdWords and Analytics Certified Partner programs, individuals and companies can qualify to become a Google AdSense Certified Partner by passing the certification exam and meeting program requirements. AdSense Certified Partners are qualified to manage dedicated services, everything from setting up AdSense ad code to running ongoing optimization tests. Once a company has passed the certification exam and meets al [...]


All About Gmail Sponsored Promotions Ads

gmail-app-logo While much has been written about the new Gmail ads that look a lot like regular emails in the Promotions tab, did you know they are actually an extension of an ongoing beta called Gmail Sponsored Promotions? The ads shown above, below and in the box to the right of nearly every email message on desktops are the predecessors of those email-like ads that rolled out with the new tabbed inbox. Users may confuse the three ads for AdSense ads that also appear in Gmail, but they are in fact part of Google's Gmail Sponsored Promotions beta. Google often, but not always, adds the small price tag icon [...]


US Sen. Markey Calls For FTC Investigation Over Google’s “Shared Endorsements”

google-privacy-200 Senator Ed Markey (D-MA) has asked the Federal Trade Commission to take a closer look at Google's "Shared Endorsements" ads. On Thursday when the New York Times story discussing the program was published it initially appeared that Google was introducing a new "Sponsored Stories"-like ad unit. I was confused at first (before talking to Google), as were others. However as we later clarified Shared Endorsements is not a new ad unit. The company was merely expanding the range of social and user-generated content types that could be included in search and display ads. I was quite critical o [...]


Google AdSense Now Available For HTTPS Sites

Google AdSense Supports HTTPS Starting today, site owners using the Hypertext Transfer Protocol Secure (HTTPS) protocol can add AdSense ad units to their pages. Google has updated the AdSense ad code to support Secure Sockets Layer (SSL) used by many sites including ecommerce, financial services and social networking sites to protect sensitive information like passwords, payment information and financial and medical information. To ensure compliance, Google will remove all non-SSL compliant ads from competing in ad auctions on HTTPS pages. Find instructions on creating new code or modifying existing AdSense code h [...]


Google Testing New Animated AdSense Format Without Static Arrow Buttons

google-adsense-logo A new test of animated AdSense text ads has popped up. This version features large blue headlines and the arrow boxes are gone. Now just the ad that is hovered over displays a new circular blue arrow icon. Here's a video captured by Barry Schwartz: [youtube]http://youtu.be/8OrsuR3xHho[/youtube] Google began testing an animated text ad block unit in February. The headlines were black and the arrow boxes displayed next to each headline. In July Google introduced favicons to AdSense ads as part of its enhanced text ads features. Then in August, Google gave AdSense publishers the o [...]


Google Adds AdSense Revenue As A Testing Objective In Content Experiments

Google AdSense Logo Google announced today the addition of AdSense Revenue as an experiment objective in Content Experiments. The addition allows AdSense publishers to run A/B tests on Google Analytics Content Experiments Platform that focus specifically on increasing AdSense revenue. Publishers must link their Google Analytics accounts to AdSense accounts in order to use Content Experiments. Once the accounts are linked and the test is set with AdSense Revenue as the objective, the algorithm will split traffic across the experimental variations "to achieve maximum revenue in the shortest amount of time." G [...]


AdSense Adds New Text Ad Fonts

Google AdSense Logo Today, Google made five new fonts available in AdSense. Publishers can opt to have one default font face that applies to all text ad units or choose different settings for individual ads. The complete list of font faces now available are: Arial, Times, Verdana, Open Sans, Open Sans Light, Roboto Light, Ubuntu Light and Lora. Below is a look at what the new Open Sans and Opens Sans Light font faces display, respectively.To see examples of all the new font faces, click here. Google says they are continuing to test other fonts and may introduce more options at a later date. [...]


AdSense Publishers Can Now Opt-Out Of Ad Format Features Like Favicons

google-adsense-app-icon Google announced today that AdSense publishers can opt out of many of the newer ad format features that have rolled out recently. Apparently the change comes at the request of publishers. Here is Google's list of advanced ad format features publishers can exclude (this is also a handy summary of all the newer AdSense ad features): Similar-sized display ads: Showing smaller but higher performing display ads in larger ad units. Enhanced text ads: Displaying text ads with performance-enhancing features such as product images, favicons, or clickable arrow icons, etc. Expandable ads:  [...]


Google Provides AdSense Apps For iOS & Android

google-adsense-app-icon Google has officially launched official Google-made AdSense apps for iOS and Android. The Android version went live in the Google Play Store on July 31st, and the iOS version went live in the Apple App Store last night. The apps pretty much offer the same features, which include: Earnings overview reporting Earnings by top sites Earnings by top ad units Earnings by top channels Earnings by top URLs Message notification area Both the iOS and Android versions are free and available for download now. Here are the iOS screen shots, which look very similar to the Android vers [...]


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