Android On A Whopping 80 Percent Of Smartphones Shipped In Q3 2013

android-mascot-featured Hardware tracker IDC reported today that the Android OS was on 80 percent of the smartphones shipped in the third quarter, globally. Quarterly shipments are not the same as sales to consumers. However, they are directionally consistent with sales. Losing share vs. a year ago, the iPhone captured just under 13 percent of all smartphone shipments. And, Windows Phone grew to 3.6 percent in Q3 from 2 percent of shipments last year. Source: IDC (2013) Windows Phone's shipments share grew 156 percent compared to the same period a year ago. Nokia accounted for more than 93 percent of tho [...]


Google Quietly Testing Offline Store Visits Tracking

smartphone-map-checkin Last month Google announced a program called "Estimated Total Conversions." That program is intended to report or provide visibility into cross-device and offline conversions by tracking the activities of signed-in Chrome users and extrapolating that data to the broader Google user population. The offline component of conversion tracking wasn't supposed to begin until 2014. However, according to a report in Digiday, Google is currently experimenting with tracking offline store visits, using smartphone location, and trying to connect that back to mobile ad exposures: Google is beta-testing [...]


Report: App Session Times Run Longer On Tablets, But App Usage Is More Frequent On Smartphones

adobe-logo-180px In conjunction with the launch of the Adobe Mobile Services for its Marketing Cloud platform, Adobe has released an app engagement report based on data from more than 600 brands. According to the Adobe Digital Index report, app session times on tablets run nearly twice as long as app sessions on smartphones, even though apps are more frequently used on smartphones. Adobe claims the average app session time for tablet users lasts 24 minutes, while average smartphone app session runs 13 minutes. The company found both tablet and smartphone users spend more time on apps than browsing mobile [...]


Google+ Invades The Android 4.4 “KitKat” Phone App: What It Means For Businesses & People

google-kitkat-nexus5-featured Practically no one has a phone with Google's latest Android 4.4 operating system on it yet. But the system, nicknamed KitKat, will shortly be spreading beyond the Nexus 5 launched last week. When it does, people with Android 4.4 will discover that their phone's dialer has become integrated with Google+. That'll have a big impact on how business and people are found, plus how things appear when calls come in. A primer on the change. What's The Phone App & The Dialer? The "phone" part of "smartphone" is about making voice calls. Remember those? The Phone app is how you make those calls i [...]


Mobile Market: iPhone Gains, Google’s Got Reach, Facebook Top App

smartphones Comscore reports that 62 percent of American adults now carry smartphones (Nielsen says it's 64 percent). The firm's latest smartphone tracking data show that the iPhone remains the top single smartphone, while Android retains its OS crown though it appears to have peaked in the US. While Android's market share is down slightly Samsung's is up. September data show Android with 51.8 percent of the smartphone market to Apple's 40.6 percent. Microsoft also gained slightly, perhaps at Android's expense, as the clear "third platform" now. The iPhone 5s was announced on September 10 and we [...]


Report: Mobile Email Consumption Continues To Surge With 61% Of Brand Emails Viewed On Smartphones & Tablets

mobile-email-featured A new report from email marketing provider Movable Ink revealed more brand emails are opened on mobile devices versus desktops, with 61 percent of email opens happening on a smartphone or tablet. According to the report, iOS devices beat Androids when it comes to most popular mobile devices for reading brand emails. Basing its research on aggregate email statistics culled from more than 100 of its enterprise B2C marketing clients spread across the retail, travel, financial, media and telecommunications industries, Movable Ink evaluated consumer engagement with brand emails by looking at [...]


Google Releases Nexus 5 & Android 4.4 “KitKat”

google-kitkat-nexus5-featured The latest Google-branded "Nexus" phone is now out, as well as the latest Android operating system. Google shared the news with no big event, no fanfare -- just a simple blog post welcoming the Nexus 5 and Android 4.4 to the world. The Nexus 5 The Nexus 5 is now available for order through Google Play, for the US and several other counties. It comes unlocked, starting at $349 for the 16GB model, $399 for the 32GB version. Unlike its predecessor, the Nexus 4, it supports 4G LTE. It also supports touchless "OK Google" commands similar to the Moto X, though only if you've apparently got the [...]


Google Replacing “Android ID” With “Advertising ID” Similar To Apple’s IDFA

Android KitKat This morning, as part of a cluster of other announcements including the Android OS update, KitKat and Nexus 5, Google is replacing the unique Android ID (similar to Apple's old UDID) with a new "Advertising ID." The latter largely duplicates the approach of Apple's Identifier For Advertising (IDFA). Google's new Advertising ID (for apps but not the mobile browser) is a long, anonymous string of digits that will allow tracking and ad targeting without relying on an identifier uniquely married to the device. It abstracts targeting up a level and introduces additional user control. It wil [...]


Nielsen: US Smartphone Ownership Now 64.7 Percent

smartphones Nielsen is out with new smartphone data for the US market. The firm says that smartphone penetration now stands at nearly 65 percent (64.7 percent) according to its latest surveys. The data were collected before the release of the iPhone 5s and 5c. Android controls 52 percent of the market, while the iPhone has a 41 percent share. These numbers are in general agreement with comScore's more recent smartphone data for the US. However in contrast to Nielsen, comScore says that smartphone penetration is 60.8 percent. Below is Nielsen's breakdown of market share by smartphone manu [...]


Google Smartwatch Coming, Probably Not In Time For Holidays

Dick Tracy stamp In Shanghai China, there's a giant digital ad on one of the massive skyscrapers looming over the Huangpu River promoting Samsung's Galaxy Gear watch. But no amount of splashy marketing can save the poorly-designed, rushed-to-market device. The Samsung smartwatch debuted to withering reviews (poor design, functionality, battery life) and supposedly is seeing returns north of 30 percent in the US. Google will seek to avoid Samsung's mistakes as it prepares to go into production on its own smartwatch. Rumors of a Google smartwatch have been circulating for months but according to the Wall [...]


Life With Google’s Other Flagship Phone, The Moto X

moto x Google has never made its own phones. The various "Nexus" flagship phones that carry the Google name have all been done in partnership with various handset manufacturers. Google's purchase of Motorola last year changed that. The recently launched Moto X is an Android phone designed and built by Google. How is it? For me, there's nothing revolutionary. It's a good phone but one bested by others, such as the iPhone, the Galaxy S4 and even Google's LG-built Nexus 4. Good Phone, But Is "Good" Still Good Enough? I've been using a review unit of the Moto X for about a month, alongside some of m [...]


A Marketer’s Guide To User ID Targeting — Part 2: Understanding Android ID & The Future Of Mobile User IDs

Apple vs. Android Since I wrote the first article in this two-part series, a lot has come to light regarding the use of mobile user IDs -- especially Android ID, of which the public knows little about compared to the far more publicized Apple UDID and IDFA. In closing out this user ID targeting series, we'll dive into Android ID and discuss the future of user identification in the mobile industry. Understanding Android ID Android ID is a software identifier that changes every time an Android device is reset to its factory settings. It has emerged as the leading choice amongst publishers in utilizing Android u [...]


Tricky Treat: Google Smartwatch Rumored For Halloween

Galaxy Gear The site 9to5Google yesterday reported a rumor that a Google smartwatch will be announced on October 31 this year. Well before this, Google was rumored to be working on a smartwatch. Not long ago, the company acquired WIMM labs, builder of smartwatches. I have no doubt that Google will introduce an Android-based watch. But will it be a treat or a disappointing "1.0" product? Here are the relevant questions: What will the design look like? How much will it cost? What will be its core functions/capabilities? How will it interact with Android devices (and iPhones)? Will it become [...]


Chrome Browser Grows To 3 Percent On iOS

chrome logo Google is trying to get as many people as it can to use Chrome and sign in across platforms. There are multiple benefits to Google, including collecting data for its recently announced Estimated Total Conversions analytics offering. Chrome is the most widely used browser in the world, with a nearly 40 percent global market share, followed by IE. However on mobile devices Chrome has a way to go. While Google browsers dominate on Android Chrome has only a small share of usage on iOS. However that share is growing after a long period of stagnation. After spending about 14 months at about 2 [...]


Smartphone Market: Android Plateaus But Google Near 100 Percent Audience Reach

google-samsung-nexus-phone-featured The August comScore US smartphone market share report is out. The story is familiar: Apple and Samsung are the top two OEMs, while others are down or flat. On the OS side, comScore agrees with earlier Kantar data showing small gains by Windows Phone in the US. But the news here appears to be that Android may have hit a ceiling. This may be in part because, in the US at least, the Galaxy S4 has underperformed. These data also don't reflect the release of the iPhone 5s and 5c. The most interesting part of the report are the data on app and mobile web usage.  They show that Fac [...]


Q3 2013 Roundup: Analyzing IOS 7 And The Evolving Mobile Landscape

iPhone5s-iOS7 A recent study published by Chitika Insights found that nearly 32% of North American iOS-based Web Traffic was generated by iOS 7 users just 48 hours following the release of the new OS on Wednesday, September 18. In a subsequent update published on September 25, data showed the iOS 7 adoption rate reaching more than 50% in North America a week after its release. When compared with the adoption rate of Jelly Bean 4.3 in the same time period, the rapid rate of adoption for iOS 7 seems all the more impressive. By most measures, iOS 7 was the fastest software upgrade in history. The success [...]


Google Analytics Android App Gets Complete Redesign For Mobile Devices

google-analytics-icon Google Analytics has released a new version of its Android App with a complete redesign built specifically for phones and tablets. The announcement says the new app includes visualizations that automatically resize to fit the user's device screen size and orientation, along with side navigation to access reports quickly. Other updates include specialized reporting for web and app views, key report metrics summarized in a single Overview screen, and dimension-based drill-down for most reports. Google Analytics created the new app using Google Tag Manager for Mobile Apps to make the app [...]


Study: Nexus 7 Usage Flat, Kindle Up Following Discounts

Amazon Original Kindle Fire Ad network Chitika has released data on the comparative traffic being driven by the Nexus 7 and Kindle Fire, prompted by the introduction of the new Nexus 7 in July. Chitika looked at North American tablet-based web traffic between June and August of this year. While Nexus 7 web traffic remained remarkably consistent during the period, Kindle's traffic increased, based largely on Amazon discounting to move devices ahead of the anticipated roll out of the next generation of Amazon tablets. What's the lesson? Price matters. In order to generate this report, Chitika examined "tens of [...]


Forecast: Mobile Devices To Eclipse PCs In Q4 This Year

computer-smartphone-tablet-featured IDC has released its latest devices forecast arguing that tablets will overtake PC shipments (desktop + laptops) in Q4 of this year. The firm said that for the full year PCs will still have larger numbers, but that will change by 2015 with tablets outpacing PC shipments. IDC expects essentially flat growth for the PC market during the four year forecast period with laptops offsetting declines in the desktop market. However I think that's a bit of wishful thinking on IDC's part. Only if the enterprise market compensates for declines in the consumer market will we see flat or modestly positiv [...]


July Mobile Data: Apple Gains, Google Top Mobile Site, Facebook Top App

smartphones ComScore released its July smartphone subscriber market share data for the US. The story is very similar to past months: the market continues to be a contest between Apple and Samsung, iOS and Android. In the handset category, the iPhone continued to be the top individual smartphone with Samsung gaining 2 points. All other makers were down. The Moto X has just become available and has yet to register. It remains to be seen whether it can reverse Motorola's long decline. For its part HTC has just launched an expensive branding campaign featuring actor Robert Downey Jr.  It's unlikely to [...]


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