Google Glass is the name for Google’s smart eyeglasses, often shortened to just “Glass.” Glass was formally announced in April 2012.

The first mass release of Glass happened a year later, when Google began releasing them in April 2013 to 2,000 “Glass Explorers” who pre-ordered as part of attending the Google I/O conference.

Google also ran an #ifihadglass contest in February 2013 allowing anyone to compete for a chance to buy Explorer Editions of Glass. Winners of that contest, 8,000 in all and including some celebrities, began getting their pairs of Glass in May 2013.

Want Glass? Google had said they would be on sale to the public by the end of 2013 but then later said this won’t happen until sometime in 2014.

Until then, the best way for most people to experience Glass is through the eyes of the few who have them. Here’s a guide to some to watch, though the best way for Marketing Land readers is through our own Google Glass Diary, where editor-in-chief Matt McGee, who is using Glass, shares his experience on an on-going basis

Below, our latest coverage relating to Google Glass.

Google Glass App Landscape (Finally) Showing Signs Of Growth

google-glass-io-1920 It has a long, long way to go to rival app stores like those for Android and iOS (and I doubt it'll ever rival their size, actually), but the Google Glass app landscape is finally starting to show signs of life. There are hundreds of apps available for Glass, but the majority of them haven't passed through Google's review process and reached the official Glassware directory. A lot of those "unofficial" apps are being promoted by their developers and users in various online Glass-related forums and communities, and many are very popular even without Google's formal approval and inclusion i [...]


Google Glass Gets A Pre-I/O Hardware & Software Upgrade, Lots Of New Apps

(Photo by lawrencegs and used via Creative Commons license.) On the eve of Google's biggest annual event, the I/O developer's conference, Google Glass is getting a number of hardware and software updates, along with nearly a dozen new apps. [caption id="attachment_88782" align="alignnone" width="600"] (Photo by lawrencegs and used via Creative Commons license.)[/caption] New Glass Hardware The company just announced a new version of the Glass hardware that doubles its RAM to 2GB. Glass product manager Steve Lee tells The Verge that the upgrade should make Glass "a bit faster and more reliable," and "will allow for more Glassware to run in parallel [...]


Google Glass Heads Overseas As Explorer Program Launches In The UK

glass-uk-flag-600 On the eve of its Google I/O conference, Google has announced that its Glass Explorer program is expanding to the United Kingdom. The Explorer Program is Google's current beta testing system where interested parties that purchase Glass are given direct support from Google and asked to provide feedback as the device develops. Although the program is wide open in the US to anyone that wants to join, the device still hasn't officially launched to consumers. That may happen later this year, though Sergey Brin recently expressed uncertainty on that timing. Joining the Explorer Program com [...]


Google Glass Reveals Its First 5 “Glass At Work” Certified Partners

google-glass-people-600 Google has given its blessing to five developers that are helping bring Google Glass to business and enterprise by making them certified partners in the Glass At Work program. The companies, announced this morning, are: APX: "APX Labs makes Skylight, the leading business software for Glass. It provides workers with hands-free, real-time access to enterprise data and the expertise they need to do their job. Skylight is used by Fortune 500 companies spanning multiple industries." Augmedix: "Doctors spend over a third of their day pushing and pulling information to and from the Electroni [...]


VIDEO: The Daily Show Mocks Real Google Glass Explorers Who’ve Suffered “Intolerance”

thedailyshow-google-glass-mock On The Daily Show with Jon Stewart, Jason Jones does a segment about the intolerance Google Glass Explorers need to deal with. Well, Jason Jones mocks Google Glass users and the intolerance they have to deal with. Note, these are real Google Glass Explorers that have documented cases of being abused because of wearing Google Glass. A few highlights.... "You can be treated just on how you look, wearing a $1500 face computer." "It was a hate crime," from one explorer who had Glass taken from her face. "They're going to be wearing these things in a about a year" "Interface between you [...]


Google Readying 3-D Mapping “Tango” Tablets For Developers

Google Project tango graphic Google is reportedly getting ready to release 4,000 prototype tablets that would help advance the company's Project Tango, which is a 3D mapping and modeling effort involving multiple robotics experts from around the world. The story was first published in the Wall Street Journal last week. Google may provide these specialized tablets to developers attending Google I/O next month. The idea would be to see what sorts of applications and use cases developers would come up with. According to a description of these "Tango tablets" (not Google's term) in the article the devices would have [...]


Google Names Ivy Ross As First Head Of Glass Division

ivy-ross-google Google has added another executive with retail experience to its Google Glass management team. Late Thursday night, the company announced that Ivy Ross will become the first Head of Google Glass -- the person in charge of the overall Glass division. Ross will start at Google on Monday (May 19). She has VP-level experience at The Gap, Old Navy and Mattel, in addition to being the Chief Creative Officer at The Disney Store. Most recently, Ross was CMO at Art.com. She talked about that experience in a letter to current Glass Explorers: I have spent my career -- Calvin Klein, Swatch, Coach, [...]


Three Well-Known Travel Apps Launch On Google Glass

travel-glass-apps If Google Glass is going to gain widespread consumer acceptance, it's going to happen on the strength of the apps that are available for it. So with Google re-opening Glass sales earlier this week, it's surely not a coincidence that the company just announced that three well known companies in the travel and hospitality space have new Glass apps: Foursquare, OpenTable and TripIt. The Foursquare app offers local search on Glass, plus check-ins (which is odd since Foursquare recently announced that check-ins are moving to its new Swarm app). OpenTable's app adds a new "OK Glass, mak [...]


Google Glass Is Back On Sale To Anyone In The U.S.

glass-homepage If you live in the U.S. and want to buy Google Glass without needing a friend's invite, you can. Google has opened up the Glass Explorer program again, just like it did a month ago, when supplies of the device ran out in less than 24 hours. In a Google+ post this afternoon, Google says this isn't the consumer launch of Glass -- it's the next step in the Explorer program for early adopters. We learned a lot when we opened our site a few weeks ago, so we've decided to move to a more open beta. We're still in the Explorer Program while we continue to improve our hardware and software, [...]


Google Glass’ First Public Retail Effort? A PGA Tournament Sales Booth

glass-tpc-600 Attendees at this weekend's PGA event in Florida, The Players Championship, had an opportunity to buy Google Glass -- the first time Google has sold the device in a public, face-to-face setting. Business Insider first reported the news, thanks to a tweet and photo from tournament attendee Richard Ranick that shows what looks like about 1-2 dozen Glass boxes on display: @kylebrussell Google Glass display at #theplayerschampionship pic.twitter.com/fssBtVegRH— Richard Ranick (@triple_r73) May 9, 2014 Ranick later tweeted that the Glass rep said "sales were much better than expec [...]


Google’s Canadian Chief, Chris O’Neill, To Take Over Google Glass Business Operations

google-glass-600 [caption id="attachment_83058" align="alignright" width="240"] Chris O'Neill photo via @croneill Twitter account.[/caption] Google has confirmed that its top person at Google Canada is leaving that role to join Google [X] and work on the Google Glass project. Chris O'Neill, who was named Managing Director at Google Canada in 2010, will take over business operations for Google Glass. O'Neill, a Canada native, will relocate to Google's Mountain View headquarters. Google confirmed an earlier report from the Financial Post with this statement to Marketing Land: Yes, we can confirm that C [...]


Google Wallet Coming To Glass To Enable “Send Money” Via Voice Command

google-glass-frame-600 According to a source who spoke with TechCrunch, Google Wallet is coming to Google Glass. The idea is to enable users to send money to friends, family and others through Glass-based voice commands. Last year at the Google developer conference, I/O, the company introduced the ability to send money through Gmail. It's a simple, almost frictionless process. Square also offers a similar way ("Square Cash") to send money to friends/family. It's not clear how many people are taking advantage of the send money feature in Gmail. Google hasn't shared any data to my knowledge; and since I never he [...]


CBS Comedy #2BrokeGirls Features Google Glass; Google Says Not Product Placement

2 Broke Girls CBS Show Features Character in Google Glass In a new 30-second promotional spot for the season's final episode of the popular CBS sitcom 2 Broke Girls (S3, And The First Degree, air date: 5/5/2014) character actress Jennifer Coolidge who plays the over-the-top Sophie Kachinsky, is seen wearing Google Glass: Update: Google Glass Gets 2+ Minutes of Fame Last night's season finale of 2 Broke Girls featured one scene (2:15 total time) of Sophie showing off her new Google Glass,  in which she claims to do two things that aren't currently possible on Google Glass via official Glassware: Order "tapioca" on Amazon. Watch porn. [...]


Official: Google Approves The Marketing Land Google Glass App

ml-glass-app-600 How's this for felicitous timing? Just days after Google Glass does its first public sale, which sells out all available units, the newest official Glassware added to the Glass app directory is our very own Marketing Land for Glass. The app offers the latest internet marketing news as reported by the Marketing Land crew delivered directly to your Google Glass, ready to be read -- actually, listened to! -- at your convenience. Marketing Land for Glass offers "Read Aloud" functionality so you can get our news via audio; no need to try reading lengthy text on the display screen [...]


After 15-Hour Sale, Google Says All Glass Units Are Sold Out

glass-sold-out-600 Google's one-day public sale of Google Glass was apparently a success. The online store where Glass and its accessories are sold to Glass Explorers now lists all five colors of Glass as "out of stock." During the day Tuesday, Google listed the white ("Cotton") version of Glass as out of stock while continuing to sell the other four colors. Google isn't sharing any specific sales figures, but a spokesperson sent out this statement a short time ago about the device going out of stock: "We were getting through our stock faster than we expected, so we decided to shut the store down. Whi [...]


Google Offers Sneak Peek At Latest Google Glass Software Update

google-glass-600 Google Glass owners have been waiting since December for what used to be monthly software updates. The wait will be over later this week. Google offered a preview of the changes that are coming in the XE16 software update, which is due to be pushed out to Explorers later this week. The biggest change mentioned is an upgrade to KitKat, the current version of Android software, as the underlying software that Glass will run. With it, Google says battery life will improve and Glass will be more reliable and easier to update in the future. It also means Glass developers can take advantage of [...]


Want Google Glass? Google’s Selling It For One Day On April 15

google-glass-frame-600 Although a wider consumer launch of Google Glass is still expected to happen later this year, the Glass Explorer program is running along and slowly getting bigger as Google occasionally sends out additional invites to interested people. It's going to get a little bigger next week, too, as Google forgoes the invite process and opens up the Explorer program to any US adult that wants to buy the device. From Google's announcement: Next Tuesday, April 15th at 6am PDT, we're opening up some spots in the Glass Explorer Program. Any adult in the US* can become an Explorer by visiting our sit [...]


Google Glass Sets Its Sights On The Enterprise With ‘Glass At Work’ Program

google-glass-600-cclicense Google has a vision for Google Glass, and it's not just about making a consumer-friendly wearable device. Google also wants the device to appeal to businesses that want to use Glass to serve their customers and improve their bottom line. To that end, Google launched a new program late Monday night called "Glass at Work." The idea is to make it easier for businesses that want to take advantage of Glass in some way to connect with developers that want to serve the enterprise market. Something [we're] very excited about is how Explorers are using Glass to drive their businesses forw [...]


Video Parody: How Google Glass Changed This Guy’s Life In All The Wrong Ways

glass-parody-video Darin DiNapoli has created a video parody of the average Google Glass Explorer named "Google Glass Adventures by Teddy Miller." I don't want to ruin the video by giving away all the lines but... It makes fun of how many Google Glass Explorers really can't afford to by Google Glass but they do anyway just to be part of the exclusive group. Then it goes into how Explorers aren't good with women and how you can become a photographer with ease. In short, the video mocks how this man felt Google Glass would change his life in such a dramatic positive way, and well, it hasn't. Here is the v [...]


Google Glass Turns 2: Here Are 60 Brands & Businesses Using It

google-glass-600 Google Glass turns two years old today. It was April 4, 2012, when Google announced an idea that was actually called "Project Glass" at the time. Although the device still hasn't had a wide consumer launch, much has happened to Google Glass in these two years. It's being used in education at colleges and universities, medical schools and even veterinary schools. Police, firefighters and other emergency responders are testing Glass. There are hundreds of apps available, but only about 40 that Google has vetted and approved for inclusion in the official Glassware directory. Google Gla [...]


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