Google Launches CookieChoices Site To Help Publishers With EU Cookie Compliance

shutterstock_120614257-cookies Google has launched a new resource named CookieChoices to help publishers understand the European Union's cookie compliance regulations. Bill Hartzer was the first to spot this, noticing Google purchasing the domain a while back and now launching this content on the new domain the other day. The CookieChoices explains the EU requirements as follows: European laws require that digital publishers give visitors to their sites and apps information about their use of cookies and other forms of local storage. In many cases these laws also require that consent be obtained. This site is prod [...]


Google Updates AdSense Ad Creation Process And Interface

Google AdSense Logo Google has overhauled the ad creation process and interface in AdSense to make it easier to set up and deploy new ads across your site. When modifying text ad styles, a preview will show how each change affects the look of the ad, including font style, color and size. Once you've made changes to an ad unit, they can be implemented across an entire site rather than at the ad unit level. The last update announced is a subtle one. The display URL on the default ad setting will now be light gray instead of green.   [...]


AdSense Gets Two New Large Format Ad Sizes

adsense-ad-sizes-new Boasting larger real estate, Google's newest ad units for AdSense, introduced today, are meant to showcase rich ad creatives.  The ad units are 970 x 250 Billboard and 300 x 1050 Portrait. Due to their size, publishers can place just one of these units per page. While they are designed to house rich media ads, both of the new units can accommodate standard text ads as well as image ads. As with other ad units, smaller-sized image ads may appear in within these new ad units to increase competition in the auction. For example, a 300 x 250 ad would serve in the 970 x 250 ad unit and a 160 [...]


TechDirt Threatened With AdSense Closure For Reporting On Racy Videos That YouTube Puts Ads On

YouTube AdSense Another week, another loony story involving Google AdSense. This time, publisher Techdirt has been told to remove ads from a page with content deemed too racy for AdSense -- even though Google itself runs ads against the same exact content.   I'm Too Sexy For My AdSense... Techdirt.com, a long-standing and respected tech publication, wrote on Thursday that it received notice from Google's AdSense team demanding that it take AdSense ads off a news article. The article covered an intellectual property lawsuit where a porn star sued rapper Bow Wow for using video of her pole dancing in [...]


Is AdSense For Mobile Apps Ruining Your Google Display Network Results?

Device-clicks Have you checked your Google Display Network (GDN) campaign placements recently? If the answer is no, then I would take a look ASAP -- chances are, you're appearing on a hell of a lot of apps now, and you might need to make some adjustments to your campaign in order to improve your results. The Issue Eighty percent (80%) of people's time on their mobile device is spent in an app now, and this has caused a significant shift in the traffic available on the Google Display Network via different devices. We all know that there's been a big shift in the amount of time people spend on mobile de [...]


AdSense Class-Action Lawsuit Offers Up No New Evidence From That Self-Proclaimed Ex-Googler

Google legal A class-action lawsuit filed against Google this week claims the company has bilked publishers out of millions owed to them through its AdSense program. AdSense publishers that had their accounts shut off and final payments withheld due to perceived invalid activity have been threatening to bring this type of suit against Google for years, but this appears to be the first actually filed. You may recall a few weeks ago a self-proclaimed ex-Googler claimed to have damning evidence that Google proactively keeps high-earning AdSense publishers from getting big payouts by abruptly shutting down [...]


Google Expands AdSense A/B Testing To Account-Level Settings

Google AdSense Logo Last fall, Google launched A/B testing for AdSense ad-level settings in beta. As of today, A/B testing in AdSense is now available for account-level settings. Publishers can launch A/B tests of account-level settings to allow or block: General ad categories (including first level sub-categories) Sensitive ad categories Ad serving opt-outs (e.g., enhanced text ads, expandable ads, etc.) Running A/B tests doesn't require any additional or alterations to the AdSense tracking code. However, just one global account-level test or ad settings test can run at one time. You'll find mor [...]


New AdSense “Magazine” Ads Render Text Ads In Display Formats

google-adsense-magazine-ad [caption id="attachment_83808" align="aligncenter" width="600"] Examples of Google AdSense Magazine Ads: Text Ads Rendered In Display Formats[/caption] Google has launched a new AdSense ad format in which text ads are rendered in display formats called magazine ads. Publishers that opt to only show display ads on their sites may now have text ad advertisers entering auctions for those ads. When a text advertiser wins an auction, the ad will appear in the magazine format. Presumably, adding text advertisers to the auction will increase CPCs and publisher revenues on display ads. Why ar [...]


Smartphones To Reach 90 Pct. In US, UK By 2016 — Forecast

smartphone-shutterstock An analysis by The Guardian, relying on Kantar ComTech data, asserts that the UK market will reach 90 percent smartphone penetration in 2016. The publication cites a separate analysis by Horace Dediu arguing something very similar for the US market: smartphone adoption will reach 90 percent by the end of 2016. These now sound like common sense or even bland predictions. But there was a time a few years ago when they would have sounded quite radical. But costs have come way down for smartphones (especially Android devices), and the culture has changed as well. The future of global interne [...]


Google Updates AdSense Text Ads For Better Readability On Both Mobile And Web

google-adsense-logo Google has rolled out a fairly stark new look for AdSense text ads that is designed to be easier to read across devices. The ads have a default color palate of blue and grey and use the Roboto font that Google already uses on Android OS. Prior to the update Roboto Light was the only Roboto version available for AdSense text ads. The size and position of the call-to-action button adjusts based on the ad unit as well, as shown in the examples above. [...]


[Updated] Google Flatly Denies Anonymous Claims It Defrauded AdSense Publishers

google-g-logo-2012 Earlier this week, an anonymous post on Pastebin from someone claiming to be a former Google employee purported the company committed fraud against AdSense publishers between 2009 and 2012. The scheme, in part, allegedly involved shutting down the accounts of high-earning AdSense publishers just prior to their payout periods in order to make up for "serious losses in the financial department" at Google. Google flatly denies the post as "complete fiction" in a statement issued to the press: "This description of our AdSense policy enforcement process is a complete fiction. The color-cod [...]


Google Ad Review Center Gets Updated Interface, Navigation & New Ad Review Options

Google AdSense Logo Google announced yesterday on its AdSense blog that the Ad review center has been updated with a new user interface, navigation and added features. According to the announcement, users will now have more options for reviewing ads, including a "Show reviewed ads" checkbox, located at the top right of the Ad review center, that displays ads already reviewed. Google has also added a new ad size widget, allowing users to review ads by size: Another new feature includes an enhancement to the related ads feature. From now on, different ads containing the same logo or video will be g [...]


Google Rolls Out “AdSense Direct” For Publishers To Manage Direct Ad Sales

Google AdSense Logo Google announced the roll out of AdSense Direct today to allow publishers to implement campaigns for ads they sell direct to advertisers through the AdSense system, with no code changes. Google has also published step-by-step set-up instructions. After securing a direct ad deal with an advertiser, the publisher sets up the campaign in AdSense and sends the advertiser the custom link to upload the ad. One potential drawback, is that payments go through Google Wallet, and are paid out through regular AdSense installments. Advertisers won't be able to set up separate payment plans for direc [...]


Google To Roll-Out In-Ad Surveys After Users Mute Display Ads

google-survey-featured Following up on the release of its 2013 Bad Ads report, Google announced today that it will soon be rolling out in-ad surveys that will appear after users opt to "mute" a Google display ad. The company says it will use the data to learn more about why people mute ads (users have used the button to mute millions of ads so far), improve ad targeting, and identify bad publishers and advertisers. Users can mute an ad by clicking the small [X] icon that appears next to the AdChoices arrow in the top right corner of display ads served by Google.  The "mute this ad" button started appearing in J [...]


Google Launches WordPress Plugin For AdSense And Webmaster Tools

Google AdSense Logo Google has released a new plugin for publishers using WordPress. The official Google Publisher Plugin offers support for Google AdSense and Google Webmaster Tools, with more services likely to be added in the future. This is a beta release, so as an early adopter, you're also a test case. Google said in the release announcement, "We’re still fine-tuning the plugin to make sure it works well on the many WordPress sites out there. We’d love for you to try it now and share your feedback on how it works for your site." By allowing publishers to link their WordPress sites to their AdS [...]


Google AdSense Now Enables Publishers To Set Custom Ad Sizes

google-adsense-logo Google has announced a new feature that makes it possible for publishers using AdSense to create their own custom ad sizes. The custom sizes are applicable to both text and display ads. Google will determine the number of text ads that appear in an ad unit, and may change the results for a given impression. According to the announcement, the Google "system predicts the value of each competing ad for every impression, based on historic performance and comparison across a variety of scenarios." With display ads, the Google system determines the appropriate ad size to fit in the space selec [...]


YouTube To Make $5.6 Billion In Global Ad Revenue This Year

youtube-logo-200 According to an analysis performed by eMarketer, YouTube will make $5.6 billion in gross ad revenue in 2013. Of that figure, YouTube will see $1.96 billion in net ad revenue globally this year. Net ad revenues for YouTube in the US will be just over $1 billion, which represents about 6.3 percent of Google's 2013 US net ad revenue according to eMarketer. Video is particularly well suited as a brand advertising vehicle in mobile and that will likely be a big area of growth for YouTube's video revenue going forward. However some of YouTube's revenue comes from display advertising. e [...]


Mobile Anchor Ads Now Rolling Out For Google AdSense Publishers

Google AdSense Mobile Anchor Ads Google is introducing  mobile anchor ads for AdSense publishers to help monetize mobile traffic. The ads are 320x50 banners that appear at the bottom of a users' smartphone screen. The ads remain anchored as the user scrolls up or down. Rather than clicking an "X" icon in the upper right corner as with most other mobile anchor banners, users dismiss the AdSense ads by swiping left or right on the ad. There are arrow icons on either side of the ad, but it's unclear how intuitive it will be for users to swipe if they want to remove an ad. If users do dismiss an ad, it won't appear again u [...]


Google Testing New AdSense Ads With Logos

Google AdSense Logo Another new Google AdSense unit has been spotted. The 90x90 units feature a thumbnail logo in addition to ad text. Here is a screenshot @netmeg sent to Barry Schwartz yesterday: These ads also feature the large blue round arrow "button" to encourage the click. [...]


Report: Ask.com Beats Google, Bing & Yahoo When Measuring Online Ad CTRs

Chitika logo Nov 2013 After analyzing ad click and traffic trends over the course of ten days last month, online ad network Chitika discovered Google had the lowest online ad CTR when compared to Ask.com, Bing and Yahoo. Chitika used a sample of tens of millions of online ad impressions between October 1 and October 10 to evaluate online ad click-through rates by referring domains. According to the report, Google's online ad CTR amounted to only 17 percent of Ask.com's CTR when it came to referring domains. Yahoo and Bing also followed Ask.com, averaging 28 percent each. "We observed Ask.com referred visitors [...]


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