Google: Display Advertising
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Google announces AMP for Ads & AMP Landing Pages among DoubleClick news
DoubleClick will support programmatic buying and selling of Google's new dynamic native ads and announced a deal with Time Warner for...
An interactive history: How Google, Facebook & Twitter finally won over brands & TV ad dollars
Charting digital's efforts to bring bigger brand budgets...
New Google Partner badges call out specializations
The updates include a new badge for Premier Google...
Google launches AdSense Labs for publishers to test new features
Inline ads and Show fewer ads are the first tests available in AdSense...
Google launches DoubleClick Dynamic Ad Insertion to personalize TV ads across devices
New features in DoubleClick For Publishers are aimed at giving TV broadcasters more control over ad experiences across...
Google takes on clickjacking
The company says it discovered the use of clickjacking in its ad network earlier this year and is taking...
Does Google stand a chance against Facebook in mobile display?
Several agency reports pointed to Google's display business strengthening in Q4. A look at what the company is up against and how Facebook came...
London buses test out the first consumer experience of the Physical Web
The MyStop project transmits a URL to all nearby bus passengers with a supporting browser, leading to a browser-based web app containing the...
The votes are in — for what Google’s new Analytics 360 Suite really means
We tallied up responses from a variety of practitioners and observers about how the tech giant’s new platform of products could impact...
Google launches its Analytics 360 Suite to provide better marketing measurement tools for “micro-moments”
The enterprise-oriented platform includes the tech giant’s first DMP and three other new tools, plus new versions of Google Analytics Premium...
Connecting Demographics To Search Queries
Frustrated by the lack of demographic data available for search ads? Contributor Andrew Ruegger shares his method for obtaining demographic...
Google: Flash Ads Are Finally Going Out, HTML5 Ads Are In
Flash-based ads will no longer be accepted starting January 2, 2017....
Google’s Play Store Rejects Ad Blocker App For Samsung Browser
Days after its launch in the Android app store, Adblock Fast has been removed because it violated Google’s...
Google Offers More Details On Ads In AMP, Set To Launch In Search Next Month
With more than 20 ad tech vendors joining the initiative, publishers should be able to support most ad serving scenarios in fast-loading mobile...
Google Announces “Real-Time Ads” So Marketers Can Jump On The Next Left Shark Moment
The tech giant is also beefing up its YouTube AdBlitz site and channel for Super Bowl...
Google Adds Forecasting Data In AdWords Display Planner
See estimates for clicks and impressions based on budget and bid...
AdSense Mobile Text Ads Get Another Facelift
Among several design updates, the newer version does away with the need to swipe in order to see the display...
Google’s DoubleClick Extends Active View Reporting To Apps, Adds Viewability Bid Optimization
Updates fold viewability more deeply into DoubleClick products for advertisers and publishers....
Targeting On Google’s Display Network (GDN): The Lowdown On Layering
Columnist Mona Elesseily discusses the various targeting options available in the Google Display Network and how you can apply them to your...
Google Enhances Dynamic Remarketing Ads To Adjust Across Devices
System will automatically resize, reshape -- and even re-color -- ads to make sure they look good and drive performance on desktop and mobile...
