Google AdSense Adds Responsive Design Ad Units (Beta)

Google AdSense Logo Google announced new ad units to support responsive design web pages. The ability for ad units to support responsive design was on the top of many publishers' wish lists, and Google has finally introduced it. Google warns this is a beta option, and you should make sure to test these units on your website carefully. Google said this new responsive ad unit "support a wide range of devices by working with your responsive design web pages." Plus you can "dynamically specify the size of the ad that will be served, adapting it to fit the way your site renders a page on a particular device," said [...]


New: Set Google AdSense Reports To Your Local Time Zone

Soon publishers will be able to see AdSense daily earnings reporting based on their own time zones, rather than on Pacific Standard Time as all reports are currently defaulted. A new time zone field has been added to the Account settings page. When you change your time zone, all future reports will be based on the new setting. It's important to note, that the change is not retroactive. Your reports prior to the change will still be based on Pacific Standard Time. You'll also want to think about the time of day that you make the switch, as it will affect your reporting for that day. [...]


Google Glass App Brings AdSense Reporting To Your Eye

glass-app-icon-1374668657 Yesterday we reported that Glass developer Chad Smith created a Google Analytics Glass App, and today we are excited to report that the same developer created a Glass App for reporting on your Google AdSense income. Chad announced this on his Google+ page, sharing how to install the app on your Google Glass and sharing screen shots of what it reports on. The Glass AdSense App will show you pageviews, clicks, click-through-rate and earnings for today, yesterday, last seven days, last thirty days, this month and last month. You can refresh the stats as often as you like, and of course, you [...]


Google AdSense Text Ads Get Favicons

Google introduced favicons, the small branding graphics used by website owners, to AdSense text ads today. In the announcement, Google says, "Our experiments show that adding these favicons to the ads makes advertisers more recognizable to your users, which benefits both you and the advertisers whose ads appear on your sites." The favicons are added automatically to advertisers' text ads on the Google Display Network -- through both standard and remarketing campaigns. [...]


Google AdSense Asynchronous Ad Code Launches In Beta

At long last, "fully" asynchronous ad code is available in Google AdSense. The new asynchronous code is designed to improve web latency and allow page content to load without getting held up by ad serving. "This means that users will be able to load the content of your pages, even if they’re having trouble loading the ads. Mobile users in particularly will enjoy less latency when loading web pages," according to the Google AdSense support page about the asynchronous code. Publishers will see the new "Asynchronous (BETA)" option under the Code type drop down when creating new ads. [...]


Impression Score Among New AdSense Ad Review Center Features

Google Analytics Along with interface updates, Google recently added three metrics to the AdSense ad Review Center. Impression score indicates whether an ad has a high, medium or low number of impressions per day compared to the other ads on your site. Serving status identifies whether an ad is active (recently received impressions) or not. If an ad is active, it’s more likely to still appear in the next few days. If an ad is inactive, it could still show again, but the longer it remains inactive, the less likely this will occur. Historical trend shows whether the number of impressions per day fo [...]


Google Issues AdSense Publisher Scorecards For Performance Benchmarking

Google is introducing a new benchmarking tool for AdSense accounts called Publisher Scorecards. Located on the Home tab in your AdSense account, the scorecard offers a performance summary of your ad settings, webpages and content relative to other AdSense publishers. Each performance category -- revenue optimization, site health, and, notably, Google+ -- are scored on a scale of one to five blue dots. A red or yellow exclamation indicates issues that should be fixed. The scorecard is updated to reflect any improvements you make. Google reiterated that it will not take any action [...]


Google Celebrates 10 Years Of AdSense: Says Over 2 Million Publishers Earned More Than $7 Billion Last Year

Google AdSense 10th Anniversary 10 Logo Today marks the official 10th anniversary of Google's advertising network for publishers, AdSense. In a post on the Google blog, Susan Wojcicki, SVP of Ads and Commerce, reflects on the early days in 2003 when AdSense was a fledgling product to today when AdSense is an integral part of Google's advertising business. The AdSense community has grown to include more than 2 million publishers, and last year alone, publishers earned more than $7 billion from AdSense. Wojcicki spotlights three publishers-- a retiree in New Zealand who writes about her garden, a tech support expert in Colorado, [...]


Google’s Susan Wojcicki To Host Hangout For AdSense 10th Anniversary

Google AdSense 10th Anniversary 10 Logo Tomorrow marks the tenth anniversary of Google AdSense. To celebrate, Susan Wojcicki, SVP of Advertising and Commerce, will host a live Google Hangout at 10:00 AM PDT tomorrow. Wojcicki, who lead the launch of AdSense, will be joined by three AdSense publishers to look back at the evolution of the program and discuss the future of advertising for online publishers. Google will post a link to the Hangout On Air on the AdSense Google+ page when the session kicks off. While Google is celebrating the birth date of AdSense tomorrow, the program's unofficial inception was in February ten yea [...]


Google AdSense Expands Serving Smaller Ads In Larger Ad Units

google-adsense-logo Google is expanding its practice of serving a similar-sized display ad in a larger ad format in order to increase competition for AdSense ad space. Google now allows the 336x280 ad unit to serve 300x250 ads. When the smaller ads are served they float in the center of the ad format as shown in the example below.  Google first allowed smaller ad creative to run in larger ad units with the  introduction of the 300x600 and the 970x90 ad sizes to AdSense earlier this year. Google said it would allow 160x600 ads to display in the 300x600 unit and 728x90 ads to run in the 970x90 unit due to [...]


New To Google AdSense Ad Review Center: Block Similar Ads Integration With Google Image Search

A new “block similar” tool in the AdSense Ad review center allows publishers to block visually similar ads by uploading a screenshot or logo or by searching for text in images. The functionality is powered by an integration with Google image search. That's one of three new features Google added to the AdSense Ad review center today. Publishers can now preview the landing page of an ad, see how long a video ad is, find out when an ad is set to be auto-approved and get details about advertisers and ad networks by clicking on the magnifying glass on the bottom right corner of an ad in the [...]


New: Google AdSense Ad Code For Responsive Design, A/B Testing & More

With the latest update to the "Modifying Ad Code," Google now allows publishers to make some changes to their AdSense ad code. Google has provided code snippets to help publishers implement the following techniques with their ads: Responsive design: Create a single webpage that will adapt to the device on which it’s being viewed -  however, the code snippet will not accommodate screen orientation changes A/B testing: Run a test by creating multiple versions of a page, and compare user behavior to see which page is the most effective Setting custom channels dynamically: Track p [...]


More Antritrust Pain For Google: FTC To Probe Display Ads Biz

google-legal-law According to Bloomberg, Google is facing yet another antitrust headache at the hands of the US Federal Trade Commission (FTC). The agency is fresh off a settlement earlier this year with Mountain View over its search market dominance. This time, the FTC will reportedly be probing the display side of Google's online advertising business. The Bloomberg report says that "The FTC is looking at whether Google is using its tools to force companies to bypass competing products and use other Google properties, including a marketplace for buying and selling Internet display ads, and features that [...]


Google Publisher Toolbar For AdSense Users Gets An Update

google-adsense-logo The Google Publisher Toolbar, the Chrome extension that allows publishers to block AdSense ads and access earnings and performance reports, got a revamp this week. The new toolbar interface includes: Pop-up account overview: Estimated account earnings summary for today, yesterday, this month and last month; information on your top 5 channels or sites by revenue over a set of date ranges. Ad Details: Now includes the ability to block the ad by buyer in addition to details on a specific impression including buyer and advertiser details, the creative associated with the current view a [...]


Google Rebuilds AdMob To Include A Conversion Optimizer Tool & Local Payments Feature

Google Admob Logo During  last week's I/O Conference, Google announced they would be adding a number of upgrades to AdMob, their mobile ad network for app developers. Since fully integrating the AdMob's mobile app inventory into AdWords last June, Google claims AdMob can help developers monetize and promote their apps by connecting them to more than a million advertisers globally. Rolling out over the coming months, AdMob's new features will include the same Conversion Optimizer tool used in AdWords. By choosing a target cost per acquisition for each download, the AdMob Conversion Optimizer will show ads w [...]


Google AdSense Removes Invalid Activity From Reporting

Google AdSense Logo Starting this month, publishers using Google AdSense will no longer see invalid click and impression activity included in their AdSense reporting. This also means earnings deducted from that invalid activity won't be included in the reports. This change does not impact how earnings are calculated, how publishers get paid, or how Google monitors and filters invalid activity. It just means reports will only include the activity for which publishers actually earn revenue. Google states, In most cases, removing the invalid activity from your reports means you can expect to see a slight decreas [...]


AdSense Gets New 970×90 ‘Super Leaderboard’ Ad Units

Google AdSense Logo Google AdSense is now offering 970x90 ad units, a newly adopted IAB standard size also known as 'super leaderboards'. The new larger size is designed for ad placement on wider screens with the goal of appealing to brand advertisers wanting to make a larger impact on their advertising audience. Because this is a new ad unit size, Google AdSense notes that advertisers will mainly see text ads in this format for now. Image and rich media ads that are enabled for the 970x90 size will initially show up as 728x90 display ads; as the inventory of image and rich media ads for the 970x90 ad units gr [...]


AdSense Launches New Link Unit Ad Previews, Tests Showed Higher Click-Through Rates

Google announced an update to AdSense link units today. In select countries and site verticals, when users click on a link unit keyword, the resulting page will show thumbnail previews of advertisers' landing pages. Instead of a list of ads, here is an example from Google showing what the new page of ads looks like: Google says their testing showed better click-through rates with the thumbnail images. The update to the new ad previews will automatically occur for publishers using link units in the affected countries and site verticals. [...]


AdSense Announces Upcoming Changes to Terms & Conditions

Google has announced upcoming changes to the AdSense Terms and Conditions. Starting April 23rd, AdSense users in Europe, the Middle East, Africa, Latin America, or North America will get a notification to accept the new T & Cs. Publishers in the Asia-Pacific region will get a notice at a later date as the roll-out continues. In addition to a new layout designed to make the terms easier to navigate and smaller changes throughout, Google notes two updates in particular: With mobile being one of the big trends in 2013 and beyond, we’re expanding our Terms to cover mobile properties mor [...]


Google Affiliate Network Closing Shop

Google Affiliate icon Google announced it is retiring their Affiliate Network to focus on other products. According to a statement on the Google Affiliate Network blog, the company stated that it will continue to support customers as they "wind down" the product over the next few months. Indirectly blaming the rapid evolution of CPA marketing and their investment in other CPA tools like Product Listing Ads (PLAs), remarketing and Conversion Optimizer, Google emphasized their commitment to products that will have the biggest impact for advertisers and publishers. In response to retiring the Affiliate ad progra [...]


Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!