Google Launches Consumer Surveys

Mar 29, 2012 at 2:33pm ET by Barry Schwartz

Google has announced a new product named Google Consumer Surveys. It is Google's version of offering market research in a "fast, accurate, and affordable" manner. You can create a fast survey and within minutes already get responses from people all over the world. Google works with publishers to embed these surveys on their sites, almost like they do with ads, and pay publishers a percentage of what Google charges the business for the survey. Saturday, I received an email from a friend asking me about an ad they saw on synonym.com. It wasn't an ad, but it seemed to be powered by Google. [...]

Microsoft, AOL And Yahoo Begin Selling And Delivering Ads In Display Partnership

Mar 15, 2012 at 3:29pm ET by Pamela Parker

The partnership that has Microsoft, AOL and Yahoo cross-selling display ads on the other sites is now open for business and up and running, according to a blog post from Microsoft. The relationship, which first came to light in September of last year, is partly a reaction to Google's increasing dominance in the display ad universe. Google overtook Yahoo in display market share for the first time last year, according to IDC. Facebook, too, has become -- and is growing even greater -- a major threat in the display category. Microsoft says its Microsoft Media Network (powered by the Microso [...]

Mad Men (And Women) Get Introduced To The Digital Ad Age In Google Trade Effort

Mar 9, 2012 at 5:42pm ET by Pamela Parker

The ads are classics: Coca-Cola's Vietnam-era "Hilltop" ad, where a chorus sang of wanting to buy the world a Coke; Volvo's introduction to the U.S. with an ad that invited people to "Drive It Like You Hate It,"; Alka Seltzer's "I can't believe I ate the whole thing"; and Avis's "We Try Harder" spot -- a TV ad that later became the company's slogan. Even now, decades after they aired, folks in the ad biz remember these iconic campaigns and long to achieve anything approaching their impact on the culture. Anyone in today's interactive advertising business has surely wondered whether [...]

Pew Survey: 68% View Targeted Ads Negatively; 59% Have Noticed Targeting

Mar 9, 2012 at 10:00am ET by Danny Sullivan

Ads that follow you around the web? Marketers have been putting them to good use. But a new survey finds, perhaps unsurprisingly, that nearly three-quarters of those asked dislike such targeting. And people do notice -- nearly two-thirds report experiencing being targeted by ads. The findings are from a new survey by the Pew Internet & American Life Project. Around 2,000 adults in the US were surveyed between January 20 and February 19 of this year and asked a variety of questions about targeted ads. Targeted Ads? Not OK People were asked how they felt about targeted ads: Rather t [...]

Facebook Tops US Display Advertising Now, But Google Is Poised To Take Over In 2013

Feb 23, 2012 at 2:37pm ET by Matt McGee

Facebook remains the U.S. display advertising revenue leader, but Google could take over the top spot as early as next year. That's according to new eMarketer projections out today -- projections that suggest Google's effort to expand its revenue base beyond search ads is working. According to eMarketer, Facebook made $1.73 billion in display revenue in 2011, slightly ahead of Google's $1.71 billion. On a percentage basis, those two figures represent 14 percent and 13.8 percent, respectively, of overall display ad revenues. eMarketer expects Facebook to expand its lead slightly in 2012, [...]

Google Shutting Down Hosted AdSense For Domains Program

Feb 22, 2012 at 11:19am ET by Pamela Parker

Google is emailing participants in its hosted AdSense for Domains (AFD) today to inform them that the sometimes-controversial program is headed for closure in mid-April. The change will only affect domains that Google hosted. "After evaluating the benefits of our partner network, we’ve decided to retire the Hosted domains product within AdSense," Google wrote in the email. "Going forward, undeveloped domains will only be served through our existing AdSense for Domains distribution network." Google linked to a migration guide on its site (some links from which are not currently function [...]

Recent Bans Surface AdSense Publishers’ Complaints About Google

Feb 7, 2012 at 4:47pm ET by Pamela Parker

Two recent cases of AdSense publisher bans highlight publisher discontent about Google's mysterious methods for determining when to ban (and when to reinstate) participants displaying its Content Network ads on their sites. Acme Dropped, Reinstated After Public Attention In the first case, well-respected netizen Jef Poskanzer, who runs the acme.com site, was banned from AdSense on January 15. Google's explanation, in a form letter, was that "... we've determined that your AdSense account poses a risk of generating invalid activity. Because we have a responsibility to protect our AdWords adve [...]

Europeans, EPIC Bring More Scrutiny To Google Privacy Changes

Feb 3, 2012 at 10:28am ET by Greg Sterling

The controversy surrounding Google's privacy policy changes continues on both sides of the Atlantic. The European Commission wants to look more closely at Google's new, consolidated policy before it goes into effect on March 1, 2012. Meanwhile, back in the US, the Electronic Privacy Information Center has initiated a Freedom of Information Act (FOIA) request to obtain a copy of a privacy report Google filed pursuant to its settlement with the FTC over Google Buzz. EPIC believes that the new Google Privacy Policy may violate the terms of the Buzz Settlement. In its FOIA request EPIC says tha [...]

Google Acknowledges AdSense Is Down For Some, Says It’s Working On The Issue

Jan 20, 2012 at 1:44pm ET by Pamela Parker

Publishers this morning began reporting problems with Google's AdSense -- no ads were showing on their sites -- and now Google acknowledges the problem. A Google spokesperson told Marketing Land: "There is currently an issue with AdSense for Content ads not showing on a small number of publishers' sites. Our engineers are working to investigate and resolve the issue as quickly as possible." On the AdSense help forum, numerous publishers related problems about their multiple sites. One, going by the handle CorpAce, wrote, "I have this problem across over well over 50 websites, in the UK a [...]

Google Gets US Justice Department Approval To Buy Admeld

Dec 2, 2011 at 1:27pm ET by Pamela Parker

Google has gotten Department of Justice (DOJ) approval to move forward with its planned acquisition of Admeld, the sell-side optimization firm that helps publishers maximize revenues from their display advertising inventory. Though Google hasn't disclosed how much the deal was worth, various news outlets valued it at $400MM when it was first announced in June. In a statement on the approval, the DOJ said it has concluded the deal won't harm competition in the sale of display advertising, especially given the developments in sell-side platforms (SSPs) and demand-side platforms (DSPs) in the [...]

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