Yandex And Google Partner To Open Up RTB Display Inventory

Yandex Google Display Inventory Partnership Yandex, Russia's largest search engine, has announced a new partnership with Google that will open up display inventory to their respective advertisers. Google's DoubleClick clients will gain access to the display ad inventory available on the Yandex Advertising Network. Likewise, Yandex advertisers will be able to enter real-time bidding auctions on the DoubleClick AdExhange. The companies say the inventory overlap is minimal. "Google and Yandex complement each other in terms of user data, audience-targeting and bid-optimisation, with Yandex’s machine learning technology MatrixNet prov [...]


Google Launches Private Ad Exchange With The Local Media Consortium

Google Logo - basic featured Google announced today a deal with the Local Media Consortium, an industry alliance comprised of more than 800 daily newspapers and 200 local broadcast stations. Google will offer the publisher group access to a suite of its ad products. The most significant aspect of the deal is the launch of a new private ad exchange, powered by DoubleClick Ad Exchange technology. The exchange will allow the local publishers to attract programmatic ad budgets and give advertisers a way to buy local at scale. Google says the exchange will offer 10 billion monthly impressions from video and display inventor [...]


Google’s ComScore Deal Bakes Brand Ad Measurement Into DoubleClick

Google Logo - basic featured Google's latest deal with comScore will give the current leader in display advertising a bigger hook for luring the brand advertising budgets it's been going after. The comScore partnership will give brands the ability to measure their desktop display and video campaigns in real time using the reach and frequency metrics they're accustomed to using in TV buys. The technology will be integrated into DoubleClick, Google's ad server for advertisers and publishers. Google has been working on its own measurement technology, Active View, but the industry has been calling on the company to integra [...]


Google’s AdWords Boss Susan Wojcicki Becomes YouTube CEO

Susan Wojcicki Susan Wojcicki, Google employee #16 and current Ads SVP, is going to be the next CEO of YouTube. She replaces Salar Kamangar, who will remain with the company in another role according to Re/code. Wojcicki confirmed the move in a tweet earlier today. She takes over the site at a time of transition as YouTube tries to both generate more revenue as well as reinvent itself in the mold of cable TV. Data aggregator eMarketer estimated that YouTube brought in $5.6 billion in gross ad revenue last year on a global basis. According to comScore Google (primarily YouTube) is the top video prop [...]


Google Remarketing Ads Broke Canada Privacy Laws, Concedes To Revamp Ad Review System

Google legal Canada’s Office of the Privacy Commissioner has found Google in violation of Canada’s privacy rights for the use of sensitive health history in remarketing campaigns. The finding comes after an investigation spurred by a Canadian man who complained that his private health information was being used by Google to retarget him with ads for sleeep apnea devices after he visited sites with information about those devices. In the process of the investigation, Canada's privacy watchdog also found Google's automated ad review system to have "demonstrable shortcomings". As a result, Google has a [...]


Google To Roll-Out In-Ad Surveys After Users Mute Display Ads

google-survey-featured Following up on the release of its 2013 Bad Ads report, Google announced today that it will soon be rolling out in-ad surveys that will appear after users opt to "mute" a Google display ad. The company says it will use the data to learn more about why people mute ads (users have used the button to mute millions of ads so far), improve ad targeting, and identify bad publishers and advertisers. Users can mute an ad by clicking the small [X] icon that appears next to the AdChoices arrow in the top right corner of display ads served by Google.  The "mute this ad" button started appearing in J [...]


Google Reorgs To Grab Brand Spend, YouTube The Anchor

youtube-ios-app Google bought YouTube in 2006 for $1.65 billion. There were two (or three) primary reasons: YouTube had "won" as the top online video destination, it was considered a "social media" property and Google saw it as the gateway to brand advertising dollars. For three or four years thereafter, financial analysts and institutional investors complained loudly that YouTube was too costly and wasn't making money -- "when was it going to make a profit?" was the tired refrain. There were also numerous concerns about copyright liability (exemplified by Viacom’s $1 billion lawsuit against the company [...]


Auto-Generated Vs. Pro-Designed Display Ads: How Much Does Creative Matter?

display-ad-here-featured Can auto-generated, template-based display ads perform as well as professionally designed ads? That's the basis of  a new test by Dispop, a self-serve display platform that enables advertisers to crowdsource display ad creative from graphic designers. The company wanted to see how an ad created by a designer in its network would do compared to a Google Ready Image ad. Google rolled out Google Ready Image Ads in AdWords at the end of September this year. Advertisers enter a URL to get auto-generated display ads built based on images from their websites. It's an easy to use feature for small [...]


Google Tests Social Ads, Turns Google+ Posts Into Display Ads To Show Across The Web

google +post ads Today, Google introduced a type of promoted post in Google+ that allows brands to turn their social content into ads that are distributed on the Google Display Network. Toyota USA, Cadbury UK and RITZ crackers are among the test partners participating in the closed beta. Brands can take content posted on Google+ and turn photos, videos and even Hangouts into display ads. Rather than have the ads served only within the Google+ context -- as with social ads on other networks such as Facebook and Twitter -- advertisers can distribute their social content across the web through Google's Display [...]


Google Quietly Debuts Viewable Impression CPM Bidding In AdWords

Google Logo - basic featured In August, Google announced that it had received MRC accreditation for its Active View product to measure impressions by viewability. The company then stated that it would be building in viewable impressions bidding into all of its display ad targeting products. In a significant move (curiously made without fanfare) Google has now rolled out CPM bidding by viewable impression in AdWords. Kim Clinkunbroomer, partner, executive vice president paid search at Philly Marketing Labs, noticed the new bidding option this week. The option is available to all campaigns running on the Google Display N [...]


Google Adwords Rolls Out New Video Call Support Feature Using Hangouts

google-adwords-square-logo Google AdWords is rolling out a new video call help feature using Google Hangouts. According to a post in the Google AdWords Discussion Forums yesterday, advertisers can contact an AdWords online specialist via a video call by signing into their AdWords account and clicking the "Video Call" option from the "Contact Us" menu on the Help page. Before starting the video call, advertisers are instructed to describe their issue "briefly" and click the "Start a video call" link. Google says users will not need a Google+ account, but may need to install a Google voice and video chat plug-in to us [...]


Google Signs Another Huge Upfront Deal With Publicis Shops, Now Razorfish And DigitasLBi

google-g-logo-2012 On the heels of sealing a deal with Publicis division MediaVest, Google has cemented the concept of a digital upfront and its ability to attract big brand dollars with a giant commitment from Publicis digital shops Razorfish and DigitasLBi. The deal is worth more than $100 million according to AdAge which first reported the story. Like the MediaVest deal, Razorfish and DigitasLBi will have access to all of Google's properties including display and mobile networks and YouTube, and Google will provide creative resources for crafting content and web videos. Brand pages on Google Plus and Hango [...]


Google Debuts ROI-Driven Display Targeting With “In-Market Buyers” In AdWords

Target Audience Google says it can now recognize the site visitor patterns of consumers who are getting ready to make a purchase. Rather than simply targeting users based on the types of sites they visit and interests they've demonstrated, Google is rolling out an option for advertisers to reach only those consumers who appear to be in buying mode. This week, Google has very quietly introduced "In-Market Buyers" in AdWords which allows advertisers to tap into Google's consumer pattern recognition and target consumers actively researching products and services similar to theirs. In-Market Buyers is an exten [...]


Abandoning Third-Party Cookies? What Gives, Google?

3rd Party Cookie Image 10-28 It’s been reported that Google is working on its own online identifier system, called AdID, which could replace the third-party cookies used by marketers to track people's online behavior, better targeting their advertising efforts. Google's AdID would be transmitted to advertisers and ad networks that have agreed to basic guidelines, which would give consumers more privacy and control over how they browse the Web. Google can automatically reset the AdID every year, and users may be able to create a second AdID for browsing sessions they want to keep private. Google's switch to the Ad [...]


Google Launches New Certification Program For AdSense Consultants & Service Providers

Google AdSense Certified Partner Google announced today it is launching an AdSense Certified Partner Program to vet consultants and service providers managing AdSense accounts for publishers. Similar to Google's AdWords and Analytics Certified Partner programs, individuals and companies can qualify to become a Google AdSense Certified Partner by passing the certification exam and meeting program requirements. AdSense Certified Partners are qualified to manage dedicated services, everything from setting up AdSense ad code to running ongoing optimization tests. Once a company has passed the certification exam and meets al [...]


Google Signs Upfront Advertising Deal With MediaVest Worth Millions

google-money-featured In its largest advertising deal, Google has signed an agreement with Publicis division, MediaVest, worth tens of millions over the next year.  The deal guarantees MediaVest clients, which include Honda, Coca-Cola and Walmart, premium placements on YouTube, the Google Display Network and mobile networks including mobile app network, AdMob. The deal signals the success of Google's agency outreach and moves to allow agencies to approach digital ad buys in much the same way they manage TV advertising -- upfront with guaranteed rates. “For years, the digital world has been asking for the dol [...]


When Pigs Fly: Why Facebook And Google Are Becoming Ad Partners

google-facebook-pigs-fly-featured You may have raised your eyebrows at last week's announcement from Google that it is partnering with Facebook to offer its clients access to Facebook Exchange (FBX) inventory through DoubleClick Bid Manager. Two competing online ad giants entering into a partnership? Why would Facebook finally want to open up to Google, and why would Google want to sell Facebook inventory? After all, Google took over the top spot in digital display revenue from Facebook last year, according to eMarketer. That same study estimates Google's display ad revenue share will continue to grow at a solid clip from 1 [...]


Google’s DoubleClick To Offer FBX Ad Inventory In Coming Months

DoubleClick Campaign Manager DoubleClick, Google's online advertising solutions company, announced today it will be extending its advertising services to include ads on FBX, Facebook's real-time bidding exchange. According to the announcement, DoubleClick clients will be able to buy ad inventory on FBX via the DoubleClick Bid Manager, "in a few months." DoubleClick claims access to dozens of private and public exchanges in more than 75 countries, and says it continues to experience double-digit quarter-over-quarter growth in spend, with Q3 2013 representing its biggest quarter ever. [...]


Google Launching “Sponsored Endorsements” — User Ratings, Comments, Likes Integrated Into Ads

google-privacy-200 Google is going to use the images, likenesses, comments and other user-created data of its users in ads on its display network. The forthcoming Google display ads will be called "Shared Endorsements." They're not yet live, and they won't apply to users under 18. There will be an opt-out. NOTE: See our follow-up story, FAQ: All About Google’s New “Shared Endorsement” Ads According to a report in the New York Times: On Friday, Google announced an update to its terms of service that allows the company to include adult users’ names, photos and comments in ads shown across the Web, [...]


ActiveCast Media Sues Google For Withholding AdX Traffic Acquisition Payments

google-legal-law ­­­A lawsuit filed in US court last week by ActiveCast Media against Google provides an inside glimpse at just how opaque and complex the world of online traffic acquisition ecosystem can be. ActiveCast, a subsidiary of Web Integrated Net Solutions and headquartered in the British Virgin Islands, is suing Google for breach of contract, claiming the Internet giant is unlawfully withholding payment for traffic ActiveCast sent to Google advertisers as part of its contract agreement with Google DoubleClick AdExchange (AdX). In June, Google flagged the account for invalid activity and retr [...]


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