Google Analytics Combines Web & App Data Into Single Reporting View

google-analytics-600 Google Analytics announced yesterday it is combining web and app data into a single reporting view, as well as merging its Visitor web metric and Active Users app metric  under the same "Users" name. Google Analytics product manager Nick Mihailovski shared the updates on the Google Analytics Google+ page, clarifying how the newly consolidated web and app data reporting view will work: Any data you send to the same property appears in all of the reporting views, regardless how you collected that data. This means if you send data from the web or from a mobile app to one property, both dat [...]


You Need More Than Just Google Analytics To Succeed Online

analytics-featured If you want your online business and campaigns to succeed, Google Analytics will not meet all of your measurement needs. That may seem like crazy thinking because GA has a huge array of capabilities. However, there are many areas where we have better tools for understanding visitor behavior such as interaction, user sentiment and impact from change. Without using these tools to gain insight, you will not be as successful as you can be. So, if GA isn't enough, where do we turn for gaining the insights we need into visitor behavior? I wish there was a single tool with everything ne [...]


Google Analytics Rolls Out Beta Diagnostics For Limited Number Of Users

google-analytics-600 Google announced yesterday it is launching beta Analytics Diagnostics, but only giving access to a limited number of users for now. According to the announcement, the new Analytics Diagnostics feature will identify a number of account issues: It inspects your site tagging, account configuration, and reporting data for potential data-quality issues, looking for things like: Missing or malformed Analytics tags  Filters that conflict Looking for the presence of (other) entries in reports Google offered the following image to show how Diagnostics notifications will appear for a [...]


New: Smart Lists With Google Analytics Automate Remarketing List Management

google-analytics-600 To help simplify the decision making process of creating remarketing lists, Google has introduced "Smart Lists with Google Analytics" which automate the process. Smart Lists rely on the anonymized conversion data gleaned from the millions of websites using Google Analytics that opt-in to share data with Google. The lists are built with machine learning using signals like visit duration, page depth, location, device, referrer, and browser to predict which visitors are most likely to convert upon returning to the site. Then based on those visitors' on-site actions, Analytics can calibrate rem [...]


Google Imparts “Not Provided” On Ad Clicks, A Day Later The Industry Exhales

not-provided-600 After word had been swirling the change was coming, yesterday Google announced it is expanding secure search to cover clicks on paid ads. The move means Google will treat the search query referrer data in ad clicks via secure search the same way they have been for all organic clicks since last year. The actual words people use in their searches will no longer be passed through the URL referrer string after a user clicks on a paid search ad from Google. Many experts agree, though, that the change will not be as cart-rocking for paid search practitioners and software providers as it was for S [...]


Google Analytics Rolling Out New Bulk Linking Feature For Adwords Accounts

google-analytics-featured Google announced today it is launching a new linking process that will allow Adwords account users to link all their accounts at once inside Google Analytics. According to the announcement, the new "linking wizard" will be available for users who have access to an Adwords MCC (client center) with multiple Adwords accounts. From the Google Analytics blogpost announcing the launch: The new account linking wizard allows you to select any of the Adwords accounts in which you have administrative access...Many users want to quickly find unlinked Adwords accounts and link to them, and the new [...]


Google Moves Universal Analytics Out Of Beta

google-analytics-600 Since first being offered in October of 2012, Google announced today Universal Analytics is now out of beta, making all the features, reports and classic analytics tools -- including remarketing and audience reporting -- available to everyone. According to the announcement: Universal Analytics is the re-imagining of Google Analytics for today’s multi-screen, multi-device world and all the measurement challenges that come with it... Today we’re happy to finally announce: Universal Analytics is out of beta and everyone can use it with the same robust set of features you’re used to wit [...]


New Free Google Analytics App From Narrative Science Creates Reports In “Plain English”

Quill Engage logo March 2014 Data analytics technology company Narrative Science has launched Quill Engage, a free Google Analytics application that delivers narrative-styled reports. Based on the idea of providing website stats and trends using "plain English" versus a series of charts and graphs, Quill Engage claims to offer easy-to-read reports on site metrics like content engagement data, traffic, sources, referrals, paid search and audience segmentation. Available for download at QuillEngage.com, the application can be used for free on up to ten different websites. Using Narrative Science's Quill technology, t [...]


Google Releases New Tools For AdMob Including Full Google Analytics Integration

Google Admob Logo Today, Google will announce new features for its mobile ad platform AdMob at the Game Developers Conference in San Francisco. The new features are powered by Google Analytics and Google Tag Manager. Rather than having to access AdMob and Analytics from separate interfaces, app developers can now get performance reporting from the AdMob home screen and a new Analyze tab right within AdMob. On the Analyze tab a dropdown menu, shown in the screenshot below, allows users to switch between the full set of reporting for individual apps. The home screen features a combination of reporting f [...]


Android Tablets: 62 Pct. Of Sales But Only 23 Pct. Of Traffic

android-featured Gartner released new estimates of 2013 tablet sales on a global basis. The firm said that Android saw its market share go from 46 percent in 2012 to 62 percent last year. Apple's share fell from 53 percent to 36 percent accordingly. As with the smartphone market in the US and selected other markets, Apple remains the single largest individual vendor. Yet again, very strangely, Android shipments and alleged market share don't line up with actual internet traffic figures. Below are data from StatCounter that reflect global internet traffic from tablets. Unless the StatCounter da [...]


5 Reasons To Migrate To Universal Analytics Sooner Rather Than Later

Universal Analytics custom dimensions "Universal Analytics is the new operating standard for Google Analytics. All accounts will soon be required to use Universal Analytics." --  Google Is the fear, uncertainty and doubt setting in yet? Well, no reason to panic quite yet, but before you have to switch, let's talk about why you want to switch sooner rather than later. Universal Analytics (UA) is still in beta for now, but at Cardinal Path we’re lucky to have been working with UA as a Google Analytics Certified Partner since its very early stages. And we can tell you it's come a long way; in all but a handful of cases i [...]


Dawn Data Brings A Daily Dose Of Google Analytics To Google Glass

dawn-data-1 The Google Glass app ecosystem is growing slowly (the Glass Developer Kit still hasn't been released), but one of the newest apps around is bound to be a hit with the marketing community. It's called Dawn Data, and it's a new app from developers Mark Silverberg and Brian Norris. Silverberg says the app was initially a personal project, but he decided to convert it to a public app for other Glass Explorers to use. Dawn Data obviously doesn't deliver full Google Analytics functionality and data to Glass, but it does give just about all of the traditional traffic-based data that a website o [...]


Google Analytics Now Showing Up On Google+ Page Dashboard

google-analytics-600 According to a Google+ post from Daniel Waisberg, Google+ Page dashboards now include Google Analytics monthly metrics. "If your page is linked to a website that has Google Analytics you can now view your monthly metrics (and comparison to last month) from your Google+ dashboard," claims Waisberg. Waisberg, an analytics advocate at Google, included a screen shot in his post showing how the Google Analytics metrics are displayed, listing new visits, unique visitors and pageviews. Along with his screenshot, Waisberg added the following information from the card's tool tip: This card shows [...]


Complete Guide To Universal Analytics – Should You Upgrade?

analytics-600 Now that Universal Analytics has been around for some time, many people are considering making the switch. It just has so much more to offer than the soon-to-be-legacy Google Analytics installation. Being an analytics junkie, I am very excited about this upgrade in features and data. This post is the ultimate guide to Universal Analytics. We will talk about the benefits, installation and all the important ins and outs. Why Switch To Universal Analytics There are many reasons why making the switch to Universal Analytics is a good choice. Aside from the added functionality, the tracking cod [...]


Google Analytics Updates Remarketing UI & Builds Out List Import Options

google-analytics-icon-250px Catching up with its segmentation updates from last year, Google Analytics announced today a refresh to its Remarketing UI and new Remarketing list import options. Along with the new UI, users can create Remarketing lists based on origin, demographics and behavior. The Remarketing list builder now allows users to import existing segments, including custom segments previously created or segments imported from the solutions gallery. According to the announcement, the new features will be rolling out over the next two weeks. For anyone wanting to take advantage of the new updates [...]


How To Use Google Analytics To Create Campaigns, Not Just Track Them

SEL 1-4-14 pic 1 We all know that analytics are good for understanding how a visitor behaved on your website -- what pages they looked at, what buttons they clicked or what keywords they used to find you. You can also use analytics to track campaigns like email blasts and paid advertising.  That's pretty basic stuff. What many beginning marketers and small business owners don't know is that you can use analytics data to create an online marketing campaign. Analytics can answer some of the key questions you might ask when you want to create a campaign: Who are you targeting? Where do they live? When [...]


New “Content Grouping” In Google Analytics Lets You Group And Compare Content And Product Type Performance

google-analytics-featured Today, Google announced the launch of a new feature called Content Grouping to help users analyze performance of product and content categories. If you've been using Advanced Segments to aggregate products or types of content, Google says Content Grouping will be an easier and more helpful way to look at aggregated aggregated data. A couple of things to note: Content Grouping supports page grouping in three ways: through tracking code, a UI-based rules editor, and/or UI-based extraction rules. Once implemented, Content Groupings become a dimension of the content reports.  Users can [...]


Analytics: A Beginner’s Guide To Data Visualization

TREEMAP2 Lately, I have been writing about taking a closer look at your marketing data, and my last piece discussed the design of meaningful dashboards for Google Webmaster tools. I received an overwhelming amount of emails, tweets, and comments asking me about the dashboard tools I used in it. Today, I've created a beginner's guide to data visualization to help you get started with your first dashboard. The Benefits Of Data Visualization Tools There are many data visualization tools (DVT) in the marketplace that can help you create interactive dashboards. Of course, each has its pros and cons, so [...]


Using Google Analytics To Measure Content Marketing

Content Marketing When it comes to developing content marketing strategies, the plans created and tactics used are only as good as the results produced. You can design beautiful infographics, create useful guides and publish blog post after blog post -- but if your content strategy doesn't achieve the identified goal, what is that content worth? Not much. With any marketing strategy, measurement and tracking are extremely important when reporting ROI, and the same is true for content marketing. There are many different tools available to gather content marketing data, though a number of useful metrics can be [...]


Google Analytics Day & Hour Metrics Provide Valuable Insights

google-analytics-featured Recent work has led me down the path to finding out when traffic is hitting a website, and tying that traffic to the customer service my small business clients are providing. As I've been slicing and dicing date and time data, I've found some valuable pieces of information that are applicable across quite a few clients and business niches. That, in turn, gave me a perfect topic for Search & Analytics this week! Lucky you! First, know that date and time information is not the easiest to find. Like with many valuable pieces of data, digging into analytics to find actionable info is not al [...]


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