5 Reasons To Migrate To Universal Analytics Sooner Rather Than Later

Universal Analytics custom dimensions "Universal Analytics is the new operating standard for Google Analytics. All accounts will soon be required to use Universal Analytics." --  Google Is the fear, uncertainty and doubt setting in yet? Well, no reason to panic quite yet, but before you have to switch, let's talk about why you want to switch sooner rather than later. Universal Analytics (UA) is still in beta for now, but at Cardinal Path we’re lucky to have been working with UA as a Google Analytics Certified Partner since its very early stages. And we can tell you it's come a long way; in all but a handful of cases i [...]


Dawn Data Brings A Daily Dose Of Google Analytics To Google Glass

dawn-data-1 The Google Glass app ecosystem is growing slowly (the Glass Developer Kit still hasn't been released), but one of the newest apps around is bound to be a hit with the marketing community. It's called Dawn Data, and it's a new app from developers Mark Silverberg and Brian Norris. Silverberg says the app was initially a personal project, but he decided to convert it to a public app for other Glass Explorers to use. Dawn Data obviously doesn't deliver full Google Analytics functionality and data to Glass, but it does give just about all of the traditional traffic-based data that a website o [...]


Google Analytics Now Showing Up On Google+ Page Dashboard

google-analytics-600 According to a Google+ post from Daniel Waisberg, Google+ Page dashboards now include Google Analytics monthly metrics. "If your page is linked to a website that has Google Analytics you can now view your monthly metrics (and comparison to last month) from your Google+ dashboard," claims Waisberg. Waisberg, an analytics advocate at Google, included a screen shot in his post showing how the Google Analytics metrics are displayed, listing new visits, unique visitors and pageviews. Along with his screenshot, Waisberg added the following information from the card's tool tip: This card shows [...]


Complete Guide To Universal Analytics – Should You Upgrade?

analytics-600 Now that Universal Analytics has been around for some time, many people are considering making the switch. It just has so much more to offer than the soon-to-be-legacy Google Analytics installation. Being an analytics junkie, I am very excited about this upgrade in features and data. This post is the ultimate guide to Universal Analytics. We will talk about the benefits, installation and all the important ins and outs. Why Switch To Universal Analytics There are many reasons why making the switch to Universal Analytics is a good choice. Aside from the added functionality, the tracking cod [...]


Google Analytics Updates Remarketing UI & Builds Out List Import Options

google-analytics-icon-250px Catching up with its segmentation updates from last year, Google Analytics announced today a refresh to its Remarketing UI and new Remarketing list import options. Along with the new UI, users can create Remarketing lists based on origin, demographics and behavior. The Remarketing list builder now allows users to import existing segments, including custom segments previously created or segments imported from the solutions gallery. According to the announcement, the new features will be rolling out over the next two weeks. For anyone wanting to take advantage of the new updates [...]


How To Use Google Analytics To Create Campaigns, Not Just Track Them

SEL 1-4-14 pic 1 We all know that analytics are good for understanding how a visitor behaved on your website -- what pages they looked at, what buttons they clicked or what keywords they used to find you. You can also use analytics to track campaigns like email blasts and paid advertising.  That's pretty basic stuff. What many beginning marketers and small business owners don't know is that you can use analytics data to create an online marketing campaign. Analytics can answer some of the key questions you might ask when you want to create a campaign: Who are you targeting? Where do they live? When sh [...]


New “Content Grouping” In Google Analytics Lets You Group And Compare Content And Product Type Performance

google-analytics-featured Today, Google announced the launch of a new feature called Content Grouping to help users analyze performance of product and content categories. If you've been using Advanced Segments to aggregate products or types of content, Google says Content Grouping will be an easier and more helpful way to look at aggregated aggregated data. A couple of things to note: Content Grouping supports page grouping in three ways: through tracking code, a UI-based rules editor, and/or UI-based extraction rules. Once implemented, Content Groupings become a dimension of the content reports.  Users can [...]


Analytics: A Beginner’s Guide To Data Visualization

TREEMAP2 Lately, I have been writing about taking a closer look at your marketing data, and my last piece discussed the design of meaningful dashboards for Google Webmaster tools. I received an overwhelming amount of emails, tweets, and comments asking me about the dashboard tools I used in it. Today, I've created a beginner's guide to data visualization to help you get started with your first dashboard. The Benefits Of Data Visualization Tools There are many data visualization tools (DVT) in the marketplace that can help you create interactive dashboards. Of course, each has its pros and cons, so [...]


Using Google Analytics To Measure Content Marketing

Content Marketing When it comes to developing content marketing strategies, the plans created and tactics used are only as good as the results produced. You can design beautiful infographics, create useful guides and publish blog post after blog post -- but if your content strategy doesn't achieve the identified goal, what is that content worth? Not much. With any marketing strategy, measurement and tracking are extremely important when reporting ROI, and the same is true for content marketing. There are many different tools available to gather content marketing data, though a number of useful metrics can be [...]


Google Analytics Day & Hour Metrics Provide Valuable Insights

google-analytics-featured Recent work has led me down the path to finding out when traffic is hitting a website, and tying that traffic to the customer service my small business clients are providing. As I've been slicing and dicing date and time data, I've found some valuable pieces of information that are applicable across quite a few clients and business niches. That, in turn, gave me a perfect topic for Search & Analytics this week! Lucky you! First, know that date and time information is not the easiest to find. Like with many valuable pieces of data, digging into analytics to find actionable info is not al [...]


Behavior Flow: Better Insights, Better Marketing

google-analytics-icon-250px While there are thousands of different pieces of data available in Google Analytics, unfortunately there aren't thousands of hours in each month for us to slice and dice this data into something useful. Our time limits mean actionable data need to be right at our fingertips -- not always easy with a program that grows more robust as time passes. So how do we solve the problems we face? Is traffic not engaging with your website? Are particular channels not impressed with what you're offering? Do you even know how to tell if those channels are performing well? Help is here! Behavior Flow was a [...]


New Google Analytics Speed Suggestions Report Designed To Help Improve Page Load Times

google-analytics-featured Google Analytics has added a new report designed to help website owners improve page load times. The new Speed Suggestions Report is part of Google's website performance reports, and displays the average page load time for the most visited pages on a website. Integrating data from the new report, Google Analytics uses its PageSpeed Insights tool to offer tips on improving page load time speeds. "Not only can you measure and visualize the performance of your website," claims Google, "But you can now also speed up the slowest pages with concrete and actionable suggestions." The PageSpeed I [...]


Google To Upgrade All To Universal Analytics, But There’s A D-I-Y Upgrade Tool Coming First

google-analytics-icon-250px If you've been jonesing to upgrade from regular, old boring Google Analytics to the shiny, new Universal Analytics, Google has announced a new, two-step upgrade. The upgrade involves a new tool that will be available "in the coming weeks" in the admin section of all Google Analytics accounts. The screenshot below shows what it'll look like. Clicking the blue "Transfer" button starts a 24-48 hour process. When that's over, upgrading the tracking code on your website(s) completes the transfer and opens the website to all of the features of Universal Analytics. Upgrade ... Or Google [...]


How To Use Site Search To Get Keyword Insights In A (Not Provided) World

ML 10-2013 3 Not Provided is all anyone is talking about these days -- with good reason. Holding data hostage and forcing users to buy ads to see it is pretty dirty pool, in my opinion. Most of my clients cannot lay out the money just to grab data, so we've had to come up with some creative ways to see information at a keyword level. I've shared previously how using a "Not Provided Filter" can give you insights into landing pages that are triggered by a keyword search. If you know the landing page, you can extrapolate and "guess" what the keywords might be. This is great if you have time to really look [...]


Google Launches Media Tools Website For Journalists

Google Logo - basic featured Google released a new site this week geared toward media outlets and journalists. The new site offers an extensive set of Google Media Tools, all neatly assembled into one place. According to Google, the site is a "Starting point to tap into Google's suite of digital tools that can enhance news gathering and exposure across television, radio, print and online." With overviews, tips, and "Getting Started" links for each tool, the website is arranged into six categories: Gather and Organize, Engage, Visualize, Publish, Develop and Additional Resources. From the 'Gather and Organize' [...]


Google Changes Menu Options, Adds New Reports In Google Analytics

google-analytics-featured Next time you check Google Analytics, you may see a new navigation menu and have a hard time finding some of your favorite reports. There's been no announcement that we're aware of, but the main menu that several members of our editorial team are seeing in their Google Analytics accounts are quite different. Under the "Standard Reports" heading, we're seeing these primary sections today: Real-Time Audience Acquisition Behavior Conversions I bolded the new options, which previously said "Traffic Sources" and "Content." Added: As a couple commenters have pointed out, Google pr [...]


Mobile And The Rise Of “Real World Analytics”

Google indoor maps The new reality of multi-screen conversions compounds the already difficult challenges of accurate attribution and ROI calculation. That's on top of the persistent but largely ignored fact that most internet-influenced consumer spending happens offline. Digital marketers have mostly avoided trying to account for offline conversions in the past because they've been so hard to track on a per-campaign basis. Yet e-commerce is still only about 6 percent of overall US retail (billions vs. trillions). By contrast online-to-offline spending is at least 10x the value of e-commerce. Now, the awar [...]


Google Analytics Announces Updated Reports, More API Tools & New Analytics Academy At Annual Summit

Google Analytics A number of announcements were made at the Google Analytics Summit this week, including updated reports, more API tools, the integration of BigQuery into Google Analytics Premium and new educational initiatives. According to Google Analytics, users will have access to user segmentation, cohort analysis, sequence segments, and segment templates by the end of this year (a majority of users have access now). Google Analytics is also releasing a "fully refreshed" UI. The company offered a "sneak preview" of the new Google Analytics Acquisition reports that provide insight on, "How you acqui [...]


Google Analytics Android App Gets Complete Redesign For Mobile Devices

google-analytics-icon Google Analytics has released a new version of its Android App with a complete redesign built specifically for phones and tablets. The announcement says the new app includes visualizations that automatically resize to fit the user's device screen size and orientation, along with side navigation to access reports quickly. Other updates include specialized reporting for web and app views, key report metrics summarized in a single Overview screen, and dimension-based drill-down for most reports. Google Analytics created the new app using Google Tag Manager for Mobile Apps to make the app [...]


No Data For You: SEO Experts Offer Opinions On Google’s Move To Withhold Even More Search Term Data

google-privacy-200 Google quietly confirmed earlier this week that it would be encrypting all search data, regardless of whether a user was signed in or not. The company offered the following statement to clarify their sudden decision to withhold the data: We added SSL encryption for our signed-in search users in 2011, as well as searches from the Chrome omnibox earlier this year. We're now working to bring this extra protection to more users who are not signed in. Marketing Land's Danny Sullivan wrote about Google's move to encrypt all non-paid searches, explaining, "The change makes it very likely that in th [...]


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