Google Reader & The Coming FeedBurner Subscriber Count Apocalypse

rss-featured Google Reader is closing next Monday, July 1. Yeah, you knew that. But did you also know that when it closes, anyone using FeedBurner is likely to see a huge plunge in subscriber counts reported for their feeds? Here's why, and also why we may begin to see replacements for Google Reader publish their own subscriber counts. FeedBurner & Subscriber Counts FeedBurner is a service that allows publishers to manage their RSS feeds. Google purchased FeedBurner in 2007. Since then, it has increasingly felt abandoned by Google. However, FeedBurner still provides some core features, among them, an [...]

Don’t Kill Google Reader Petition On Pace For 75k Signatures In Under 24 Hours

Sign-this-Petition A revolt is afoot. Since Google's announcement to close the popular Google Reader service 17 hours ago, loyal users have taken to a petition in droves. Since being constructed by Dan Lewis 1 hour after the announcement, the petition has reached 76% of its goal toward 75,000 signatures: The petition is averaging 3,570 signatures an hour which equates to a signature every second.  While there are other Google Reader Alternatives out there, the community is speaking out passionately against this early retirement. The petition itself includes some pretty poignant state [...]

Google Continues Dismantling Feedburner: Goodbye Adsense For Feeds

adsense-for-feeds Google has announced plans to shut down its Adsense for Feeds service, a move that continues Google slow dismantling of the Feedburner RSS service. Adsense for Feeds is (was) Google's primary moneymaker for Feedburner. The program allowed publishers to make money by putting Google ads in their RSS feeds; when a user clicked an ad, Google and the publisher split the money. In the big picture, Adsense for Feeds probably earned Google peanuts compared to other Adsense-related services. And by turning off that revenue source, even if it was just pocket change, Google has no business reason [...]

Five Days Later, Feedburner Restores Feed Counts

feedburner-logo They're back. It took almost five days, but feed counts are now showing again in Feedburner's dashboard. While the feed counts are back, I'm missing five days worth of stats. Feedburner is reporting zero subscribers for September 18-22 in my account, and presumably in all accounts. On Thursday night, I first noticed that the counts for my feeds were all showing zero subscribers. Google posted about it Friday morning, saying that Feedburner was experiencing " difficulties with our stats production pipeline for data representing Sept 19th and 20th, 2012." About an hour ago, the feed [...]

Google Loses Domain (The Latest Sign That Feedburner Is Dying)

feedburner-dying-featured A series of actions -- and inaction -- on Google's part makes it clear that Feedburner is a very low priority in Mountain View. Google has been slowly abandoning Feedburner over the past 16 months, and all signs show that the RSS service is headed to the dead pool. Google's latest move involves the loss of Feedburner Japan's domain -- -- in late July. That was where Japanese users could manage their feeds, much like English-language users can do now via (which redirects to Whether intentional or accidental, Google failed to renew the [...]

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