Google Analytics has launched new display ad and video ad impression reports, giving advertisers a look at how unclicked ads impact the conversion path. Using data from the Google Display Network (GDN), advertisers will be able to see when a user has viewed ads on the GDN or video ads on YouTube before visiting their website and completing a conversion. Advertisers who enable the new GDN impression reports in their Google Analytics accounts will have access to two additional conversion metrics in their Multi-Channel Funnel reports: Impression Assisted Conversions and Rich Media Assisted Con [...]

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Google's Universal Analytics is now available to the public, and some have speculated that it will change the way businesses use data. But, is Universal Analytics (UA) truly a game changer? Many of the benefits promised by UA hinge on two new wrinkles in the platform: 1) the ability to get data into UA from any source, and 2) the shift from tracking visits to tracking visitors. Let’s take a closer look at each: Sending Data To Google Google's new "Measurement Protocol" makes it possible to send data into UA from any device that captures and transmits data. (That's right, any device.  The [...]

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Google Analytics announced today a new administration landing page with upgraded settings that is scheduled to launch during the coming weeks. The latest round of upgrades will make all admin settings accessible from the new administration page under the admin tab, with account, property, and view settings organized into three columns. (Google is now referring to the 'profiles' setting as 'views' in an attempt to match the present and future meaning of what it represents: a view of the data Analytics.) Help content has been relocated under the 'Help' tab near the top right corner of the [...]

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Google announced the launch of a new API for Content Experiments in Google Analytics to allow developers to test site content with programmatic optimization. The API relies on the the multi-armed bandit approach currently used for Content Experiments, but users can override it to rotate content evenly during experiments or use their own proprietary logic. Other features of the new API include: Testing changes to content without redirects: The original Content Experiments JavaScript snippet causes a page redirect. With the Content Experiments API it is possible to test changes to conte [...]

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Soon you'll be able to share Google Analytics dashboards with other profile users. Google announced that dashboard sharing will be available to all users in the coming weeks. Currently, users can share dashboard template links, which don't pass any traffic data. Template Links are a great option for sharing dashboard configurations you think other Google Analytics users will appreciate. The new dashboard sharing feature is designed to be used among users working on the same account, so you can make sure everyone is keeping an eye on the same key metrics. A new "Share Dashboard" option wil [...]

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Google Analytics announced a number of new updates today to Goals, including a new set-up process, new templates, and a new verification option. Goals are created at the profile level, and can be started by navigating to a user's account, property, and profile from the admin tab. Once the correct profile is selected, a user must click Goals and then select Create a Goal to begin the goal set-up flow. New Goals Set-Up Flow Once in the goal set-up flow, users will have access to redesigned templates along with new templates that can be added to an Analytics account. When using a templat [...]

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Last week, in the midst of  Google I/O, Google announced two upcoming updates to mobile app analytics. Google Play Integration Google Analytics will fully integrate with Google Play and allow marketers to get a full view of Google Play's sales funnel. The new report will use flow visualization to facilitate further analysis of any aspect of the funnel. The report will include: Google Play traffic sources: understand which traffic sources and Google search keywords account for most new users.  Google Play views: see how many views your app is receiving in Google Play from each [...]

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In response to customer feedback, Google has added more custom filter fields to Google Analytics, giving users more flexibility to modify and limit the traffic data included in profiles. Of the nineteen new fields, nine are mobile related. Three new fields have been added to help filter social traffic. Below is the full list of new filter fields available: Mobile Is a mobile device Is a tablet Mobile brand name Mobile model name Mobile marketing name Mobile pointing method Mobile has QWERTY keyboard? Mobile is NFC supported? Mobile has cellular radio? Mobile has wi [...]

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Google Analytics has launched Conversions to Real-Time reports. Spotted by @RossGraphitas, who says it went live in the UK around 8pm there today, the new report shows real-time activity for all Goal URLs set in your Google Analtyics account. We're seeing it live here in the U.S., as well. Anyone else seeing it in other regions? Postscript: Google has now officially announced the real-time Conversions beta in a blog post.  And it sounds like more features are in the works: An important note, with this first launch we’re introducing URL based goals only. So computed goals such as [...]

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Google is introducing "The Customer Journey to Online Purchase" analytics report today, a new benchmarking tool that provides insight into the various elements impacting a single campaign. Leveraging data from 36,000 of their largest advertisers across 11 different industries in seven countries, Google's new interactive analytics tool offers advertisers a broad view of online buying behaviors and interactions. Using information from Ecommerce and Multi-Channel Funnels, the benchmark data illustrates how buyers move toward a purchase and the length of time it takes to make an online buying de [...]

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Want to understand all the ways that Google Analytics can help you learn how people are interacting with your site? A new "periodic table" may prove useful. Created by Jeff Sauer, the table from his company Jeffalytics covers everything from "As" (AdSense Reports) to even stuff Google Analytics can't report -- "Np" for Not Provided. Here's a look: Be sure to visit the actual Periodic Table of Google Analytics page, where you can get a PDF version of the chart to print, embed code to put the chart on your site plus an interactive version that lets you hover over an element to underst [...]

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After publishing a study last year that measured the speed of websites around the world, Google compared recent Site Speed data to the 2012 data to determine if the Web is getting any faster. While numerous improvements have been made to the core infrastructure of the Internet, there has not been a significant change in speed for desktops because of the increasing size of webpages. Since 2012, Google reports webpage sizes have increased by over 56 percent. In contrast to desktops, mobile access speeds have increased approximately 30 percent compared to 2012 with the addition of several L [...]

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Google announced today, four new real-time widgets that can be plugged into any new or existing Google-Analytics Dashboard, marking the first time real-time data has been possible in a dashboard widget. Allowing users to perform many types of real-time analysis at a glance, the widgets can be combined and customized with different filters to segment and compare data side by side. Users can also set-up real-time and non real-time widgets on the same dashboard. To set-up a Real-time widget, users click the +Add Widget menu option from the Google-Analytics dashboard. Once a widget has be [...]

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Google Analytics just stepped up their real-time reports by adding four new features: an events report, content breakdown by device, a real-time versus overall data comparison report, and shortcuts to real-time visitor segment views. Events Report The real-time Events report lets users filter on top events as they occur and on particular event categories and actions. By seeing if particular segments of visitors trigger different events, a user can debug event deployment in real time. Content Breakdown By Device Another new feature is the ability to segment real-time reports by device, [...]

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Wouldn't it be great to get weekly website performance updates as a simple, easy-to-read graphic? Now you can go beyond the Google Analytics dashboard with a new creative  - and free - tool by Visual.ly. The New Google Analytics Report tool automatically delivers an infographic depicting your favorite metrics right to your desktop. Below is a sample of a full infographic that is generated. To be clear, this report isn't meant to replace regular analytics dashboards, nor does it report beyond page views, visitors, time on site, organic traffic and social traffic. You also may be tra [...]

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Google's Universal Analytics product is now available to all. Universal Analytics launched last October as a beta product that was primarily intended for enterprise-level GA users. It offers APIs that make it possible to integrate offline data into Google Analytics to combing online/offline tracking. Google's blog post offers some specifics on how to add Universal Analytics to your account. It involves getting a new analytics.js code snippet and setting up a new property in the account. (Google says a migration guide for those using ga.js is on the way.) This developer guide looks like a [...]

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A new system for user access control is coming to Google Analytics in the next few weeks. Google announced two primary changes that offer more specific controls over how different users can interact with Google Analytics accounts. For starters, access permissions will be able to be set at the property level, not just at the account and profile levels. Second, access roles are expanding beyond the current administrator and viewer options to allow any user a combination of view, edit and manage users access. It's more powerful, and that also means it can be more complicated knowing w [...]

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According to TechCrunch, Google is creating an Amazon Prime competitor. The two twists are: it will apparently be cheaper and also offer same-day delivery from selected brick-and-mortar retailers. TechCrunch says the new service will be called "Google Shopping Express." Apparently stores like Wal-Mart and Target are some of the potential offline retail partners. If any part of this is true (and it's likely that there's at least some truth to what TechCrunch is reporting) it's very interesting. Google is stepping up its campaign against Amazon, the undisputed king of online e-commerce. If [...]

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[caption id="attachment_34163" align="alignright" width="175"] Image courtesy of DepositPhotos[/caption] Remember that time long, long ago (in a land far away) when the term “web analytics” hadn’t even been coined? Fast-forward to 2013: web analytics data is the tip of the iceberg, “big data” is readily available, and many new tools on the market do the work of collecting data, storing it, manipulating it and reporting on it. No doubt about it, Data-Land is a much sweeter place than No-Data-Land, and as marketers, we’re lucky to have arrived here. Data provides insights that [...]

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Today, Google Analytics started offering a new Admin section called "Change History." It is a very simple table which shows changes made to your Google Analytics account settings in the last 180 days. This was a much needed feature as up till now, we had to trust people to document all changes, a boring task which is difficult to manage. Which Types Of Changes Are Saved This is a significant improvement to Google Analytics Administrators, but it is important to understand which changes are saved and which are not. The changes saved are those made through the interface: changes to accounts, p [...]

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