Are Your Local PPC Ads Really “Local”?

local-maps-featured Paid Advertising Platforms are growing exponentially on what seems like a weekly basis. What once was Keywords + Ad + Bid = Money has now become a full-time job. Bid adjustments, rules, remarketing, extensions, day-parting, local or geographic targeting, modified broad match, and more -- the vocabulary alone is a struggle for small business owners who do their own marketing. As I review and overhaul paid advertising campaigns for new clients, I've noticed that there are numerous misunderstandings surrounding local paid search advertising in Google and Bing. Targeting with location exte [...]

Google Analytics To Cease IE8 Compatibility By End Of 2013

Google Analytics Google Analytics announced today that it will not be compatible with Microsoft Internet Explorer 8 by the end of this year. According to the announcement the company is, "Deprecating official compatibility of Google Analytics with Microsoft Internet Explorer 8 (IE8) at the end of 2013." Google says it wants to focus its energy on new product features, and help drive adoption of web technologies that are, "in the design of Google Analytics product." While users will still be able to measure site traffic from IE8 browsers, Google Analytics will only support the latest versions of Chrome, F [...]

How To Create Interactive Charts In Excel

final interactive chart in Excel Continuing with my dashboard series that began on Search Engine Land and continued over to Marketing Land when the entire analytics column migrated to Marketing Land, this post is going to talk interactive charts. When you're creating a dashboard, real estate is minimal, so you find ways to consolidate your data and allow the dashboard user to manipulate a single chart different ways. Excel offers a panoply of interactive controls that make this possible. I'll be the first to admit that working with interactive controls were really intimidating to me when I first started. They seemed to hav [...]

Google Adds AdSense Revenue As A Testing Objective In Content Experiments

Google AdSense Logo Google announced today the addition of AdSense Revenue as an experiment objective in Content Experiments. The addition allows AdSense publishers to run A/B tests on Google Analytics Content Experiments Platform that focus specifically on increasing AdSense revenue. Publishers must link their Google Analytics accounts to AdSense accounts in order to use Content Experiments. Once the accounts are linked and the test is set with AdSense Revenue as the objective, the algorithm will split traffic across the experimental variations "to achieve maximum revenue in the shortest amount of time." G [...]

Google Analytics Email Marketing Dashboard For Beginners

google-analytics-featured I received an email from an online retailer today that was a hot mess. It had no text, only one gigantic image, and the image had no alt text or anything to indicate what the email was about before I consented to loading the image. Fail -- major fail. With the sophisticated software and programs available today for email marketing, the state of emails I receive from huge corporations blows me away. Historically, email marketing has been an afterthought. There are those that do it well. Really well. But it seems to me that a majority of email marketing is this last-minute, "crap I forgot [...]

Google Analytics Access Controls Now Fully Launched

Google Analytics icon Good news for everyone that was excited about the news earlier this year that Google Analytics would be introducing new access controls: They're live for all users now. As today's announcement says, this means that Google Analytics users now have "more fine-grained control over access to various parts of their accounts." On a practical level, one immediate benefit is that you can now remove yourself from accounts -- no need to contact old clients, for example, and ask them to revoke your access. Hallelujah! The new access controls are part of the new Google Analytics administratio [...]

Google Launches Data-Driven Attribution For Google Analytics Premium

google-analytics-icon Today, Google announced it is expanding the attribution modeling capabilities offered in Google Analytics Premium, the paid, enterprise-level version of the ubiquitous web analytics platform. The new feature, named Data-Driven Attribution, is designed to help marketers move beyond last click attribution to better account for and optimize their media spend across all channels. Unlike the current features available in Google Analytics -- Multi-Channel Funnels and the Attribution Comparison Tool -- Data-Driven Attribution allows marketers to analyze the incremental contribution of each touch [...]

Google Brings Tag Manager To Mobile Apps

google-tag-manager-mobile Google's Tag Manager tool is now available for use in mobile apps. The company previewed the new tool back at its I/O developer conference in May, and made the formal announcement today. Google says Tag Manager for Mobile Apps should bring more flexibility for mobile marketers who have to deal with the static nature of mobile apps. Forget to add an event to a key button press? Tough! Need to add conversion tracking for a last minute campaign? Too bad! Realize you need to change an important configuration setting? Sorry, not possible... that is, until now! Previewed at Google I/O earlier [...]

How To Use Visitor Engagement Insights To Improve Conversions

Wile E. Coyote One of my favorite tragic characters is Wile E. Coyote. How can someone be so brilliant yet fail to capture the roadrunner? We see him regularly creating some very elaborate, physics-defying devices and traps, yet he is still unable to catch the bird. I think if he had ever paused for a moment and thought about his failures, he would have realized most of his ideas would have worked with just a little tweaking. Unfortunately for him, his constant failure kept me glued to the TV each Saturday morning when I was a kid. I often wonder if the level of interest would have died off if the road [...]

Google Analytics Opens Invitation To Beta Of The New Real-Time Reporting API

Google Analytics Starting today, Google is inviting Google Analytics users to a closed beta of their newly released real-time reporting API. Opening a number of opportunities to take advantage of real-time analytics, the new API makes it possible for site owners to create queries around real-time data and use the information to benefit their website. Google offered examples of how site owners could use the real-time API, including querying for top visited URLs to create, "a top trending content widget with the number of active readers" or displaying the active visitor count in real-time. According to [...]

How To Measure Local Area & Directory Referrals With Google Analytics

ML Metro Map If you're a small business that relies on foot traffic, referrals, and/or calls from a specific geographic area, Google Analytics has likely been a bit of a mystery to you (unless you're a power user). Your website might be getting traffic, but how much of that traffic is really local to your area? There are two things we can look at to determine this information. We can look at the referral traffic from sites that focus on local area traffic, and we can also see the "location" of visitors under the "Demographics" area of Google Analytics. The issue here has always been ease of use. As a sm [...]

Google Analytics Updates Segmentation To Simplify & Make More Powerful

Google Analytics icon Google announced changes being rolled out to how Google Analytics handles their segmentation features. Google has improved their advanced segmentation to enable users to analyze subsets of your Web traffic. Google said these changes will make it "easier for new Analytics users, yet also more powerful for seasoned analysts and marketers." The updates include: User Segmentation Cohort Analysis Sequence Segment Segment Templates Fully Refreshed New User Interface You can learn more about these changes at the Google Analytics blog and Justin Cutroni’s blog. [...]

New Google Analytics Feature Lets Advertisers Import AdWords Cost Data Into Attribution Model Comparison Tool

Google Analytics Google announced today that they will be rolling out a new Google Analytics feature that allows advertisers to import Adwords cost data into the Attribution Model Comparison Tool, offering more insight into Adwords expenditures. Now, advertisers can evaluate Cost Per Acquisition (CPA) within Google Analytics, along with their Return On Ad Spend (ROAS), a metric that, "...compares the value or revenue driven by conversions under different attribution models." By selecting Conversion Value & ROAS within the Attribution Model Comparison Tool, advertisers will be able to compare the perf [...]

Google Analytics Now Offering Unclicked Display Ad & Video Ad Impression Reports

Google Analytics Google Analytics has launched new display ad and video ad impression reports, giving advertisers a look at how unclicked ads impact the conversion path. Using data from the Google Display Network (GDN), advertisers will be able to see when a user has viewed ads on the GDN or video ads on YouTube before visiting their website and completing a conversion. Advertisers who enable the new GDN impression reports in their Google Analytics accounts will have access to two additional conversion metrics in their Multi-Channel Funnel reports: Impression Assisted Conversions and Rich Media Assisted Con [...]

Is Google’s Universal Analytics A Game Changer?

Google's Universal Analytics is now available to the public, and some have speculated that it will change the way businesses use data. But, is Universal Analytics (UA) truly a game changer? Many of the benefits promised by UA hinge on two new wrinkles in the platform: 1) the ability to get data into UA from any source, and 2) the shift from tracking visits to tracking visitors. Let’s take a closer look at each: Sending Data To Google Google's new "Measurement Protocol" makes it possible to send data into UA from any device that captures and transmits data. (That's right, any device.  The [...]

Google Analytics Administration Page Gets A New Look & Feel With Upgraded Settings

Google Analytics Google Analytics announced today a new administration landing page with upgraded settings that is scheduled to launch during the coming weeks. The latest round of upgrades will make all admin settings accessible from the new administration page under the admin tab, with account, property, and view settings organized into three columns. (Google is now referring to the 'profiles' setting as 'views' in an attempt to match the present and future meaning of what it represents: a view of the data Analytics.) Help content has been relocated under the 'Help' tab near the top right corner of the [...]

New Content Experiments API Launches To Power A/B Testing With Google Analytics

Google Analytics Google announced the launch of a new API for Content Experiments in Google Analytics to allow developers to test site content with programmatic optimization. The API relies on the the multi-armed bandit approach currently used for Content Experiments, but users can override it to rotate content evenly during experiments or use their own proprietary logic. Other features of the new API include: Testing changes to content without redirects: The original Content Experiments JavaScript snippet causes a page redirect. With the Content Experiments API it is possible to test changes to conte [...]

Google Analytics Dashboard Sharing Among Profile Users Coming Soon

Google Analytics icon Soon you'll be able to share Google Analytics dashboards with other profile users. Google announced that dashboard sharing will be available to all users in the coming weeks. Currently, users can share dashboard template links, which don't pass any traffic data. Template Links are a great option for sharing dashboard configurations you think other Google Analytics users will appreciate. The new dashboard sharing feature is designed to be used among users working on the same account, so you can make sure everyone is keeping an eye on the same key metrics. A new "Share Dashboard" option wil [...]

Google Analytics Updates Goals Set-Up Flow, Adds New Templates & Offers A Verification Option

analytics-featured Google Analytics announced a number of new updates today to Goals, including a new set-up process, new templates, and a new verification option. Goals are created at the profile level, and can be started by navigating to a user's account, property, and profile from the admin tab. Once the correct profile is selected, a user must click Goals and then select Create a Goal to begin the goal set-up flow. New Goals Set-Up Flow Once in the goal set-up flow, users will have access to redesigned templates along with new templates that can be added to an Analytics account. When using a templat [...]

Google Mobile App Analytics To Get Google Play Integration, Tag Manager for Mobile Apps

Last week, in the midst of  Google I/O, Google announced two upcoming updates to mobile app analytics. Google Play Integration Google Analytics will fully integrate with Google Play and allow marketers to get a full view of Google Play's sales funnel. The new report will use flow visualization to facilitate further analysis of any aspect of the funnel. The report will include: Google Play traffic sources: understand which traffic sources and Google search keywords account for most new users.  Google Play views: see how many views your app is receiving in Google Play from each [...]

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