Galaxy S3 And 10″ Tablets Dominate Samsung-Android Traffic

Galaxy S3 Android is the world's dominant smartphone operating system; and Samsung is the dominant Android handset maker. In North America the Samsung devices that generate the most traffic are the Galaxy S3 handset and the 10-inch Galaxy tablet. These data come from ad network Chitika, which analyzed "tens of millions of [North American] Samsung smartphone- and tablet-based online ad impressions" in December. According to the Chitika data, the Galaxy S3 generates a full third of Samsung-Android handset traffic. That's followed by the Galaxy S4, roughly 10 points behind. North American Samsung-An [...]


What 2014 Holds For Mobile Marketing: 5 Predictions

2014 mobile predictions It's that time again. That's right, I'm talking about 2014 mobile marketing prediction time. A few weeks ago, I asked some of my smart friends in the mobile/location-based marketing space for their 2014 predictions. As promised, in this month's column, I am delivering a few of my own. If you want to look at last year's predictions, you can keep me honest (and see some of the stats for the space). To that end, I'm kicking off this post with additional current stats to set context around my 2014 predictions. Key Mobile/Social Statistics Global mobile subscriptions: 6,587.4 million (I [...]


Mobile Market: Windows Phone Flat, Pandora Now #2 App After Facebook

mobile-apps-featured ComScore released US November smartphone metrics today. The company says smartphone penetration in the US is 63.8 percent. By comparison Nielsen reports that it's 65 percent. As it has been for many months running, Apple remains the top individual smartphone OEM, followed by Samsung. All others, however, lost some share. Yet these numbers don't include the holiday period. We'll probably have to wait for late February or March to see those. Apple controlled 41.2 percent of the US smartphone market according to comScore, representing growth of 0.5 percent since last month. That's also [...]


Google Announces Open Auto Alliance To Bring Android Into The “Connected Car”

android-mascot-featured Echoing its early "Open Handset Alliance" to promote Android development and adoption, Google and a number of car makers this morning announced the "Open Automotive Alliance" (OAA). The objective is to build Android into the "connected car." Members of the OAA currently include Audi, GM, Hyundai and NVIDIA. In June 2012, Apple announced partnerships with a number of car manufacturers including BMW, GM, Mercedes, Jaguar, Audi, Land Rover, Toyota, Chrysler and Honda to incorporate "eyes free" Siri-compatibility into the car. However, the OAA is more sweeping and ambitious than Apple's in [...]


Report: Apple Gains Smartphone Share But The iPad Slips

mobile-chart-growth-analytics-featured Ad network Chitika is out this morning with a post-holiday analysis of smartphone and tablet traffic. Based on "tens of millions of smartphone and tablet online ad impressions from the Chitika network," the study looked at North American internet traffic from December 20 to December 29, 2013. According to the study, the iPhone saw a nearly 2 point traffic-share gain while Android grew about 0.7 percent (Nexus devices). From the data below I infer that there's no mobile traffic growth for Windows Phones. It will take a little time to see if these traffic-percentage figures are mirrore [...]


Apple’s iOS Trumps Google’s Android On Christmas With 5X More Sales Driven Through iOS Devices

iphone-android-ios-phones-featured Business Insider reports that IBM released numbers over Christmas showing how iOS drove five-times more mobile commerce sales than Android. In addition, iOS users spent nearly twice as much as Android users on a per-order average. Finally, iOS users drove more traffic in general to sites, compared to Android. Here is the breakdown on the numbers we have access to: iOS 5X Android in Online Sales: As a percentage of total online sales, iOS was more than five times higher than Android, driving 23 percent vs. 4.6 percent for Android. iOS 2X Android on Per Order Value: On average, iOS use [...]


Top Apps Vary From Apple To Google To Amazon’s App Store

smartphone-shutterstock Earlier today, Apple published its list of top paid and free apps for 2013. Yesterday Nielsen reported its top US smartphone apps list (Android + iPhone). Now comes Distimo's "year in review" global ranking of apps, which also includes Amazon's tablet-only app store. What's striking is how different the app lists are from one another. For example there are only three apps common to all of the free lists: Candy Crush, Temple Run and Facebook. And only Minecraft and Where's My Water are present on all three paid app lists according to Distimo. Some of the discrepancies can probably be exp [...]


Study: iOS Remains Less Fragmented Than Android

iOS share by version Data from Google and Chitika show that, despite improvements, the Android ecosystem is still more fragmented than iOS. Android 4.1 (Jelly Bean) and its younger sibling, KitKat, combine for just under 56 percent of all Android devices in the market. However KitKit is on just 1.1 percent of Android devices. Jelly Bean is thus the single most common version of Android in the market. In contrast, roughly 90 percent of Apple device users are on iOS 6 or 7, and roughly three-fourths (74.1 percent) on iOS7. Source: Chitika What's interesting is that nearly a quarter (24.1 percent) of And [...]


Facebook No. 1 Mobile App Of 2013 But Google Has 5 Of Top 10

facebook-mobile-pages-featured Nielsen published a range of year-end data today. Among other things the measurement firm said that 65 percent of American cell phone users now own smartphones. By comparison comScore says the figure is 62 percent. Regardless it means there are now more than 150 million smartphone users in the US. Nielsen also reported that 29 percent of US households have at least one tablet. If there are roughly 115 million US households that argues there are roughly 33 million tablets in American homes. However this number undercounts the actual number of tablets in the market. A previous Pew survey f [...]


Smartphone Share: Apple, Google, Microsoft All Gain

smartphone-shutterstock ComScore released its September smartphone market share data for the US market.  Based on consumer surveys, the company estimated that nearly 150 million US mobile subscribers now own smartphones (149.2 million). Apple remains the top individual smartphone OEM; however Samsung has continued to gain and now controls 25.4 percent of the market. Motorola saw a slight bump, which is welcome news for the company. Interestingly there doesn't really appear to be any significant share gain for Apple from the new iPhones. I would have expected to see more than a 0.2 market share increase given e [...]


5 Reasons QR Codes May Not Be As Dead As We Think

qrcodes It's always difficult to admit when you are wrong about something, especially when you have spent a lot of time publicly railing against it. In this case, while I'm not quite going so far as to admit that I'm wrong about the death of the QR code (I waxed poetically about this several months ago), I am willing to take another look at the technology. In fairness to my original assertion that QR codes were dead, I was clear to pin a majority of blame on marketers and their misuse of QR codes versus the technology itself. I also spelled out several reasons why QR codes hadn't succeeded. [...]


Android On A Whopping 80 Percent Of Smartphones Shipped In Q3 2013

android-mascot-featured Hardware tracker IDC reported today that the Android OS was on 80 percent of the smartphones shipped in the third quarter, globally. Quarterly shipments are not the same as sales to consumers. However, they are directionally consistent with sales. Losing share vs. a year ago, the iPhone captured just under 13 percent of all smartphone shipments. And, Windows Phone grew to 3.6 percent in Q3 from 2 percent of shipments last year. Source: IDC (2013) Windows Phone's shipments share grew 156 percent compared to the same period a year ago. Nokia accounted for more than 93 percent of tho [...]


Google Quietly Testing Offline Store Visits Tracking

smartphone-map-checkin Last month Google announced a program called "Estimated Total Conversions." That program is intended to report or provide visibility into cross-device and offline conversions by tracking the activities of signed-in Chrome users and extrapolating that data to the broader Google user population. The offline component of conversion tracking wasn't supposed to begin until 2014. However, according to a report in Digiday, Google is currently experimenting with tracking offline store visits, using smartphone location, and trying to connect that back to mobile ad exposures: Google is beta-testing [...]


Report: App Session Times Run Longer On Tablets, But App Usage Is More Frequent On Smartphones

adobe-logo-180px In conjunction with the launch of the Adobe Mobile Services for its Marketing Cloud platform, Adobe has released an app engagement report based on data from more than 600 brands. According to the Adobe Digital Index report, app session times on tablets run nearly twice as long as app sessions on smartphones, even though apps are more frequently used on smartphones. Adobe claims the average app session time for tablet users lasts 24 minutes, while average smartphone app session runs 13 minutes. The company found both tablet and smartphone users spend more time on apps than browsing mobile [...]


Google+ Invades The Android 4.4 “KitKat” Phone App: What It Means For Businesses & People

google-kitkat-nexus5-featured Practically no one has a phone with Google's latest Android 4.4 operating system on it yet. But the system, nicknamed KitKat, will shortly be spreading beyond the Nexus 5 launched last week. When it does, people with Android 4.4 will discover that their phone's dialer has become integrated with Google+. That'll have a big impact on how business and people are found, plus how things appear when calls come in. A primer on the change. What's The Phone App & The Dialer? The "phone" part of "smartphone" is about making voice calls. Remember those? The Phone app is how you make those calls i [...]


Mobile Market: iPhone Gains, Google’s Got Reach, Facebook Top App

smartphones Comscore reports that 62 percent of American adults now carry smartphones (Nielsen says it's 64 percent). The firm's latest smartphone tracking data show that the iPhone remains the top single smartphone, while Android retains its OS crown though it appears to have peaked in the US. While Android's market share is down slightly Samsung's is up. September data show Android with 51.8 percent of the smartphone market to Apple's 40.6 percent. Microsoft also gained slightly, perhaps at Android's expense, as the clear "third platform" now. The iPhone 5s was announced on September 10 and we [...]


Report: Mobile Email Consumption Continues To Surge With 61% Of Brand Emails Viewed On Smartphones & Tablets

mobile-email-featured A new report from email marketing provider Movable Ink revealed more brand emails are opened on mobile devices versus desktops, with 61 percent of email opens happening on a smartphone or tablet. According to the report, iOS devices beat Androids when it comes to most popular mobile devices for reading brand emails. Basing its research on aggregate email statistics culled from more than 100 of its enterprise B2C marketing clients spread across the retail, travel, financial, media and telecommunications industries, Movable Ink evaluated consumer engagement with brand emails by looking at [...]


Google Releases Nexus 5 & Android 4.4 “KitKat”

google-kitkat-nexus5-featured The latest Google-branded "Nexus" phone is now out, as well as the latest Android operating system. Google shared the news with no big event, no fanfare -- just a simple blog post welcoming the Nexus 5 and Android 4.4 to the world. The Nexus 5 The Nexus 5 is now available for order through Google Play, for the US and several other counties. It comes unlocked, starting at $349 for the 16GB model, $399 for the 32GB version. Unlike its predecessor, the Nexus 4, it supports 4G LTE. It also supports touchless "OK Google" commands similar to the Moto X, though only if you've apparently got the [...]


Google Replacing “Android ID” With “Advertising ID” Similar To Apple’s IDFA

Android KitKat This morning, as part of a cluster of other announcements including the Android OS update, KitKat and Nexus 5, Google is replacing the unique Android ID (similar to Apple's old UDID) with a new "Advertising ID." The latter largely duplicates the approach of Apple's Identifier For Advertising (IDFA). Google's new Advertising ID (for apps but not the mobile browser) is a long, anonymous string of digits that will allow tracking and ad targeting without relying on an identifier uniquely married to the device. It abstracts targeting up a level and introduces additional user control. It wil [...]


Nielsen: US Smartphone Ownership Now 64.7 Percent

smartphones Nielsen is out with new smartphone data for the US market. The firm says that smartphone penetration now stands at nearly 65 percent (64.7 percent) according to its latest surveys. The data were collected before the release of the iPhone 5s and 5c. Android controls 52 percent of the market, while the iPhone has a 41 percent share. These numbers are in general agreement with comScore's more recent smartphone data for the US. However in contrast to Nielsen, comScore says that smartphone penetration is 60.8 percent. Below is Nielsen's breakdown of market share by smartphone manu [...]


Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!