Google: Display Advertising
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Facebook adopts header bidding to make its ad network more competitive with Google’s
By Facebook adopting header bidding, publishers will get a better look at which ad network can get them a better...
Google announces new brand safety controls for display & video advertisers
After coming under fire, Google says it will address advertiser concerns over extremist...
Havas, the Guardian, British govt. blacklist Google, YouTube for ‘unacceptable’ ad placements
As pressure mounts, Google says it will make changes regarding ads being placed alongside extremist...
Report: Facebook’s display ad domination to grow as US digital ad spend hits $83B in 2017
Google to see total ad revenues jump nearly 15% in the US. Snapchat and Amazon to gain US mobile ad...
Google AdWords’ view-through conversion window will soon default to 1 day
The change will go into effect on March 29,...
Brand safety: Avoiding fake & hyperpartisan news on the Google Display Network
Thanks to programmatic targeting, brands can find their ads displaying next to editorial and other ad content that may not be in keeping with...
Google’s YouTube to undergo MRC audits for video viewability measurement
The audits encompass all aspects of YouTube's third-party measurement integrations with MOAT, DoubleVerify and Integral Ad...
Google AdSense publishers get more control over the ads that can show on their sites
The ability to opt out of more ad categories is now available to all AdSense...
YouTube gains access to Google account data for ad targeting, teases new measurement solution
YouTube also says it is working on new measurement solution to improve cross-screen...
Responsive ads for the Google Display Network: 6 months in
As of January 31, AdWords advertisers will no longer be able to create or edit standard text ads for the Display Network, and Google is...
5 things you should know about the Google Display Network, direct from Google
Google released responsive ads in July and announced cross-device remarketing, display location extensions and store visits in late September....
Google agrees to change when it scans emails for ad targeting
Emails sent to Gmail accounts won't be scanned until after they hit users'...
No targeting in Google Display & Video ad groups? Ads can soon show across Google Display Network
Change takes effect January...
Google restricts TrueView video ad rotation settings to “Optimize for views” only
Optimize for conversions and Rotate evenly options are no longer supported for TrueView...
Google parent Alphabet’s Q3 beats expectations with $22.5 billion in revenue
Paid clicks were up 33 percent year over year, but cost per click was down 11 percent....
AdSense tweaks the look for text ads again
The new look is meant to emphasize the ad copy by reducing design...
Google (finally) launches cross-device retargeting
In a big change, Google enables cross-device remarketing for signed-in...
Google, Facebook, IAB & major brands form Coalition for Better Ads
In response to ad blocking, a global initiative forms to set new standards and develop technology to improve ad...
Segment can now combine all Facebook Ads & Google AdWords data for layered, automated reporting
The new tool facilitates campaign spend and performance monitoring in a single dashboard, and data can be layered with other sources like...
Hulu has joined this list of major platforms that ignore Do Not Track requests
Out of 14 major web platforms, only Medium, Pinterest, Reddit and Yahoo respond to Do Not Track requests, though not...
