Google AdSense Expands Serving Smaller Ads In Larger Ad Units

google-adsense-logo Google is expanding its practice of serving a similar-sized display ad in a larger ad format in order to increase competition for AdSense ad space. Google now allows the 336x280 ad unit to serve 300x250 ads. When the smaller ads are served they float in the center of the ad format as shown in the example below.  Google first allowed smaller ad creative to run in larger ad units with the  introduction of the 300x600 and the 970x90 ad sizes to AdSense earlier this year. Google said it would allow 160x600 ads to display in the 300x600 unit and 728x90 ads to run in the 970x90 unit due to [...]

New To Google AdSense Ad Review Center: Block Similar Ads Integration With Google Image Search

A new “block similar” tool in the AdSense Ad review center allows publishers to block visually similar ads by uploading a screenshot or logo or by searching for text in images. The functionality is powered by an integration with Google image search. That's one of three new features Google added to the AdSense Ad review center today. Publishers can now preview the landing page of an ad, see how long a video ad is, find out when an ad is set to be auto-approved and get details about advertisers and ad networks by clicking on the magnifying glass on the bottom right corner of an ad in the [...]

New: Google AdSense Ad Code For Responsive Design, A/B Testing & More

With the latest update to the "Modifying Ad Code," Google now allows publishers to make some changes to their AdSense ad code. Google has provided code snippets to help publishers implement the following techniques with their ads: Responsive design: Create a single webpage that will adapt to the device on which it’s being viewed -  however, the code snippet will not accommodate screen orientation changes A/B testing: Run a test by creating multiple versions of a page, and compare user behavior to see which page is the most effective Setting custom channels dynamically: Track p [...]

More Antritrust Pain For Google: FTC To Probe Display Ads Biz

google-legal-law According to Bloomberg, Google is facing yet another antitrust headache at the hands of the US Federal Trade Commission (FTC). The agency is fresh off a settlement earlier this year with Mountain View over its search market dominance. This time, the FTC will reportedly be probing the display side of Google's online advertising business. The Bloomberg report says that "The FTC is looking at whether Google is using its tools to force companies to bypass competing products and use other Google properties, including a marketplace for buying and selling Internet display ads, and features that [...]

Google Publisher Toolbar For AdSense Users Gets An Update

google-adsense-logo The Google Publisher Toolbar, the Chrome extension that allows publishers to block AdSense ads and access earnings and performance reports, got a revamp this week. The new toolbar interface includes: Pop-up account overview: Estimated account earnings summary for today, yesterday, this month and last month; information on your top 5 channels or sites by revenue over a set of date ranges. Ad Details: Now includes the ability to block the ad by buyer in addition to details on a specific impression including buyer and advertiser details, the creative associated with the current view a [...]

Google Rebuilds AdMob To Include A Conversion Optimizer Tool & Local Payments Feature

Google Admob Logo During  last week's I/O Conference, Google announced they would be adding a number of upgrades to AdMob, their mobile ad network for app developers. Since fully integrating the AdMob's mobile app inventory into AdWords last June, Google claims AdMob can help developers monetize and promote their apps by connecting them to more than a million advertisers globally. Rolling out over the coming months, AdMob's new features will include the same Conversion Optimizer tool used in AdWords. By choosing a target cost per acquisition for each download, the AdMob Conversion Optimizer will show ads w [...]

Google AdSense Removes Invalid Activity From Reporting

Google AdSense Logo Starting this month, publishers using Google AdSense will no longer see invalid click and impression activity included in their AdSense reporting. This also means earnings deducted from that invalid activity won't be included in the reports. This change does not impact how earnings are calculated, how publishers get paid, or how Google monitors and filters invalid activity. It just means reports will only include the activity for which publishers actually earn revenue. Google states, In most cases, removing the invalid activity from your reports means you can expect to see a slight decreas [...]

AdSense Gets New 970×90 ‘Super Leaderboard’ Ad Units

Google AdSense Logo Google AdSense is now offering 970x90 ad units, a newly adopted IAB standard size also known as 'super leaderboards'. The new larger size is designed for ad placement on wider screens with the goal of appealing to brand advertisers wanting to make a larger impact on their advertising audience. Because this is a new ad unit size, Google AdSense notes that advertisers will mainly see text ads in this format for now. Image and rich media ads that are enabled for the 970x90 size will initially show up as 728x90 display ads; as the inventory of image and rich media ads for the 970x90 ad units gr [...]

AdSense Launches New Link Unit Ad Previews, Tests Showed Higher Click-Through Rates

Google announced an update to AdSense link units today. In select countries and site verticals, when users click on a link unit keyword, the resulting page will show thumbnail previews of advertisers' landing pages. Instead of a list of ads, here is an example from Google showing what the new page of ads looks like: Google says their testing showed better click-through rates with the thumbnail images. The update to the new ad previews will automatically occur for publishers using link units in the affected countries and site verticals. [...]

AdSense Announces Upcoming Changes to Terms & Conditions

Google has announced upcoming changes to the AdSense Terms and Conditions. Starting April 23rd, AdSense users in Europe, the Middle East, Africa, Latin America, or North America will get a notification to accept the new T & Cs. Publishers in the Asia-Pacific region will get a notice at a later date as the roll-out continues. In addition to a new layout designed to make the terms easier to navigate and smaller changes throughout, Google notes two updates in particular: With mobile being one of the big trends in 2013 and beyond, we’re expanding our Terms to cover mobile properties mor [...]

Google Affiliate Network Closing Shop

Google Affiliate icon Google announced it is retiring their Affiliate Network to focus on other products. According to a statement on the Google Affiliate Network blog, the company stated that it will continue to support customers as they "wind down" the product over the next few months. Indirectly blaming the rapid evolution of CPA marketing and their investment in other CPA tools like Product Listing Ads (PLAs), remarketing and Conversion Optimizer, Google emphasized their commitment to products that will have the biggest impact for advertisers and publishers. In response to retiring the Affiliate ad progra [...]

AdSense Changes How It Calculates And Reports YouTube Earnings

Google AdSense YouTube Logos Google AdSense announced that they have started calculating and reporting on earnings from YouTube slightly differently. Starting April 1, 2013, AdSense will no longer calculate and report AdSense for Content Host earnings for YouTube partners. Instead, AdSense earnings from YouTube videos will only be calculated by YouTube and displayed in YouTube Analytics. Prior to this month, there were two systems calculating earnings from the two sources of YouTube ad earnings -- the AdSense system for earnings from ads sold through AdSense (auction-sold ads) and the YouTube system for earnings from ad [...]

AdSense Turns 10: Reflections On Google’s Great Leap Beyond Search Ads

google-adsense-featured Google AdSense turns 10 today. For Google, AdSense was its first big push into advertising beyond search ads. It led directly to Google's eventual growth in display advertising. It led to the birth of new, good sites being able to fund themselves easily off of ads. It also gave birth to "made for AdSense" garbage sites that Google has to fight against. Time for some reflection... You won't find Google marking the AdSense anniversary today. Similar to how Google itself has at least two different birthdays, AdSense also has several. Today's date marks ten years since Google launched its [...]

New Animated AdSense Format Showcases Ad Headlines

google-featured A new AdSense ad format started popping up on websites at the end of last month that puts the emphasis on ad headlines. In the new interactive format, only the ad headlines are displayed in large font with arrow button icons next to them: However, when you mouse over a headline, it becomes underlined and then animates and reforms to show the full ad. When you mouse over the next ad, the previous ad reverts back to the headline in a smaller font for a brief period before returning to the larger font size. The videos below, captured by @incrediBill and first posted at WebmasterWorld, [...]

Yahoo Strikes Deal To Run Contextual AdSense Ads From Google

yahoo-google Yahoo has announced that it will be working with Google. No, not on search-triggered advertising, Bing is still Yahoo's exclusive partner there; but, Google will non-exclusively provide contextual ads that will appear throughout Yahoo's properties and certain co-branded sites. The ads will come through AdSense for Content, with mobile ads provided by AdMob. In a blog post announcing the global relationship, Yahoo said, "By adding Google to our list of world-class contextual ads partners, we’ll be able to expand our network, which means we can serve users with ads that are even more meanin [...]

Google Introduces Digital Couponing And Loyalty Solution “Zavers”

Zavers Google has tried its hand over the years at couponing and loyalty marketing. It has done so using a number of different approaches: Google Coupons, Google Offers, Google Offer Ads, Google Wallet and the now-defunct Punchd. Some of these programs have been directed toward small businesses and some more broadly to brands and national marketers. Now comes Zavers, a digital couponing and redemption solution for retailers and manufacturers. Zavers is aimed at large brands and national retailers and intended to help them create and distribute coupons and incentives online and streamline redemp [...]

Google Tries To Shed Kafka-esque Image By Working With AdSense Publishers Around Invalid Clicks

google-adsense-logo Working with Google to deal with alleged policy violations can sometimes be Kafkaesque for AdSense publishers, with accusations of invalid activity coming down from on high with little explanation or understanding. In acknowledgment of this history, Google says it is undertaking to be more proactive and positive in its dealings with publisher partners regarding click fraud and invalid clicks. Any improvement in this arena will likely be received very positively by publishers. Even if they haven't had their own account disabled by Google because of suspected fraudulent activity, they've like [...]

Google AdSense Adds New Half Page Ad Unit Sized 300×600

google-adsense-logo Google announced the addition of a new ad unit, their largest ad unit to date, sized at 300x600 pixels. The new ad unit is commonly referred to as a half page unit, which Google is calling "brand friendly" ad units. Google said this ad size is one of the "top requests from publishers" last year. Google's display ad study show that this ad unit is one of the fastest growing sizes by impressions. When publishers first place these ad units on their sites, you will notice a "large number of text ads in these placements," Google said. But over time Google will fill those ad spots with " [...]

Google Continues Dismantling Feedburner: Goodbye Adsense For Feeds

adsense-for-feeds Google has announced plans to shut down its Adsense for Feeds service, a move that continues Google slow dismantling of the Feedburner RSS service. Adsense for Feeds is (was) Google's primary moneymaker for Feedburner. The program allowed publishers to make money by putting Google ads in their RSS feeds; when a user clicked an ad, Google and the publisher split the money. In the big picture, Adsense for Feeds probably earned Google peanuts compared to other Adsense-related services. And by turning off that revenue source, even if it was just pocket change, Google has no business reason [...]

Yahoo Resurrects Its Publisher Network In Partnership With Bing And

yahoo-logo Under the stewardship of new CEO Marissa Mayer, Yahoo is launching a new contextual advertising network -- similar to Google's AdSense and the Yahoo Publisher Network it abandoned in 2010. This time, the company is partnering with Search Alliance ally Bing, and technology provider The idea, apparently, is to bulk up the amount of contextual advertising inventory Yahoo and Bing can make available to advertisers. The mainly-text contextual ads are already displaying on some Yahoo sites, and those marketers who have opted into display ads on Bing Advertising will automatically have [...]

Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!