Google: App Indexing
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Google App Indexing allows people to click from listings in Google’s search results into apps on their Android and iOS devices.
For more detailed information and help about Google App Indexing, we recommend visiting the Google App Indexing category at our sister-site Search Engine Land. You’ll find background and in-depth stories there.
Also see our App Indexing & Deep Links category on Search Engine Land for more information about app indexing efforts generally.
Below, our stories on Marketing Land specifically about Google App Indexing.
SMX Advanced recap: Advanced Google App Deep Linking
How do you get your app content into Google Search results, and what are the benefits of doing so? Contributor Eric Enge summarizes an SMX...
Survey: URL schemes for deep links increasing in retailer apps
Analysis by mobile tech firm Pure Oxygen Labs indicates slower adoption for Apple’s Universal Links and Google’s App Indexing, at least...
Surviving Google’s New Policy Against Interstitial Ads
Contributor Lei Sun takes a look at how some of the best companies comply with Google’s new rule against app install interstitials — and...
Google App Streaming: A Big Move In Building “The Web Of Apps”
A world where you can search through and move between apps as easily as with the web? Google's new app streaming service may usher this...
Google Declares War On App Install Problem It Helped Create
Google will penalize sites that use big ads to convert mobile users to install apps. But the same users finding those ads annoying might have...
What Google’s Mobile-First Rules Mean For Your Marketing Strategy
Columnist Josh Manion explains why Google's update should encourage marketers to move beyond the mobile Web into native mobile...
Google Rolling Out Search App Engagement Ads With Deep Linking
Rolling out of beta this week, the search engagement ad is the latest in Google's app promotion ad...
The Convergence Of Mobile Apps & Search Is Happening. Get Ready!
Weather forecasters often talk ominously of “convergence zones,” the areas where two flows of fast moving air come together to create...
