Google’s Broken Promises & Who’s Running The Search Engine?

google-promises-featured For two years in a row now, Google has gone back on major promises it made about search. The about-faces are easy fodder for anyone who wants to poke fun at Google for not keeping to its word. However, the bigger picture is that as Google has entered its fifteenth year, it faces new challenges on how to deliver search products that are radically different from when it started. In the past, Google might have explained such shifts in an attempt to maintain user trust. Now, Google either assumes it has so much user trust that explanations aren't necessary. Or, the lack of accountability might [...]


Google Brings Local Search To Digital Displays Across London

Google Outside Google has undertaken a novel marketing experiment in London. Called "Google Outside," and first reported by the website Campaign, Google and agency R/GA have deployed 160 digital displays at bus stops and underground stations across London. The electronic displays offer "local search" information on tourist attractions, businesses and entertainment. As far as we can tell from the available information users cannot directly interact with the displays but they will change based on weather conditions and other variables. Apparently Google Now technology is involved. The pictured image (cre [...]


Google Signs Upfront Advertising Deal With MediaVest Worth Millions

google-money-featured In its largest advertising deal, Google has signed an agreement with Publicis division, MediaVest, worth tens of millions over the next year.  The deal guarantees MediaVest clients, which include Honda, Coca-Cola and Walmart, premium placements on YouTube, the Google Display Network and mobile networks including mobile app network, AdMob. The deal signals the success of Google's agency outreach and moves to allow agencies to approach digital ad buys in much the same way they manage TV advertising -- upfront with guaranteed rates. “For years, the digital world has been asking for the dol [...]


Google Shares Crack $1,000 Barrier

google-money-stock-featured A lot of people with Google stock are probably feeling wealthier this morning. The stock has just broken the long-anticipated $1,000 threshold. This is based on some very bullish reports by investment analysts and Google's nearly $15 billion quarter, announced yesterday. The question now is whether GOOG can go much higher or whether this is a ceiling (and whether there will be a spit). Yesterday the stock was trading at $888. It's up more than $100 today. There will likely be some profit takers who send the stock down either later today or almost certainly on Monday. [...]


Google Q3 2013 Beats With $14.89 Billion But CPCs, Motorola Down

google-g-logo Google reported its third quarter earnings and revenues today. Total consolidated revenues (including Motorola) were $14.89 billion, which beat financial analysts' estimates. Total revenues grew 6 percent over last quarter and 12 percent vs. 2012. Here are the revenue and segment highlights: Google sites generated revenues of $9.39 billion, 68 percent of total Google segment revenues, a 22 percent increase over Q3 2012 Google's network generated revenues of $3.15 billion, compared to $3.13 billion in 2012 Other revenues were $1.23 billion, an 85 percent increase vs. $666 milli [...]


US Sen. Markey Calls For FTC Investigation Over Google’s “Shared Endorsements”

google-privacy-200 Senator Ed Markey (D-MA) has asked the Federal Trade Commission to take a closer look at Google's "Shared Endorsements" ads. On Thursday when the New York Times story discussing the program was published it initially appeared that Google was introducing a new "Sponsored Stories"-like ad unit. I was confused at first (before talking to Google), as were others. However as we later clarified Shared Endorsements is not a new ad unit. The company was merely expanding the range of social and user-generated content types that could be included in search and display ads. I was quite critical o [...]


Report: BlackBerry May Be Sold For Parts

Blackberry Q10 The plight of Canadian phone maker BlackBerry is by now well known. Complacent and too late to respond to the threat of the iPhone and Android, the company saw its market share and revenues decline dramatically over the last few years. Its most recent attempt to revitalize itself (OS 10) was largely met with indifference by consumers. In August BlackBerry put itself up for sale. Roughly a month later (last month) the company's largest shareholder, Fairfax Financial Holdings agreed to take the company private in a nearly $5 billion deal. Then last week Reuters reported that the Fairfax [...]


Google Confronts Unwelcome “Wiretapping” Class Actions

google-legal-law As reported in the New York Times, Google is confronting two "wiretapping" class actions that have been allowed to move forward in the courts. One involves automated scanning of Gmail for ad insertion and the other surrounds Google Street View collection of email and other personal data. When Gmail first introduced ads there was a temporary furor, which has all but disappeared other than the case at hand. Street View data collection or "WiSpy" as some have called it has been a much larger, ongoing headache for Google. Recently Google lost an appeal involving its motion to dismiss the Street [...]


France To Fine Google On Privacy, Low UK Taxes Draw Ire

google-eu-200px Google's European woes continue. The outcome of the antitrust settlement negotiations is still uncertain and it's not clear that Google will "get off" without more concessions. Now, European privacy complaints against Google have come to a head, with France all but promising to fine the company. The Wall Street Journal is reporting that France's privacy regulator, the Commission Nationale de l'Informatique et des Libertés (CNIL), told media on Friday that Google had blown a deadline to change the way it handles user data. According to the report a quasi-judicial process will now begin tha [...]


Google Reportedly Looking To Replace Third-Party Cookies With New AdID

Google Logo - basic featured USA Today is reporting that Google is looking to upend the way the industry tracks online activity for advertising purposes. According to the newspaper, a source at Google says the company is developing an AdID, an anonymous identifier that would replace the third-party cookie as the industry's primary tool for tracking browsing activity and gathering information about user interests for ad targeting. The source, who spoke on condition of anonymity because Google has not made the plans public, told USA Today: The AdID would be transmitted to advertisers and ad networks that have agreed to [...]


Google Announces Android 4.4 In Global Promotion With KitKat

android-kitkat-featured Google announced this morning that the company had activated more than 1 billion Android devices. And in a very interesting and irregular move decided to name the next version of the Android OS after commercial candy bar KitKat. The candy company is giving away Nexus 7 devices or Google Play credit in stores if users buy branded packages of KitKat. KitKat is produced by Hersey's in the US and Nestle in the UK and Europe. The immediate questions that popped into my mind were: 1) who came up the with cross-promotion idea and 2) how much money is changing hands? Google told the BBC that it [...]


Google Job Postings Offer Insight On Company’s Future Top Level Domain Program

Google Jobs screen capture DomainNameWire.com caught two Google job postings that offer evidence supporting the company's plans to grow its top level domain name program. The job postings are both for positions in Google's San Francisco office, one for a Product Marketing Manager, Domains and the other for a Strategic Partner Manager, gTLD program. The Product Marketing Manager listing claims, "The Internet is about to explode with new top-level domains, going from the 22 familiar faces like .com and .net and .edu to over 1,400+ in the next 18 months." The Strategic Partner Manager listing states explicitly, "Goog [...]


Chinese Handset Maker Steals Hugo Barra From Google

Hugo Barra Android VP of Product Management Hugo Barra announced yesterday that he was leaving Google. Following Android founder Andy Rubin's transition off the team, Barra is the second major departure for Android within a period of six months. Barra has been "the public face of Android." As recently as a month ago, Barra was on stage in San Francisco introducing the new Nexus 7. He came to Google from Nuance and had been on the Android team for roughly three years. Barra is going to Xiaomi, which is known as "China's Apple." Xiaomi makes higher-end devices that run a highly customized version of [...]


Forecast: Mobile To Be 48 Percent Of Display Revenue By 2017

money-growth-chart-featured Data aggregator eMarketer has published a revised set of ad-revenue forecasts with an emphasis on mobile. The firm projects that mobile advertising will account for an increasing share of display revenue and represent nearly 50 percent ($14.5 billion) of all display advertising by 2017. Google will capture more than 50 percent of global mobile ad revenue this year; Facebook is gaining, however. According to eMarketer, Facebook's share of mobile ad revenue will grow from just over 5 percent last year to almost 16 percent this year. In terms of the broader category of global digital ad [...]


Google Says Vendor Was Responsible For AdWords Account Manager’s Shocking Voice Mail

google-adwords-square-logo This week, a voice mail in which a Google AdWords account manager can be heard complaining about having to pitch AdWords products and saying he doesn't care that a client is using bridge pages even though they violate Google's advertising policy was released by Martin MacDonald. We received a response from Google in which they claim it was an outside vendor, not a Google employee, who left the unintended message. We have written about it on Search Engine Land,  Google Responds To #GoogleGate: AdWords Account Manager’s Accidental Voice Mail Recording. Many have chimed in on the state of a [...]


Google Rumored To Be Kicking Off Conversations To Win NFL Sunday Ticket Package

Google Logo Rumors are spreading that Google has started informal discussions with the NFL to buy the rights to the NFL Sunday Ticket package. AllthingsD.com's Peter Kafka reports that Google CEO Larry Page and YouTube's head of content Robert Kyncl sat down with NFL commissioner Roger Goodell and other NFL leadership. "The Sunday Ticket package was among the topics of discussion, according to people familiar with the meeting," writes Kafka. DirecTV currently owns the rights to the NFL Sunday package, paying $1 billion a year for the contract. The exclusive deal that DirecTV has with the NFL will co [...]


Google Says 20% Time Is Still Core Part Of Company Culture

google-20percent-featured As it turns out, rumors of the demise of Google's 20-percent time have been greatly exaggerated. A Google spokesperson confirmed today that employees are still encouraged to pursue ideas that might fall outside of their normal work scope, or what has commonly been referred to as Google's "20% time." A story earlier today from Quartz.com claimed Google's 20-percent time was "as good as dead." The report sparked a debate on Hacker News, and has now resulted in a follow-up article with comments from anonymous Googlers alleging Quartz.com's earlier report was "flat-out" wrong. "As a Googl [...]


ICANN Rejects Google’s Plan For Dotless Search Top-Level Domain

google-icann-logos Google may still get to own the .search generic top-level domain (gTLD), but it won't get to operate it as a dotless domain. ICANN ruled this week that dotless domains are prohibited, citing "the current security and stability risks" that have been identified in previous studies of dotless domains. The decision affirms recommendations made earlier by an ICANN security committee. The news was first reported by DomainIncite.com, which doubts that the decision will have any impact on Google's application to own the .search gTLD. But it does put an end to Google's desire to operate that a [...]


Google Signs Largest Silicon Valley Leasing Deal Of 2013 With 500,000 Square Feet In Mountain View

Google Logo Google is taking up more office space in Mountain View, renting a 500,000 square foot complex located at 100 Mayfield Avenue. The San Jose Mercury News reports that the rental is the largest Silicon Valley lease deal of 2013. According to reports, the office complex has the potential to house 2,500 employees. The San Jose Mercury News claims that the Santa Clara County public records name Devcon Construction as the company completing improvements at the facility, with Google listed as the tenant. While neither Google nor any of the construction and real estate companies attached to the d [...]


Google AdWords Enhanced Campaigns Roll-Out, Slowly: Broader CPC Impact Yet To Be Seen

google-adwords-square-logo Google's mandatory rollout of AdWords Enhanced Campaigns began this week as a trickle rather than the bang many had expected. After warning AdWords advertisers for months that the deadline for transitioning campaigns to enhanced was July 22, 2013, Google announced that day that the migration would, like most product launches, take several weeks. This also meant that Monday was much less dramatic than anticipated. The verdict is still out on how enhanced campaigns will affect advertiser costs. Many have predicted enhanced campaigns will increase CPCs as more advertisers add mobile targeting [...]


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