Last week, Google rolled out its new Google Consumer Surveys service. Finally, "statistically significant, valid results at scale" at a price anyone can afford -- only $0.10 per response! But is letting the untrained masses create "scientific" polls dangerous? I'm not a professional pollster, nor have I had training in creating polls. I'd be very curious on what those who do polls for a living think about the service, and I might look into that more later. I imagine some will talk it down because it does, after all, potentially undercut the expensive opinion polls out there. I am, howev [...]

Related Topics: Channel: Strategy | Features & Analysis | Google: Consumer Surveys

Google has come under fire over the past year from anti-trust issues to privacy questions. But has this questioning by the mainstream media, bloggers and politicians had an impact on people in general? A new survey finds that 63.4% in the US who use the internet trust Google as much as a year ago, climbing to an overall trust factor 78.4%, when those who said they trust it more are added in. The survey? My own, using Google's new Google Consumer Surveys service. While I have some issues with the service (see Is Google Letting Anyone Do "Scientific" Surveys A Good Thing?), it seemed perfect [...]

Related Topics: Channel: Industry | Google: Business Issues | Google: Consumer Surveys | Google: Privacy | Statistics: General | Statistics: Popularity & Usage | Top News

Google has announced a new product named Google Consumer Surveys. It is Google's version of offering market research in a "fast, accurate, and affordable" manner. You can create a fast survey and within minutes already get responses from people all over the world. Google works with publishers to embed these surveys on their sites, almost like they do with ads, and pay publishers a percentage of what Google charges the business for the survey. Saturday, I received an email from a friend asking me about an ad they saw on synonym.com. It wasn't an ad, but it seemed to be powered by Google. [...]

Related Topics: Channel: Industry | Google: Consumer Surveys | Google: Display Advertising | Google: Marketing