Google Analytics Gets New Profile Filter Fields With Special Focus On Mobile and Social

Google Analytics Profile Filters In response to customer feedback, Google has added more custom filter fields to Google Analytics, giving users more flexibility to modify and limit the traffic data included in profiles. Of the nineteen new fields, nine are mobile related. Three new fields have been added to help filter social traffic. Below is the full list of new filter fields available: Mobile Is a mobile device Is a tablet Mobile brand name Mobile model name Mobile marketing name Mobile pointing method Mobile has QWERTY keyboard? Mobile is NFC supported? Mobile has cellular radio? Mobile has wi [...]


New: Real-Time Conversions Now Live In Google Analytics

Google Analytics has launched Conversions to Real-Time reports. Spotted by @RossGraphitas, who says it went live in the UK around 8pm there today, the new report shows real-time activity for all Goal URLs set in your Google Analtyics account. We're seeing it live here in the U.S., as well. Anyone else seeing it in other regions? Postscript: Google has now officially announced the real-time Conversions beta in a blog post.  And it sounds like more features are in the works: An important note, with this first launch we’re introducing URL based goals only. So computed goals such as [...]


New Google Analytics Path To Purchase Report Provides Benchmark Data On 11 Different Industries

Google Analytics logo Google is introducing "The Customer Journey to Online Purchase" analytics report today, a new benchmarking tool that provides insight into the various elements impacting a single campaign. Leveraging data from 36,000 of their largest advertisers across 11 different industries in seven countries, Google's new interactive analytics tool offers advertisers a broad view of online buying behaviors and interactions. Using information from Ecommerce and Multi-Channel Funnels, the benchmark data illustrates how buyers move toward a purchase and the length of time it takes to make an online buying de [...]


Infographic: The Periodic Table Of Google Analytics

Periodic Table of Google Analytics - Google Analytics Reports Guide Want to understand all the ways that Google Analytics can help you learn how people are interacting with your site? A new "periodic table" may prove useful. Created by Jeff Sauer, the table from his company Jeffalytics covers everything from "As" (AdSense Reports) to even stuff Google Analytics can't report -- "Np" for Not Provided. Here's a look: Be sure to visit the actual Periodic Table of Google Analytics page, where you can get a PDF version of the chart to print, embed code to put the chart on your site plus an interactive version that lets you hover over an element to underst [...]


Mobile Web Access Is Nearly 30% Faster Since 2012

After publishing a study last year that measured the speed of websites around the world, Google compared recent Site Speed data to the 2012 data to determine if the Web is getting any faster. While numerous improvements have been made to the core infrastructure of the Internet, there has not been a significant change in speed for desktops because of the increasing size of webpages. Since 2012, Google reports webpage sizes have increased by over 56 percent. In contrast to desktops, mobile access speeds have increased approximately 30 percent compared to 2012 with the addition of several L [...]


Google Analytics Dashboard Gets 4 New Real-Time Widgets

google-analytics-featured Google announced today, four new real-time widgets that can be plugged into any new or existing Google-Analytics Dashboard, marking the first time real-time data has been possible in a dashboard widget. Allowing users to perform many types of real-time analysis at a glance, the widgets can be combined and customized with different filters to segment and compare data side by side. Users can also set-up real-time and non real-time widgets on the same dashboard. To set-up a Real-time widget, users click the +Add Widget menu option from the Google-Analytics dashboard. Once a widget has be [...]


Google Analytics Adds New Real-Time Reports, Inbound Link Trackbacks & More Insight Into Social Media Activity

google-analytics-featured Google Analytics just stepped up their real-time reports by adding four new features: an events report, content breakdown by device, a real-time versus overall data comparison report, and shortcuts to real-time visitor segment views. Events Report The real-time Events report lets users filter on top events as they occur and on particular event categories and actions. By seeing if particular segments of visitors trigger different events, a user can debug event deployment in real time. Content Breakdown By Device Another new feature is the ability to segment real-time reports by device, [...]


New From Visually: Turn Your Google Analytics Data As An Infographic

Visual.ly Google Analytics Inforgraphic Sample Wouldn't it be great to get weekly website performance updates as a simple, easy-to-read graphic? Now you can go beyond the Google Analytics dashboard with a new creative  - and free - tool by Visual.ly. The New Google Analytics Report tool automatically delivers an infographic depicting your favorite metrics right to your desktop. Below is a sample of a full infographic that is generated. To be clear, this report isn't meant to replace regular analytics dashboards, nor does it report beyond page views, visitors, time on site, organic traffic and social traffic. You also may be tra [...]


Google Opens Universal Analytics To All Users

Google Analytics icon Google's Universal Analytics product is now available to all. Universal Analytics launched last October as a beta product that was primarily intended for enterprise-level GA users. It offers APIs that make it possible to integrate offline data into Google Analytics to combing online/offline tracking. Google's blog post offers some specifics on how to add Universal Analytics to your account. It involves getting a new analytics.js code snippet and setting up a new property in the account. (Google says a migration guide for those using ga.js is on the way.) This developer guide looks like a [...]


Google Analytics Intros New Access Controls

google-analytics-featured A new system for user access control is coming to Google Analytics in the next few weeks. Google announced two primary changes that offer more specific controls over how different users can interact with Google Analytics accounts. For starters, access permissions will be able to be set at the property level, not just at the account and profile levels. Second, access roles are expanding beyond the current administrator and viewer options to allow any user a combination of view, edit and manage users access. It's more powerful, and that also means it can be more complicated knowing w [...]


Rumor: Google Creating Amazon Prime Competitor Including Same Day Delivery

Google Shopping According to TechCrunch, Google is creating an Amazon Prime competitor. The two twists are: it will apparently be cheaper and also offer same-day delivery from selected brick-and-mortar retailers. TechCrunch says the new service will be called "Google Shopping Express." Apparently stores like Wal-Mart and Target are some of the potential offline retail partners. If any part of this is true (and it's likely that there's at least some truth to what TechCrunch is reporting) it's very interesting. Google is stepping up its campaign against Amazon, the undisputed king of online e-commerce. If [...]


Dirty Little Data Secrets: 5 Potential Inaccuracies In Your Social Media Reports

social-network-data-featured [caption id="attachment_34163" align="alignright" width="175"] Image courtesy of DepositPhotos[/caption] Remember that time long, long ago (in a land far away) when the term “web analytics” hadn’t even been coined? Fast-forward to 2013: web analytics data is the tip of the iceberg, “big data” is readily available, and many new tools on the market do the work of collecting data, storing it, manipulating it and reporting on it. No doubt about it, Data-Land is a much sweeter place than No-Data-Land, and as marketers, we’re lucky to have arrived here. Data provides insights that [...]


Google Analytics Change History – More Context To Administrators

Google Analytics icon Today, Google Analytics started offering a new Admin section called "Change History." It is a very simple table which shows changes made to your Google Analytics account settings in the last 180 days. This was a much needed feature as up till now, we had to trust people to document all changes, a boring task which is difficult to manage. Which Types Of Changes Are Saved This is a significant improvement to Google Analytics Administrators, but it is important to understand which changes are saved and which are not. The changes saved are those made through the interface: changes to accounts, p [...]


US December Smartphone Share: The Apple-Samdroid Battle Continues

smartphones This afternoon comScore released data on December US smartphone market share. The story is the same as in previous months. Android and iOS are up and almost all others are down. Apple and Samsung gained share, while others besides LG lost share. LG produced the wildly popular, perpetually sold out Nexus 4 handset. Apple was the single top smartphone OEM, while Android was the top platform with 53.4 percent of the market. Increasingly, however, Samsung is the hardware maker synonymous with Android, although Samsung rarely promotes the "Android brand." It markets Galaxy rather than And [...]


Google Analytics Gets a Facelift – Navigation, Dashboards & More

google-analytics-featured Earlier today Google Analytics started seeing design and structural changes on the Google Analytics interface. This is a an interesting change that makes the product more coherent, bringing features that were scattered through different tabs and sidebar into a more unified place. Below I describe the most prominent changes, although there were dozens of small design changes. If I missed any important update please let me know in the comments section. New Top Navigation And Sidebar - Less Tabs, More Coherent The most prominent change is the top navigation (orange bar) and sidebar. Previously [...]


Google Analytics In-Page Analytics Gets Link Attribution Reporting

google-in-app-analytics Yesterday the Google Analytics team announced an important improvement to their In-Page Analytics report: enhanced link attribution. The In-Page Analytics reports provide, in a page basis, the percentage of clicks from page to page in a website. The reports are a great way to analyze patterns of behavior, and can provide important insights to web designers and UX professionals. For example, they can be used to understand if specific links on a page are used or not and by which segments of visitors. A great case would be to check how often mobile users click on specific links as opposed to n [...]


Google’s ‘Universal Analytics’ Offers Integration Tools For Enterprise Users

google-analytics-icon Enterprise-level Google Analytics users have some new integration tools at their disposal with today's launch of what Google is calling Universal Analytics. It's a service that lets larger users tailor Google Analytics by integrating their own data into Google Analytics. They'll be able to use Google's new Measurement Protocol APIs. Google touts the service's ability to give companies better cross-device and cross-channel measurement capabilities. Universal Analytics, via the Measurement Protocol, lets you sync your own data from across various marketing channels, so you can discover rel [...]


Dark Google: One Year Since Search Terms Went “Not Provided”

google-clouds-dark-featured A year ago, Google began going dark. Dark in terms of no longer sharing with publishers, in some cases, how people searched for and found those publishers through Google's search engine. The "single digit" percentage of withholding that Google predicted at the time has turned into more than 50%, in some cases. If Google's withholding were an eclipse, more than half the sun is being covered. "Dark Google" is upon us, and it will only grow darker. I'm drawing the term "Dark Google" as a play off the "Dark Social" concept that Alexis Madrigal wrote about recently in The Atlantic. Dark Socia [...]


Google Tag Manager: New Google Product

google-tag-manager Today Google announced a new product to the world: Google Tag Manager. It is an extremely important addition to marketers, as it allows them to add or remove tags used for marketing and measurement without the need to ask from webmasters to change the website code. According to the Google Tag Manager help center: Google Tag Manager allows you to conveniently manage tags (such as tracking and marketing optimization tags) on your site. You can add and update AdWords, Google Analytics, Floodlight and non-Google tags from the Google Tag Manager user interface instead of editing site code. This re [...]


The Price Of Perfection

shutterstock_49454941-wrong A few years back, I wrote a column about a common worry people express when they use analytics to inform their optimization testing plans. Somehow they figure that the simpler tools on the market (such as Google's free Content Experiments tool) won't be able to handle their site. A more expensive tool, mistakenly, is assumed to yield more effective insight for testing, thereby "reducing" the risk of testing. This may even get fed this line by consultants who  guide their clients to overly complex tools -- why? no one is certain -- claiming that the excellent free tools aren't useful for [...]


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