Google Glass is the name for Google’s smart eyeglasses, often shortened to just “Glass.” Glass was formally announced in April 2012.

The first mass release of Glass happened a year later, when Google began releasing them in April 2013 to 2,000 “Glass Explorers” who pre-ordered as part of attending the Google I/O conference.

Google also ran an #ifihadglass contest in February 2013 allowing anyone to compete for a chance to buy Explorer Editions of Glass. Winners of that contest, 8,000 in all and including some celebrities, began getting their pairs of Glass in May 2013.

Want Glass? Google had said they would be on sale to the public by the end of 2013 but then later said this won’t happen until sometime in 2014.

Until then, the best way for most people to experience Glass is through the eyes of the few who have them. Here’s a guide to some to watch, though the best way for Marketing Land readers is through our own Google Glass Diary, where editor-in-chief Matt McGee, who is using Glass, shares his experience on an on-going basis

Below, our latest coverage relating to Google Glass.

Official: Google Approves The Marketing Land Google Glass App

ml-glass-app-600 How's this for felicitous timing? Just days after Google Glass does its first public sale, which sells out all available units, the newest official Glassware added to the Glass app directory is our very own Marketing Land for Glass. The app offers the latest internet marketing news as reported by the Marketing Land crew delivered directly to your Google Glass, ready to be read -- actually, listened to! -- at your convenience. Marketing Land for Glass offers "Read Aloud" functionality so you can get our news via audio; no need to try reading lengthy text on the display screen [...]


After 15-Hour Sale, Google Says All Glass Units Are Sold Out

glass-sold-out-600 Google's one-day public sale of Google Glass was apparently a success. The online store where Glass and its accessories are sold to Glass Explorers now lists all five colors of Glass as "out of stock." During the day Tuesday, Google listed the white ("Cotton") version of Glass as out of stock while continuing to sell the other four colors. Google isn't sharing any specific sales figures, but a spokesperson sent out this statement a short time ago about the device going out of stock: "We were getting through our stock faster than we expected, so we decided to shut the store down. Whi [...]


Google Offers Sneak Peek At Latest Google Glass Software Update

google-glass-600 Google Glass owners have been waiting since December for what used to be monthly software updates. The wait will be over later this week. Google offered a preview of the changes that are coming in the XE16 software update, which is due to be pushed out to Explorers later this week. The biggest change mentioned is an upgrade to KitKat, the current version of Android software, as the underlying software that Glass will run. With it, Google says battery life will improve and Glass will be more reliable and easier to update in the future. It also means Glass developers can take advantage of [...]


Want Google Glass? Google’s Selling It For One Day On April 15

google-glass-frame-600 Although a wider consumer launch of Google Glass is still expected to happen later this year, the Glass Explorer program is running along and slowly getting bigger as Google occasionally sends out additional invites to interested people. It's going to get a little bigger next week, too, as Google forgoes the invite process and opens up the Explorer program to any US adult that wants to buy the device. From Google's announcement: Next Tuesday, April 15th at 6am PDT, we're opening up some spots in the Glass Explorer Program. Any adult in the US* can become an Explorer by visiting our sit [...]


Google Glass Sets Its Sights On The Enterprise With ‘Glass At Work’ Program

google-glass-600-cclicense Google has a vision for Google Glass, and it's not just about making a consumer-friendly wearable device. Google also wants the device to appeal to businesses that want to use Glass to serve their customers and improve their bottom line. To that end, Google launched a new program late Monday night called "Glass at Work." The idea is to make it easier for businesses that want to take advantage of Glass in some way to connect with developers that want to serve the enterprise market. Something [we're] very excited about is how Explorers are using Glass to drive their businesses forw [...]


Video Parody: How Google Glass Changed This Guy’s Life In All The Wrong Ways

glass-parody-video Darin DiNapoli has created a video parody of the average Google Glass Explorer named "Google Glass Adventures by Teddy Miller." I don't want to ruin the video by giving away all the lines but... It makes fun of how many Google Glass Explorers really can't afford to by Google Glass but they do anyway just to be part of the exclusive group. Then it goes into how Explorers aren't good with women and how you can become a photographer with ease. In short, the video mocks how this man felt Google Glass would change his life in such a dramatic positive way, and well, it hasn't. Here is the v [...]


Google Glass Turns 2: Here Are 60 Brands & Businesses Using It

google-glass-600 Google Glass turns two years old today. It was April 4, 2012, when Google announced an idea that was actually called "Project Glass" at the time. Although the device still hasn't had a wide consumer launch, much has happened to Google Glass in these two years. It's being used in education at colleges and universities, medical schools and even veterinary schools. Police, firefighters and other emergency responders are testing Glass. There are hundreds of apps available, but only about 40 that Google has vetted and approved for inclusion in the official Glassware directory. Google Gla [...]


Social Media Via Google Glass: Florida Agency Has An App For That

Sig Varela, GM of b2 Miami Downtown Hotel (Photo courtesy Tambourine.) [caption id="attachment_78219" align="alignnone" width="600"] Sig Varela, GM of b2 Miami Downtown Hotel (Photo courtesy Tambourine.)[/caption] A number of independent hotels are due to start using Google Glass later this year as part of their content development and social media marketing efforts. Tambourine, a Florida-based agency that specializes in hotel and tourism-related marketing, is working on Glassware that will help its clients develop and distribute visual content -- photos and videos -- for use across multiple social networks. When it's finished, the app will allow "a larg [...]


Google Tries To Clear The Air By Dispelling 10 Google Glass Myths

google-glass-600 Google has a gargantuan task on its hands where Google Glass is concerned. Its head-mounted wearable computer is due for consumer launch later this year, but most Americans don't even recognize Glass, and many of those who do recognize it don't understand how it works. Tension has been growing in recent months. Some Explorers -- the initial group of people that have the device now -- have complained about being harassed while wearing Glass, and others are being turned away by their favorite businesses. Google's task boils down to two words: marketing and education. The company ha [...]


Dawn Data Brings A Daily Dose Of Google Analytics To Google Glass

dawn-data-1 The Google Glass app ecosystem is growing slowly (the Glass Developer Kit still hasn't been released), but one of the newest apps around is bound to be a hit with the marketing community. It's called Dawn Data, and it's a new app from developers Mark Silverberg and Brian Norris. Silverberg says the app was initially a personal project, but he decided to convert it to a public app for other Glass Explorers to use. Dawn Data obviously doesn't deliver full Google Analytics functionality and data to Glass, but it does give just about all of the traditional traffic-based data that a website o [...]


7 Ways Google Glass Will Change Search, And How It Should Change Your Marketing

google-glass-model-featured It's official. Google Glass will be openly available for purchase later this year. That means two things: Expect to see a lot of new Glassers soon, and it's time to start thinking about how such technology will change the way consumers search. Below, we’ll take a look at seven areas likely to be affected and how you can prepare: 1. Death To 10 Blue Links A search on Glass won't return a page with 10 blue links, rather it'll use info cards: As you can see from the screenshot above, you can only view one info card at a time. To move to the next card, you need to s [...]


Google Glass Going Mainstream Late This Year With 4 New Frames

new-glass-frames Google Glass will begin selling to the general public late this year, and it'll do so with four new frames and two new sunglass shades that make the device look a lot more mainstream. Google announced the "Titanium Collection" overnight -- a set of traditional frames that are ready for prescription lenses, or can be bought by Explorers that "just want a new look." Just like other Glass accessories, the new frames are spendy: $225 each for the frames and $150 for the sunglass shades. They're all available for purchase now in the Explorers-only Glass accessory store. In announcing t [...]


Now Official: Google Glass Supports iOS With MyGlass App

google-glass-featured The growing number of Google Glass wearers now have a more legitimate choice to make in terms of which mobile operating system to use with Glass. It's been eight months since the Android version came out, and now Google has released the iOS version of My Glass, the companion app that serves as a sort of control panel for Google Glass. The app appeared briefly in the App Store earlier this week, but that was a premature release and Google removed it quickly. MyGlass for iOS offers mostly similar functionality to the Android version: Glass setup, turn-by-turn directions, contact and app ma [...]


Google Glass’s XE12 Software Update Adds iOS Support, YouTube, Hangouts & More

google-glass-icon-300px Google Glass Explorers have waited an extra week or so for the December software update, but XE12 is now rolling out and delivers a big list of upgrades. Perhaps the biggest one is official support for iOS devices via a new MyGlass control app. According to the XE12 release notes, MyGlass for iOS "has almost all of the features of the Android app." The app isn't ready yet, so it's not clear what's missing -- my guess is that it won't support SMS messaging via Glass. The iOS app was available briefly this morning before Google removed it from Apple's App Store. Google is now saying that the [...]


Blogging Via Google Glass? Yep, New Plugin Makes It Possible

wordpress-google-glass Don't be surprised if Marketing Land's coverage of next year's Google I/O conference, or perhaps coverage of our upcoming SMX West conference, involves some live blogging ... from Google Glass. Yep. There's a new WordPress plugin that makes it possible to shoot photos and video on Google Glass and publish them almost immediately to a self-hosted WordPress blog. (Videos take a little longer to process and publish.) It's called wpForGlass, and it's an open-source project from the PR agency Weber Shandwick. Installing the plugin requires a little work, but once it's setup, Glass users wi [...]


Mobile/Location-Based Marketing Predictions For 2014 From 10 Experts

piperjaffray As we close in on the end of the year, it is helpful for us marketers to think ahead to what the coming year will offer. While I plan to do another "trends" post in early January (see what I had to say for 2013), in this post, I've asked several of my mobile-savvy colleagues to weigh in on what 2014 has in store when it comes to mobile and location-based marketing. What's interesting is that a few key themes started to emerge, including context, wearables and location moving away from being a platform and becoming a data play. Given the fact that there are five book authors (five inc [...]


Google Glass’ 3rd Tour Stop Is Austin, TX, Next Weekend

google-glass-icon-300px The Google Glass marketing tour will make its third stop next weekend in Austin, Texas. The public is invited to get a hands-on experience with Glass and visit with Google's "Glass guides" to ask questions and learn how Glass works. Google has already done tour stops in Raleigh and Detroit; to get an idea what the events are like, see Jenny Halasz' photo recap from Raleigh in early October. One thing Google learned from the Raleigh event is that one day isn't enough for these tour stops. So Google did a full weekend in Detroit last month, and is doing the same next weekend. The event wil [...]


Google Inviting All Developers To Buy Google Glass

google-glass Engadget reports Google has begun inviting developers who have signed up to play with the GDK, Glass Developer Kit, to buy Glass. Google opened the Mirror API, the ways most developers can build Glassware for Google Glass, to all developers over the weekend. Those developers who signed up to develop on the Mirror API received emails from Google inviting them to purchase Glass. The email invite read: We're now inviting you, as a developer, to purchase Glass, become an Explorer, and join us in taking the next step in developing for Glass. Click on the purchase code below to begin your [...]


BI Report: Google Glass Will Sell 21 Million Units By 2018

google-glass-240px Google Glass will become a mainstream product that sells almost a million units when it's released next year, and grow to selling more than 21 million units by 2018. That's according to a new Business Insider (BI) analyst report out this week. "Despite the clunkiness and awkwardness of the early beta version of Glass, we think computerized glasses will establish themselves in certain professional niches and gradually become a mainstream product," the report says. "Early adopters will use them for medical training, scientific exploration, and photography. They in turn will popularize Glass a [...]


Google Releases Official GDK (Glass Developer Kit) & Adds More Glassware

google-glass-featured Today, Google introduced the official Google Glass Developer Kit, aka GDK. The GDK is how developers can build native Glassware (i.e. Google Glass Apps) for the device, above and beyond the Mirror API, which is how developers built timeline cards to be pushed to Glass in the past. The GDK enables developers to build rich native Glassware that work more like apps than what Glass users are accustomed to with Glassware. With this release of the GDK, Google already approved give third-party Glassware apps that use the GDK including: Allthecooks: A cooking app to help you read recipes wit [...]


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